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Eka Setiawati
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Journal : Jurnal Entrepreneur dan Manajemen Sains

 1 
PENGARUH STRATEGI PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA BAJU PRELOVED SECOND WOMEN DI KOTA BENGKULU Setiawati, Eka; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.6161

Abstract

This study aims to determine what factors influence purchasing decisions, which include: (1) The influence of promotional strategies on purchasing decisions on preloved second women's clothes in Bengkulu City, (2), the influence of Word of Mouth on purchasing decisions on preloved second clothes. Bengkulu City Women. The sample of this study was the Bengkulu City Preloved Second Women's employees, totaling 50 employees by taking all employee populations. Data collection used a questionnaire while data analysis was carried out using multiple regression analysis. The results of the study found that: (1) The influence of the Promotion Strategy has a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. (2) Word Of Mouth is significant in Purchase Decisions on Preloved Second Women's Clothing in Bengkulu City. (3) The Variable Influence of Promotion Strategy, and Word of Mouth have a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. Keywords: Promotion Strategy And Word Of Mouth.
Co-Authors Agus Munandar Agustinus Tandilo Mamma Ahmad Adam Mazidan Amaliah, Hilda Amries Rusli Tanjung Andi Harpeni Dewantara, Andi Harpeni Apriani, Rosina Ari Setiawan Arini, Ira Asmadiannor Asmin, Risna Yunita Astari, Tri Azmi, Zul Biay, Agustinus Dara Putri Junianti Darwis, Nurizah Binti Mohamed Desi Amelia, Desi Desri Dewi, Nurul Fitria Kumala Edwards, John Fatimah, Nor Hadijah Hayatunnisa, Nor Ibnu Rawandhy N. Hula Irjii Matdoan, Moh Rahmat Iskandar, Rahmat Islamuddin Islamuddin, Islamuddin Iswarini, Harniatun Laxmi, Laxmi Linda Agustina Maghfira Idrus Maryani Maryani MEGA NURRIZALIA, MEGA Moh. Irawan Zain Muhamad Agung Mulyawan Muljo, Ariyani Munawarah, Siti Mungkap Mangapul Siahaan Muthoharoh, Binti Lu’Lu’ Ngamal, Yohanes Novita Indrawati Novita Rahmawati Putri Nunung Nurhayati Nurdiati, Yeti Nurdin Nurdin Pangestika, Ghina Poppy Nurmayanti Puji Hastuti Puri Pratami Ardina Ningrum Rahmani, Anggi Rahmatih, Aisa Nikmah Rasna, Rasna Retno Purwani Setyaningrum Rismia Agustina Saefullah Salat, Junaidi Salwa Latifa Putri Siswantari Pratiwi Siti Nurhayati Solihatulmilah, Elih Sri Widiyati, Sri Sudung Simatupang Suharto, Taufik Hidayat Suparmin Suparmin Suparno Suparno Syafriani Syafriani, Syafriani Tipani, Dwita TITI RACHMI, TITI Y Yusdiana Yon Rizal Yuningsih, Yuyun Yuntina, Lily Yusdiana, Yusdiana Yuyum Yuningsih Zanthy, Luvy Sylviana