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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi Journal of Business and Behavioural Entrepreneurship Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Efektor Journal of Agribusiness and Community Empowerment (JACE) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Journal of Economics and Business UBS Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Journal La Bisecoman Jurnal Pengabdian Masyarakat Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan Studi Ilmu Manajemen dan Organisasi Dawuh Guru: Jurnal Pendidikan MI/SD Dynamic Management Journal Jurnal Media Informatika Interdisciplinary Social Studies Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Golden Ratio of Mapping Idea and Literature Format AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Manajemen dan Bisnis Journal of Accounting and Finance Management (JAFM) Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Manajemen dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Social Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara journal of social and economic research J-CEKI
Edi Hamdi
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HUMAN RESOURCE PLANNING IN THE UTILIZATION OF COCONUT SHELLS AS RENEWABLE ALTERNATIVE FUEL Jeheo, Lyan; Hamdi, Edi; Negoro, Dimas Angga; Sunaryanto, Ketut
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6445

Abstract

The use of coconut shells as a renewable alternative fuel has great potential to support the clean energy transition and environmental sustainability. As one of the largest coconut producing countries in the world, Indonesia has abundant resources that can be processed into energy products such as briquettes, charcoal, and bioenergy. However, the success of this utilization requires mature human resource (HR) planning to ensure the availability of competent workers, high productivity, and empowerment of local communities. This study aims to analyze the strategic role of HR planning in supporting the development of the coconut shell-based fuel industry. The method used involves a descriptive-qualitative approach, which includes identifying workforce needs, developing training, and collaborative strategies between the government, private sector, and local communities. Effective HR planning can increase the efficiency of the production process, open new jobs, and empower rural communities. In addition, synergy between stakeholders is key to creating a sustainable work ecosystem. Thus, the use of coconut shells as an alternative fuel not only contributes to reducing carbon emissions but also encourages local economic growth
Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Rosdiana, Rosdiana; Rhian Indradewa; Edi Hamdi; Ketut Sunaryanto
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3595

Abstract

Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness. Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A case study method is used to gain an in-depth understanding of the company's marketing practices. Data were collected through interviews with key management personnel and analyzed using the Sales Effectiveness Drivers framework, which consists of five elements: definer, shaper, exciter, enlightener, and controller drivers. Each of these elements was assessed to determine their impact on LogisMe’s sales force structure and marketing strategies. Results/findings: The study reveals that LogisMe successfully leverages its B2B model by employing the NICE marketing mix strategy to foster strong business networks and customer engagement. By focusing on specific market segments and utilizing Porter’s differentiation strategy, LogisMe has been able to carve a niche in the logistics industry. The company’s investment in skilled employees, digital marketing, and relationship marketing further contributes to its sales effectiveness. The Sales Effectiveness Drivers framework has helped LogisMe optimize its sales force structure and activities, resulting in improved operational efficiency and market competitiveness. Limitations: The study is limited to LogisMe’s current operations and marketing strategies, which may not fully capture long-term trends or challenges in the logistics and warehousing sector. Additionally, the research is based on qualitative data from a single company, which may limit the generalizability of the findings to other logistics firms or industries. Contribution: This research contributes to the understanding of how B2B companies in the logistics industry can use strategic marketing and operational frameworks to enhance their sales effectiveness and competitiveness. It provides a practical application of the NICE marketing mix, Porter's Generic Strategy, and the Sales Effectiveness Drivers framework in the context of logistics and warehousing. The study offers valuable insights for other companies aiming to differentiate themselves and optimize their sales and marketing efforts Novelty: The novelty of this study lies in its exploration of the NICE marketing mix in a B2B logistics setting, combined with the use of the Sales Effectiveness Drivers framework. This integration provides a unique perspective on how logistics companies can align their marketing and sales strategies with organizational goals to achieve differentiation and enhance customer relationships in a competitive market.
Analisa Faktor Internal dan Strategi Pemasaran Pemanfaatan Tempurung Kelapa Sebagai Bahan Bakar Alternatif Terbarukan Pasaribu, Marya; Hamdi, Edi; Negoro, Dimas Angga; Sunaryanto, Ketut
Journal of Agribusiness and Community Empowerment (JACE) Vol. 8 No. 1 (2025): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32530/jace.v8i1.794

Abstract

Pemanfaatan tempurung kelapa sebagai bahan bakar alternatif terbarukan memiliki potensi besar dalam mendukung keberlanjutan energi dan pengurangan ketergantungan terhadap bahan bakar fosil. Penelitian ini bertujuan untuk menganalisis faktor internal yang memengaruhi pemanfaatan tempurung kelapa serta merumuskan strategi pemasaran yang efektif dalam meningkatkan daya saing produk berbasis biomassa ini. Pendekatan pada penelitian ini dilakukan  secara kualitatif dan kuantitatif dimana analisis data kualitatif untuk memahami faktor eksternal (seperti regulasi, pasar, dan lingkungan) dan analisis kuantitatif untuk perencanaan operasional. Selain itu, pendekatan kuantitatif dengan metode survei digunakan untuk mengumpulkan data dari pelaku industri, petani kelapa, serta konsumen potensial. Hasil penelitian menunjukkan bahwa faktor internal yang berperan signifikan meliputi ketersediaan bahan baku, efisiensi produksi, serta kualitas produk yang memenuhi standar ramah lingkungan. Berdasarkan hasil analisis, strategi pemasaran yang direkomendasikan mencakup peningkatan kesadaran konsumen melalui edukasi tentang manfaat bahan bakar berbasis tempurung kelapa, optimalisasi saluran distribusi, serta penerapan strategi harga yang kompetitif. Dengan implementasi strategi yang tepat, pemanfaatan tempurung kelapa sebagai bahan bakar alternatif dapat lebih diterima di pasar dan berkontribusi dalam pengembangan energi berkelanjutan.
Analisis Faktor Internal dan Perencanaan SDM pada Pemanfaatkan Tandan Kosong Kelapa Sawit (TKKS) sebagai Bahan Bakar Alternatif Junaidi, Junaidi; Edi Hamdi; Muhammad Dhafi Iskandar; Dimas Angga Negoro
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3294

Abstract

This activity analyzes internal factors in the establishment of PT ESP which aims to process Empty Palm Fruit Bunches (EFB) into biomass fuel in the form of pellets, as an alternative renewable energy. This activity explores the technical and economic feasibility of utilizing EFB waste from the palm oil industry for energy production. The use of EFB pellets has proven to be more cost efficient and provides significant environmental benefits, including reducing greenhouse gas emissions compared to the use of conventional coal. In addition, this project supports Indonesia's renewable energy targets and encourages sustainable waste management practices in the palm oil sector. This activity also raises the potential for implementing circular economy principles by converting industrial waste into valuable energy sources. Demand analysis is conducted to understand the factors that influence market demand for certain products. Market demand for renewable energy, especially pellet fuel from Empty Palm Fruit Bunches (EFB), continues to increase along with increasing awareness of the need to reduce carbon emissions and seek more sustainable energy sources. Recommendations include optimizing the supply chain and developing pellet production technology to increase efficiency and ensure the long-term sustainability of this project.
Study of behavioral intention: A mediator for behavioral use in the hospital industry Hamdi, Edi; Anggraeni
Jurnal Ekonomi dan Bisnis Vol. 28 No. 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i1.10906

Abstract

The health industry sector, specifically hospitals, is an important industrial sector because it is related to providing high-quality health services and care to citizens in every country in the world. One way to improve health services in hospitals is to improve information technology (IT) applications in hospitals. This research aims to analyze the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioral intention and analyze whether the behavioral intention is needed as mediation for use behavior and its impact on use behavior in hospital information systems. The population of this study was health workers who worked at Mitra Keluarga Hospital in the Jabodetabek area with a total of 4755 samplings using the Slovin formula, resulting in 368 samples. In this research, hypothesis testing uses the Structural Equation Model-LISREL analysis technique. The results of this study confirm that performance expectancy has a significant effect on behavioral intention. However, the effort expectancy and social influence variables show no effect on behavioral intention. Then facilitating conditions and behavior intention have a significant effect on use behavior.
Analysis of Segmenting, Targeting, Positioning and Marketing Mix Strategies on The MSME Training and Coaching Andriyanto, Irwin; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2120

Abstract

This study aims to analyse the implementation and effectiveness of Segmenting, Targeting, Positioning (STP) and Marketing Mix NICE (Networking, Interaction, Common Interest and Experience) strategies at PT Indotraining Multi Solusi's MSME training and coaching institution. Using qualitative methods that include observation, document analysis and interviews with managers and participants, this study evaluates the effect of these strategies on increasing the marketing capacity of PT Indotraining Multi Solusi. The results show that effective integration of STP and Marketing Mix can significantly improve market understanding and competitive position with similar competitors.
Perencanaan Human Capital pada Perusahaan System Integrator Suhendro, Suhendro; Kustiawan, Unggul; Indradewa, Rhian; Hamdi, Edi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.3914

Abstract

Industri perhotelan di Indonesia, sebagai bagian penting dalam sektor pariwisata, menghadapi tantangan signifikan dalam mengelola bahan baku makanan secara efisien. Penelitian ini bertujuan untuk merancang aplikasi yang menghubungkan hotel dengan pemasok bahan makanan, sekaligus menanggapi masalah pasokan dan pengelolaan sumber daya. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui studi pustaka dan analisis data, yang mencakup wawancara dengan berbagai pemangku kepentingan di industri perhotelan. Penemuan penelitian menunjukkan bahwa aplikasi COOK LINK memiliki potensi besar untuk meningkatkan efisiensi operasional hotel dengan fitur-fitur unggulan seperti pembayaran online, pelacakan stok secara real-time, serta manajemen keluhan konsumen yang lebih efektif. Hasil analisis juga menunjukkan bahwa dengan mengintegrasikan teknologi dalam pengelolaan pasokan bahan makanan, hotel dapat mengurangi risiko kelangkaan pasokan dan menjamin kualitas bahan baku yang optimal. Implikasi penelitian ini penting bagi pengembangan strategi diferensiasi dalam industri perhotelan, serta membuka peluang bagi pemanfaatan teknologi untuk menghadapi kompetisi di pasar. Dengan penerapan aplikasi ini, diharapkan akan ada peningkatan kepuasan pelanggan dan pertumbuhan yang berkelanjutan dalam sektor perhotelan, yang pada gilirannya akan mendukung kemajuan industri pariwisata di Indonesia.
Perencanaan Keuangan pada Industri Minyak Kayu Putih dengan Memanfaatkan Internet of Things Redhenta Helmi Firdaus; Tantri Yanuar Rahmat Syah; Edi Hamdi; Ketut Sunaryanto
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4201

Abstract

PT. Fear Densu Farm is a manufacturing company engaged in the eucalyptus oil industry in Indonesia, with a cutting-edge technology-based approach that utilizes the Internet of Things (IoT). This business planning project is designed to create a sustainable, efficient and innovative eucalyptus oil ecosystem through the integration of digital technology into every aspect of its operations to address the imbalance between demand and supply of eucalyptus oil in Indonesia. This business is rooted in Indonesia's great potential as a producer of essential oils, including eucalyptus oil. With a tropical climate and abundant natural resources, Indonesia has the capacity to become a global leader in this industry. However, various challenges still hinder the progress of this sector, such as low quality raw materials, lack of efficiency in the production process, and dependence on imports to meet domestic needs. Financial planning is needed to set realistic financial targets, allocate financial resources by prioritizing important projects and monitor financial performance regularly to ensure the sustainability of the company.
Strategi Keuangan dalam Pemanfaatan Tempurung Kelapa Sebagai Bahan Bakar Alternatif Terbarukan Fery Hotmajaya; Hamdi, Edi; Dimas Angga Negoro; Sunaryanto, Ketut
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4445

Abstract

The problem faced in this study is the low capacity of financial planning in the utilization of coconut shells as a renewable alternative fuel in Riau Province, which hinders the optimization of resources and sustainable economic development. The purpose of this study is to improve the capacity of financial planning of partners in managing the utilization of coconut shells so that they can support the production of environmentally friendly alternative fuels. The methods used include training and technical assistance to partners related to financial planning, resource management, and periodic evaluation of program implementation. The results of the study showed the creation of new job positions and workforce involvement, as well as significant contributions to reducing carbon emissions and local economic growth. The impact of this program is an increase in the capacity of financial planning of partners, an increase in the economic welfare of the community through job creation, and the formation of strong synergy between the government, private sector, and local communities to support the sustainability of the program. Supply chain optimization and production quality improvement need to be continuously carried out to increase product efficiency and competitiveness. In addition, training and capacity building programs must be expanded so that more partners and communities can be involved and feel the benefits. Periodic monitoring and evaluation also need to be implemented to ensure target achievement and continuous improvement.
Analisa Strategi Keuangan dan Kelayakan pada Perencanaan Bisnis Laboratorium Klinik Colostat Test Kawalta Tarigan; Tantri Yanuar Rahmat Syah; Edi Hamdi; Muhammad Reza Hilmy
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4792

Abstract

Colorectal cancer is a malignancy originating from the large intestine or the last small part of the large intestine before the anus. PT Mekogene Indonesia (PT MGI) business planning focuses on the innovation of a blood test-based colorectal cancer screening tool, ColoSTAT. ColoSTAT is indicated to be able to screen the risk of colorectal cancer in adult colorectal cancer suspects aged 40-85 years. Internal analysis identified ColoSTAT's competitive advantages based on simple but highly sensitive blood test technology, with strong clinical validation. This internal analysis also identified weaknesses in the form of dependence on foreign suppliers, the need for large costs for marketing, and the need to build trust in the domestic market. In terms of financial analysis with investment feasibility projections, PT MGI showed that with an initial investment of IDR 20 billion, ColoSTAT has the potential to generate positive NPV, high IRR, and attractive ROI. The financial report also estimates that breakeven can be achieved within three years through an aggressive market expansion strategy and optimal cost management. This business plan shows that PT MGI has a planned strategy to take advantage of the great opportunities in the medical device market, especially in early detection of colorectal cancer. ColoSTAT is expected to be an effective, convenient diagnostic solution that has a big impact on improving public health in Indonesia.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Agnes Fiyonita Hatuopar Agus Munandar Agustin, Rosita Akhmad, Noor Fadhilah Andriyanto, Irwin Angga Adriano Falasifa Anggraeni Anggreini, Yoana Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bonar Bastari, Ega Brian Kalti Pranata Calvin, Thiodorus Christian, Eric Denito, Steven Stevu Devy Andriany Dewi ANGGRAENI Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Edi , Edi Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Puput Tri Kasih Haryanto, Arie Haryanto, Feri Herman Susanto Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Indah Nur Lestari Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, Muhammad Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Muliawan, Kenny Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nur ‘Azah Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Redhenta Helmi Firdaus Reski, Reski Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang S Siswanto Safuan Safuan Salmen Ginting sandra dewi Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Setiawan, Eka Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunarsih, Fatimah Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Syah, Tantry Yanuar Rahmat Takrim, Muhammad Tantri Yanuar Rahmat Syah Wati, Norma Etika Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup