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All Journal Kinesik FORUM Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi dan Media
Djoko Setyabudi
Department Of Communication Sciences, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Brand Loyalty and Price Perception on NCT Photocard Purchase Intention (Case of Indonesian Sell-buy-trade Community) Dameria Cathrine; Djoko Setyabudi; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

With the advancement of the digital age, online entertainment and commerce have become even more enmeshed in daily activities. The influence of South Korean entertainment is obvious across many sectors, including consumer purchases of Korean items and services. NCT, like every other group, draws a crowd in the form of musical works as well as diverse goods. The primary object of this study, photocards, is among the most valuable collectibles and is just as significant as albums. Utilising idol worship to increase the pleasant perception that a certain brand has in consumers’ thoughts and convince them to choose that brand has evolved into a crucial marketing strategy for many businesses. Price is also the main factor influencing consumers intention to make a purchase. The purpose of this study is to shed light on how brand loyalty and price perception influence the interest of purchasing NCT photocards. This research is a quantitative research with explanatory method. The theory applied in this study is the Theory of Reasoned Action, and non-probability sampling was employed as the sampling method. One hundred NCT fans who fit the profile of the sample are between the ages of 18 and 23. All validity, reliability, and classical assumption tests were deemed to be valid. Using 2 multilinear regression, result shows that the hypothesis is accepted with significance value of 0.000.
The Influence Self-esteem and Narcissism towards Instagram Addiction Among Emerging Adults Rosanna Fadiya; Djoko Setyabudi; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram is one of the most popular social media platform in Indonesia. Compared to other SNSs, Instagram has the worst effects on young people's mental health. Those with poor self-esteem use Instagram as a tool for self-improvement (taking photos and videos and compare it with other users), while narcissistic people use it for satisfaction (create false image to appear more appealing). This study aims to explain the influence of self-esteem and narcissism towards Instagram addiction among emerging adults using I-PACE model, with non-probability sampling technique (snowball sampling). A total of 100 emerging adults aged 18-25 who actively use Instagram were recruited as respondents for this research. The results of the hypothesis tests using multilinear regression analysis technique shows that there is an influence of self-esteem and narcissism on Instagram addiction with a significant value of (0.000). This shows that both self-esteem and narcissism has an influence on respondents’ addiction to Instagram.
PENGARUH KELENGKAPAN INFORMASI, AKURASI INFORMASI, KEPERCAYAAN STREAMER, DAN STREAMER ATTRACTIVENESS TERHADAP PERCEIVED PERSUASIVENESS YANG DIALAMI PENONTON SHOPEE LIVE Sholihudin, Nabiila; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The digital era has brought changes in shopping habits, one of which is the emergence of the new trend of live streaming commerce. In Indonesia, this feature has been met with high enthusiasm, as 86% of online shoppers have claimed to have visited live shopping. Live streaming commerce facilitates real-time interaction between streamers and consumers. Streamers as communicators deliver product persuasion messages and consumers are exposed to information and engage directly with streamer recommendations. Although the streamer's persuasion strategy is relatively the same, the result is different. Consumers do not always make direct purchases according to the persuasion message during live streaming. This study aims to explain the effect of information completeness, information accuracy, streamer trustworthiness, and streamer attractiveness on perceived persuasiveness experienced by Shopee Live viewers using a quantitative approach through a one-shot experimental method. The theory used in this study is the elaboration likelihood model theory, with a purposive sampling technique involving 100 respondents. The results of hypothesis testing with multiple linear regression show that there is no significant effect between information completeness and information accuracy on perceived persuasiveness experienced by respondents when watching Shopee Live. However, streamer trustworthiness and streamer attractiveness are simultaneously proven to affect perceived persuasiveness.
Hubungan Terpaan Kampanye Pemilahan Sampah Dan Intensitas Interaksi Peer Group Dengan Perilaku Pemilahan Sampah Rumah Tangga Oleh Followers @Pilahsampah Hamidah, Nadiya; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram account @pilahsampah has actively promoted a campaign promoting waste sorting behavior, it appears that the practical adoption of this practice has not yet attained an optimal level among @pilahsampah followers. Despite the campaign being conveyed through social media with the intention of providing guidance and encouragement to followers to participate in the responsibility of waste sorting, there exists a gap between the campaign message and the level of waste sorting implementation in household daily life. This research aims to investigate the correlation between the exposure to waste sorting campaigns and the intensity of peer group interaction with household waste sorting behavior among the followers of @pilahsampah. This research employs a quantitative method with an explanatory type, based on the concept of Social Learning Theory. The sampling technique involves non-probability sampling, with a total of 100 respondents who have read, seen, or heard waste sorting campaign messages and are followers of the social media account @Pilahsampah, as well as being part of the Waste Sorting Community. Based on the results of this study using Kendall's W analysis, indicate that there is a relationship between the exposure to waste sorting campaign messages and the intensity of peer group interaction with household waste sorting behavior among followers of @pilahsampah, with a significance value of 0.002. This value is smaller than 0.05, indicating significance.
PENGARUH TERPAAN KAMPANYE KPU GOES TO CAMPUS DAN BERITA SANKSI PIDANA MENGAJAK ORANG LAIN GOLPUT TERHADAP INTENSI PERILAKU ANTI GOLPUT Apriliana, Jennifer; Setyabudi, Djoko; Nugroho, Adi
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

General elections in a democratic country are carried out to elect a figure as the leader of the country so that all citizens are obliged to vote well and be able to create maximum leadership formation in a country. But in reality, Indonesia, as a democratic country, still has a few percent of people who are apathetic towards politics by abstaining from abstention. This research uses explanatory quantitative research methods and the Theory of Planned Behavior as a framework. Based on hypothesis testing, exposure to the KPU Goes to Campus campaign and news of criminal sanctions inviting other people to abstain had an effect of 13.4% on anti-abstention behavior intentions and had a significance value of 0.001 < 0.05, therefore it can be concluded that the higher the level of exposure to the KPU Goes to Campus campaign and news of criminal sanctions inviting other people to abstain, the higher the anti-voting behavior intentions that appear in a person
Pengaruh Terpaan Informasi Produk dan Promosi Penjualan Terhadap Minat Menggunakan BRT Trans Semarang Hilal Al Roshid, Fhatwa; Naryoso, Agus; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research examines the influence of product information exposure and sales promotion on the intention to use BRT Trans Semarang. Although BLU UPTD Trans Semarang continues to disseminate product information and sales promotions through various media, BRT Trans Semarang has not been able to reach its monthly passenger target. This research aims to understand the effect of exposure to product information and sales promotions on the intention to use BRT Trans Semarang using Information Integration Theory and Cognitive Response Approach Theory. The sampling technique is non-probability sampling with a total sample of 100 respondents who are people who live in Semarang City and know the product information of BRT Trans Semarang, and have seen the sales promotion of BRT Trans Semarang. Through simple regression analysis techniques to test the first hypothesis and second hypothesis of the study, it was found that there is an influence between exposure to product information on intention to use BRT Trans Semarang as evidenced by a significance value of 0.002 which is smaller than 0.05 and a coefficient value of 0.424 so that the first hypothesis is accepted. This means that the higher the exposure to product information, the higher the consumer interest in using BRT Trans Semarang. Then the second hypothesis test shows that there is an influence between exposure to sales information on intention to use BRT Trans Semarang as evidenced by a significance value of <0.001 which is smaller than 0.05 and a coefficient value of 0.590 so that the first hypothesis is accepted. This means that the higher the exposure to sales promotion, the higher the consumer intention to use BRT Trans Semarang
PENGARUH EKSPEKTASI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PRODUK LUXCRIME BLUR & COVER TWO WAY CAKE DI SHOPEE Lusia Wibowo, Marvela; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The trend of using beauty products is increasing rapidly due to the emergence of awareness from the public to take care of beauty. This is also supported by the spread of e-commerce that carries the marketplace concept, including Shopee, Tokopedia, BliBli, and so on. One of the local cosmetic brands that uses e-commerce as its trading activity is Luxcrime. One of the Luxcrime sales categories that are in great demand by the public is Blur & Cover Two Way Cake. The problem that occurs is the number of complaints that arise from consumers regarding the quality of products and services on the Luxcrime Mall platform at Shopee. This study aims to determine the effect of product quality expectations and service quality on customer satisfaction with Luxcrime Blur & Cover Two Way Cake products. This study uses the explanaotri method with non probability sampling technique involving 100 respondents. The theory used is Expectancy Disconfirmation Theory as a foundation for understanding the effect of product quality expectations and service quality on customer satisfaction on Luxcrime Blur & Cover Two Way Cake products. The results of the research obtained through multiple linear regression hypothesis testing are that product quality expectations and service quality expectations have a simultaneous influence on customer satisfaction with a significance value obtained of 0.000. This means that every time there is an increase in the value of X1 and X2, there is also an increase in the value of Y so that the hypothesis can be accepted.
HUBUNGAN TERPAAN IKLAN GAME ONLINE MOBILE LEGENDS DAN INTENSITAS MIKROTRANSAKSI DENGAN TINGKAT KEANDUAN GAME ONLINE PADA GAMERS REMAJA Salman Al Farisi, Muhammad; Setyabudi, Djoko; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Mobile Legends merupakan salah satu game online paling populer di Indonesia. Moonton selakupihak developer yang berasal dari Shanghai China, mulai melebarkan sayapnya ke Indonesia pada11 Juli 2016. Mobile Legends berkembang dengan begitu cepat, jumlah pengguna setiap tahunnyaselalu mengalami peningkatan, terdapat sebanyak 80 juta pengguna setiap bulannya sepanjangtahun 2022. Salah satu hal yang membuat Mobile Legends berkembang begitu cepat ialah strategiberiklan yang dilakukan oleh Moonton. Di sisi lain, pada tahun 2022 Moonton meraup keuntungansebanyak 13,2 juta USD dari belanja pemain, meningkat 1,5 persen dari tahun sebelumnya. Sekitar35,8 persen keuntungan di Asia Tenggara berasal dari Indonesia. Data tersebut menunjukkanbegitu masifnya pengguna melakukan aktivitas Mikrotransaksi. Maka dari itu, penelitian inimemiliki tujuan untuk mengetahui Hubungan antara Terpaan Iklan Mobile Legends dan IntensitasMikrotransaksi dengan Tingkat Kecanduan Game Online pada Gamers Remaja. Sampel yangditetapkan berjumlah 100 responden dengan kriteria usia 15-21 tahun yang aktif bermain MobileLegends dan berdomisili di Semarang. Penelitian ini menggunakan non-probability samplingdengan teknik pengambilan purposive sampling. Penelitian ini menunjukkan hasil nilaisignifikansi antara Terpaan Iklan Mobile Legends terhadap tingkat kecanduan game online padagamers remaja sebesar 0.020. hasil tersebut dikatakan signifikan jika hasil yang didapatkanmemiliki nilai signifikansi <0.05 dan nilai koefisien korelasi Kendall Tau-B sebesar 0.190 yangberarti kedua variabel tersebut memiliki hubungan yang sangat lemah dan mengarah positif.Artinya, semakin tinggi gamers remaja terpapar paparan iklan Mobile Legends, maka tingkatkecanduan game online pada gamers remaja juga mengalami peningkatan. Kemudian, dalam ujikorelasi hipotesis kedua, terdapat hubungan positif antara Intensitas Mikrotransaksi terhadaptingkat kecanduan game online pada gamers remaja menunjukkan nilai signifikansi sebesar 0.016.Hasil tersebut juga menunjukkan signifikan dan nilai koefisien korelasi Kendall Tau-B sebesar0.209 yang artinya kedua variabel tersebut memiliki hubungan yang lemah dan mengarah positif.Artinya, jika aktivitas Mikrotransaksi yang dilakukan oleh gamers remaja mengalami peningkatan,maka tingkat kecanduan game online pada gamers remaja juga mengalami peningkatan. 
HUBUNGAN TERPAAN INFORMASI TENTANG ETIKA DIGITAL DAN KOMPETENSI DIGITAL TERHADAP PERILAKU BERMEDIA SOSIAL Hanan Hauzan, Muhammad; Naryoso, Agus; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to identify and explain the relationship between exposure to information on digital ethics and digital competence on social media behavior. The method used is a quantitative explanatory approach with a population of individuals participating in the "Indonesia Makin Cakap Digital" program through event.literasidigital.id and who are social media users. The results indicate that exposure to information on digital ethics and social media behavior have a significant relationship, with a very weak and positive correlation. Based on the research findings, it can be concluded that exposure to information on digital ethics is a more important factor influencing social media behavior compared to digital competence. Therefore, Indonesia needs to implement digital ethics development programs to enhance positive behavior on social media.
ANALISIS RESEPSI PENGALAMAN PENGGUNA NON- PREMIUM MENDENGARKAN IKLAN DENGAN FEAR APPEALS SPOTIFY Rezky Utami, Nofiyanti; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesian people are known for their high interest in consuming horror content through various media platforms, including films, true stories, horror literature, and podcasts. According to a 2023 Jakpat survey, interest in horror content among Indonesians stands at 50%. Spotify has leveraged this interest in its communication strategy by employing a fear appeal in advertisements with a unique approach. However, these ads do not consistently translate into purchases and have generated negative feedback on social media. This study investigates how users perceive these horror podcast advertisements. In-depth interviews were conducted with five Spotify users who had listened to horror podcast ads within the past three months. The study aims to identify social, individual, and situational factors influencing the reception offear appeal ads. Findingsreveal a diverse range of userresponses shaped by these factors. Comparative analysis with preferred readings of podcast ads highlights users' reception positions, with many occupying the Negotiated-Oppositional position. This study underscores users' ability to articulate varied responses influenced by social, individual, and situational dynamics, thus illustrating the limited efficacy of Spotify's fear appeal strategy. Recommendations include personalizing ads according to user preferences to enhance effectiveness.
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Abiyyu Febi Diwangkoro Adi Nugroho Adi Nugroho Aditya Gilang Gifari Aditya Iman Hamidi Adityo Cahyo Aji Aeda Aldeafara Afi Sultan Ramadhan, Muhammad Agraha Dwita Sulistyajati Agus Naryoso Ahdani Gita Sadida Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Ainani Shifa Izazi Ainun Faizah Ainun Faizah Aisyah Monicaningsih Akbar, Bintang Albert Rivai Sinaga Aldedinda Auliantio Aldila Leksana Wati Alif Ibrahim Alya Farras Azzahra Amal Gamasi T.R Andrinanta Putra Pratama Andy Julianto Angga Dwipa Anggun Puspa Regita Anisa Dyah Permata, Cindy Anisa Wikantyas P Annisa Aulia Mahari Annisa Ilmi, Rizky Annisa Kusumawardhani Anugerah Dwitama Anugrah Beta Familio Apriliana, Jennifer Ardhisti Adi Utamanyu Ardini Koesfarmasiana, Ardini Arfian Muhammad Hakim Ari Pradhanawati Arista Sukmawati, Sarah Arlita Dwi Utami Arma Ngabeti Astrid Henariani Prakoso Atika Nabila Atika Surya Nuraini Aulia Nur Aulia Ratri Kusumastuti Ayu Sarah Shabrina Ayu Saraswati Bagaskara S.A.P Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bimandhika Sunu Wardhana Bisma Alief Brigitta Dwi Liusditari Budi Adityo Burhanudin Fakhri Kusuma Candra Sateria Chintya Dyah Meidyasari Christo Christian Destiyanto Daffa Argy Pradiptha Dameria Cathrine DENA ADI SANTOSA Deni Arifiin Destima Nursylva Anggraningrum Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Dhita Dwi Nurhidayah Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Eka Ardianto EKA NOVITASARI Elisa, Nova Fardhian Fitrahudin Pratama Farhan Haritz, Abdullah Farisa Dian Utami Fatia Sharfina Febi Eninta Br Munthe Febri Ariyadi Febriana Handayani Febriandani, Anisa Felda Aurellia Anandani Fitri Nur Hidayat Florensia Sonia Haniswari Frida Asih Pratiwi Gabby Aurelia Gabriel Antonio Chiesa Lumban Tobing Gabryella, Cathrine Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Greta Gabrielle Carl Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hario Trigoseno Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hendrikus Setya Pradhana Henny Novita Rumono Hilal Al Roshid, Fhatwa Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Inayah Setia Azzahra Indah Pratiwi Indra Septia BW Intan Ayuningrum Ira Yunani Widyarini Istivani, Yulia Jaya Pramono Adi Jaza Akmala Ramada Jody Suryamar Yudha Joyo Nur Suyanto Gono Kanaya Az Zahrah Krisanti Cahyaningtyas, Yulia Laksono Nainggolan, Guntur Agung Lana Nastiti Mumpuni Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lucia Eka Pravitasari Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo M Yulianto M. Bima Norta Ellyanda Mahardika Indra Pratama Maulana Ocky Adhicondro Melinda Wita Satryani Mia Maulyda Mohammad Akbar Rizal Hamidi Muchamad Yuliyanto Muhammad Azizan, Tengku Muhammad Luthfi Muhammad Sahil Muhamy Akbar Iedani Nabilah Amarilys Nadin Khairun Nisa Nadira Octova Yogiyanti Nanik Sudaryningtyas, Nanik Naomi Feby Yolanda Br Saragih Nayyara Aisyah Mahdiya Neysa Harwina Putri Nofita Fatmawati Noni Meisavitri Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Oki Adi Saputra Petrus Orseola Rosarianto Pipin F.P. Lestari Prabowo Nurwidagdyo Prescilla Roesalya Primada Qurrota Ayun Puspa Ningrum, Kumala Puspita Mei Wardani Putri Febrianti Putri Susiandi, Alya Radika Oktavianti, Dina Rafi Oktafiandi Akbar Rafif Ghaffar Radana Rahmadianto, Rizky Rahmania Galuh Pawestri Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Rangga Akbar Pradipta Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita Rifni Lestari Rizka Arsianti Rizky Wisnu Prayuda Nusantara, Rizky Rizqi Ganis Ashari Rosanna Fadiya S Rouli Manalu SALMAN AL FARISI, MUHAMMAD Salshabila Putri Persada Sandra, Syafira Selo Pangestu Imawan Septian Aldo Pradita Setyo Adhi Nugroho Shabara Wicaksono Sharon Gracia G Sholihudin, Nabiila Sigit Haryadi Soffa Wicaksono, Muhammad Sofianisa Rahmawati Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Susi Santiaji Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Taufik Indra Ramadhan Taufik Reza Ardianto Tazkia Irsyad, Raihana Theo Domas Santika, Theo Triyono Lukmantoro Turnomo Rahardjo Vania Ristiyana Vidiana Girinda Wardani Vidya Ayunita Vina Aulia Maharani Wahyu Hidayat Windariani Soeryo Handadari Wiwid Noor Rakhmad Wulan Septiana Putri Yanuar Luqman Yoga Yuniadi Yohanes Thianika Budiarsa Yuan Stephanie Yunita Indriyaswari Yusniar Dwi Ratnasari, Yusniar Zainul Asngadah Fatmawati