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All Journal Gorga : Jurnal Seni Rupa Bercadik E-Dimas: Jurnal Pengabdian kepada Masyarakat Panggung Gondang: Jurnal Seni dan Budaya Dance and Theatre Review: Jurnal Tari, Teater, dan Wayang Pendas : Jurnah Ilmiah Pendidikan Dasar Batoboh : Jurnal Pengabdian Pada Masyarakat Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Besaung : Jurnal Seni Desain dan Budaya PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT PROPORSI : Jurnal Desain, Multimedia dan Industri Kreatif Jurnal Abdidas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ranah Seni: Jurnal Seni dan Desain Melayu Arts and Performance Journal ARTCHIVE: Indonesia Journal of Visual Art and Design Bercadik: Jurnal Pengkajian dan Penciptaan Seni Paradigma: Jurnal Kajian Budaya VCode Cinelook: Journal of Film, Television, and New Media SPACEPRO Eduscape: Journal of Education Insight International Journal Multidisciplinary Journal of Social Science Panggung Journal of Learning on History and Social Sciences Journal of Higher Education and Academic Advancement
Rosta Minawati
Institut Seni Indonesia Padang Panjang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : International Journal Multidisciplinary

 1 
CITY BRANDING DESIGN OF BUKITTINGGI CITY AS THE CITY IDENTITY OF “HISTORICAL CITY” Pratama, Wendo Afriyoma; Asril; Minawati, Rosta
International Journal Multidisciplinary (IJMI) Vol. 1 No. 4 (2024): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v1i4.250

Abstract

Objective: This study aims to develop an effective city branding strategy for Bukittinggi City, focusing on the creation of a visual identity that encapsulates the city’s historical significance and attractions. Method: The research employs the Glas Box method, as developed by Sarwono and Lubis, involving stages of observation, field interviews, literature review, concept design, and iterative evaluation to refine the branding output. The primary focus is on designing a tourism logo and a web design that visually represent Bukittinggi’s unique cultural and historical landmarks. Results: The study produces a comprehensive city branding identity, with a tourism logo and web design that effectively communicate Bukittinggi's appeal to domestic tourists, particularly those from outside the city. Novelty: This research offers a novel approach to city branding by integrating local history into a visually compelling and functional identity, tailored for the tourism sector. The outcome is presented through a work exhibition titled "City Branding Design of Bukittinggi City as the Identity of the 'City of Historical'," highlighting its relevance and potential impact on tourism promotion.
Co-Authors Ade Moussadecq Adi Krisna Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko BW Ahmad Bahrudin Ahmad Nafis Ajawaila, Gerzon Alfalah Alfalah Andiko, Benny Ary Leo Bermana Asral, Kairul Asril Aulia, Rani Ayu Soraya Benny Andiko Bermana, Ary Leo Choiru Pradhono Citra Emalia Dani Manesah Dela Puspita Riza Desmiati Desmiati Desmiati, Desmiati Edi Satria Ediwar Ediwar EMRI, EMRI Enrico Alamo Enrico Alamo Enrico Alamo Enrico Alamo Fadel Muhammad Fadhilatul Khaira Febri Yulika Febriano, Gilang Gerzon Ajawaila Hanefi Hanefi Hanefi Hanefi Hanefi, Hanefi Harisman Harisman Harisman Harisman, Harisman Heldi Heldi Heldi Heldi, Heldi Hery Sasongko Hidayat, Hengki Armez Hidayat, Hengki Armez Ilham, Muhamad Iskandar, Riki Iswandi Kairul Asral Khairi, Ilhamul Khairul Layali Kholilah, Anni Khosy Berlian Putry Koes Yuliadi Layali, Khairul Lidiantari, Aulini Loravianti, Susasrita Mahdi Bahar Mahdi Bahar Martion Martion Martion Martion Mega Kencana Saliman Meria Eliza Miswar Miswar Muhammad Ilham MULYADI Nabilla Khansa Nafis, Ahmad Nilawati Nilawati Nilawati Nilawati Nilawati Nilawati, Nilawati Nilawati Novesar Jamarun Novina Yeni Fatrina Nursyirwan Nursyirwan Nursyirwan Nursyirwan Nursyirwan Nursyirwan Nursyirwan Nursyirwan Nursyirwan Olvyanda Ariesta Prakarti, Vicia Dwi Pratama, Wendo Afriyoma Rajab, Junaidi Riki Iskandar Roza Muliati Sahrul, Sahrul Satria, Edi Sherli Novalinda Sofia Yosse Solehat, Iis Sri Wahyuni SUCI FAJRINA Suherni Suherni Suherni Suherni, Suherni sulaiman sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sulaiman Sumanti, Titik Surya Darma Suryanti Suryanti Suryanto Suryanto Syafriadi, Syafriandi Syafriandi Syafriadi Syafriandi Syafriandi Vani Sasri Wahyuni Vicia Dwi Prakarti Wa'afini Wahyono Wahyono Wahyuni, Vani Sasri Widdiyanti Widdiyanti Yandri Yandri Yeni Ruseli Yeni Ruseli Yogian Hutagama Yogian Hutagama Yosi Ramadona Yosi Ramadona Yosse, Sofia Yusfil Yusfil Yusfil, Yusfil Zulhelman Zulhelman Zulhelman Zulhelman