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All Journal Kinesik FORUM Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi dan Media
Djoko Setyabudi
Department Of Communication Sciences, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Hubungan Terpaan Iklan Pada Akun Instagram @bukalapak dan Online Customer Review dengan Keputusan Pembelian Online di Bukalapak Raihan Wiguna, Ilham; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Bukalapak is one of Indonesia's leading local marketplaces, facilitating online transactions for millions of sellers and buyers. The company actively engages in marketing activities through Instagram ads to attract target consumers and encourage purchase decisions. Additionally, online customer reviews (OCR) are crucial for potential buyers in marketplace. The research problem is the relationship between Instagram ads and OCR with online purchase decisions at Bukalapak. This study uses a quantitative explanatory approach. The study aims to determine the relationship between Instagram ads on @bukalapak and OCR with online purchase decisions at Bukalapak. The theories used are strong advertising theory and Buyer Information Environment Theory. The sample consists of 100 respondents aged 16-64 who have been exposed to ads on Instagram @bukalapak and have seen OCR on Bukalapak from March to April 2024. The sampling technique used is nonprobability sampling, and data analysis is conducted using Kendall's Tau B test. The results show a positive relationship between Instagram ads on @bukalapak and online purchase decisions at Bukalapak, with a significance value of 0.000. Additionally, the relationship between OCR and online purchase decisions at Bukalapak is also significant, with a significance value of 0.000. The conclusion is that both Instagram ads on @bukalapak and OCR have a relationship with online purchase decisions at Bukalapak.
Pengaruh Intensitas Komunikasi Interpersonal Pelatih Dengan Atlet dan Motivasi Berprestasi Terhadap Performa Atlet Anisa Dyah Permata, Cindy; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The low performance of athletes causes the achievements obtained are not maximized according to the target. In the shorinji kempo sport in Central Java. Experiencing a decline in achievement since the last few years, this is due to the low performance of athletes. This study aims to determine whether there is an effect of the coach's interpersonal communication intensity with athletes and the athlete's achievement motivation on athlete performance. The research method used is explanatory quantitative. Data collection using an online questionnaire distributed to 60 Central Java shorinji kempo athletes. The theories used in this study are social exchange theory and achievement motivation theory. The results of this study indicate that the hypothesis test of the intensity of the coach's interpersonal communication with athletes on athlete performance produces a sig. value. < 0.05, which is 0.00 < 0.05 and the R square value is 22.2%. Meanwhile, achievement motivation on athlete performance produces a sig value. < 0.05, which is as large as 0.00 < 0.05 and the R square value is 24.7%. So it can be said that there is an influence of the intensity of interpersonal communication between coaches and athletes (X1) on athlete performance (Y), and there is an influence of achievement motivation (X2) on athlete performance (Y). Suggestions from this study, coaches and athletes can further increase the attention given to each other when communicating, then the coach can convey references and input to athletes to increase athlete performance
PENGALAMAN POSITIF INTERAKSI KOMUNITAS GAME ONLINE DAN ARTI PENTINGNYA DALAM MENINGKATKAN KOMPETENSI SOSIAL OFFLINE PADA REMAJA Helmi Bayuputra, Rafli; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Online games are an important part of the lives of Indonesian teenagers today. This research also shows that online games have a positive effect also in the aspect of friendship, this cannot be separated from the sharpening of social interactions so that they can provide important meaning to teenagers' social competence. This research uses the Miles and Huberman model. The results of the research show that the social skills model, appreciation/giving rewards, social intelligence and problem solving, assertiveness, non-verbal and verbal communication and personal perception are included in the Interaction-Process Analysis theory by Robert Bales in Little John (1983), namely social interaction and individual roles. In this theory of social interaction, it emphasizes how important it is to understand the dynamics of social interaction. Meanwhile, the Personal Perception aspect was included in Robert Bales in Little John (1983), namely individual interaction. This theory highlights the role of individuals in social interactions. In the context of research, researchers can explore the roles played by online game players in their games and how these roles can influence their interactions outside the game or in their real lives as teenagers
PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP Rahmadianto, Rizky; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to examine and understand the influence of Gojek's brand image and outdoor media exposure on the level of Gojek awareness among students of Diponegoro University (Undip). The research method utilizes an explanatory quantitative approach with the population of individual Gojek application users and active Undip students. A sample of 124 people was selected using nonprobability sampling techniques, and primary data was collected through questionnaires. Data analysis employed simple linearregression to measure the relationship between brand image, outdoor media exposure, and Gojek awareness level among Undip students. In conclusion, this research has successfully demonstrated the significant influence of Gojek'sbrand image and outdoor media exposure on the level of Gojek awareness among Undip students. The research findings, with significance values in the simple linearregression test of 0.030 and <0.01 for each variable, underscore the importance of brand image and outdoor advertising exposure in shaping Gojek awareness among Undip students. Therefore, it is recommended that Gojek enhance its outdoor media exposure to improve its brand image andGojek awareness among Undip students
PENGARUH TERPAAN SALES PROMOTION SHOPEE DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP PERILAKU IMPULSE BUYING PRODUK FASHION DI PLATFORM SHOPEE PADA GEN Z DI KOTA SEMARANG Febriandani, Anisa; Setyabudi, Djoko; Pradekso, Tandiyo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The surge in purchasing Gen Z fashion products is evidenced by Gen Z holding the highest rank in fashion transactions on e-commerce platforms. These purchases often lead to impulse buying behavior. From a consumer perspective, impulse buying is viewed negatively, yet it positively impacts sellers. Accordingly, fashion stores strive to enhance impulse buying through marketing strategies, including increased exposure to sales promotions and intensified peer group communication. By using this strategy, ideally it can be effective in encouraging impulse buying behavior, but in reality the widespread exposure to sales promotions and peer group communication has not consistently driven impulse buying. This study aims to investigate the influence of Shopee's sales promotion exposure and peer group communication intensity on impulse buying behavior of fashion products among Gen Z on the Shopee platform in Semarang. The research builds on previous studies, using simple linear regression analysis with non-probability convenience sampling of 100 participants aged 18-26 years in Semarang. The hypothesis results show that there is no effect of exposure sales promotion Shopee towards impulse buying behavior fashion product Shopee for Gen Z in the city of Semarang with a sig value. amounting to 0.399. Meanwhile, regarding the intensity of communication peer group there is influence with behavior impulse buying product fashion Shopee for Gen Z in the city of Semarang with a sig value of 0.019.
PENGARUH TERPAAN KOMUNIKASI PEMASARAN MEDIA SOSIAL DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA Afi Sultan Ramadhan, Muhammad; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh terpaan komunikasi pemasaran media sosial dan citra merek terhadap minat menggunakan dompet digital Dana. Metode penelitian menggunakan pendekatan kuantitatif eksplanatori dengan populasi individu pengguna dompet digital Dana berusia 17-34 tahun di Kota Semarang. Sampel sebanyak 100 responden dipilih dengan teknik nonprobability sampling, dan data primer dikumpulkan melalui kuesioner. Analisis data menggunakan regresi linier sederhana untuk mengukur hubungan antara terpaan komunikasi pemasaran media sosial, citra merek, dan minat menggunakan dompet digital Dana. Hasil penelitian menunjukkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek memiliki pengaruh positif dan signifikan terhadap minat menggunakan dompet digital Dana. Hal ini dibuktikan melalui nilai signifikansi pada uji regresi linier sederhana yang masing-masing memperoleh nilai 0.017 dan 0.00. Berdasarkan hasil penelitian, dapat disimpulkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek merupakan faktor yang penting dalam mempengaruhi minat menggunakan dompet digital Dana. Oleh karena itu, dompet digital Dana perlu meningkatkan terpaan komunikasi pemasaran media sosialnya agar dapat meningkatkan citra merek dan minat menggunakan dompet digital Dana.
PENGARUH TERPAAN INFORMASI APLIKASI LUNPIA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE KOTA SEMARANG Putri Susiandi, Alya; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Semarang City, as an important center of trade and tourism, utilizes destination image and information technology to develop its tourism sector. The "Lunpia" application serves as the main information center for tourism in Semarang City, offering features such as transportation access, tourist attractions, local cuisine, and audio guides, making it easier for tourists to explore the city. In addition to digital marketing communication, destination image that promotes natural beauty and satisfying tourism experiences influences tourists' interest to visit. Effective digital marketing communication utilizing the Lunpia Application and building a positive destination image can influence tourists' interest to visit Semarang. However, despite being identified as a popular tourist destination, Semarang faces difficulty in attracting tourists, as evidenced by fluctuations and a decrease in tourist visitation rates from 2018 to 2021. Therefore, this research aims to investigate the influence of the Lunpia Application and destination image on tourists' interest to visit Semarang. This research uses a quantitative method with an explanatory approach. The sampling technique uses Non-probability Sampling with 100 respondents. The theories employed in this research are technological determinism theory and Theory of Reasoned Action. Hypothesis testing uses simple regression analysis assisted by SPSS. The hypothesis results show a sig. value of information exposure from the Lunpia application to interest in visiting Semarang of 0.103, which means there is no influence of Lunpia application information exposure on interest in visiting Semarang City. Meanwhile, the hypothesis test results show a Sig. value of destination image on interest in visiting Semarang City of 0.001, indicating there is an influence of destination image on interest in visiting Semarang City.
PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
HUBUNGAN TERPAAN PROGRAM USAHA PENINGKATAN PENDAPATAN KELOMPOK AKSEPTOR (UPPKA) DAN TINGKAT PENDIDIKAN DENGAN PERILAKU USAHA KELUARGA AKSEPTOR DI KAMPUNG KOKOLAKA, KECAMATAN GUNUNGPATI, KOTA SEMARANG Imam Fahmidin, Hanif; Lukmantoro, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Based on the low participation rates of the Income-Generating Program for Acceptor Groups (UPPKA) in the Kampung KB of Kokolaka, Semarang City. Due to a numerous potential of local-based economic growth empowerment, ideally, there should be 200 SMEs, resulting from the BKKBN promotional efforts for economic improvement of the acceptor’s family in the Kokolaka village through the program. According to the data, 54 percent of the household head in the Kokolaka village had finished primary to secondary education, and only a small proportion had finished tertiary education/university degree. The aim of this study is to understand the association between the program exposure, educational attainment, and the behavior to improve their income. This study employed a quantitative, explanatory method. Data collection was done using interview methods to 100 respondents with inclusion criterias of: 1) ever been exposed to the information of the UPPKA program from the BKKBN; 2) understand the program algorithm and the management of the UPPKA program, and 3) resided in the Kokolaka village. The result from this study found that there were positive associations between information exposure and the behavior to improve economy, using Kendall’s Tau-b test. This result was also support by the significance score of 0.251, showing a low strength of correlation. This finding aligned with the applied Theory of Reasoned Action. However, the educational attainment of the Kokolaka village was not associated with the behavior to improve their income as the output of the program.
PENGARUH INTENSITAS MENONTON LIVE STREAMING TIKTOK LIVE DAN PRODUCT KNOWLEDGE DI TIKTOK SHOP TERHADAP MINAT BELI GEN Z PADA PRODUK FASHION Gabryella, Cathrine; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to explore the influence of watching TikTok live streaming intensity and product knowledge in TikTok Shop on Gen Z's purchase interest in fashion products. A questionnaire survey method was used to collect data from 100 respondents, using nonprobability sampling - purposive sampling, with specific criteria such as Gen Z (aged 13- 26 years) and having watched TikTok LIVE. Analysis using simple linear regression was employed to determine the relationship between variables of live streaming intensity and purchase interest, as well as product knowledge and purchase interest. The research findings indicate that the intensity of watching live streaming significantly affects consumer purchase interest on fashion products at TikTok Shop, while product knowledge does not affect purchase interest. These findings provide valuable insights for businesses in understanding consumer behavior, especially Gen Z, and implementing appropriate marketing strategies on the TikTok platform.
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Abiyyu Febi Diwangkoro Adi Nugroho Adi Nugroho Aditya Gilang Gifari Aditya Iman Hamidi Adityo Cahyo Aji Aeda Aldeafara Afi Sultan Ramadhan, Muhammad Agraha Dwita Sulistyajati Agus Naryoso Ahdani Gita Sadida Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Ainani Shifa Izazi Ainun Faizah Ainun Faizah Aisyah Monicaningsih Akbar, Bintang Albert Rivai Sinaga Aldedinda Auliantio Aldila Leksana Wati Alif Ibrahim Alya Farras Azzahra Amal Gamasi T.R Andrinanta Putra Pratama Andy Julianto Angga Dwipa Anggun Puspa Regita Anisa Dyah Permata, Cindy Anisa Wikantyas P Annisa Aulia Mahari Annisa Ilmi, Rizky Annisa Kusumawardhani Anugerah Dwitama Anugrah Beta Familio Apriliana, Jennifer Ardhisti Adi Utamanyu Ardini Koesfarmasiana, Ardini Arfian Muhammad Hakim Ari Pradhanawati Arista Sukmawati, Sarah Arlita Dwi Utami Arma Ngabeti Astrid Henariani Prakoso Atika Nabila Atika Surya Nuraini Aulia Nur Aulia Ratri Kusumastuti Ayu Sarah Shabrina Ayu Saraswati Bagaskara S.A.P Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bimandhika Sunu Wardhana Bisma Alief Brigitta Dwi Liusditari Budi Adityo Burhanudin Fakhri Kusuma Candra Sateria Chintya Dyah Meidyasari Christo Christian Destiyanto Daffa Argy Pradiptha Dameria Cathrine DENA ADI SANTOSA Deni Arifiin Destima Nursylva Anggraningrum Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Dhita Dwi Nurhidayah Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Eka Ardianto EKA NOVITASARI Elisa, Nova Fardhian Fitrahudin Pratama Farhan Haritz, Abdullah Farisa Dian Utami Fatia Sharfina Febi Eninta Br Munthe Febri Ariyadi Febriana Handayani Febriandani, Anisa Felda Aurellia Anandani Fitri Nur Hidayat Florensia Sonia Haniswari Frida Asih Pratiwi Gabby Aurelia Gabriel Antonio Chiesa Lumban Tobing Gabryella, Cathrine Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Greta Gabrielle Carl Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hario Trigoseno Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hendrikus Setya Pradhana Henny Novita Rumono Hilal Al Roshid, Fhatwa Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Inayah Setia Azzahra Indah Pratiwi Indra Septia BW Intan Ayuningrum Ira Yunani Widyarini Istivani, Yulia Jaya Pramono Adi Jaza Akmala Ramada Jody Suryamar Yudha Joyo Nur Suyanto Gono Kanaya Az Zahrah Krisanti Cahyaningtyas, Yulia Laksono Nainggolan, Guntur Agung Lana Nastiti Mumpuni Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lucia Eka Pravitasari Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo M Yulianto M. Bima Norta Ellyanda Mahardika Indra Pratama Maulana Ocky Adhicondro Melinda Wita Satryani Mia Maulyda Mohammad Akbar Rizal Hamidi Muchamad Yuliyanto Muhammad Azizan, Tengku Muhammad Luthfi Muhammad Sahil Muhamy Akbar Iedani Nabilah Amarilys Nadin Khairun Nisa Nadira Octova Yogiyanti Nanik Sudaryningtyas, Nanik Naomi Feby Yolanda Br Saragih Nayyara Aisyah Mahdiya Neysa Harwina Putri Nofita Fatmawati Noni Meisavitri Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Oki Adi Saputra Petrus Orseola Rosarianto Pipin F.P. Lestari Prabowo Nurwidagdyo Prescilla Roesalya Primada Qurrota Ayun Puspa Ningrum, Kumala Puspita Mei Wardani Putri Febrianti Putri Susiandi, Alya Radika Oktavianti, Dina Rafi Oktafiandi Akbar Rafif Ghaffar Radana Rahmadianto, Rizky Rahmania Galuh Pawestri Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Rangga Akbar Pradipta Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita Rifni Lestari Rizka Arsianti Rizky Wisnu Prayuda Nusantara, Rizky Rizqi Ganis Ashari Rosanna Fadiya S Rouli Manalu SALMAN AL FARISI, MUHAMMAD Salshabila Putri Persada Sandra, Syafira Selo Pangestu Imawan Septian Aldo Pradita Setyo Adhi Nugroho Shabara Wicaksono Sharon Gracia G Sholihudin, Nabiila Sigit Haryadi Soffa Wicaksono, Muhammad Sofianisa Rahmawati Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Susi Santiaji Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Taufik Indra Ramadhan Taufik Reza Ardianto Tazkia Irsyad, Raihana Theo Domas Santika, Theo Triyono Lukmantoro Turnomo Rahardjo Vania Ristiyana Vidiana Girinda Wardani Vidya Ayunita Vina Aulia Maharani Wahyu Hidayat Windariani Soeryo Handadari Wiwid Noor Rakhmad Wulan Septiana Putri Yanuar Luqman Yoga Yuniadi Yohanes Thianika Budiarsa Yuan Stephanie Yunita Indriyaswari Yusniar Dwi Ratnasari, Yusniar Zainul Asngadah Fatmawati