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Journal : ARIKA

Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan Sugiarto, Vito Andrianto Pratama; Pratama, Andreas Dhiyong; Ishaq, Ardan Maulana; Saputri, Aisyatul Widad; Fitriani, Anisa Putri; Amalia, Dewi; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.21

Abstract

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At the same time, the BCG matrix helps determine the optimal strategy for products in the Stars, Cash Cows, Question Marks, and Dogs categories. The study results indicate that Saridele Segan MSMEs are in quadrant 1 of the SWOT matrix and quadrant II of the Question Mark BCG group. The selected strategy refers to the SO strategy. Namely, an aggressive strategy to expand the market by maximizing the potential of superior products through the exploitation of Cash Cows to support investment in Question Marks and increase competitiveness through product innovation and operational efficiency. The integrated SWOT and BCG approach provides a practical strategic framework for the sustainability of Saridele MSMEs in a more competitive market.
Perencanaan Sistem Pengukuran Kinerja Menggunakan Metode Balanced Score Card dan Performance Prism Melalui Analytical Hierarchy Process Sebagai Pertimbangan Keputusan Strategis (Studi Kasus: Pengukuran Kinerja Organisasi Pada STT MIGAS Balikpapan) Arianti, Anggi Eka Putri; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.29

Abstract

Designing the most effective performance measurement system used in an educational organization is not easy. Given that there are not many other studies that use the BSC and Performance prism methods simultaneously. Performance prism has several advantages including identifying stakeholders from many interested parties, such as owners and investors, suppliers, customers, workers, government, and the surrounding community. While BSC identifies stakeholders only from the stakeholder and customer side. The purpose of this study will be to design a performance measurement system by integrating the three methods, namely BSC and Performance prism for stakeholder satisfaction, as a consideration of strategic decisions will use the Analytical Hierarchy Process (AHP) method. The results of the study showed that the achievement of organizational performance was in the yellow category because it was in the index range of 4-8, which means that the organization's performance has not yet achieved the expected performance/not optimal. The achievement in the green category, it is in the index range of 8-10, which means that the organization's performance shows that STT Migas Balikpapan has good performance results so it needs to be maintained.
Studi Kualitas Layanan Jasa Fotokopi Bengkel Design Surabaya dengan Metode SERVQUAL, IPA, dan PGCV Ishaq, Ardan Maulana; Paramesti, Rara N.; Wahyudi, M. Rafi Rizqi; Fauzi, Muhammad; Naufaliansyah, Miqdad W.; Pratama, Aryasatya; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 2 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.2.65

Abstract

Kualitas layanan menjadi faktor kunci dalam meningkatkan kepuasan dan loyalitas pelanggan, termasuk dalam industri jasa fotokopi yang banyak digunakan di lingkungan pendidikan dan perkantoran. Penelitian ini bertujuan untuk menganalisis kualitas layanan jasa fotokopi pada Bengkel Design di Surabaya dengan mengintegrasikan metode SERVQUAL, Importance Performance Analysis (IPA), dan Potential Gain in Customer Value (PGCV). Metode SERVQUAL digunakan untuk mengukur kesenjangan antara harapan dan persepsi pelanggan terhadap lima dimensi layanan: Tangible, Reliability, Responsiveness, Assurance, dan Empathy. Hasil analisis menunjukkan seluruh atribut layanan memiliki nilai gap negatif, dengan atribut RP3 (sigap dalam menangani antrean yang membludak) sebagai gap terbesar. Melalui analisis IPA, empat atribut teridentifikasi dalam kuadran I sebagai prioritas utama perbaikan. Selanjutnya, metode PGCV digunakan untuk menentukan urutan prioritas berdasarkan potensi peningkatan nilai pelanggan. Atribut RP3 memiliki nilai PGCV tertinggi (8,4825), diikuti oleh T2, T1, dan R3. Kesimpulan dari penelitian ini menunjukkan bahwa peningkatan atribut-atribut tersebut dapat secara signifikan meningkatkan kepuasan pelanggan. Temuan ini memberikan rekomendasi strategis bagi pelaku usaha dalam memperbaiki layanan berbasis prioritas dan nilai pelanggan.
Co-Authors Adi, Dimas Bhranta Putera Aditya, Wulung Ahmaad Efendik Akhmad Iqbal Fauzia Alfian Pradana, Johan Alfianti Pirilina Alfikri, Gustaf Anang Siswanto, Anang Andrianto, Cayo Pungki Anindya Rachma Dwicahyani Anto, Abimanyu Alifi Arianti, Anggi Eka Putri Arif Rahman Ariyanti, Ulfa Dwi Arnas Rizkia Hidayat Arya Krisna Putra, I Gede Bamatraf, Lutfia Bambang Sumantri Bayu Rizki Kristanto Bayu Rizki Kristanto, Bayu Rizki binsyeh, muhammad idrus Cahya, Rony Nur Cahyaningsih, Sekar Crizyela Amelia Rafika Octavia Ledoh Daryanto Daryanto Dewi Amalia Dwi Rifki Ardiansyah Dwi Rifki Ardiansyah, Dwi Rifki Dwicahyani, Anindya Rachma Edwin Bayu Kurniawan Efendik, Ahmaad Eko Budi Prassetyo Elia Fardiya Endang Puji Kurniawati Erdhianto, Yoniv Evi Yuliawati Evi Yuliawati Fahmi Nur Qolni Javana Fahren Arley Ramadhana Fandi Pratama Putra Fardiya, Elia Farid Ardyansyah Fasih, Ahmad Fauzi, Moh Hilal Fauzi, Moh. Hilal Fauzia, Akhmad Iqbal Febriana, Dyah Ayu Fitriani, Anisa Putri Gustaf Alfikri Hadi, Rachmat Yustiawan Hakiki Bagus Sajiwo Handriyanto, Bamban Haqi, Falih Sultan Hartono, Rudi Hastawati Chrisna Suroso, Hastawati Chrisna hidayat , M Taufiq Hidayat, , Reza Hidayat, Arnas Rizkia Hidayatullah, Samudra Syarif Wahyu Husada, Alvian Surya I Gede Arya Krisna Putra Ikhmal Thoha Imama, Nuzulia Ishaq, Ardan Maulana Itsnani, Muhamad Mukarrom Johan Alfian Pradana Johan Alfian Pradana Kurniawan, Edwin Bayu Kurniawati, Endang Puji Lukmandono Luky Hari Setyoko M. Yogi Riyantama Isjoni Made Arya Kusuma W. Mardyandhani, Ozzy Ananda Meganesia, Lukiswara Much. Nouval Risky D. Y Mudhofar, Muhammad Muhammad Abdul Hafizh Mukti, Gatot Basuki Hari N M Haristanti, Sindy Naufaliansyah, Miqdad W. Ni Komang Sukmawardani Nova Cahya Utami Nova, Tyas Septia Oktavia A, Wanda Owen Raharjo, Raynard Paramesti, Rara N. Paramesti, Rara Nidhana Penangsang, Bagas Abirawa pongsamma, ricky imanuel Pramasdeka, Resa Hidayat Pranata, Adi Prassetyo, Eko Budi Pratama, Andreas Dhiyong Pratama, Aryasatya Putra, Fandi Pratama Rachmannda, Ibnu Ichwan Rahajeng Triwidayat Utami ricky imanuel pongsamma Rio Sulthan Ramadhan Risep Khairul Umam Rizki Dwi Atmojo Rizky DF3, Achmad Rizky, Eka Nur Rony Nur Cahya Rony Prabowo Rowi, Saiful Rudy Kurniawan sakti, erwin wahyu Saputri, Aisyatul Widad Sentono Fristian Yulis Tianto Setya, Indra Bagus Setyo, Wawan Siregar, Ivana Maretha Sugiarto, Vito Andrianto Pratama Suhadi, Mohamad Imam Suhartini - Suhartini Suhartini Suheriyanto Suksmanantyo Sulthon, Ali Suparjo suparjo itats Suparto Suparto Suparto Suparto Sutantio, Erian Syahputra , Wahyu Ivan Syahrul R, Syahrul TEGUH ARFIANTO Tyas Septia Nova Ulfa Dwi Ariyanti Umam, Risep Khairul Utami, Rahajeng Triwidayat Vangesti, Wanvia Venus Khatta Salsabila Vincendy, Constantinus Johananda Kardinal Wahdianto, Rahmad Waris Wahyudi, Brian Fitri Wahyudi, M. Rafi Rizqi Wahyuningtias, Novi Wardana, Hery Setia Wiryanto, Ibnu Yaqin, Ahmad Ainul Yogi Indra Kusuma Yulianto