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Siti Masitoh
Universitas Negeri Surabaya
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Journal : Journal of Trends Economics and Accounting Research

 1 
Pengaruh E-Trust, Website Quality, E-Service Quality dan Keragaman Produk Terhadap Keputusan Pembelian Cindy Kristianty Eka Wardhani; Edy Nursanta; Widiyarsih; Siti Masitoh
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1299

Abstract

This study aims to analyze the influence of E-Trust, Website Quality, E-Service Quality, and Product Diversity on Purchase Decisions on Lazada.co.id in East Jakarta. The analytical method used in this study involves quantitative primary data, with the test phases including validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, coefficient of determination, F-test, and t-test. The sample taken in this study consisted of 100 respondents, using purposive sampling as the sampling method. The results of the t-test showed that the calculated t-values were greater than the t-table values for the following variables: E-Trust (3.575 > 1.985), Website Quality (4.444 > 1.985), and E-Service Quality (2.418 > 1.985), indicating that these three variables partially influence Purchase Decisions on Lazada.co.id in East Jakarta. Meanwhile, Product Diversity had a calculated t-value smaller than the t-table value (0.378 < 1.985), meaning that the Product Diversity variable does not influence Purchase Decisions on Lazada.co.id in East Jakarta. The results of the F-test showed that E-Trust, Website Quality, E-Service Quality, and Product Diversity simultaneously influence Purchase Decisions on Lazada.co.id in East Jakarta, as indicated by the calculated F-value of 89.759 > 2.47.
Co-Authors Afriyani Dwi Tanti Agus Santoso Ai Aisyah Alben Ambarita Alin Ambarwati Andina Nur Ramadhani Andri Sulistyani Anggy Giri Prawiyogi, Anggy Giri Anissa Rizkianti Arum Prajanti ASRI WIJIASTUTI Avid Aji Setyawan Bambang Hindratmo Chairul Anwar Chandra Ertikanto Cindy Kristianty Eka Wardhani Dasep Suprijadi Dede Alipudin Deden Inayatullah Defriyanto Defriyanto, Defriyanto Destino Reza Ferry Ardhana Desy Citra Dewi Dewi Herlina Sugiarti Dinda Yulianti Edi Muhammad Abduh Edy Junaidi Edy Nursanta Eha Suhayati Eva Laelasari Fajar Tri Sakti FEBRITA ARDIANINGSIH Fitriyani Hafiz Maulana Hamdanah Hani Muflihah Harun Sujadi Heny Lestary Hidayat, Deden Imas Kismanah Ira Puspitasari Iram Barida Maisya Irawan Syarifuddin Daher Irfan Farhansyah Jalaluddin Jenia Mustika Jesika Setyani Junengsih Junengsih Khaeruman Khoiruddin, Heri Kimsen Kimsen Kurnia Dewi Nurfadilah Lisa Rustandi lutfi isni badiah Maulida Nur Maulidia, Tia Mochamad Nursalim Mochammad Nursalim Moh Fikri Tanzil Mutaqin Muhamad Yusup Hidayat Muhammad Ichsan muhtarom Mujiati Mujiati Murdiani, Trufi Nanik Yuliwati Novia - Nuraini Nurhasni Nurhasni Nuryati Samatan Ria Yunita ridwan fauzi Rina Hasanah Santi Martini Seli Mauludani Sori Monang Sugiharti Sugiharti Sugiharti Sugiharti Suntoko, Suntoko Suparmi Suparmi Syifa Fauzia Rahmah Teti Sobari, Teti Tin Afifah Tri Ferga Prasetyo Tri Lestari Tri Wurisastuti Vhiena Nurfarida Soehaillah Wahyu Ekawati Widiyarsih Winieke Dinar Pratiwi Yayah Rodiana Yayuk Widyastuti Herawati Yudhia Fratidina Yusniah Zainal Arifin