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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Academia Open Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies
Misti Hariasih
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Peran Kualitas Pelayanan, Ketepatan Waktu Dan Harga Terhadap Kepuasan Pelanggan Pada Perusahaan Jet & Tony Express (J&T) Di Wilayah Jawa Timur Mochammad Ardiyan Firmansyah; Misti Hariasih; Lilik Indayani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2993

Abstract

Penelitian ini bertujuan untuk mengetahui peran kualitas layanan, ketepatan waktu dan harga terhadap kepuasan pelanggan J&T Ekspress Cabang Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif sebagai metode penelitian. Populasi penelitian ini terdiri dari masyarakat pengguna J&T Express yang berlokasi di Wilayah Jawa Timur, yang jumlahnya belum diketahui. Metode penentuan sampel yang digunakan adalah Teknik Non Probability Sampling yang didukung dengan teknik Accidental Sampling sebagai metode sampling berfungsi sebagai metode penentuan sampel, dengan rumus lemeshow ditetapkan bahwa 96 responden. Data yang digunakan dalam penelitian ini terdiri dari data primer, yang diperoleh melalui penyebaran kuesioner atau angket kepada responden. Teknik analisis data kuantitatif dengan menggunakan metode statistik digunakan untuk menganalisis data. Metode statistik yang digunakan adalah IBM SPSS 26. Berdasarkan hasil penelitian, secara parsial ditemukan bahwa kualitas pelayanan (X1) memiliki pengaruh signifikan terhadap kepuasan pelanggan (Y), ketepatan waktu (X2) berpengaruh positif terhadap kepuasan pelanggan (Y), Harga (X3) berpengaruh positif terhadap kepuasan pelanggan. Selain itu, dalam konteks ini secara parsial kualitas pelayanan, ketepatan waktu, dan harga secara simultan juga terbukti memiliki pengaruh terhadap kepuasan pelanggan Perusahaan Jet & Tony Express (J&T) di Wilayah Jawa Timur.
Keputusan Pembelian ditinjau dari Ekuitas Merek, Promosi dan Harga pada Konveksi Herya di Sidoarjo Nizam Maulana At thaariq; Misti Hariasih; Dewi Komala Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3503

Abstract

Penelitian ini bertujuan untuk mengetahui bahwa ekuitas merek, promosi, dan harga berpengaruh secara simultan terhadap keputusan pembelian. Pada penelitian ini menggunakan metode kuantitatif. Pengambilan data dalam penelitian ini menggunakan data primer berupa kuisioner yang disebarkan melalui Google Form dan data sekunder sebagai sumber informasi data dari penelitian terdahulu. Sedangkan, teknik analisis data yang digunakan pada penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, heteroskedstisitas, uji T, uji F, dan uji R² yang dioperasikan menggunakan program SPSS16.
Peran Brand Ambassador, Brand Image, dan Harga Terhadap Keputusan Pembelian Produk Skincare Sunscreen Faricha Mufida Laili; Misti Hariasih; Herlinda Maya Kumalasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7320

Abstract

In the current era of digitalization, there are many needs from consumers that continue to increase. Beauty or skincare products are now an important need for humans. One skincare that can be used by all people is sunscreen. Sunscreen is currently a primary need that is sought after by all groups, which has made lots of sunscreen brands emerge. One of the sunscreen skincare products is Madam Gie because there are so many sunscreen brands, therefore to increase purchasing decisions can be influenced by brand ambassadors, brand image and price. This study aims to prove the existence of a positive and significant relationship between brand ambassadors, brand image and price on purchasing decisions, involving 96 respondents. Data analysis used multiple regression with the results of the study proving a positive and significant relationship between the influence of brand ambassadors, brand image and price on purchasing decisions for skin care sunscreen products. Keywords : Brand Ambassador, Brand Image, Price, Purchasing Decision
Decoding Consumer Behavior: The Role of Pricing, Branding, and Social Media in Market Choices Mukhammad Yusuf Ridwan; Lilik Indayani; Misti Hariasih
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1036

Abstract

This study explores the impact of price, brand, and social media on consumer purchasing decisions within a regional textile market, employing a quantitative methodology. Data was collected through questionnaires and analyzed using multiple linear regression. Findings reveal that each factor significantly influences consumer behavior, suggesting that a holistic marketing strategy incorporating these elements is crucial for enhancing consumer engagement and retention. This research highlights the importance of synchronized marketing efforts in maximizing the effectiveness of pricing, branding, and digital engagement in regional markets. Highlights : Price, Brand, and Social Media Impact: Each factor significantly affects consumer purchasing decisions, emphasizing their critical role in marketing strategies. Holistic Marketing Approach: Integrating price, brand, and social media strategies is vital for enhancing market penetration and customer loyalty. Quantitative Analysis Validation: The use of multiple linear regression confirms the strong influence of these variables on consumer choices, supporting targeted marketing tactics. Keywords : Consumer Behavior, Pricing Strategy, Brand Influence, Social Media Marketing, Textile Industry
Brand Ambassadors and Price Drive Consumer Decisions in Indonesia Habibil Muttaqien; Misti Hariasih
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1094

Abstract

This study investigates the impact of brand ambassadors, product design, and price on purchasing decisions for Le Minerale in Sidoarjo, East Java. Using a quantitative survey method, data were collected from 100 respondents and analyzed with multiple linear regression via SPSS 25. Results show that brand ambassadors and price significantly influence purchasing decisions, while product design does not. Consumers tend to follow brand ambassadors' recommendations and are attracted to affordable pricing. These findings suggest that Le Minerale should focus on effective brand ambassador campaigns and competitive pricing to boost sales, while maintaining current product design standards. Highlights: Brand Ambassadors: Significantly influence purchasing decisions, enhancing consumer trust. Price: Positively affects purchasing decisions due to affordability. Product Design: Does not significantly impact purchasing decisions. Keywords: Brand Ambassadors, Product Design, Price, Purchasing Decisions, Le Minerale
Dampak Likuiditas, Pertumbuhan Laba Dan Struktur Modal Terhadap Kualitas Laba Perusahaan: Studi Perusahaan Manufaktur Di Bursa Efek Indonesia (BEI) Ria Ratna Juwita; Detak Prapanca; Misti Hariasih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9391

Abstract

Penelitian ini bertujuan untuk menganalisis dampak likuiditas, pertumbuhan laba, dan struktur modal terhadap kualitas laba perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan tahunan perusahaan manufaktur selama periode tahun 2019-2022. Pengumpulan data dilakukan dengan metode purposive sampling, dengan total sampel sebanyak 18 perusahaan. Metode analisis data yang digunakan adalah regresi panel dengan pendekatan Fixed Effect Model. Hasil penelitian menunjukkan bahwa likuiditas, pertumbuhan laba dan struktur modal memiliki dampak positif yang signifikan terhadap kualitas laba perusahaan manufaktur di BEI.
Dampak Return On Assets (ROA), Capital Adequacy Ratio (CAR) dan Curent Ratio (CR) Terhadap Pertumbuhan Laba Armeilia, Neta; Prapanca , Detak; Hariasih, Misti
Jambura Journal of Educational Management Volume 5 Nomor 1, Maret 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i1.3012

Abstract

Penelitian ini bertujuan untuk mengetahui menganalisis Dampak Return On Assets, Capital Adequacy Ratio dan Curent Ratio Terhadap Pertumbuhan Laba pada Sektor Perbankan. Penelitian menggunakan metode kuantitatif jenis penelitian asosiatif kausal. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah sampel dalam penelitian ini sebanyak 90 data keuangan sektor perbankan. Penelitian ini menggunakan Teknik pengumpulan data dengan menganalisis laporan keuangan sektor perbankan. Teknik analisis menggunakan software eviews 12. Hasil penelitian ini menunjukkan bahwa variabel Return On Assets tidak berpengaruh signifikan terhadap pertumbuhan laba, variabel Capital Adequacy Ratio tidak berpengaruh signifikan terhadap pertumbuhan laba. Variabel Current Ratio berpengaruh signifikan terhadap pertumbuhan laba.
Analisis Iklan Sosial Media Tiktok, Brand Image dan Kepuasan Konsumen terhadap Minat Beli Produk COSRX Putri, Fani Aprilia; Hariasih, Misti
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1757

Abstract

This research aims to determine the influence of the Tiktok Social Media Advertising Variables, Brand Image, Cunsumer Satisfaction on Interst in Buying COSRX Products. The method used ini descriptive qunatitative research, sampling in this study used Random Sampling with a sample size of 100 respondents. Data collection uses questionnaires. The tests in this research carried out Validity test, Rehabilitation Test, Normality Test, Linearity Test, Multicollinearity Test, Autocorrelation Test, Heteroscedasticity Test, Multiple Linear Regression Test,T Test, F Test, Determination Coefficient Test (R2). The research results of Tiktok Social Media Advertising have no and significant influence on Purchase Interest, Brand Image have no and significant influence on Purchase Interest, Cusumer Satisfaction has a positive and significant influence on Purchase Interest.
Online Travel Agent Marketing Strategy Through Social Interaction During the Pandemic COVID-19 Ramadani, Mita Putri; Ambarwati, Rita; Hariasih, Misti
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1553

Abstract

The Covid-19 pandemic has had such a devastating impact on Online Travel Agents such as Traveloka that it has made it to the lowest phase it has ever experienced. There are government regulations that limit people's social interactions so that various strategies are carried out, from using promos or utilizing application features. The purpose of this research is to find out whether the difference in social interaction between Traveloka users before and during the Covid pandemic was significant enough to evaluate Traveloka's marketing strategy. Decreased application usage, ticket rescheduling requests to refund requests which are currently Traveloka's problems. This research is qualitative research that uses the Social Network Analysis (SNA) method using the Twitter application assisted by the Jupyter Anaconda application, Google collab, and Ghepi. From the visualization of this study, the results obtained from 3 research focuses had significant differences from social interactions using Traveloka during the pandemic. From promos that experienced a decrease in interaction during the pandemic, Traveloka Xperience experienced an increase in feature usage, and the ticket feature experienced a decline in social interaction. So that Traveloka is expected to improve the company's strategy to survive during the pandemic.
Unlocking Educational Quality Through Enhanced Teacher Satisfaction Insights: Membuka Kualitas Pendidikan Melalui Peningkatan Wawasan Kepuasan Guru Irawan, Farid; Hariasih, Misti
Indonesian Journal of Education Methods Development Vol. 19 No. 1 (2024): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v18i4.809

Abstract

This study examines how brand image, service quality, and promotion strategies impact teacher satisfaction in WIJABA Sidoarjo, a non-profit educational organization. Using a quantitative approach with 179 teacher respondents, the research reveals a significant positive correlation between these factors and teacher satisfaction. The findings underscore the importance for non-profits to prioritize brand image, service excellence, and effective promotions to enhance teacher satisfaction and overall educational quality. These insights offer actionable guidance for improving educational services and cultivating a positive learning atmosphere. Highlight: Positive link: brand, quality, promotion, teacher satisfaction. Non-profits: focus on brand, service for better education. Improve teacher satisfaction, create positive learning environment. Keywoard: Teacher Satisfaction,Brand Image, Service Quality,Promotion Strategies, Non-profit Education
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amelia, Ananda Mety Amirul Fahmi Amrin Hidayat Ananda Putri Sodikin Ananta, Ayu Viana Rezeki Andjani, Salsabilla Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Armeilia, Neta Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Dewi Andriani Dewi Komala Sari Dhita Putri Natasha Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eko Satriyo Hadi Nata Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Irawan, Farid Ircham Arief Ramadhan Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailiya, Friska Nur Lalas Prakoso, Alexsis Leksono, Hana Fitania Indri Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Natasya Dwi Puspitasari Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzula, Elsa Firdausi Nuzulah, Firdausi Nyadia Ofianti Oetarjo, Mas Okta, Selly Prapanca , Detak Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Fani Aprilia Putri, Fitriana Salsabila Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rohmadhani, Salsabela Diniarti Sakdiyah, Aminatus Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sudarso, Satrio Sumartik Syaifudin, Muhammad Afif Tanti Krisnaningsih Tasya Diva Prameswara Tasya May Fatmala Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wahyuni, Eka Risma Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yuniar, Anisya Noorvita Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zakiyah, Alfin