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Journal : Journal of Information Technology and Cyber Security

Sales Forecasting Analysis Using Trend Moment Method: A Study Case of a Fast Moving Consumer Goods Company in Indonesia Fauzan, Ammar; Rahayu, Dania Gusmi; Handayani, Annisa; Tahyudin, Imam; Saputra, Dhanar Intan Surya; Purwadi, Purwadi
Journal of Information Technology and Cyber Security Vol. 1 No. 1 (2023): January
Publisher : Department of Information Systems and Technology, Faculty of Intelligent Electrical and Informatics Technology, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jitcs.7572

Abstract

The market of Fast-Moving Consumer Goods (FMCG) companies in Indonesia is enormous. Unilever has 400 brands in more than 190 countries, making it a global business that is as influential in the consumer product market as it is in Indonesia. Sales forecasting at this company is very useful for planning expenses and the company's total costs on the business strategy. This study uses trend moment method to forecast the sales and earnings of Unilever Indonesia companies at the end of the year. This article aims to test the performance of the trend moment method calculation on the prediction of net sales and profits in FMCG companies. At the end of the analysis process, it can be concluded that forecasting using trend moment method is going very well. This indicator of success is shown by the error level of MAPE, which is below 10%.
Co-Authors Adam Prayogo Kuncoro Aditya Pratama Afrig Aminuddin Agus Pramono Al Haura, Adzkiyatun Nisa Alamsyah, Rizki Albana, Ilham Amalina, Siti Nahla Amin, M. Syaiful Ammar Fauzan, Ammar Andik Wijanarko, Andik Andina, Anisa Nur Anditya Putri, Shifa ANNISA HANDAYANI Apitiadi, Satyo Dwi Aprilia, Kharisma Arief Adhy Kurniawan Arsi, Primandani Baetisalamah, Nadiva Amelia Berlilana Berlilana Dewi Cantika, Nourma Islam Efendi, Alvin Junio Ilham Eldas Puspita Rini, Eldas Puspita Ely Purnawati, Ely Fadly Yashari Soumena Fariha, Zulfia Nur Ferdianto, Dwi Angga Hafshah, Luqyana Nida Hellik Hermawan Hendra Sudarso Hidayat, Muhammad Taufik Nur Hiiyatin, Dewi LaeIa I Putu Dody Suarnatha Ilham, Fatah Imam Tahyudin Indarto, Debi Iriane, Rara Irma Darmayanti Junianto, Haris Khoirudin, Muhamad Affan Kuat Indartono Kusuma, Bagus Adhi Kusuma, Velizha S Kusuma, Velizha Sandy Maghfira, Rahajeng Sasi Mahardika, Fajar Mahendra, Duta Aditya Marhalatun, Viva Miftahus Surur, Miftahus Muhammad Afif Muliasari Pinilih, Muliasari Muratno, Muratno Murjiatiningsih, Lilis Mustofa, Dinar Najibulloh, Imam Kharits Nandang Hermanto Nanjar, Agi Nugroho, Bagus Aji Nur Hasanah Nurul Hidayati Pandega, Dimas Marsus Prayoga, Agung Priangga, Melaya Puji Hastuti Pujianto , Dimas Eko Purwadi Purwadi Puspitaningrum, Indar Rahayu, Dania Gusmi Rahman Rosyidi Ramadhan, Muhammad Bintang Ranggi Praharaningtyas Aji Riesna, Deby Mega Rizkia Riny, Riny Riyanto Riyanto Riyanto Rujianto Eko Saputro Saekhu, Ahmad Saputra, Alfin Nur Aziz Saputri, Febryka Wulan Saputri, Inka Setiawan, Endri Sitaresmi Wahyu Handani, Sitaresmi Wahyu Sri Widiastuti, Sri Subarkah, Pungkas Taqwa Hariguna Udianti, Asih Utomo, Anwar Tri Winanto, Deden Wirasto, Anggit Wiwik Handayani Yusmedi Nurfaizal Zhafira, Alya