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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi Journal of Business and Behavioural Entrepreneurship Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Efektor Journal of Agribusiness and Community Empowerment (JACE) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ekonomi Manajemen Sistem Informasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Journal of Economics and Business UBS Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Journal La Bisecoman Jurnal Pengabdian Masyarakat Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan Studi Ilmu Manajemen dan Organisasi Dawuh Guru: Jurnal Pendidikan MI/SD Dynamic Management Journal Jurnal Media Informatika Interdisciplinary Social Studies Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Manajemen dan Bisnis Journal of Accounting and Finance Management (JAFM) Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Manajemen dan Bisnis Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Social Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara journal of social and economic research J-CEKI
Edi Hamdi
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PENGEMBANGAN BISNIS PAYMENT GATEWAY DENGAN METODE PAYMENT BY HAND Fahrizal, Garsa; Syah, Tantri Yanuar Rahmat; Iskandar, Muhammad Dhafi Iskandar Dhafi; Hamdi, Edi; Selfiani, Selfiani
Jurnal Manajemen dan Bisnis Vol 5, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i2.6108

Abstract

Ease of transaction is a desire of users of financial technology services. This business plan offers a service that facilitates transactions using biometric technology in the form of hand-held payments. Hand Solution not only offers ease of transactions using biometric technology but also offers payment transaction services with low administration fees of up to 0 rupiah. Hand-held payments have an IFE analysis score of 3.28 and an EFE analysis score of 3.37. Hand-held payments' competitive strength, based on the Porter's 5 Forces analysis, is 2.34. The strategic plan assessment results based on the IE matrix analysis are in cell 1, indicating that the company must implement appropriate strategies to run its business through strategic intensification in the form of market development and product development.Based on Porter's generic strategy, PT Hand Solution chose a differentiation strategy because it has a market strategy in the financial technology industry in the form of product innovation using biometric technology that does not yet exist in other payment methods. The marketing plan used by PT Hand Solution focuses on B2B and B2C to provide payment gateways. The operational plan used by PT Hand Solution is with an attractive UI/UX design that is responsive and easy to use by users. The human capital plan used by PT Hand Solution focuses on excellent service with responsive service. The financial plan used by PT Hand Solution is by considering the costs required during running the company's operations. Risk management from PT Hand uses ISO 31000:2018. Kemudahan dalam bertransaksi merupakan keinginan para pengguna layanan financial technology. Perencanaan bisnis ini menawarkan sebuah layanan kemudahan dalam bertransaksi menggunakan teknologi biometrik berupa payment by hand. Hand Solution tidak hanya menawarkan kemudahan dalam bertransaksi menggunakan teknologi biometrik, namun juga menawarkan layanan transaksi pembayaran dengan biaya administrasi yang rendah hingga 0 rupiah. Payment by hand menyajikan analisis IFE dengan nilai 3,28 dan nilai analisis EFE sebesar 3,37. Kekuatan bersaing yang dimiliki oleh payment by hand berdasarkan hasil analisis dari Porters 5 Forces dengan nilai 2,34. Hasil penilaian strategic plan berdasarkan analisis IE matrix berada pada posisi sel I yang menandakan bahwa perusahaan harus melakukan strategi yang tepat untuk menjalankan usahanya melalui strategi intensif berupa pengembangan pasar dan pengembangan produk. Berdasarkan porter’s generic strategy, PT Hand Solution memilih strategi differentiation karena memiliki strategi menggarap pasar pada industry financial technology tersebut berupa inovasi produk dengan menggunakan teknologi biometrik yang belum ada pada metode pembayaran lainnya. Marketing plan yang digunakan oleh PT Hand Solution berfokus pada B2B dan B2C untuk menyediakan payment gateaway. Operational plan yang digunakan oleh PT Hand Solution adalah dengan desain UI/UX yang menarik serta responsif dan mudah digunakan oleh pengguna. Human capital plan yang digunakan oleh PT Hand Solution berfokus pada service excellent dengan pelayanan yang cepat tanggap. Financial plan yang digunakan oleh PT Hand Solution adalah dengan mempertimbangkan biaya-biaya yang dibutuhkan selama menjalankan operasional perusahaan. Manajemen risiko dari PT Hand meggunakan ISO 
Development of Digital-Based Marketing Strategies: A Case Study on Franchiseglobal.com Kurnia Pangestu, Yudha; Hamdi, Edi; Indradewa, Rhian; Abadi , Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50111

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies.
Implementation of Risk Management: Case Study at Franchiseglobal.com Ayu Anggia, Bunga; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50112

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies..
ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Wisnu Dermawan, Sigit; Soleha, Yani; Egi Tiarawati, Arini; Hamdi, Edi; Yanuar Rahmat Shah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i1.1619

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Bonar Bastari, Ega; E. Sofyan, Rufyan; Hamdi, Edi; Yanuar Rahmat Syah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
Improvement Of Electric Motor Inspection Process In Service Repair Workshop: With Lean Consumption Map Approach Harefa, Irani; Hamdi, Edi; Yanuar, Tantri; Annindita, Rina
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.692

Abstract

The inspection process at the workshop service repair in this study is a crucial step in terms of providing speedy service to customers. The amount of waste and non-value-added activities in the inspection process is the main problem that must be corrected to increase competitive advantage. This study aims to determine the application of Lean Services in the inspection repair process at workshops service repair using the DMAIC (Define, Measure, Analyze, Improve, and Control) method and the LCM (Lean Consumption Map) tool. This study uses qualitative research methods based on direct observation of work processes and areas, interviews with several competent informants (internal and external), and analysis of forms and procedures documents. From the results of the search, it was found that research on the application of Lean Services is still limited to a few public service sectors, while similar research in the workshops service repair business is still rare and/or in its early stages. The results of this study found that the Lean Services concept with the DMAIC method and LCM tools can be applied and can improve the inspection process in workshops service repair. Then indirectly provide added value, increase trust, and increase customer satisfaction, which can be applied to other similar service workshop businesses. One of the biggest challenges in implementing Lean Services in the workshops service repair business is the non-systematic characteristics of the workshop business, the different types of work, and the varying characteristics of customer satisfaction. This research tries to contribute to and expand the evidence on the application of Lean Services to improve business repair services and encourage research on other similar businesses in the future.
FranchiseGlobal.com Business Development Strategy: Analysis Using Financial Planning at FranchiseGlobal.com Septian, Irvan Rizki; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5312

Abstract

This research aims to analyze the business development strategy of FranchiseGlobal.com through a comprehensive financial planning approach. As a digital platform offering franchise and business opportunities, FranchiseGlobal.com aspires to become the leading and innovative online franchise media. The research analyzes short-, medium-, and long-term financial planning to achieve profitability and business sustainability. A qualitative descriptive method and thematic analysis were employed for data analysis. The study examines key financial planning elements, including revenue planning, cost management, capital requirements, and five-year financial projections. The results show that sound financial planning can help the company achieve profitability targets within five years, indicated by a positive NPV, IRR above 10%, and a payback period of less than four years. The company's projected revenue growth is expected to remain stable through diversification of revenue streams and efficient capital management. The study concludes that appropriate financial strategies will be a crucial foundation for FranchiseGlobal.com to become Indonesia's leading digital franchise platform.
Human Capital Plan Analysis in Improving Competitiveness and Productivity at FranchiseGlobal.com Bakir, Bakir; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5316

Abstract

This research aims to analyze the Human Capital Plan strategy implemented by FranchiseGlobal.com to increase the competitiveness and productivity of the company. This research collects data through interviews, documentation, and direct observation using a qualitative descriptive approach. This study also evaluates the implementation of McKinsey's 7S Framework in the Human Capital strategy at FranchiseGlobal.com. The results showed that FranchiseGlobal.com has implemented a strategy divided into short, medium, and long term to improve recruitment, employee development, and talent retention. Although the company has made progress in HR management, there are still challenges in building an inclusive corporate culture and integrating new technologies in the HR management process. This research concludes that the Human Capital Plan implemented at FranchiseGlobal.com effectively supports company growth but requires improvement in technology and cultural inclusion.
Analysis of Value Proposition Canvas and Lean Business Canvas for the Development of Marketing, Operational and Human Resource Strategies in EDU Smarty Generation Tutoring in Tangerang – Indonesia Muljopamudji, Trisulo; Sabila Rasyad, Difka; Huminsa FST, Anggiat; Kustiawan, Unggul; Iskandar, M. Dhafi; Hamdi, Edi
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8782

Abstract

This study aims to analyze the use of Value Proposition Canvas (VPC) and Lean Business Canvas (LBC) in developing marketing, operational, and human resource (HR) strategies for EDU Smarty Generation tutoring center in Tangerang, Indonesia. Based on VPC analysis, a deeper understanding of the students' needs, problems, and desires was gained, which helped in designing a more focused marketing strategy. Through LBC, it was found that the business model of EDU Smarty Generation emphasizes the flexibility of blended learning and online self-learning independence to cater to the diverse needs of students. The study also identified the importance of HR development to support the implementation of these strategies, including enhancing teacher skills and effectively utilizing technology. The findings show that applying these two frameworks can improve the effectiveness of marketing, operational, and HR strategies and contribute to the long-term growth of EDU Smarty Generation.
Perencanaan Strategi dan Pemasaran PT ESP dalam Memanfaatkan Tandan Kosong Kelapa Sawit (TKKS) sebagai Alternatif Bahan Bakar Terbarukan Gultom, Martina; Hamdi, Edi; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5763

Abstract

This research explores the technical and economic feasibility of utilizing Empty Palm Oil Bunches (EPB) waste from the palm oil industry for energy production. The research method is descriptive qualitative which focuses on problems based on facts. Data collection was carried out through in-depth interviews with PT ESP management, observations and internal company documentation as well as to collect input from various stakeholders. The results of this study concluded that the SWOT analysis carried out showed that PT ESP had strengths in access to raw materials (EPB) and opportunities. in the green energy market, although challenges such as government regulations and complex processing technologies still need to be faced. The marketing strategy implemented by PT ESP must focus on promoting sustainability, with an emphasis on environmental benefits and reducing carbon emissions. Potential target markets include clean energy-oriented industries and governments that support renewable energy policies. By utilizing EFB as an alternative fuel, PT ESP has the opportunity to lead innovation in the renewable energy sector while supporting the sustainability of the palm oil industry. A mature strategy and strong policy support will be key factors for success.
Co-Authors Abadi, Ferryal Agnes Fiyonita Hatuopar Agus Munandar Agustin, Rosita Andriyanto, Irwin Anggraeni Annindita, Rina Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bakir, Bakir Bonar Bastari, Ega Calvin, Thiodorus Christian, Eric Denito, Steven Stevu Dewi ANGGRAENI Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Edi , Edi Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Irani Haryanto, Arie Haryanto, Feri Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Huminsa FST, Anggiat Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, M. Dhafi Iskandar, Muhammad Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Mukhlis, Muhammad Muliawan, Kenny Muljopamudji, Trisulo Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Redhenta Helmi Firdaus Reski, Reski Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang Sabila Rasyad, Difka Salmen Ginting Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Septian, Irvan Rizki Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Tantri Yanuar Rahmat Syah Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup