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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Journal of Educational Administration and Leadership (JEAL) Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Brand Communication

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Strategi Komunikasi Pemasaran PT Profilia Indoetech Dalam Meningkatkan Penjualan Tangki Air di Tangerang Siti Megawati Putri; Mochammad Mirza
Brand Communication Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia
Publisher : Prisani Cendekia Institute

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After explaining the background of the problems that exist in this study with the title Marketing Communication Strategy in increasing Product Sales of PT. Profilia Indotech in Tangerang Pandemic Period. In a study conducted to find out what marketing communication strategies are used to increase sales during the Covid-19 pandemic. And in this study using two theories of Philip Kotler, Terence A Shimp and the type of research used qualitative methods, using the constructivism paradigm, and research results that can be carried out through observation, interviews, and documentation, and using two data sources, namely primary and secondary data. The results of this research that PT. Profilia Indotech to carry out a communication strategy in increasing product sales during the Covid-19 pandemic, namely by selling by distributing brochures, providing discount prices, and also doing door to door. In carrying out a marketing strategy like this to increase sales during the current pandemic
Peran Media Sosial Instagram @KANWILBPNBANTEN Sebagai Pusat Informasi di Bidang Pertanahan : Studi Etnografi Virtual pada Akun Instagram @Kanwilbpnbanten Mochammad Mirza; Ari Suseno Suseno; Rojviyani Tsaqila
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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This study aims to analyze and describe the role and use of social media Instagram as an information center in the land sector and the satisfaction obtained after accessing content on the @kanwilbpnbanten account. This study uses the theory of Uses and Gratifications. This study uses a virtual ethnographic research method. Data collection methods in this study are interviews, observation, and documentation. The results of the study show that the role of Instagram social media is as a medium for conveying information about land activities so that it can be widely known by the public. Social media Instagram @kanwilbpnbanten is used as a means of finding information, entertainment, strengthening self-identity and interacting with other users
Co-Authors Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Dianatunisa, Siti Dini, Wulan Eka Darma Putra Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syahputra, Permana Surya Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad