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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Misti Hariasih
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Fatimatuz Zahro; Misti Hariasih; Lilik Indayani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Keputusan Pembelian KFC di Suncity Mall Sidoarjo Dhita Putri Natasha; Misti Hariasih; Muhammad Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.5842

Abstract

                Technological developments and changes in people's lifestyles have affected daily food preferences, where branded fast food is increasingly in demand because it is considered practical, modern, and a symbol of social status. Consumers prefer fast food restaurants such as KFC, McDonald's, and Hoka-Hoka Bento because they offer quality, speed, and innovation in products and promotions. KFC is one of the fastfood restaurants that is very popular with consumers, as seen from the results of the Top Brand Award survey, KFC has managed to maintain the top position for three consecutive years, from 2021 to 2023. This research was conducted using quantitative methods and the population is people who are KFC consumers at Suncity Mall Sidoarjo and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling technique through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and coefficient of determination (R2) test. So that the results obtained state that Brand Awareness, Brand Image, and Brand Trust have an effect on KFC purchasing decisions at Suncity Mall Sidoarjo.
Pengaruh Influencer Marketing, Brand Image, dan Kualitas produk Terhadap Keputusan Pembelian Produk Fashion Lokal di Platfrom Tiktokshop Zahrotul Wahyu Layyinah; Misti Hariasih; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11329

Abstract

 The development of digital technology and social media has changed the way people buy goods and how companies advertise. One method frequently used is influencer marketing, which is promotion through people with large social media followers to persuade people to buy goods. This phenomenon has become increasingly popular due to the TikTok Shop feature, which has become a place for local brands to sell products, especially to the younger generation. This study aims to observe and analyze the impact of brand image, influencer marketing, and product quality on the decision to purchase local fashion products on TikTok Shop. The method used is quantitative research by sending questionnaires to 100 people in Sidoarjo who have purchased local fashion products through TikTok Shop. The sampling technique used is purposive sampling. Data were analyzed using validity and reliability tests, followed by classical assumption tests, multiple linear regression tests, T-tests, and coefficient of determination tests using the SPSS version 26 program. The results of this study show that the three factors: influencer marketing, brand image, and product quality have a positive and significant influence on purchasing decisions. These findings demonstrate that the right digital marketing strategy, a strong brand image, and high-quality products can boost purchasing power and increase the competitiveness of local brands in the digital era.
Pengaruh Konten Pemasaran, Kualitas Produk, dan E-WOM Terhadap Minat Beli Produk Fashion Muslimah di Marketplace Shopee (Studi pada Masyarakat Sidoarjo) Qudrotun Ilahiyah; Rizky Febriansah; Misti Hariasih
Journal of Business Economics and Agribusiness Vol. 2 No. 1 (2024): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i1.1171

Abstract

Industri fashion muslimah di Indonesia berkembang pesat, didorong oleh populasi muslim yang besar dan dukungan pemerintah. Pertumbuhan ini dipercepat oleh kehadiran e-commerce, di mana Shopee menjadi platform paling populer. Penelitian ini bertujuan menganalisis pengaruh konten pemasaran, kualitas produk, dan Electronic Word of Mouth (E-WOM) terhadap minat beli produk fashion muslimah di Shopee pada masyarakat Sidoarjo. Metode penelitian kuantitatif digunakan dengan 96 responden di Sidoarjo melalui teknik purposive sampling. Data dikumpulkan via Google Forms dan dianalisis menggunakan SPSS Versi 26. Hasil penelitian membuktikan bahwa Konten Pemasaran berpenaruh positif dan signifikan terhadap minat beli produk fashion muslimah di maketplace shopee, Kualitas Produk berpenaruh terhadap minat beli produk fashion muslimah di maketplace shopee, dan E-WOM  berpengaruh positif dan signifikan terhadap Minat beli produk fashion muslimah di maketplace shopee.
Pengaruh Influencer Marketing, Online Customer Review, dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening di Shopee Ananda Mety Amelia; Misti Hariasih; Lilik Indayani
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 3 No. I (2024): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Online Customer Review, dan Brand Image terhadap keputusan pembelian produk Scarlett Whitening di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 responden di Jawa Timur yang telah membeli produk Scarlett Whitening. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert, kemudian dianalisis dengan SmartPLS 3.0 untuk menguji validitas, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Model penelitian memiliki nilai R² sebesar 0,788, yang berarti 78,8% variasi keputusan pembelian dapat dijelaskan oleh Influencer Marketing, Online Customer Review, dan Brand Image. Di antara ketiganya, Influencer Marketing memberikan pengaruh terbesar, diikuti oleh Online Customer Review, sedangkan Brand Image memiliki pengaruh paling rendah namun tetap signifikan. Penelitian ini menegaskan bahwa strategi pemasaran digital yang memadukan peran influencer, kredibilitas ulasan pelanggan, dan pengelolaan citra merek mampu meningkatkan keputusan pembelian konsumen pada platform e-commerce. Hasil penelitian memberikan implikasi penting bagi pelaku industri kecantikan dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan perilaku konsumen online.
Dampak Return On Assets (ROA), Capital Adequacy Ratio (CAR) dan Curent Ratio (CR) Terhadap Pertumbuhan Laba Neta Armeilia; Detak Prapanca; Misti Hariasih
Jambura Journal of Educational Management Volume 5 Nomor 1, Maret 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i1.3012

Abstract

Penelitian ini bertujuan untuk mengetahui menganalisis Dampak Return On Assets, Capital Adequacy Ratio dan Curent Ratio Terhadap Pertumbuhan Laba pada Sektor Perbankan. Penelitian menggunakan metode kuantitatif jenis penelitian asosiatif kausal. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah sampel dalam penelitian ini sebanyak 90 data keuangan sektor perbankan. Penelitian ini menggunakan Teknik pengumpulan data dengan menganalisis laporan keuangan sektor perbankan. Teknik analisis menggunakan software eviews 12. Hasil penelitian ini menunjukkan bahwa variabel Return On Assets tidak berpengaruh signifikan terhadap pertumbuhan laba, variabel Capital Adequacy Ratio tidak berpengaruh signifikan terhadap pertumbuhan laba. Variabel Current Ratio berpengaruh signifikan terhadap pertumbuhan laba.
Pengaruh Personal Branding, Affiliate Marketing, dan Influencer Terhadap Keputusan Pembelian Pada Produk Skintific di Media Sosial Annisa Rahmadini; Misti Hariasih; Alshaf Pebrianggara
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1356

Abstract

Perkembangan pemasaran digital dan meningkatnya peran influencer di media sosial mendorong perubahan perilaku konsumen, terutama pada produk skincare premium seperti Skintific. Penelitian ini bertujuan menganalisis pengaruh personal branding, affiliate marketing, dan influencer terhadap keputusan pembelian produk Skintific di media sosial. Pendekatan kuantitatif digunakan dengan penyebaran kuesioner kepada 100 responden. Analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, dengan nilai R² sebesar 0,830 yang menunjukkan bahwa model mampu menjelaskan 83% variasi keputusan pembelian. Variabel influencer memiliki kontribusi terbesar (β = 0,418), diikuti personal branding dan affiliate marketing. Kebaruan penelitian ini terletak pada pengujian ketiga variabel secara simultan pada konteks skincare, khususnya Skintific, yang belum banyak dikaji secara komprehensif.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amirul Fahmi Amrin Hidayat Ananda Mety Amelia Ananta, Ayu Viana Rezeki Ananta, Devy Savia Andira, Delsy Andjani, Salsabilla Anggita Zam Zahira Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Dewi Andriani Dewi Komala Sari Dewi Komala Sari Dhita Putri Natasha Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eko Satriyo Hadi Nata Elok Zahrotul Lailah Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Irawan, Farid Ircham Arief Ramadhan Komala Sari, Dewi Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Neta Armeilia Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nugroho, Duta Atma Jati Aji NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Oetarjo, Mas Okta, Selly Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Diva Maharani Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qudrotun Ilahiyah Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rizky Febriansah Rohmadhani, Salsabela Diniarti Sakdiyah, Aminatus Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sudarso, Satrio Sumartik Syaifudin, Muhammad Afif Tanti Krisnaningsih Tasya Diva Prameswara Tasya Fatmawati Arifin Tasya May Fatmala Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Tsania, Indah Rizqi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wahyu Layyinah, Zahrotul Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yuniar, Anisya Noorvita Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zahrotul Wahyu Layyinah Zakiyah, Alfin