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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi Journal of Business and Behavioural Entrepreneurship Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Efektor Journal of Agribusiness and Community Empowerment (JACE) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Journal of Economics and Business UBS Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Journal La Bisecoman Jurnal Pengabdian Masyarakat Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan Studi Ilmu Manajemen dan Organisasi Dawuh Guru: Jurnal Pendidikan MI/SD Dynamic Management Journal Jurnal Media Informatika Interdisciplinary Social Studies Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Golden Ratio of Mapping Idea and Literature Format AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Manajemen dan Bisnis Journal of Accounting and Finance Management (JAFM) Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Manajemen dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Social Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara journal of social and economic research J-CEKI
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PENGEMBANGAN BISNIS PAYMENT GATEWAY DENGAN METODE PAYMENT BY HAND Fahrizal, Garsa; Syah, Tantri Yanuar Rahmat; Iskandar, Muhammad Dhafi Iskandar Dhafi; Hamdi, Edi; Selfiani, Selfiani
Jurnal Manajemen dan Bisnis Vol 5, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i2.6108

Abstract

Ease of transaction is a desire of users of financial technology services. This business plan offers a service that facilitates transactions using biometric technology in the form of hand-held payments. Hand Solution not only offers ease of transactions using biometric technology but also offers payment transaction services with low administration fees of up to 0 rupiah. Hand-held payments have an IFE analysis score of 3.28 and an EFE analysis score of 3.37. Hand-held payments' competitive strength, based on the Porter's 5 Forces analysis, is 2.34. The strategic plan assessment results based on the IE matrix analysis are in cell 1, indicating that the company must implement appropriate strategies to run its business through strategic intensification in the form of market development and product development.Based on Porter's generic strategy, PT Hand Solution chose a differentiation strategy because it has a market strategy in the financial technology industry in the form of product innovation using biometric technology that does not yet exist in other payment methods. The marketing plan used by PT Hand Solution focuses on B2B and B2C to provide payment gateways. The operational plan used by PT Hand Solution is with an attractive UI/UX design that is responsive and easy to use by users. The human capital plan used by PT Hand Solution focuses on excellent service with responsive service. The financial plan used by PT Hand Solution is by considering the costs required during running the company's operations. Risk management from PT Hand uses ISO 31000:2018. Kemudahan dalam bertransaksi merupakan keinginan para pengguna layanan financial technology. Perencanaan bisnis ini menawarkan sebuah layanan kemudahan dalam bertransaksi menggunakan teknologi biometrik berupa payment by hand. Hand Solution tidak hanya menawarkan kemudahan dalam bertransaksi menggunakan teknologi biometrik, namun juga menawarkan layanan transaksi pembayaran dengan biaya administrasi yang rendah hingga 0 rupiah. Payment by hand menyajikan analisis IFE dengan nilai 3,28 dan nilai analisis EFE sebesar 3,37. Kekuatan bersaing yang dimiliki oleh payment by hand berdasarkan hasil analisis dari Porters 5 Forces dengan nilai 2,34. Hasil penilaian strategic plan berdasarkan analisis IE matrix berada pada posisi sel I yang menandakan bahwa perusahaan harus melakukan strategi yang tepat untuk menjalankan usahanya melalui strategi intensif berupa pengembangan pasar dan pengembangan produk. Berdasarkan porter’s generic strategy, PT Hand Solution memilih strategi differentiation karena memiliki strategi menggarap pasar pada industry financial technology tersebut berupa inovasi produk dengan menggunakan teknologi biometrik yang belum ada pada metode pembayaran lainnya. Marketing plan yang digunakan oleh PT Hand Solution berfokus pada B2B dan B2C untuk menyediakan payment gateaway. Operational plan yang digunakan oleh PT Hand Solution adalah dengan desain UI/UX yang menarik serta responsif dan mudah digunakan oleh pengguna. Human capital plan yang digunakan oleh PT Hand Solution berfokus pada service excellent dengan pelayanan yang cepat tanggap. Financial plan yang digunakan oleh PT Hand Solution adalah dengan mempertimbangkan biaya-biaya yang dibutuhkan selama menjalankan operasional perusahaan. Manajemen risiko dari PT Hand meggunakan ISO 
Development of Digital-Based Marketing Strategies: A Case Study on Franchiseglobal.com Kurnia Pangestu, Yudha; Hamdi, Edi; Indradewa, Rhian; Abadi , Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50111

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies.
Implementation of Risk Management: Case Study at Franchiseglobal.com Ayu Anggia, Bunga; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50112

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies..
ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Wisnu Dermawan, Sigit; Soleha, Yani; Egi Tiarawati, Arini; Hamdi, Edi; Yanuar Rahmat Shah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i1.1619

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Bonar Bastari, Ega; E. Sofyan, Rufyan; Hamdi, Edi; Yanuar Rahmat Syah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
Perencanaan Strategi dan Pemasaran PT ESP dalam Memanfaatkan Tandan Kosong Kelapa Sawit (TKKS) sebagai Alternatif Bahan Bakar Terbarukan Gultom, Martina; Hamdi, Edi; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5763

Abstract

This research explores the technical and economic feasibility of utilizing Empty Palm Oil Bunches (EPB) waste from the palm oil industry for energy production. The research method is descriptive qualitative which focuses on problems based on facts. Data collection was carried out through in-depth interviews with PT ESP management, observations and internal company documentation as well as to collect input from various stakeholders. The results of this study concluded that the SWOT analysis carried out showed that PT ESP had strengths in access to raw materials (EPB) and opportunities. in the green energy market, although challenges such as government regulations and complex processing technologies still need to be faced. The marketing strategy implemented by PT ESP must focus on promoting sustainability, with an emphasis on environmental benefits and reducing carbon emissions. Potential target markets include clean energy-oriented industries and governments that support renewable energy policies. By utilizing EFB as an alternative fuel, PT ESP has the opportunity to lead innovation in the renewable energy sector while supporting the sustainability of the palm oil industry. A mature strategy and strong policy support will be key factors for success.
IMPLEMENTASI MANAJEMEN RISIKO PADA LEMBAGA PELATIHAN DAN PEMBINAAN BERBASIS DIGITAL Putri, Elly Musdiana Mayang; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37290

Abstract

Risiko seringkali dikaitkan dengan situasi yang dapat mengancam pencapaian tujuan dan sasaran organisasi. Dampak dari risiko bisa sangat signifikan, sehingga manajemen risiko yang efektif menjadi sangat penting. Penelitian ini bertujuan untuk menganalisis implementasi manajemen risiko pada PT. Indotraining Multi Solusi, sebuah lembaga pelatihan dan pembinaan berbasis digital. Dengan menggunakan kerangka kerja ISO 31000:2018, penelitian ini mengidentifikasi dan menilai empat belas risiko yang dihadapi oleh organisasi. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif untuk mempresentasikan data secara rinci. Hasil penelitian menunjukkan bahwa dengan menerapkan ISO 31000:2018, risiko dapat diklasifikasikan menjadi empat tingkatan: rendah, sedang, tinggi, dan ekstrem, yang memungkinkan perusahaan untuk menetapkan tindakan manajemen risiko yang tepat untuk masing-masing risiko. Proses ini meliputi identifikasi, analisis, evaluasi, dan mitigasi risiko, serta monitoring dan review secara berkala.
ANALISIS KEUNGGULAN BERSAING BERDASARKAN METODE FIVE FORCE PORTER PADA LEMBAGA PELATIHAN DAN PEMBINAAN UMKM BERBASIS DIGITAL Naibaho, Santy Berliana; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.34185

Abstract

Berdasarkan laporan Exacutitude Consultancy, pasar pelatihan online secara global diperkirakan akan tumbuh dari USD 32.29 Miliar pada tahun 2023 menjadi USD 166.45 pada tahun 2030. Faktor utama yang mendorong pasar pelatihan berbasis daring antara lain adanya permintaan untuk pembelajaran yang mudah dan fleksibel, meningkatnya penetrasi internet disetiap negara, adanya dampak dari pandemi COVID-19 dan efektifitas biaya platform pelatihan berbasis daring. Melihat peluang tersebut, peneliti memiliki keinginan untuk masuk pada industri pelatihan dan pembinaan untuk mencari keunggulan bersaing. Penelitian ini merupakan penelitian deskriptif kualitatif, dimana dalam penelitian ini menggunakan data penelitian dari hasil wawancara dan studi literatur serta data dan menggunakan 5 pengukuran analisis porter. Temuan dalam penelitian ini menunjukkan bahwa analisis porter's Five Forces pada parameter Persaingan Antar Perusahaan, Potensi Kehadiran Kompetitor Baru, Potensi Pengembangan Produk Pengganti, Daya Tawar Pemasok dan Daya Tawar Konsumen dengan bobot rata-rata 2,31. Dari hasil analisis Porter's Five Forces di atas diperoleh hasil kuantitatif pada kisaran 1,67- 2,33, hal ini menunjukkan bahwa keunggulan bersaing Industri pelatihan dan pembinaan berada dalam tekanan yang sedang. Keterbatasan dalam penelitian ini adalah terbatas pada analisis keunggulan bersaing saja. Sedangkan pada penelitian selanjutnya disarankan dapat menambah atau melengkapi data pendukung lainnya seperti analisis SWOT, QSPM dan memperluas cakupan penelitian.
Due Diligence in Financial Aspects for Mobile Fuel Station Business Development Saputra, Edwin Tri Angga; Indradewa, Rhian; Negoro, Dimas Angga; Hamdi, Edi
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11289

Abstract

The fuel sales of motorcycle experience complex dynamics, particularly in satisfying consumer demand for leanness and ease of service. The Mobile Fuel Station (MFS) service innovation, powered by information technology, was created to accelerate the establishment of new sales outlets and enhance the efficiency and convenience of consumer service. However, this option requires substantial expenses, necessitating due diligence on the financial side. The objective of this study is to evaluate and ensure the feasibility of the Mobile Fuel Station Investment Program (PI MFS). The research findings indicate that the Return on Investment (ROI) is 18.46%, with a positive Net Present Value (NPV) and an Internal Rate of Return (IRR) of 23.42% in the sixth year so that PI MFS is feasible to implement. To shorten short-term debt obligations, PI MFS has a current ratio of 2.64 times. Additionally, a 32.06% DER value indicates that a greater proportion of its financing comes from equity rather than debt. This research provides direction for the future development of more efficient managerial practices, as well as generates investor interest by demonstrating the potential for growth and profitability.
Factors Affecting Customer’s Behavior and Intention on Purchase Intention through Brand Retail’s Social Media Setiawan, Yusup; Hamdi, Edi
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.310

Abstract

Background: The increasing use of social media to sell products and the huge number of social media’s users makes the study consumer-brand engagement behavior within social media, Facebook in particular, necessary. Aim: This study aims to examine 5 antecedents of attitude on consumer intentions to engage with retail brand through social effecting the likelihood to make purchases as well as an antecedent moderation of attitude on the intention to make purchases. Method: The study is conducted on office workers using quantitative survey methods to 195 respondants. The analysis is conducted by using the Structural Equation Model (SEM). Findings: The findings reveal that while the consumer attitudes to engage with retail brands through Facebook are driven by enjoyment, peer communication, and credibility, the attitudes have strong influence to the intentions to engage with retail brands through Facebook and subsequently are strongly connected with the intentions to purchase through a retail brand’s Facebook page. These findings support prior studies. The findings are that consumers’ attitudes have positive effects on consumer intentions, and that the confirmation of expectation moderates the attitude on consumer intentions to make purchase through a retail brand’s Facebook page. The managerial contribution of this study helps retailers to understand how to attract consumers to engage with retail brands through Facebook.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Agnes Fiyonita Hatuopar Agus Munandar Agustin, Rosita Akhmad, Noor Fadhilah Andriyanto, Irwin Angga Adriano Falasifa Anggraeni Anggreini, Yoana Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bonar Bastari, Ega Brian Kalti Pranata Calvin, Thiodorus Christian, Eric Denito, Steven Stevu Devy Andriany Dewi ANGGRAENI Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Edi , Edi Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Puput Tri Kasih Haryanto, Arie Haryanto, Feri Herman Susanto Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Indah Nur Lestari Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, Muhammad Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Muliawan, Kenny Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nur ‘Azah Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Redhenta Helmi Firdaus Reski, Reski Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang S Siswanto Safuan Safuan Salmen Ginting sandra dewi Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Setiawan, Eka Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunarsih, Fatimah Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Syah, Tantry Yanuar Rahmat Takrim, Muhammad Tantri Yanuar Rahmat Syah Wati, Norma Etika Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup