This Author published in this journals
All Journal E-JOURNAL MANAJEMEN FE UNTAD Katalogis Jurnal Ilmiah Teknik Sipil Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Konseling dan Pendidikan Jurnal Kreatif Tadulako Online Nurani: Jurnal Kajian Syariah dan Masyarakat SELAMI IPS Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Jurnal Sains dan Inovasi Perikanan/Journal of Fishery and Innovation (JSIPi) GARIS Jurnal Mahasiswa Jurusan Arsitektur Monex: Journal of Accounting Research Jurnal Penelitian Karet Jurnal Surya Medika Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL ILMIAH MATEMATIKA DAN TERAPAN Jurnal Akademika Kimia Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Comm-Edu (Community Education Journal) FIKRAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ensiklopedia of Journal YUME : Journal of Management Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Literasiologi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Syntax Idea Journal Civics and Social Studies JIKA (Jurnal Informatika) Jurnal Teknik Informatika (JUTIF) Early Childhood Research and Practice JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Kesehatan Tambusai Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Masker Medika Bahtera Inovasi JUSTIAN - Jurnal Sistem Informasi Akuntansi Kognitif: Jurnal Riset HOTS Pendidikan Matematika Journal Peqguruang: Conference Series SIMFISIS: Jurnal Kebidanan Indonesia Journal of Research in Instructional KARYA: Jurnal Pengabdian Kepada Masyarakat Transformasi Jurnal Paradigma Akuntansi Journal of Education Research Journal Of World Science Buletin Sistem Informasi dan Teknologi Islam Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Locus Penelitian dan Pengabdian Journal Of Science Education And Management Business Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Mahasiswa Fakultas Pertanian (JIMFP) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Digital Transformation Technology (Digitech) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Jurnal Sintaks Logika (JSilog) Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI Sahabat Sosial: Jurnal Pengabdian Masyarakat DECISION : Jurnal Ekonomi dan Bisnis In Theos : Jurnal Pendidikan dan Teologi Journal of Mandalika Literature International Journal of Health Sciences ALENA : Journal of Elementary Education RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner Indonesian Journal of Innovation Multidisipliner Research PPSDP International Journal of Education IJEB Jurnal Pengabdian Sosial JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Jurnal Penelitian dan Pengkajian Ilmiah JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Manajemen (JPEMA) Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) Jurnal Pengabdian Masyarakat Teknologi Laboratorium Medik Borneo Champions: Education Journal of Sport, Health, and Recreation Journal of Social Work and Science Education Indonesian Journal of Innovation Multidisipliner Research Jurnal Ilmu Pendidikan Guru Sekolah Dasar dan Usia Dini (PEDASUD) Proceedings of International Conference on Islamic Economic Finance and Social Finance MAHABBAH : Jurnal Ilmu Ushuluddin Dan Pemikiran Islam TABELLIUS Fikrah : Jurnal Pendidikan Agama Islam
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Transformasi

ANALISIS PERILAKU PEMBELIAN AUDIENS TIKTOK MELALUI KLASTERISASI PREFERENSI KONTEN DENGAN ALGORITMA K-MEANS Irmawati, Irmawati; T, Husain; Santi, Santi; nurdiansah, nurdiansah; herlinda, herlinda; kasmawaru, kasmawaru
TRANSFORMASI Vol 21, No 1 (2025): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56357/jt.v21i1.432

Abstract

The rapid growth of TikTok as a digital marketing platform has created a need to understand how content variation influences user purchasing behavior. This study is motivated by the lack of information regarding audience responses to live streaming content, particularly in the context of purchase decision-making. The objective of this research is to identify audience segmentation patterns on TikTok based on content preferences and how these relate to purchasing decisions, using the account @takiboutique as a case study. A quantitative research approach was employed, utilizing an online survey distributed to 99 randomly selected respondents. Data were analyzed using the K-Means clustering algorithm to group respondents based on dominant factors influencing their buying decisions. The clustering results revealed three main audience segments. The first cluster (53%) prioritizes creative and interactive marketing strategies. The second cluster (34%) considers price as the most influential factor in purchasing decisions. The third cluster (12%) highlights product quality as the primary consideration. These findings indicate that audience preferences for promotional content are diverse, requiring marketing communication strategies to be tailored to the characteristics of each segment. The application of the K-Means algorithm has proven effective in profiling consumers to support more adaptive and targeted digital marketing strategies.
ANALISIS PERILAKU PEMBELIAN AUDIENS TIKTOK MELALUI KLASTERISASI PREFERENSI KONTEN DENGAN ALGORITMA K-MEANS Irmawati, Irmawati; T, Husain; Santi, Santi; nurdiansah, nurdiansah; herlinda, herlinda; kasmawaru, kasmawaru
TRANSFORMASI Vol 21, No 1 (2025): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56357/jt.v21i1.432

Abstract

The rapid growth of TikTok as a digital marketing platform has created a need to understand how content variation influences user purchasing behavior. This study is motivated by the lack of information regarding audience responses to live streaming content, particularly in the context of purchase decision-making. The objective of this research is to identify audience segmentation patterns on TikTok based on content preferences and how these relate to purchasing decisions, using the account @takiboutique as a case study. A quantitative research approach was employed, utilizing an online survey distributed to 99 randomly selected respondents. Data were analyzed using the K-Means clustering algorithm to group respondents based on dominant factors influencing their buying decisions. The clustering results revealed three main audience segments. The first cluster (53%) prioritizes creative and interactive marketing strategies. The second cluster (34%) considers price as the most influential factor in purchasing decisions. The third cluster (12%) highlights product quality as the primary consideration. These findings indicate that audience preferences for promotional content are diverse, requiring marketing communication strategies to be tailored to the characteristics of each segment. The application of the K-Means algorithm has proven effective in profiling consumers to support more adaptive and targeted digital marketing strategies.
Co-Authors A, Salimin A.A. Ketut Agung Cahyawan W Achmad Rizal Aglusi Badri, Isna AGUS KURNIA Agustin Tiwow Ahyuna Ahyuna, Ahyuna Aini Nurul Akhriana, Asmah Ali Akrab Alicia L. Tien Alikhsan, Ainusalbi Alimin, Rinto Jaya Andi Alim, Andi Andi Wafiah Anesty, Thea Dwi Angria, Nirmawati Anshari, Muhammad Redha Ardimansyah Ardimansyah Arfani, Nurfitri Ariawaty, R. Rina Novianty Arifin, Suci Ramadhani Aripa, Lusyana Ariza, Desyani ARMAN FASLIH, ARMAN Aspin Aspin, Aspin Astin Nur Hanifah Astriana, Riska Astuti, Fanni Atichasari, Anna Sofia Atikah Nurhayati Badaruddin, Muliati Bahrun, Ria Selfiyani Baskara, Surya Bau Astuti, Andi Tenri Br Purba, Rahima Burhan, Hasniar Bustamin Bustamin Cahyono, Rinto Doni Crismaya Padang Allo Cucut Susanto, Cucut Danardono, Edwin Darajat, Siti Zakiah Annasir Darwin, Ahmad Djogo, Ony Elizabeth Sugiarto Dermawan Erni Erni Fadlila, Rizky Nurul Fatma Dhafir Fausiah, Andi Febrianti, Rizka Amalia Firdaus Firdaus Fitria, Ina George Mangande Gito Supriadi, Gito Hanifah, Nur Aini Tsany Happy Fitria, Happy Hapsa Rianty, Hapsa Hartati, Dia Hasan, Fuad Nur Hasibuan, Molani Paulina Hasmah Hasmah, Hasmah Helisa Noviarty Herlinda Herlinda, Herlinda Herny Februariyanti Hesniati, Hesniati Hoesny, Munafrin Hoesny, Rezkiyah Ikhsan, Ainussalbi Al Ikhsan, Syarbini Imam Fakhruddin Imas Siti Masitoh Indriani, Nur Safani Irawaty Irawaty Irmawati Irmawati irviana, ira Islamiyah Islamiyah, Islamiyah Isneni, Andi Iswandi Iswandi Izza Mahdiana Apriliani Jaya, A I Jones, Elia Juliana, Ahmad Kahar, Mir Vindahati Kamase, Hamka Witri Karim, Abdul Jabal Kartika Handayani Karubuy, Milka Anggraeni Kasmawaru, Kasmawaru Kesrianti, Andi Maya Khaddafi, Muh. Khaeruddin Khaeruddin Komang Aryasa KOSASIH KOSASIH, KOSASIH Kurniawan Kurniawan Kurniawati Kurniawati La Ode Abdul Syukur, La Ode Abdul Ladjaiya, U’un Erawati J. Laifu, Achmad Latif, Sarifudin Andi Latifah, Iis Layuk, Novita Sambo Lubis, Nur Azizah Lydia Margaretha Madeten, Sisilya Saman Madyana Patasik Magfirah, Magfirah Mahmud Mahmud Mahmud, Andi Tenri Bau Astuti Maisyarah, Renny Marjono Dwi Wibowo Marniati, Felicitas Sri Masding, Masding Masir, Ummul Maurizka, Isna Rahma Mauzu, Fahrul Maya, Maya Miftakhul, Resha Bella Misriah, Misriah Mitra Mitra Mufallahah, Iptihatul Muh. Arman Yamin Pagala Muh. Yunus Muhammad Idris Muhammad Redha Anshari Muhammad Syarif Prasetia, Muhammad Syarif Muhammad Zakaria Umar, Muhammad Zakaria Muhardi Muhardi mulyani, sri rochani Mulyeni, Sri Munafrin Hoesny Mursidin, Muthmainnah Nainggolan, Benny Rojeston Marnaek NANIK INDAHWATI Nari, Jois Nasatul Asmiah, Nurul Ningsih, Selvi Septia Nita Wahyuni, Nita Novita Matalangi’ Nur, Indriyani Nur, Muh. Ilyas Nurdiansah, Nurdiansah Nurliah, Lien Nurlina Nurlina Nurmeidina, Rahmatya Nursam, Nasrullah Panny Agustia Rahayuningsih Pannyiwi, Rahmat Parinding, Jenri Fani Patmaniar, Patmaniar Piu, Sri Wahyuningsi Pradana, Mochammad Nugraha Reza Prasetyawati, Naris Dyah Pratiwi, Ratih Dian purba, Justinus Feber Arianto Putri, Dian Purnama Putri, Gildha Eka putri, yulia devi Qudrah, Haldo Haibatil Rachma Hasibuan RACHMAT RAMLI Ratna Bachrun Ratna Sari Rismawati Rismawati Roberto Tomahuw Rojia, Rojia Romadhonsyah, Fitra Rombe, Risna Rulismi, Dwi Sahari, A Saharudin Barasandji Salassa, Alin Salim, Ian Aprian Sani, Fajar Mavira Sanjaya, Gede Wisnu Sari, Dyah Ayu Puspita Sari, Ratih Permana Sari, Yuni Puspa Satria, Sigra Santika Sembiring, Cindy Kalbiola Br Setyawan Setyawan, Setyawan Siang Tandi Gonggo Sikki, Nurhaeni Simamora, Andy Erianto Sisilia Desmawati Rara’ Bulaan Siti Barokah, Siti Siti Fatimah SITI ROHMAWATI Siti Suwarni Sitti Aisa, Sitti Soraya Djamilah, Soraya Sri Murni Sri Ningsih Statiswaty Sudirman Sudirman Sugesti, Retno Sukmawati, U. Sulia Sulistina, Sulistina Sulmi, Sulmi Sunaidi, Yanti Suryani Suryani Susanti, Dini Syahran, Syahran SYAMSU ALAM Syamsuddin, Sri Devi Syarif, Syamsul Rijal T, Husain Tahir, M. Arzal Taufiq Taufiq Togubu, Diana Mirja Tri Wahyuni Sukesi Trihartiningsih, Evie Triyanti, Dempi Try Sugiyarto Try Tandilangi, Yolanda Intan Usman, Ferawati WAHYU SUKARTININGSIH Wahyuni, Ria Waspada, Muh. Raska Indra Widyanti, Amelia Nur Wijayanti, Lumastari Ajeng Wildan Zaman Wunantari, Wa Ode Arie Yetmi, Yosi Safri Yona Febrina, Trisya Yufuai, Agustina R Yunidar