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All Journal AMIKOM ICT AWARD 2010 Jurnal Simetris TEKNOLOGI: Jurnal Ilmiah Sistem Informasi Jurnal Buana Informatika Jurnal Edukasi dan Penelitian Informatika (JEPIN) Proceeding Seminar LPPM UMP Tahun 2014 Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Informatika dan Multimedia Jurnal Pilar Nusa Mandiri SINTECH (Science and Information Technology) Journal Applied Information System and Management Journal of Innovation in Business and Economics EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Journal of Information Systems and Informatics Journal of Robotics and Control (JRC) IJECA (International Journal of Education and Curriculum Application) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences Jurnal AbdiMas Nusa Mandiri Journal of Soft Computing Exploration Jurnal Pendidikan dan Teknologi Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah IT CIDA : Diseminasi Teknologi Informasi Jurnal Pengabdian Masyarakat Jurnal Ilmu Komputer dan Teknologi (IKOMTI) Journal of Practical Computer Science (JPCS) Journal of Artificial Intelligence and Digital Business Inspiration: Jurnal Teknologi Informasi dan Komunikasi Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Journal of Information Technology and Cyber Security Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Journal of Informatics and Interactive Technology (JIITE) Jurnal Teknologi Riset Terapan
Dhanar Intan Surya Saputra
Program Studi Teknik Informatika, STMIK AMIKOM Purwokerto Jl. Letjen Pol Sumarto Watumas Purwanegara Purwokerto, Banyumas 53123
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Journal of Applied Data Sciences

 1 
Digital Platform Utilization and ICT Literacy on Global Market Access among MSMEs: The Mediating Role of Digital Business Readiness and the Moderating Effect of Government Support Nurfaizal, Yusmedi; Kurniawan, Arief Adhy; Hermawan, Hellik; Surya Saputra, Dhanar Intan; Amalina, Siti Nahla; Hafshah, Luqyana Nida
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.893

Abstract

This study investigates how digital capabilities and institutional support shape global market access among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a specific focus on Banyumas Regency. The research integrates technology adoption, organizational readiness, and policy support into a unified structural model to explain MSME internationalization in semi-urban contexts. The objective is to assess the direct effects of digital platform utilization and ICT literacy on global market access, the mediating role of digital business readiness, and the moderating effect of government support. A survey of 125 digitally engaged MSMEs was analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that digital platform utilization (β = 0.163; p = 0.008) and ICT literacy (β = 0.161; p = 0.004) significantly and directly enhance global market access. Both constructs also positively influence digital business readiness digital platform utilization (β = 0.600; p 0.001) and ICT literacy (β = 0.497; p 0.001) which itself contributes to market access (β = 0.154; p = 0.037). Mediation analysis confirms that digital business readiness significantly mediates the relationship between digital capabilities and global market access, with indirect effects of 0.093 (p = 0.045) and 0.077 (p = 0.035) for digital platform utilization and ICT literacy, respectively. Furthermore, government support significantly moderates the effect of digital readiness on market access (β = 0.222; p = 0.002). The model demonstrates strong explanatory power (R² = 0.782 for global market access) and predictive relevance (Q² = 0.507). This study contributes to the digital transformation literature by positioning digital business readiness as a critical enabler of MSME internationalization and highlights the synergistic role of government interventions in amplifying internal digital capabilities. The novelty lies in applying an integrated model to a semi-urban developing economy setting, offering insights for inclusive digital ecosystem design and policy formulation.
Co-Authors Adam Prayogo Kuncoro Aditya Pratama Afrig Aminuddin Agus Pramono Al Haura, Adzkiyatun Nisa Alamsyah, Rizki Albana, Ilham Amalina, Siti Nahla Amin, M. Syaiful Ammar Fauzan, Ammar Andik Wijanarko, Andik Andina, Anisa Nur Anditya Putri, Shifa Anisa, Kholifatun ANNISA HANDAYANI Apitiadi, Satyo Dwi Aprilia, Kharisma Arief Adhy Kurniawan Arsi, Primandani Baetisalamah, Nadiva Amelia Berlilana Berlilana Dewi Cantika, Nourma Islam Dewi Fortuna Diningrum, Dwi Fatma Efendi, Alvin Junio Ilham Eldas Puspita Rini, Eldas Puspita Ely Purnawati, Ely Fadly Yashari Soumena Fariha, Zulfia Nur Ferdianto, Dwi Angga Hafshah, Luqyana Nida Hellik Hermawan Hendra Sudarso Hidayat, Muhammad Taufik Nur Hiiyatin, Dewi LaeIa I Putu Dody Suarnatha Ilham, Fatah Imam Tahyudin Indarto, Debi Iriane, Rara Irma Darmayanti Junianto, Haris Khoirudin, Muhamad Affan Kuat Indartono Kusuma, Bagus Adhi Kusuma, Velizha S Kusuma, Velizha Sandy Maghfira, Rahajeng Sasi Mahardika, Fajar Mahendra, Duta Aditya Marhalatun, Viva Miftahus Surur, Miftahus Muhammad Afif Muliasari Pinilih, Muliasari Muratno, Muratno Murjiatiningsih, Lilis Mustofa, Dinar Najibulloh, Imam Kharits Nandang Hermanto Nanjar, Agi Nugroho, Bagus Aji Nur Hasanah Nuraini, Eka Nurul Hidayati Pandega, Dimas Marsus Prayoga, Agung Priangga, Melaya Puji Hastuti Pujianto , Dimas Eko Purwadi Purwadi Puspitaningrum, Indar Putra, Mifthah Putranto, Aldrian Firmansyah Rahayu, Dania Gusmi Rahman Rosyidi Ramadhan, Muhammad Bintang Ranggi Praharaningtyas Aji Riesna, Deby Mega Rizkia Riny, Riny Riyanto Riyanto Riyanto Rujianto Eko Saputro Saekhu, Ahmad Saputra, Alfin Nur Aziz Saputri, Febryka Wulan Saputri, Inka Setiawan, Endri Sitaresmi Wahyu Handani, Sitaresmi Wahyu Sri Widiastuti, Sri Subarkah, Pungkas Taqwa Hariguna Udianti, Asih Utomo, Anwar Tri Waluyo, Retno Wijaya, Anugerah Bagus Winanto, Deden Wirasto, Anggit Wiwik Handayani Yusmedi Nurfaizal Zhafira, Alya