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Salman Alfarisi
Staf PT. Kuda Inti Samudera
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Journal : Jurnal Ternak

 1 
A Local Culture Development Strategy for Sonok Cattle with Quantitative Characterization of Cattle and Digital Market Development in Pamekasan, Madura Bambang Kurnadi; selvia nurlaila; Badar Said; Dimas Bima widyabrata; Salman Alfarisi
Jurnal Ternak Vol. 16 No. 2 (2025): Desember, 2025
Publisher : UNIVERSITAS ISLAM LAMONGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jt.v16i2.268

Abstract

The Sonok cattle culture also supports the development of culture-based tourism while maintaining local values and social harmony, and can boost the local economy. One of the obstacles to the development of the Sonok cattle culture is that Sonok cattle breeding is still limited to certain areas in Madura, due to the limited market for Sonok cattle, which is still conventional in nature. This study aims to obtain clear data on the quantitative characteristics of Madura Sonok cattle and to improve the marketing of Madura Sonok cattle. To support the development of the local Sonok cattle culture and increase the marketing of Sonok cattle through digital markets. This research was conducted from July 2025 in the Sonok cattle breeding area in Pamekasan Regency, Madura. Research methods The methods used in this research were direct surveys at the contest site or at the homes of cattle owners, as well as interviews with Sonok cattle owners, judges, and Sonok cattle experts. Research Results Sonok cattle were divided into two age groups, namely 12-18 months and above 24 months, with the following results for body length, height, and chest circumference (cm): 124.82 ±4.28; 124.64 ± 3.14; 148.73 ±10.39 and 137.71 ±5.06; 137.26 ±4.74; 174.13 ±9.97. Meanwhile, the biggest obstacles and threats to the development of the Madura Sonok cattle breed in Pamekasan Regency are related to the limited availability of specialised capital and conventional trading venues (markets). The conclusion of this study is that the average body size of Sonok cattle exceeds the 2023 SNI standard, and marketing breakthroughs are needed through digital markets.
Co-Authors ABDUL MUIN Aditya Fajri Kurnia Pradana Afidah Zuroida Akmal Zaki Anang Dasa Novfowan Ananto, Rhezal Agung Andi Fajar Asti April Petra Malonovi Marbun Ari Irawan Arinalhaq Fatachul Aziiz Aulia Khamas Heikmakhtiar Badar Said Bambang Kurnadi Binar Surya Gumilang Bintang Naharika Citra Melati Callula Syifa Gantari Cellin Aulia Charlina Charlina Desak Kade Shaila Indita Diani Sadiawati Dimas Bima widyabrata Edward Benedictus Roring Eka Intan Kumala Putri Ela Kurniasari Endah Kurniati Faiz Aryaputra Fira Putri Wulandari Fitri Komariyah Galuh Prawestri Citra Handani Grace Septiana Putri Habibur Rahman Hanhan Burhani Heri Irawan Hermandra Hermandra Indra Yasri Juliano Krizza Yoga Lediwara, Nadiza Livia Haris Mahfira Larassati Mailin Mailin Masriyanda Masriyanda Melza Zahra Permata Mohamad Rizky Naoval Pratama Mohammad Noor Hidayat Muh. Kurniawan BW Muhammad Danda Evantrino Muhammad Royyan Muhammad Syaiful Hakim Nasor Nur Ilmi Nurfi Fuad Al Azah Nurjamilah, Siti Nurul Agustin Damayanti Oktavianus Laia Putri, Fadilla Elza Aida Putri Rahma Nur Amalia Rahman Azis Prasojo Raihan Kenny, Muhammad Rayhan Apriansyah Robin Rohmanita Duanaputri Rosyid, Moh Zaiful Rusmia, Rusmia Sadiyana Yaqutna Naqiya Sastrawati Selvia Nurlaila Sembada Denrineksa Bimorogo Setya Wanda Mega Permata Shella Athaya Miwazuki Silahudin Silahudin Silvi Reni Cusyana Siti Nurjamilah Sofiyul Mubarok, Achmad ST. HADIJAH WAHID SUPRIYONO Syavera, Venita Thalia Salma Putri Kamilah Yahya Ibadu Rahman Yunika Afryaningsih Zahira Nurmahdi Hanafiah Zul Amirul Haq Zulia Fajarwati Zurnan Alfian