Article Per Year (5 Year)
p-Index From 2020 - 2025
11.386
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Akuntansi Multiparadigma The International Journal of Accounting and Business Society CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur JURNAL MANAJEMEN DAN BISNIS INDONESIA
Lita Permata Sari
Lembaga Studi Islam Malang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 4   5   6   7   8 
DESEMINASI STRATEGI DAN KOMUNIKASI PEMASARAN PARIWISATA MELALUI MEDIA SOSIAL Rachman, Riza; Faiza, Nur; Sari, Lita Permata
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6705

Abstract

Media Sosial sudah menjadi satu hal yang tidak terpisahkan di tengah masyarakat. Seiring berkembangnya tekhnologi dan jaringan internet, maka media sosial memberikan warna tersendiri bagi perubahan sosial dan budaya. Perilaku berkomunikasi telah banyak berubah dan tentunya menuntut adanya perubahan strategi dalam penyampaiannya agar informasi yang ingin disampaikan dapat diterima dengan baik sesuai dengan tujuan dari pengirim pesan. Pariwisata menjadi salah satu sektor yang cukup menarik untuk dikembangkan dalam dunia bisnis. Persaingan bisnis di dunia pariwisata juga mengalami peningkatan yang cukup pesat dan pengelola kawasan wisata haruslah jeli dalam membuat strategi dalam menyampaikan keunggulan dari layanan yang ditawarkan kepada masyarakat. Strategi pemasaran pengelola kawasan wisata melalui media sosial khususnya harus memperhatikan banyak aspek lain agar langkah yang diambil dapat membuat kawasan wisata yang diperkenalkan benar-benar dapat menarik masyarakat untuk berkunjung dan strategi yang digunakan dapat berkelanjutan. Berkomunikasi di media sosial tidak hanya sekedar tentang membuat konten video yang menarik,menampilkan brand ambassador akan tetapi secara prinsip produk layanan yang di tawarkan harus diperhatikan guna mempengaruhi kepuasan pelanggan serta menimbulkan efek viral. Bekerja sama dengan Kementerian Pariwisata Republik Indonesia bersama Dinas terkait kegiatan deseminasi dilakukan untuk memberikan pengetahuan, ide, gagasan serta pengetahuan kepada penggiat wisata, komonitas fotografer dan pengelola kawasan wisata dalam membuat strategi dan komunikasi pemasaran melalui media sosial sehingga nantinya pariwisata di Kabupaten Situbondo bisa tumbuh dan menjadi motor bagi perekonomian daerah. Selain itu luaran yang diharapkan dari kegiatan ini adalah artikel pengabdian yang dimuat dalam jurnal pengabdian terakreditasi.
PENGARUH LIVE STREAMING SHOPPING, PRICE DISCOUNT, DAN SERVICE QUALITY TERHADAP SATISFACTION DENGAN PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA USAHA FRAME&CASEBYDITTA DI SITUBONDO Safara, Andita Veronika; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6667

Abstract

Entrepreneurship is an activity that is full of time sacrifices, and the focus of business activities by an entrepreneur is profit or gain. Business activities carried out by an entrepreneur are activities that require effort and time that are not small. The purpose of this study is to analyze and test the effect of Live streaming shopping, Price discount, and Service quality on Satisfaction through Purchase decision. This research is an explanatory study. The population in this study is part of Frame&casebyditta consumers. The sampling technique is determined by Simple Random Sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS SEM). The results of the direct influence test using the Smart Pls 3.0 Application, show that Live streaming shopping has a positive but insignificant effect on Purchase decision, Price discount has a positive but insignificant effect on Purchase decision, Service quality has a significant positive effect on Purchase decision, Live streaming shopping has a positive but insignificant effect on Satisfaction, Price discount has a negative but insignificant effect on Satisfaction, Service quality has a significant positive effect on Satisfaction, Purchase decision has a significant positive effect on Satisfaction, Live streaming shopping has a positive but insignificant effect on Satisfaction through Purchase decision, Price discount has a positive but insignificant effect on Satisfaction through Purchase Decision, Service quality has a significant positive effect on Satisfaction through Purchase Decision.
PENGARUH CITA RASA, HARGA, DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LESEHAN IKAN BAKAR CAK GABRIL DI SITUBONDO Utari, Melgi Puji; Sari, Lita Permata; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6497

Abstract

Marketing is an interconnected activity between companies and consumers as a system to generate profits, for this reason the right marketing strategy can increase the attractiveness of culinary destinations through Taste, Price, and Location, Customer satisfaction and culinary consumer loyalty in Situbondo Regency. The purpose of this study was to analyze and test the effect of Taste, Price, and Location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in the study were consumers of Lesehan Ikan Bakar Cak Gabril in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that Taste has a significant positive effect on customer satisfaction, Price has a positive but insignificant effect on customer satisfaction, Location has a significant positive effect on customer satisfaction, Taste has a significant positive effect on customer loyalty, Price has a positive but insignificant effect on customer loyalty, Location has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the variable Taste to consumer loyalty through customer satisfaction has a positive but insignificant effect, Price to consumer loyalty through customer satisfaction has a positive but insignificant effect, Location to consumer loyalty through customer satisfaction has a significant positive effect.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA TOKO KINTAN DI CERMEE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Sariyanti, Sariyanti; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3566

Abstract

Marketing management is an analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The purpose of this study was to analyze and examine the effects of product and service quality on consumer loyalty through consumer satisfaction. The population in this study was consumers of Kintan Store in Cermee. The sampling technique was determined by simple random sampling method. Data analysis and hypothesis testing in this study used Partial Least Square Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis test using Smart PLS 3.0 application showed that product quality has a negative but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, product quality has a negative but not significant effect on consumer loyalty, service quality has a positive but not significant effect on consumer loyalty, consumer satisfaction has a significant positive effect on consumer loyalty, product quality has a negative but not significant effect on consumer loyalty through consumer satisfaction, service quality has a significant positive effect on consumer loyalty through consumer satisfaction.
DIGITAL MARKETING, KUALITAS PRODUK DAN KERAGAMAN PRODUK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO MARKAS BELI DI SHOPEE DENGAN MODERASI VARIABEL KEPERCAYAAN Astutik, Wiji; Ediyanto, Ediyanto; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6503

Abstract

In today's rapidly evolving digital era, consumer shopping behavior has shifted significantly, with e-commerce emerging as a key platform for fulfilling consumer needs. This study aims to analyze and examine the impact of digital marketing, product quality, and product diversity on consumer purchase decisions, with trust as a moderating variable. Adopting an explanatory research, the population in this study consists of consumers of the Markas Beli Store. The sampling technique used in this study is simple random sampling. Data analysis and hypothesis testing were conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing, conducted using the SmartPLS 3.0 application, show that digital marketing has a weakening effect on the positive relationship with purchase decisions. Similarly, product quality also weakens the positive relationship with purchase decisions. In contrast, product diversity significantly strengthens the positive relationship with purchase decisions. Additionally, trust weakens the positive influence of digital marketing on purchase decisions.
PENGARUH MANAJEMEN LABA, STRUKTUR MODAL, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERDAGANGAN JASA & INVESTASI SEKTOR PERDAGANGAN BESAR BARANG PRODUKSI YANG TERDAFTAR DI BEI Rahadi, Akbar Pulung; Ediyanto, Ediyanto; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5287

Abstract

Produce other products. This study aims to determine the Influence of Profit Management, Capital Structure, and Company Size on Company Value with Profitability as an Intervening Variable in Trading, Services and Investment Companies in the Large Trade Sector of Production Goods Listed on the IDX. This research method uses a quantitative method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that profit management has a significant positive effect on profitability, Capital structure has a positive effect on profitability, Company size has a positive but not significant effect on profitability, Profit management has a significant negative effect on company value, Capital structure has a significant negative effect on company value, Company size has an effect negative but not significant to company value, Profitability has a positive but insignificant effect on company value. Profit management has a positive but insignificant effect on company value through Profitability, Capital structure has a positive but insignificant effect on company value through Profitability, Company size has a positive but insignificant effect on company value through Profitability.
PENGARUH STRUKTUR KEPEMILIKAN, LIKUIDITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN UTANG SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR TEKSTIL DAN GARMEN PERIODE 2022-2024 Jama, Felensia Jati Ata; Pramitasari, Triska Dewi; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6666

Abstract

The purpose of this study is to determine the effect of ownership, liquidity, and profitability structure on company value with debt policy as an intervening variable in manufacturing companies in the textile sub-sector and garment for the 2022-2024 period. The population in this study was all manufacturing companies in the textile and garment sub-sector for 2022-2024 in 25 companies. The sampling technique in this study used purposive sampling so that eleven samples were obtained for data analysis. Data Analysis and Hypothesis Testing used the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the hypothesis test of the direct effect using the Smart PLS 3.0 application show that the structure of ownership has a negative but not significant effect on debt policy, liquidity has a significant negative effect on debt policy, profitability has a positive but not significant effect on debt policy, ownership structure has a positive but not significant effect on company value, liquidity has a significant positive effect on company value, profitability has a negative but not significant effect on company value, debt policy has a positive but not significant effect on company value. The results of the hypothesis test of the influence did not directly show that the structure of ownership had a negative but not significant effect on the company’s value through debt policy, liquidity had a negative but not significant effect on the value of the company through debt policy, profitability had a positive but not significant effect on the company’s value through debt policy.
PENGARUH SERVICE QUALITY DAN KEPERCAYAAN TERHADAP CUSTOMER RETENTION DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada MS Glow Cabang Situbondo) Sari, Alfina Dian Ratna; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3571

Abstract

Marketing is an interconnected activity between companies and consumers as a system for generating profits, therefore having the right marketing strategy can improve it, especially as a means of promotion, in this case the development of MS Glow in Situbondo Regency. The purpose of this research is to analyze and test the influence of Service Quality and Trust on Customer Retention with Customer Satisfaction as an Intervening Variable (Study at MS Glow Situbondo Branch. The sampling method was determined by probability sampling. Data analysis and hypothesis testing in the research used Structural Equation Models – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that service quality has a significant effect on customer satisfaction; Trust has a significant effect on customer satisfaction; Service quality has a significant effect on customer retention; Trust has no significant effect on customer retention; Customer satisfaction has a significant effect on customer retention; Service quality has a significant effect on customer retention through customer satisfaction; Trust has a significant effect on customer retention through customer satisfaction
PENGARUH NON PERFORMING LOAN DAN NET INTEREST MARGIN TERHADAP KINERJA KEUANGAN DENGAN CAPITAL ADEQUACY RATIO SEBAGAI VARIABEL INTERVENING PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2021 Insani, Auliasha Firlana Hadi; Wahyuni, Ika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3558

Abstract

This study aimed to determine the effect of Non Performing loans and Net Interest margins on financial performance with the Capital Adequacy Ratio as an intervening variable in the Banking Sector listed on the Indonesia Stock Exchange 2019-2021. The population in this study were all Banking Sectors listed on the Indonesia Stock Exchange in 2019-2021, totaling 47 Banks. The sampling technique for this study used purposive sampling, so that 13 samples were obtained, which were used as data analysis. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 application. The results of this study indicate that Non Performing Loan has a positive but insignificant effect on Capital Adequacy Ratio, Net Interest Margin has a significant negative effect on Capital Adequacy Ratio, Non-Performing Loan has a positive but insignificant effect on Financial Performance, Net Interest Margin has a significant negative effect on Capital Adequacy Ratio. Significant to financial performance, Net Interest Margin has a negative but insignificant effect on financial performance, Capital Adequacy Ratio has a positive but insignificant effect on financial performance, Non-Performing Loan has a positive but insignificant effect on financial performance through Capital Adequacy Ratio, and Net Interest Margin has a negative but insignificant effect on financial performance through Capital Adequacy Ratio.
PENGARUH KUALITAS PRODUK, HARGA DAN CTRA MEREK TERHADAP KEPUASAN PELANGGAN DENGAN LOYALITAS PELANGGAN SEBAGAI VARIABEL INTERVENING MIXUE ICE CREAM & TEA DI SITUBONDO Ferdiansyah, Yusfan; Wahyuni, Ika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7107

Abstract

Currently, the growth of the Indonesian food and beverage industry is underpinned by strong competencies. The development of ice cream products in Indonesia is ongoing in many regions. This indicates a growing variety of ice cream products available, both imported and domestically produced. The development of ice cream products creates intense competition, so each new product improves its quality, potentially reducing consumer demand. The purpose of this study is to determine the effect of product quality, price and brand image on customer satisfaction with customer loyalty as an intervening variable Mixue Ice Cream & Tea in Situbondo. The sampling technique in this study used a random sampling technique, with 98 respondents. Data analysis and hypothesis testing used Structural Equation Analysis - Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on customer loyalty, price has a positive but not significant effect on customer loyalty, brand image has a positive and significant effect on customer loyalty, product quality has a positive but not significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction, brand image has a positive but not significant effect on customer satisfaction, customer loyalty has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction through customer loyalty, price has a positive but not significant effect on customer satisfaction through customer loyalty, brand image has a positive and significant effect on customer satisfaction through customer loyalty.
Co-Authors Abdus Salam, Abdus Agustiarini, Suzhmita Akbar, Rian Ali Djamhuri Alip, Gilang Permata Nur Aminah, Riskil An am, Lutfi Chairul Andafiya, Robiatul Antika, Sindy Arandita, Reza Mevia Ardiansyah, Johan Putra Pradana Ari Kamayanti Arief, Mohammad Yahya Arief, Muhammad Yahya Arifah, Ila Nur Arisusanto, Maulana Febri Aziz, Muhamad Zitkul Bari, Muhammad Misbahul Cahya, Muhammad Alif Nur Chandra, Venia Avery Dwi Chasana, Nurul Corina, Vania Rika Dewi, Nawa Kartika Ediyanto Fadilah, Moch. Fanani, Mariska Nur Fandiyanto, Randika Febriyanti, Fina Ferdiansyah, Yusfan Filrisqi, Nurul Mareta Fransiska, Feni Ghufran, Mohammad Imam Ali hamdun, Edy kusnadi Handika, Devan Dwi Sapta Hanifa, Hilmiyatul HARIYANTO HARIYANTO Hendra Syahputra Heru Yulianto Hidayah, Friyan Ika WAHYUNI Indriani, Ila Insani, Auliasha Firlana Hadi Ivanny, Levia Diza Dwi Jama, Felensia Jati Ata Kamalisa, Dewi Karnadi, Karnadi Kasih, Kharisma Mutiara Kiswanto, Feri Kustiani, Kustiani Lestari, Ayu Tri Lestari, Indah Nita Lusiana Tulhusnah Maria Ulfa Maulani, Mildatul Maulida K, Faradina Pindi Maulida, Yuni Astri Ayu Maulidiyah, Indana Yuris Meirilia, Niken Minullah, Minullah Nisakh, Nur Ainun Novia Indriani Nur Faiza Nurwijayanti Oktaviani, Sherly Oktaviyanti, Yeni Pramesthi, Riska Ayu Pribadi, Akhmad Ribut Rachman, Riza Rahadi, Akbar Pulung Raharjo, Stiyo Pamungkas Rahmawati, Rike Ramadhani, Kholifatur Resi, Oktaviani Rini Kartika Sari Riswandi, Dovan Aditya Rizkia, Linda Rohmatillah, Nia Nur Romadhani, Riska Suci Safara, Andita Veronika Safira, Gilda Nindita Samsuri, Moh Sari, Alfina Dian Ratna Sariyanti, Sariyanti Seinuri, Seinuri Shofiah, Annur Sintia, Siti Amina Ratna Sonia, Siti Sonnyalia, Astrid Bellinda Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Suyuti, Achmad Sya’diya, Yuli Halimatus Triska Dewi Pramitasari Ulfatun Hasanah Uswatun Hasanah Utari, Melgi Puji Venolika, Nadila Putri Ayu Violiandani, Erine W, Dwi Perwitasari Wahyudi Wahyudi Wakid, Royhan Tofail Wiji Astutik, Wiji Windiana, Dina Wulandari, Meliza Novi Yanti, Anggi Putri Dwi Yaqin, Rizal Ainul Yudha Praja, Yudha Zainiyah, Siti