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All Journal Grenek: Jurnal Seni Musik Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Harmonia: Journal of Research and Education Imajinasi Catharsis Gondang: Jurnal Seni dan Budaya Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Gelar : Jurnal Seni Budaya JSM (Jurnal Seni Musik) Visual Heritage: Jurnal Kreasi Seni dan Budaya Journal La Sociale Journal La Edusci IBDA': Jurnal Kajian Islam dan Budaya Riwayat: Educational Journal of History and Humanities Journal of Environment and Sustainability Education Al-Bidayah : jurnal pendidikan dasar Islam Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain Catharsis (JSM) Jurnal Seni Musik Forum Ilmu Sosial Varia Humanika Edumaspul: Jurnal Pendidikan
Syahrul Syah Sinaga
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Religion Arts Humanities Chemistry Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Forum Ilmu Sosial

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Fashion, Sustainability, and  Tourism: How Soerakarta Walking Tour Engages Muslim Community in Green Tourism Mumpuni, Restu Ayu; Nurpratiwi, Hany; Rusdini, Siti Ekowati; Sinaga, Syahrul Syah
Forum Ilmu Sosial Vol. 52 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/fis.v52i1.19966

Abstract

The Soerakarta Walking Tour (SWT) is an innovative urban tourism initiative that integrates cultural preservation, environmental sustainability, and inclusivity. This study examines how SWT's promotes green tourism through a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants. The quantitative findings reveal high levels of participant satisfaction, including understanding green tourism principles and satisfaction with cultural storytelling. Qualitative data complement these results, highlighting participants’ appreciation for Muslim-friendly facilities, opportunities for cultural learning, and the promotion of local economic and environmental sustainability. The study applies the frameworks of Integrated Marketing Communication (IMC) and Social Marketing to analyze how SWT delivers consistent and engaging messages while fostering behavioral change. The findings show that SWT successfully inspires participants to adopt sustainable practices, though some variability in the visibility of green tourism principles suggests room for improvement.
Co-Authors Abdul Rachman Adhitya Darmantho Agus Cahyono Agus Cahyono Aisyah, Yuniasri Maya Alfayad, Dandi Musa Alhail, Hadi Anas Madani Anggraini, Lilis Apriadi, Sugeng Balqis, Lale Alia Bertina, Metha Chamil Arkhasa Nikko Mazlan David Poluan diaz, Khaerul Umam Edi Nugroho, Antonius Eka Titi Andaryani Eko Raharjo Eko Sugiarto Emah Winangsit Erawati, Yahyar Fajry Sub'haan Syah Sinaga Farras, Abdul Rahman Ferani Mulianingsih Givan Sonya Gani Hartono Hartono Ilham Anwar, Iqo Julitasari, Putri Ajeng Wulan khoiriyah, niswati Korsini, Perseveranda Putra Lubis, Maya Ningsih Malarsih Malarsih Manuel Pratama, Ritchie Maria Johana Ari Widayanti Maria Magdalena Cita Hapsari Mauassa, Teguh Yusuf Vertian Muchsin, Ibnu Amar Muhammad Asyraf Mohd Bakri Muhammad Jazuli Munkhakim, M. Ali Na:am, Muh Fakhrihun nabilunnuha, mantaaba zukhruf Nugroho, Septian Cipto Nurpratiwi, Hany Pamarti Ningrum, Indrianna Dyah Perseveranda Putra Korsini Pinta Resty Ayunda Prabowo, Anik Pradipta, Nareswara Bima Pramana, Andi Dwi Resqi Prasetyo, Kuncoro Prima Suci Lestari Puteri Vebry Ananda Putri Ajeng Wulan Julitasari Rahina Nugrahani Restu Ayu Mumpuni, Restu Ayu Riska Damayanti, Riska Rohidi, Tjetjep Rehendi Sinaga, Fajry Sub'haan Syah Siti Ekowati Rusdini, Siti Ekowati Slamet Haryono Suharto S Suharto Suharto Suhaya Suhaya, Suhaya Sulistyami, Ibtisamah Hidayatullah SUNARTO Sunarto Sunarto Susanto Susanto Syah Sinaga, Fajry Sub'haan Tri Marhaeni Pudji Astuti Udi Utomo Udi Utomo Udi Utomo Victor Ganap Wadiyo Wadiyo Wahyu Lestari Wahyu Lestari Wahyu, Muhammad Panji Wandah Wibawanto Widna, Maria Angelita Winangsit, Emah Zulfa, Novita Hana