Garuda - Garba Rujukan Digital

Pendampingan Pengelolaan Sampah Di Bank Sampah Eltari, Cemorokandang, Kecamatan Kedungkandang, Kota Malang Ahmadi Kgs; Lorine Tantalu; Nonok Supartini; Edyson Indawan; Imroatus Sholiqah
Jurnal Pemberdayaan Masyarakat Vol 6 No 2 (2021): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v6i2.5669

The Eltari Waste Bank is one of the Malang Waste Banks under the guidance of the Malang City Environment Service. Located at Jalan Palmerah RT 02 RW 06, Cemorokandang, Kedungkandang District, Malang City, it provides a place for the process of collecting waste that has been sorted based on conditions and types of waste, both organic and non-organic. Not all residents have understood the importance of sorting waste by type, coupled with the not yet optimal use of non-organic or plastic waste to become goods needed by the community. Through the waste management assistance process by the service team in the form of the introduction of efforts to recycle plastic packaging waste into mats and bags, it is able to increase the productivity of the Eltari Waste Bank. The introduction activity succeeded in attracting the interest of residents around the Waste Bank because in addition to being able to increase the livelihoods of local residents, it can also increase family income up to 25%.

Pelatihan dan Pendampingan Pengolahan Susu Pasteurisasi pada Kelompok Peternak Sapi Perah Langgeng Mulyo Desa Ngenep Nonok Supartini; Ahmadi Kgs; Sumarno; Melani Windiarti
Jurnal Pemberdayaan Masyarakat Vol 7 No 2 (2022): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i2.6868

Milk is a food product that is easily destroyed, therefore it needs to be handled or processed. One form of milk processing is pasteurized milk. The Langgeng Mulyo Farmer's Group is a group of dairy cows that have only produced fresh milk without being processed. Efforts to diversify dairy products are carried out by involving wives from the Langgeng Mulyo Farmer group. It is hoped that the women of the farmerâ€™s group are productive, and can increase family income. This community dedication activity is carried out by means of training and assistance in processing pasteurized milk. Training and counseling on pasteurized milk processing is carried out using simple methods and simple equipment. The training activities include handling post-dairy milk with pasteurization, training on proper heating methods to kill bacteria using simple tools, product packaging. So that the absorption of the technology provided can be absorbed and applied, after the training, mentoring is carried out where participants try their own pasteurized milk processing. The results of the evaluation of the training and mentoring activities for processing pasteurized milk 95% of the participants have been able to apply the material provided.

Inovasi Teknologi Proses untuk Peningkatan Kapasitas dan Kualitas Produk pada UMKM Omah Mente Kota Malang Nonok Supartini; Kgs Ahmadi; Sumarno Sumarno; Henny Leondro
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 10, No 1 (2026): EDISI JUNI 2026
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v10i1.8839

The partner of this community service activity is Omah Mente which processes chasew nut fried and chasew nut cookies. The problem faced by the partner in chasew nut fried was the variation in the quality of the final product, while in the processing of chasew nut cookies the mixing of the dough is uneven because it is still done manually. The community service program aims to improve the variation in the quality of chasew nut fried and improve the mixing process of raw materials to be more even and increase production. The solution to this problems is through process technology innovation with the introduction of a deep fryer in the processing of chasew nut fried and a planetary mixer in the processing of chasew nut cookies. The results of this community service program are the quality of chasew nut fried uniform and an increase in production of 214%. Meanwhile, the chasew nut cookies produced good quality products because they were evenly mixed and there was a 200% increase in production.ABSTRAKMitra kegiatan pengabdian kepada masyarakat ini adalah Omah Mente yang mengolah mente mente goreng dan cookies mente. Permasalahan yang dihadapi mitra pada mente goreng variasi kualitas produk akhir sementara pada pengolahan cookies mente pencampuran adonan yang tidak merata karena masih dilakukan secara manual. Program pengabdian kepada masyarakat bertujuan untuk memperbaiki variasi kualitas mente goreng dan perbaikan proses pencampuran bahan baku agar lebih merata dan peningkatan produksi. Solusi dari permasalahan tersebut dilakukan inovasi teknologi proses dengan introduksi deep fryer pada pengolahan mente goreng dan mixer planetary pada pengolahan cookies mente. Hasil program pengabdian kepada maasyarakat ini kualitas mente goreng seragam dan peningkatan produksi sebesar 214%. Sementara pada cookies mente dihasilkan produk yang kualitas baik karena merata dan terjadi peningkatan produksi sebesar 200%.

Optimalisasi Penggunaan Hyperlocal Marketplace Sebagai Strategi Perluasan Pasar Produk Gula Merah Tebu Ukaisya Wildan Eka Prastya; Wirawan; Lorine Tantalu; Muhammad Alfian Mizar; Sumarno; Nonok Supartini
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2636

Ukaisya is a brand of brown sugar produced by PT. Tiga Dewi Timur Raya in Kediri, has a production capacity of up to four tons per day to meet local and inter-provincial market demand. This study aims to optimize the digital marketing strategy of Ukaisya brown sugar through the development of a hyperlocal marketplace model integrated with social media and chat commerce systems. Digitalization is carried out by utilizing Linktree as a hub for integrating digital channels that connect Shopee, Blibli, and WhatsApp Business accounts. The research approach uses an implementative case study with direct observation of Ukaisya's digital channels, performance analysis through Linktree Insights and Shopee Analytics, and a descriptive-thematic review of customer interaction data. The results show that digital channel integration significantly increased visibility and customer engagement, with 106 views, 27 clicks, and a click rate of 25.5%, along with actual conversions through chat commerce. This improvement indicates the strengthening of brand awareness and trust-building among local consumers through community-based communication. These findings affirm the effectiveness of the hyperlocal marketplace strategy in expanding the market reach the agroindustry based on local wisdom and strengthen previous research indicating that the integration of multiplatform digital channels accelerates the digital transformation of SMEs in Indonesia. Abstrak Ukaisya merupakan merek gula merah tebu produksi PT. Tiga Dewi Timur Raya Kediri dengan kapasitas produksi mencapai empat ton per hari untuk memenuhi kebutuhan pasar lokal hingga antar provinsi. Penelitian ini bertujuan mengoptimalkan strategi digitalisasi pemasaran produk gula merah tebu merek Ukaisya melalui pengembangan model hyperlocal marketplace yang terintegrasi dengan media sosial dan sistem chat commerce. Digitalisasi dilakukan melalui pemanfaatan Linktree sebagai pusat integrasi kanal digital yang menghubungkan akun Shopee, Blibli, dan WhatsApp Business. Pendekatan penelitian menggunakan studi kasus implementatif dengan observasi langsung terhadap kanal digital Ukaisya, analisis performa Linktree Insights dan Shopee Analytics, serta telaah deskriptif-tematik atas data interaksi pelanggan. Hasil menunjukkan bahwa integrasi kanal digital meningkatkan visibilitas dan keterlibatan konsumen secara signifikan dengan capaian 106 tampilan, 27 klik, dan click rate sebesar 25,5%, disertai konversi aktual melalui chat commerce. Peningkatan ini menandakan penguatan tahap brand awareness dan trust building konsumen lokal melalui komunikasi berbasis komunitas. Temuan ini menegaskan efektivitas strategi hyperlocal marketplace dalam memperluas jangkauan pasar agroindustri berbasis kearifan lokal, serta memperkuat hasil penelitian sebelumnya bahwa integrasi kanal digital multiplatform mempercepat transformasi digital UMKM di Indonesia.

Optimalisasi Penggunaan Hyperlocal Marketplace Sebagai Strategi Perluasan Pasar Produk Gula Merah Tebu Ukaisya Wildan Eka Prastya; Wirawan; Lorine Tantalu; Muhammad Alfian Mizar; Sumarno; Nonok Supartini
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2636

Ukaisya is a brand of brown sugar produced by PT. Tiga Dewi Timur Raya in Kediri, has a production capacity of up to four tons per day to meet local and inter-provincial market demand. This study aims to optimize the digital marketing strategy of Ukaisya brown sugar through the development of a hyperlocal marketplace model integrated with social media and chat commerce systems. Digitalization is carried out by utilizing Linktree as a hub for integrating digital channels that connect Shopee, Blibli, and WhatsApp Business accounts. The research approach uses an implementative case study with direct observation of Ukaisya's digital channels, performance analysis through Linktree Insights and Shopee Analytics, and a descriptive-thematic review of customer interaction data. The results show that digital channel integration significantly increased visibility and customer engagement, with 106 views, 27 clicks, and a click rate of 25.5%, along with actual conversions through chat commerce. This improvement indicates the strengthening of brand awareness and trust-building among local consumers through community-based communication. These findings affirm the effectiveness of the hyperlocal marketplace strategy in expanding the market reach the agroindustry based on local wisdom and strengthen previous research indicating that the integration of multiplatform digital channels accelerates the digital transformation of SMEs in Indonesia. Abstrak Ukaisya merupakan merek gula merah tebu produksi PT. Tiga Dewi Timur Raya Kediri dengan kapasitas produksi mencapai empat ton per hari untuk memenuhi kebutuhan pasar lokal hingga antar provinsi. Penelitian ini bertujuan mengoptimalkan strategi digitalisasi pemasaran produk gula merah tebu merek Ukaisya melalui pengembangan model hyperlocal marketplace yang terintegrasi dengan media sosial dan sistem chat commerce. Digitalisasi dilakukan melalui pemanfaatan Linktree sebagai pusat integrasi kanal digital yang menghubungkan akun Shopee, Blibli, dan WhatsApp Business. Pendekatan penelitian menggunakan studi kasus implementatif dengan observasi langsung terhadap kanal digital Ukaisya, analisis performa Linktree Insights dan Shopee Analytics, serta telaah deskriptif-tematik atas data interaksi pelanggan. Hasil menunjukkan bahwa integrasi kanal digital meningkatkan visibilitas dan keterlibatan konsumen secara signifikan dengan capaian 106 tampilan, 27 klik, dan click rate sebesar 25,5%, disertai konversi aktual melalui chat commerce. Peningkatan ini menandakan penguatan tahap brand awareness dan trust building konsumen lokal melalui komunikasi berbasis komunitas. Temuan ini menegaskan efektivitas strategi hyperlocal marketplace dalam memperluas jangkauan pasar agroindustri berbasis kearifan lokal, serta memperkuat hasil penelitian sebelumnya bahwa integrasi kanal digital multiplatform mempercepat transformasi digital UMKM di Indonesia.

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