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Journal : Kepariwisataan: Jurnal Ilmiah

GAYA HIDUP MINUM KOPI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS PADA KOPI KENANGAN GANDARIA CITY - JAKARTA) Selvi, Selvi; Ningrum, Lestari
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 01 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i01.15

Abstract

Coffee is a drink that is preferred among the people. Coffee is a type of beverage that comes from the processing and extraction of coffee beans. Coffee comes from Arabic qahwah which means strength. Coffee can be said as a drink that provides energy. At this time there was a booming coffee shop business. These days the emergence of various types of coffee shops that sell various types of coffee drinks are supported by the interior and various unique concepts that can not be separated from people’s lives. This has led to consumptive behavior that mainly occurs among young people so they are happy to be in a coffee shop. This study aims to explain and find out whether there is an influence of lifestyle on a person’s purchasing decisions in the Coffee Memories of Gandaria City, especially among young people. The independent variables used in this study are Activity, Interest and Opinion. Sample population used in this study are visitors or consumers who are or have made purchases of Kengangan Gandaria City Coffee as many as 100 people. This research uses descriptive method. Based on the results of the determination test shows the number of 0.700 so it can be concluded that purchasing decisions are significantly influenced by lifestyle. This shows that the occurrence of consumptive lifestyles that affect a person in making purchase decisions. Lifestyle variables on opinion indicators provide the most powerful influence compared to other indicators. Keywords: lifestyle, buyer decision, coffe shop, food and beverage product
Co-Authors Abd. Rahman Pakaya Abdul Rahman Pakaya Agustin, Viona Ahmad, Aisyah Noor Amdin, Sitti Rahmiani Amelia Amelia Andy Andy Anjas, Hesti Wahyuni Anu, Dea Angraini Aparianto, Aparianto Apriliani, Ribka Ar Rizqi, Fathir Naufal Aritonang, Jonsfir Daus Asma Asma Asnawi, Melan Angriani Audita Nuvriasari Aurelia, Cahaya Aurelia, Clara Awan Santoso, Awan Ayu, Raden Adjeng Boby Rantow Payu Chen Chongjie Chintaury, Elva Puja Christina Christina Derrick, Lionel Dewi Indrayani Hamin Dewi, Anita Candra Dungga, Meriyana Fransisca Emaliah, Emaliah Erdiyanti Erdiyanti, Erdiyanti Erwina Oktavianty Fadil Iskandar, Fadil Faiza Husnayeni Nahar Hais Dama Harming, Harming Hartini Haseng, Aldiyanto Hasni Hasni Hasriani Hasriani, Hasriani Imran, Muthi’ah Fathinah Irawati Abdul Irmawati Irmawati Irwan Yantu Jesslyn, Jesslyn Joycelyn, Joycelyn Julyance, Zoey Kadir, Risnawaty Lanto Miriatin Amali Larasati, Suci Indah Lestari Ningrum, Lestari Lestari, Sri Indah Lim, Vincent Maesiwi, Purwastuti Mendo, Andi Yuniar Mohamad Agus Salim Monoarfa Mokoagow, Rezza Muhammad Aswar Limi Muhammad Syukri Munirwan Zani, Munirwan Murad, Moh. Fahriezal Mustaqima, Mustaqima Ningsih, Nisa Kartika Novianto, Chiko Nurfauzan, Malik oktarina, selfi Paerin, Paerin Paisal, Moh. Pakaya, Naista Larasati Purwaningtias, Agitta Sofyan Putri, Dwi Utami Putri, Ika Wahyuni Putri, Siska Anjeli Rachman Saleh Raflin Hinelo Rahmah Rahmah Rahmi, Notika Reynaldo Reynaldo, Reynaldo Riani Riani, Riani Rinoa, Livvy Risman, Kadar Rizan Machmud Rosdiana, Dika Rose, Felicia Diana Sahroni, Deni Saiful Anwar Saleh, Rachman Salfarilla, Salsa Elsi Sanjaya, Enrico Sayuti, Sri Novita Siska Handayani Sitorus, Elisabet Solly Aryza Srie Isnawaty Pakaya Suardi Laheng, Suardi Suhardi Suhardi Sulastri Sulastri Suparto Darudiato Syaiful B Arsyid Tirtaningrum, Catur Wahyu Ubaidillah Ubaidillah Umin Kango Utina, Uun Vika Bregas Mariza Wahyuningtias, Putri Ayu Win, Thinzar Winarsih, Ririn Yulia Yusrin S. Hasan