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All Journal E-Journal Graduate MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen & Keuangan Jurnal Manajemen Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Humanities and Social Studies Jurnal Doktor Manajemen (JDM) Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Randwick International of Social Science Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Berdikari : Jurnal Ekonomi dan Statistik Indonesia Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Social And Economics Research Innovative: Journal Of Social Science Research Ranah Research : Journal of Multidisciplinary Research and Development Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Abdimas Peradaban journal of social and economic research Malahayati International Journal of Nursing and Health Science
Taufik Zulfikar
Lecturer, Magister Management, Sangga Buana University, Bandung, Indonesia
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THE ROLE OF CUSTOMER TRUST AS MEDIATOR BETWEEN PRODUCT QUALITY, PRICE, AND PURCHASE DECISION AMONG EIGER ADVENTURE CUSTOMERS Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24832

Abstract

   This study aims to examine the influence of Product Quality and Perceived Price on Purchase Decision, with Customer Trust as a mediating variable. A quantitative approach was used through a survey method involving 200 EIGER Adventure customers in Bandung. Data were analyzed using Structural Equation Modeling (SEM) with the aid of AMOS 24 software. The sample size was set at 250 respondents, meeting the minimum requirement of 5–10 times the number of indicators used in SEM analysis. The results indicate that both Product Quality and Perceived Price have a positive and significant effect on Customer Trust and Purchase Decision. Furthermore, Customer Trust also has a positive influence on Purchase Decision and mediates the effect of Product Quality and Perceived Price on Purchase Decision. These findings emphasize the crucial role of Customer Trust in transforming product value into actual purchasing decisions. Although Product Quality may not directly drive purchase decisions, it plays a vital role in building trust. 
Perceived Organizational Support dan Kinerja Pegawai: Peran Mediasi Komitmen Normatif Pada Aparatur Sipil Negara Pemerintah Daerah Kota Serang, Banten Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli Saepul
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33222

Abstract

This study aims to analyze the influence of Perceived Organizational Support (POS) on Employee Performance (EP), with Normative Commitment (NC) as a mediating variable. The research was conducted on civil servants (ASN) of the Serang City Government, Banten. The target population consisted of ASN with a minimum tenure of five years (N = 1,500). The sample size was determined using the Slovin/Taro Yamane formula with a margin of error of approximately 8.76 percent, resulting in 120 respondents. The sampling technique applied was probability sampling with a simple random sampling (SRS) approach, ensuring that every employee in the population had an equal chance of being selected. Data were collected using a structured questionnaire and analyzed with the PLS-SEM method through SmartPLS software. The results show that POS positively influences employee performance, while NC also plays a significant role in improving performance. Furthermore, NC mediates the influence of POS on employee performance, indicating that employees’ sense of obligation strengthens the effect of organizational support. These findings suggest that organizational practices such as fair treatment, adequate rewards, and concern for employee welfare are crucial in fostering responsibility, loyalty, and improved performance in public organizations.
PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TERHADAP DISIPLIN KERJA SERTA DAMPAKNYA PADA KINERJA PEGAWAI KLINIK UTAMA DI KOTA PONTIANAK Ajie Kurniawan; Taufik Zulfikar; Ayu Laili Rahmiyati
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1054

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh budaya organisasi dan kepemimpinan terhadap disiplin kerja serta dampaknya pada kinerja pegawai Klinik Utama di Kota Pontianak. Regresi linier berganda digunakan sebagai teknik analisis. Penelitian ini menggunakan strategi purposive random sampling untuk menentukan sampel sebanyak 100 orang dari 127 orang sebagai populasi pada 4 (empat) Klinik Utama di Kota Pontianak. Hasil penelitian menunjukkan bahwa budaya organisasi dan kepemimpinan berpengaruh terhadap disiplin kerja sebesar 45,30%. Selain itu, budaya organisasi dan kepemimpinan melalui disiplin kerja berdampak sebesar 34,90% pada kinerja pegawai. Didasari hasil penelitian mengindikasi peluang faktor lain di luar variabel yang diteliti dapat berpengruh terhadap disiplin kerja maupun kinerja pegawai, diantaranya kemampuan, motivasi, kesempatan, insentif, kompensasi, reward, penghargaan, ataupun punishment.
PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TERHADAP DISIPLIN KERJA SERTA DAMPAKNYA PADA KINERJA PEGAWAI KLINIK UTAMA DI KOTA PONTIANAK Ajie Kurniawan; Taufik Zulfikar; Ayu Laili Rahmiyati
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1054

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh budaya organisasi dan kepemimpinan terhadap disiplin kerja serta dampaknya pada kinerja pegawai Klinik Utama di Kota Pontianak. Regresi linier berganda digunakan sebagai teknik analisis. Penelitian ini menggunakan strategi purposive random sampling untuk menentukan sampel sebanyak 100 orang dari 127 orang sebagai populasi pada 4 (empat) Klinik Utama di Kota Pontianak. Hasil penelitian menunjukkan bahwa budaya organisasi dan kepemimpinan berpengaruh terhadap disiplin kerja sebesar 45,30%. Selain itu, budaya organisasi dan kepemimpinan melalui disiplin kerja berdampak sebesar 34,90% pada kinerja pegawai. Didasari hasil penelitian mengindikasi peluang faktor lain di luar variabel yang diteliti dapat berpengruh terhadap disiplin kerja maupun kinerja pegawai, diantaranya kemampuan, motivasi, kesempatan, insentif, kompensasi, reward, penghargaan, ataupun punishment.
Peranan Capital Budgeting terhadap Ekspansi Perusahaan PT. Fajar Mitra Krida Abadi Patrawan, Rizky; Rochani, Sri; Zulfikar, Taufik
Jurnal Ekonomi Dan Statistik Indonesia Vol 4 No 1 (2024): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.04.01.04

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan ekspansi usaha yang akan dilakukan oleh PT. Fajar Mitra Krida Abadi. Ekspansi usaha yang akan dilakukan oleh PT. Fajar Mitra Krida Abadi dalam bentuk penambahan kantor. Penilaian dilakukan dengan menggunakan analisis capital budgeting. Penelitian ini dilakukan pada kantor pusat dari PT. Fajar Mitra Krida Abadi yang terletak di Jl. Taman Bintaro No.10, RT.7/RW.11, Bintaro, Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta. Sampel penelitian yang digunakan yaitu laporan keuangan PT. Fajar Mitra Krida Abadi selama 10 tahun (2012-2021), dimana metode yang digunakan adalah purposive sampling yaitu suatu metode pengambilan sampel yang mengambil obyek dengan kriteria tertentu, yaitu PT. Fajar Mitra Krida Abadi menerbitkan laporan keuangan yang telah diaudit yang berakhir pada 31 desember. Kriteria penilaian investasi yang digunakan yaitu metode Net Present Value (NPV), Internal Rate of Return (IRR), dan Profitability Index (PI). Hasil akhir dari penelitian ini adalah ekspansi usaha yang dilakukan oleh PT. Fajar Mitra Krida Abadi dinyatakan layak karena NPV>0, IRR>biaya modal, dan PI>1. Ekspansi yang di lakukan PT. Fajar Mitra Krida layak untuk dilakukan.
INFLUENCE OF COMPETENCE AND APPLICATION LOCAL GOVERNMENT INFORMATION SYSTEM (SIPD) ENCOURAGING THE QUALITY OF FINANCIAL MANAGEMENT AT THE REGIONAL SECRETARIAT OF WEST JAVA PROVINCE Susanti; Zulfikar, Taufik; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out how competence affects the quality of financial management, to find out how the application of local government information systems affects the quality of financial management and to find out how competence and application of local government information systems affect the quality of financial management at the Regional Secretariat of West Java Province . The method used is descriptive research, namely research that is used to analyze a research result but is not used to make broader conclusions. So there are independent variables and dependent variables. The data collection technique used was field research using a questionnaire with 95 respondents and library research. Based on the results of research conducted by the author, it can be seen that there is a positive influence between competence and the application of local government information systems in encouraging the quality of financial management at the Regional Secretariat of West Java Province. Meanwhile, based on statistical calculations using SPSS, the correlation coefficient obtained was 0.683 and the Coefficient of Determination was 0.467 or 46.7% and had a significance level of less than 0.05 so it was proven that competence and SIPD implementation had an influence on the quality of financial management at the Regional Secretariat West Java province.
Analisis Faktor Yang Mempengaruhi Kejadian Stunting Pada Balita (Studi Pada Balita Usia 24 – 59 Bulan Desa Batu Putih Kecamatan Taliwang Sumbawa Barat) Ermawati, Ermawati; Zulfikar, Taufik; Malik, Rahadian
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15222

Abstract

This study aims to evaluate various factors influencing the incidence of stunting in children aged 24-59 months in Batu Putih Village, Taliwang District, West Sumbawa Regency. Stunting is a serious health issue that can impact cognitive, motor, and language development in children, as well as increase the risk of degenerative diseases in the future. Using a quantitative approach and a cross-sectional design, the study involves 110 selected children. Data were collected through interviews with parents and physical measurements of the children. Data analysis was conducted using bivariate and multivariate tests to assess the relationship between nutritional intake, history of infectious diseases, immunization status, and environmental sanitation conditions with the incidence of stunting. The study reveals a significant link between adequate intake of animal protein and staple foods with the incidence of stunting. Children who do not receive enough animal protein have a 2.4 times higher risk of stunting, while those with insufficient carbohydrate intake face a 1.5 times greater risk. Conversely, there was no significant relationship found between environmental sanitation and history of infectious diseases with stunting. Family income also plays a significant role, with low-income families experiencing a 4.6 times higher risk of stunting. Although immunization status did not show a significant correlation, it remains important to consider as it may be influenced by other factors such as parenting practices and access to nutritious food. The study concludes that improving nutritional intake, especially animal protein and carbohydrates, as well as enhancing family economic conditions, is crucial in reducing stunting. The research recommends targeted, sensitive, integrated, and sustainable interventions to address the stunting issue in the area. Keywords: Stunting, Nutritional Intake, Animal Protein, Carbohydrates, Environmental Sanitation, History of Infectious Diseases, Family Income, Immunization
Citra Merek Dan Persepsi Kualitas Produk Meningkatkan Keputusan Pembelian Yang Dimediasi Minat Beli (Survei Pada UMKM Kuliner Di Kab. Berau) Rizki, Muhammad; Zulfikar, Taufik; Djogo, Y Ony; Nurmartiani, Erika; Yuliaty, Farida
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17549

Abstract

This research aims to examine the impact of brand image and perceived product quality on purchase decisions, with purchase intention acting as a mediating variable in the context of culinary Micro, Small, and Medium Enterprises (MSMEs). The sampling method employed was probability sampling with a simple random sampling technique, resulting in a total of 400 respondents. Data analysis was conducted using path analysis. The findings reveal a significant simultaneous influence of brand image and perceived product quality on purchase decisions through the mediating role of purchase intention. Additionally, brand image and perceived product quality were found to have a significant partial effect on purchase intention. The study further confirms a positive and significant relationship between purchase intention and purchase decisions.
Strategi Bisnis UMKM: Pengaruh Harga dan Rantai Pasok terhadap Kepuasan Pelanggan dan Loyalitas Mansur, Muh; Zulfikar, Taufik; Djogo, Y Ony
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18520

Abstract

UMKM memiliki peran strategis dalam perekonomian nasional, namun banyak di antaranya menghadapi tantangan dalam menjaga keberlanjutan bisnis. Salah satu kendala yang dihadapi adalah penerapan strategi pemasaran yang belum optimal. Dalam hal ini, penentuan harga yang kompetitif serta manajemen rantai pasok yang efisien menjadi faktor penting dalam meningkatkan kepuasan pelanggan, yang pada akhirnya dapat memperkuat loyalitas mereka. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan rantai pasok terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan pada reseller Menara Jaya Foods di Depok, Jawa Barat. Menggunakan metode probability sampling, sebanyak 103 responden dilibatkan dalam penelitian ini, dan analisis data dilakukan dengan pendekatan path analysis. Hasil penelitian mengungkapkan bahwa harga dan rantai pasok berkontribusi signifikan terhadap kepuasan pelanggan, yang kemudian berpengaruh positif terhadap loyalitas mereka. Temuan ini memberikan referensi bagi UMKM dalam merancang strategi harga yang lebih tepat serta mengoptimalkan pengelolaan rantai pasok guna meningkatkan kepuasan pelanggan dan membangun loyalitas yang lebih kuat. Dengan strategi yang lebih terarah, UMKM diharapkan dapat bertahan dan berkembang di tengah persaingan usaha yang semakin kompetitif.
MENCIPTAKAN BRAND AWARENESS DAN KEPUTUSAN PEMBELIAN MELALUI INTEGRASI KOMUNIKASI PEMASARAN DAN KERELASIAN PELANGGAN (SURVEI PADA UNIVERSITAS LOGISTIK BISNIS INTERNASIONAL (ULBI) BANDUNG) Islami , Ahkam Haqiqi; Zulfikar, Taufik; Yuliaty, Farida; Paramarta, Vip
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29106

Abstract

Merger merupakan salah satu strategi perusahaan untuk membangun kekuatan meningkatkan keunggulan bersaing. Keunggulan bersaing diperlukan perusahaan untuk keberlanjutan usaha. Strategi merger juga dilakukan pada perguruan tinggi dengan tujuan untuk menciptakan pangsa pasar yang lebih besar, efisiensi dan kemampuan memperluas operasi organisasi. Universitas Logistik Bisnis Internasional (ULBI) merupakan perguruan tinggi hasil penggabungan Politeknik Pos Indonesia (POLTEKPOS) dan Sekolah Tinggi Manajemen Logistik Indonesia (STIMLOG). Konsekuensi dari penggabungan mengakibatkan adanya merek baru yang belum dikenal masyarakat maka dari itu diperlukan strategi pemasaran yang dapat meningkatkan brand awareness yang berimplikasi terhadap keputusan pembelian. Strategi pemasaran yang dilakukan adalah berupa integrasi komunikasi pemasaran (IMC) dan manajemen kerelasian pelanggan (CRM). Tujuan dari penelitian ini adalah untuk mengkaji pengaruh langsung IMC dan CRM terhadap brand awareness dan keputusan pembelian serta mengkaji pengaruh tidak langsung IMC dan CRM melalui brand awareness terhadap keputusan pembelian. Metode penelitian yang digunakan metode kuantitatif dengan analisa jalur sebagai alat analisanya. Sample sebanyak 275 orang, proposive random sampling digunakan sebagai metode penentuan sample. Hasil penelitian menunjukan bahwa IMC berpengaruh signifikan terhadap brand awareness dan keputusan pembelian. CRM tidak berpengaruh signifikan terhadap brand awareness, namun berpengaruh signifikan terhadap keputusan pembelian. IMC berpengaruh secara tidak langsung melalui brand awareness terhadap keputusan pembelian.
Co-Authors Adhi Al Hadi Haqq Ajie Kurniawan Aktris Monika Favorit Makbul Aprianti, Ine Aprisipa, Aprisipa Asnar, Etty Sofia Marianti Astrid Altaira Chandra Ayu Laili Rahmiyati Chaidir, John Didin Saepudin Djogo, Ony Enung Susilawati Erdi Maulana Erika Nurmartiani Ermawati Ermawati Erwan Komara Eva Rachmawati Farida Yuliati, Farida Farida Yuliaty Fauziadewi, Ridwani Fitriana Fitriana Fitriana Haddan Dongoran Ine Aprianti Islami , Ahkam Haqiqi Kadarisman, Sumeidi Kosasih KOSASIH KOSASIH, KOSASIH Kurniasih, Aas Malik, Rahadian Mansur, Muh Masnah, Masnah Millah, Fadli Millah, Fadli Saepul Muhammad Rizki mulyani, sri rochani Nova, Claryan Citra Nugroho, Taufan Nurmartiani, Erika Pamungkas, Bugie Zurisdianto Panjaitan, Biller Patrawan, Rizky Pratama, VIP Putri, Rabiah Demlinur Rika Kartika Rulia, Rulia SATRIYAS ILYAS Selvia Magdalena, Selvia Sofia Mariati Asnar, Etty Sofia, Etty Sri Rochani Sri Rochani Mulyani Sucherly Sumeidi Kadasrisman SUSANTI Syahidin, Rukhiyat Undang Juju Utoyo, Widjajanti V. Tjandra, Martinus Vip Paramarta Wijayanto, Arifin Wirawan, Chevie Y. Ony Djogo Yudha, Firman Mighty Yuliani Yuliani Yuwono, Reinaldo Bobby Zaenal Aripin