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All Journal International Journal of Electrical and Computer Engineering JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmu Sosial dan Humaniora Semantik Jurnal Teknologi Karya Ilmiah S.1 Ilmu Keperawatan Speed - Sentra Penelitian Engineering dan Edukasi Jurnal Transformatika Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmu Keperawatan dan Kebidanan Jurnal Informatika Upgris Jurnal Kajian Akuntansi Fokus Ekonomi Stability: Journal of Management and Business Jurnal SITECH : Sistem Informasi dan Teknologi Jurnal Bimas Islam Advance Sustainable Science, Engineering and Technology (ASSET) PROFESSIONAL HEALTH JOURNAL Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan INFORMATIKA Dinamika Jurnal Pengabdian Mandiri Jurnal Publikasi Ilmu Komputer dan Multimedia Community: Jurnal Pengabdian Pada Masyarakat Journal of Manufacturing and Enterprise Information System Community Health Nursing JIPETIK:Jurnal Ilmiah Penelitian Teknologi Informasi & Komputer SWAGATI: Journal of Community Service An International Journal Tourism and Community Review Jurnal Bidan Cerdas International Journal of Health and Medicine Advance Sustainable Science, Engineering and Technology (ASSET) Nursing Care Journal Jurnal Manajemen, Bisnis dan Kewirausahaan
Achmad Solechan
STIKES TELOGOREJO
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Dinamika

 1 
Strategi e-CRM Untuk Meningkatkan Kepuasan Konsumen : Sebuah Literatur Review Solechan, Achmad; Kusumo, Haryo
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.393 KB) | DOI: 10.51903/dinamika.v2i1.142

Abstract

Penelitian ini dilakukan dengan menggunakan kajian literatur review untukmendapatkan landasan teori yang bisamendukung pemecahan suatu permasalahan. Tujuan penelitian untuk mengetahui strategi E-CRM dari kajian riset yang sudah ada dalam kaitannya pada peningkatan kepuasan pelanggan. Metode analisis data yang digunakan yaitu analisis kualitatif dengan literatur review. Hasil penelitian menunjukkan -CRM sebagai kegiatan pemasaran, alat dan teknikyang disampaikan melalui internet yang meliputi email, www, chatroom, e-forum, dan lain-lain dengan tujuan untuk mencari,membangun dan meningkatkan istilah hubungan pelanggan untukmeningkatkan potensi individu mereka. Selain itu E-CRM jugamemanfaatkan e-teknologi lain yang meliputi mobiletelepon, panggilan pelanggan dan pusat kontak dan sistem responssuarasecara empiris menemukan bahwa tujuan akhir dari E-CRM adalahuntuk mendapatkan loyalitas konsumen, yang mengarah padapembelian berulang dan peningkatan profitabilitas. Elemen penting untuk memastikankeberhasilan perusahaan dalam E-CRM adalah layananpelanggan karena mereka menyatukan semua umpan balik daripelanggan dan mengetahui tingkat kepuasan pelangganmenggunakan layanan E-CRM. Dengan E-CRM, perusahaan dapat memastikan pemberian informasi yang jelas kepada pelanggan tentang layanan atauproduk mereka dan mampu menjadikan pelanggan agar merasa puas pada layanan yang diberikan perusahaan.
PERAN TRANSFORMASI DIGITAL DAN ORIENTASI PASAR DALAM MEMPENGARUHI KEUNGGULAN BERSAING DAN KINERJA PEMASARAN UMKM Kusumo, Haryo; Achmad Solechan; Susatyono, Jarot Dian; Andriana, Myra; Novianto, Rizki
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6fhbdq11

Abstract

This study aims to examine the influence of digital transformation and market orientation on the marketing performance of MSMEs, with competitive advantage as an intermediary, in MSMEs in Semarang Regency. The sample of this study consists of 70 MSMEs selected through purposive sampling, based on the following criteria: MSMEs that use digital marketing, have been operating for at least 2 years, and are willing to complete the questionnaire. Data were collected through questionnaires and analyzed using SmartPLS software. The results of the study indicate that digital transformation and market orientation significantly enhance the competitive advantage of MSMEs. Additionally, digital transformation, market orientation, and competitive advantage have a positive and significant impact on the marketing performance of MSMEs. Competitive advantage is proven to mediate the influence of digital transformation and market orientation on the marketing performance of MSMEs.
PENINGKATAN KINERJA PEMASARAN MELALUI DIGITAL MARKETING, INOVASI DAN ORIENTASI PASAR Achmad Solechan; Kusumo, Haryo; Shibghatalloh, Ahmad Hafiyyan; Wardhani, Arisanti Ayu; Syafrudin, Hasan Aminda; Arwinda, Sherly
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/60zzbj41

Abstract

In the digital era, digital marketing has become the main strategy for MSMEs to increase competitiveness. This study analyzes the influence of digital marketing, product innovation, and market orientation on MSME marketing performance. The method used is a literature review of various previous studies to identify the relationship between variables. The results of the study indicate that digital marketing expands market reach and increases promotion effectiveness, but its effectiveness depends on product innovation and marketing strategy. Product innovation increases competitiveness, while market orientation helps understand customer needs. This study highlights the need for integration of these three factors to optimize MSME marketing performance and provide insights for business actors and academics.
Co-Authors amilatul lutfiyah Anak Agung Istri Sri Wiadnyani Andrey Devi Arisandi, Andrey Andriana, Myra Arisanti Ayu Wardhani Asti Nuraeni Budi Hartono Dera Alfiyanti Dewi Nurjanah Dian Fatkularini, Dian Dian Marlina Dian Novita Handayani Dyah Ismi’anifatun Erni Suprapti Estimining Kartyasih Estimining Kartyasih, Estimining Febri Adhi Hilmawan, Febri Febriani, Yusnensi Febrina Sukmaningrum Febryantahanuji Febryantahanuji Fitro Nur Hakim Fitro Nur Hakim Gusana Prinda Erawati Hakim , Fitro Nur Haryo Kusumo Haryo Kusumo Hasan Aminda Syafrudin Indah Umaidah Ira Setiawati Ismonah - Iwan Hermawan Iwan Hermawan Jarot Dian Susatyono Kusumo, Haryo Luqman Khakim Luthfi Zuhdi , Muhammad Magriyanti, Arie Atwa Maratul Mutmainah Maratul Mutmainah, Maratul Maria Dagobercia Uskenat Marina Duwi Hapsari Marlina, Dian Maya Cobalt Angio Septianingtyas Migunani Migunani Muhamad Sidik Musliha, Cici Nafisatun Nisa Natalistyo Natalistyo Natalistyo Niken Sukesi Nisa, Dias Choirun Noeraini, I’ien Novianto, Rizki Nunik Wahyu Lestari, Nunik Nur Fajrin Nur Fajrin, Nur Pepy Ratnasari Prita Adisty Handayani Qorinta Shinta Radhitya, Yogha Reka Wijayani, Reka Reni Veliyanti Reny Yulita Sari, Reny Rika Lolyta Ririn Dwi Jayanti Rissal Efendi Rissal Efendi Rohmad Abidin, Rohmad Rusmiyati Rusmiyati, Rusmiyati Sabatika Setyaningsih, Sabatika Saputro, Alif Budi Sherly Arwinda Arwinda Shibghatalloh, Ahmad Hafiyyan Simon Simon Sinta Nofita Siti Nur Aisah Sonny Hermawanto Sri Hartini Sri Hartini M.A Sri Hartini M.A, Sri Hartini Sri Hartini MA Sri Hartini Mardi Asih Sri Hartini Mardi Asih, Sri Hartini Sri Puguh Kristiyawati Sukmawati, Ellyzabeth Sulistyaningrum, Danny Putri Susatyono, Jarot Dian Swanny Trikajanti Widyaatmadja Syauqillah, Muhammad Teguh Prasandy, Teguh Toni Wijanarko Adi Putra Trihadi, Dayat VS Tripriyo PS VS Tripriyo PS, VS Tripriyo Widayanti - Widayanti -, Widayanti Yogha Radhitya1 - STMIK ProVisi Semarang Yuli Fitrianto Yulianto, Dodi Yusnensi Febriani