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All Journal TEKNIK INFORMATIKA Teknika JSI: Jurnal Sistem Informasi (E-Journal) CESS (Journal of Computer Engineering, System and Science) IQRA`: Jurnal Ilmu Perpustakaan dan Informasi KLIK (Kumpulan jurnaL Ilmu Komputer) (e-Journal) Jurnal Ilmiah KOMPUTASI Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika RABIT: Jurnal Teknologi dan Sistem Informasi Univrab JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING JURNAL MEDIA INFORMATIKA BUDIDARMA INOVTEK Polbeng - Seri Informatika JOURNAL OF APPLIED INFORMATICS AND COMPUTING JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Informatika Universitas Pamulang Jurnal Sisfokom (Sistem Informasi dan Komputer) JurTI (JURNAL TEKNOLOGI INFORMASI) Zero : Jurnal Sains, Matematika, dan Terapan JISTech (Journal of Islamic Science and Technology) Jurnal Penelitian Medan Agama Jurnal Teknologi Sistem Informasi dan Aplikasi Digital Zone: Jurnal Teknologi Informasi dan Komunikasi The IJICS (International Journal of Informatics and Computer Science) JURTEKSI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Simtek : Jurnal Sistem Informasi dan Teknik Komputer Infoman's: Jurnal Ilmu-Ilmu Manajeman dan Informatika JSI (Jurnal sistem Informasi) Universitas Suryadarma AL-ULUM: JURNAL SAINS DAN TEKNOLOGI EDUMATIC: Jurnal Pendidikan Informatika Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Progresif: Jurnal Ilmiah Komputer Technologia: Jurnal Ilmiah TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Journal of Information Systems and Informatics Informatika IJAIT (International Journal of Applied Information Technology) JUKANTI (Jurnal Pendidikan Teknologi Informasi) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Sains dan Teknologi Competitive JTIK (Jurnal Teknik Informatika Kaputama) Jurnal Ilmiah Ilmu dan Teknologi Rekayasa Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Jurnal E-Komtek Jurnal Teknik Informatika C.I.T. Medicom JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Perangkat Lunak Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI Jurnal Indonesia : Manajemen Informatika dan Komunikasi Syntax: Journal of Software Engineering, Computer Science and Information Technology Jurnal Abdi Mas Adzkia Da'watuna: Journal of Communication and Islamic Broadcasting JUTECH : Journal Education and Technology Jurnal Media Informatika Journal of Dinda : Data Science, Information Technology, and Data Analytics Jurnal IPTEK Bagi Masyarakat Jurnal Janitra Informatika dan Sistem Informasi Jurnal Impresi Indonesia Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Ilmiah Sistem Informasi dan Teknik Informatika (JISTI) sudo Jurnal Teknik Informatika Journal of Information Systems and Technology Research Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Journal of Computers and Digital Business International Conference on Sciences Development and Technology Jurnal Publikasi Manajemen Informatika (JUPUMI) Competitive Jurnal Sistem Informasi dan Manajemen Jurnal Pendidikan Teknologi Informasi (JUKANTI) Jurnal Ilmiah Sistem Informasi Journal of Accounting Law Communication and Technology Akademika Jurnal Teknologi Pendidikan
Samsudin, Samsudin
Universitas Islam Negeri Sumatera Utara
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Journal : International Conference on Sciences Development and Technology

 1 
The Role of Social Media and E-Commerce in Accelerating the Growth of Indonesian MSMEs Samsudin, Samsudin
International Conference on Sciences Development and Technology The 3rd ICoSDTech 2023
Publisher : International Conference on Sciences Development and Technology

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Abstract

Advances in digital technology and the internet have changed the way Micro, Small and Medium Enterprises (MSMEs) in Indonesia market and distribute their products. This study analyzes the role of social media and e-commerce in supporting the growth of MSMEs. The results of the study show that the use of social media such as Instagram and TikTok can increase brand awareness by up to 70%, while e-commerce platforms such as Shopee and Tokopedia provide access to a wider market and improve operational efficiency. While many MSMEs face challenges such as limited digital knowledge and resources, collaboration between governments, the private sector, and educational institutions can be a strategic solution to overcome these barriers. This research recommends optimizing digital media through data-driven strategies and partnerships with local platforms to accelerate the growth of MSMEs in the digital era.
Co-Authors Abdullah Abdullah Adinda Ayu Mega Pramesti Adinda Priyamita Adinda, Sity Tree Adnan Buyung Nasution Afridayani Afridayani Afsha Zahara Ahmad Hariandy Harahap Alchemi Putri Juliantika Kusdiana Alda Penira Ali Ikhwan Ali Ikhwan Almansah, Dani Alyan Fatwa Alyuda, M Farhan Amalia Syahfitri Andika, Reza Anggika Wardani Anggika Wardani Aninda Muliani Aninda Muliani anju sitompul Aryati Aryati Asbullah, Jumjumi Aulia Pratama Tambunan Bagus Setiawan Bagus Setiawan Batubara, Ayu Azzahra Beni Frandian Bilbi Huzaimi Mahmuda Dalimunthe, Tursina Juliani Danang Wahyu Wicaksono Dandi Fratama Wardana Dedyka Syahputra Dian El Arafiah Saragih Dian Pratiwi Diana Asmarani Siregar Diana, Dwi Rahmadani Ivan Disnu Panggabean Dwi Nenda Putri Dwi Silviana Elfany Rizqi Syaputri Elly Supiah Pane Erlina, Fazira Fadiah Nurhani Fadiah Nurhani Fadillah, Muhammad Rizki Fahira Khalisyah Risqullah Fajrillah, Fajrillah Fara Diva, Anggrayani FATHIYA HASYIFAH SIBARANI Fauzia Mahyarani Fitrah Al Mubaroq Geubrina Rizka Utami Sinaga Ginting, Natal Gustantia, Dwi Haloho, Melanthon Pardamean Hasibuan, Inneke Nugroho Hasibuan, Siti Aisyah Husna, Fauziatun Ichsan, Muhammad Ichsan Ilka Zufria Indri Ayu Ningrum Indriana Siagian Jaka Gunawan Juliati Nasution, Yenni Samri Jumjumi Abullah Laila Nurzanah Lubis, Ali Topan Lutfil, Muhammad Lutfil Amin Siregar M Fakhriza M. Fakhriza Maulana, Dimas Krisna Maya Juliana Ritonga Merliana Putri Hasibuan Mhd. Nazar Alfian Harahap Mia Nurjannah Miftah Siregar Mohammad Badri Muhamad Alda Muhammad Amsari Lubis Muhammad Arifin Lubis Muhammad Dedi Irawan Muhammad Hendrik Koto Muhammad Hendrik Koto Muhammad Ikhsan Muhammad Khoir Al Alim Manurung Muhammad Naufal Tiyar Muhammad Rafli Hakim Muhammad Rizky Dermawan Muhammad Syafri Fauzi Muliani Harahap, Aninda Muthmainnah Mutiara Indriani Mutia Dwi Pratika Mutiara Sakinah Nadhilah Zahrina Nasution, Anggi Refachriati Nasution, Muhammad Irwan Padli Novri Karno Dwi Putra Nurhadijah Nurhadijah Nurhalizah Nurhalizah Nurhidayah Simbolon Nurini Siregar Pane, Rizky Hidayat Pasaribu, M Arif Rahmat Poppy Hidayah Pradana, Reza Pradana, Surya Ardi Pratiwi, Yulisa Nanda Prawira, Yudhi Prawira PRIA MITRA PURBA Purba, Rizki Ikhwansyah Purwani, Desy Putra, Muklas Adi Putri Sri Rezeki Rahma Azizah Lubis Rahma Dipa Salsabil Rahmadani, M.A. Annisa Raissa Amanda Putri Rakha, Riyan Hidayat Ramadhani, Vidya Raudhatul Jannah Rayhan Alpatih Atsil Reni Yunita Reza Pradana Riri Syafitri Lubis Rivaldi, Rifky Rizal, Yazid Khairul Rohmad Shobirin Roza, Yuda Fakhri Samsul Bahri Siagian Sandra Fitrie Saripah Aini Pohan Septiana Dewi Andriana, Septiana Dewi Sinaga, Rani Jumiannisa Siregar, Saparuddin Sri Astuti Sri Astuti Suendri Suendri Suendri Suendri, Suendri Sulistio, Rahmat Syahranitazli Syahranitazli Syahranitazli Tamara Putri Tamaulina Tama Tasya Azra Rizkya Umri Tasya Maulariqa Insani Taufik Qurrahman Taufiq Annur Harahap Teguh Kurniawan Triase Triase Triase Triase triase Triase Triase Triase Triase, Triase Ulfa Fadilah Usman, Usman Winda Junarda Wulan Suci Wulandari, Novika Yani, Sefty Yanti, Asni Rahma Yudha Sansena Yudhanata, Ridho Dwi Zahra Azura