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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Organisasi Dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GERVASI: Jurnal Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Valid Jurnal Ilmiah Community Development Journal: Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Strategic: Journal of Management Sciences International Journal of Entrepreneurship and Sustainability Studies Prosiding Seminar Nasional Unimus Jurnal Ekonomi, Manajemen, Akuntansi
Erbin Chandra
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Journal : Strategic: Journal of Management Sciences

 1 
Pengaruh Brand Image Dan Persepsi Konsumen Terhadap Keputusan Pembelian Pada Toko BK Pematangsiantar Sonya Putri Shinta Purba; Darwin Lie; Efendi Efendi; Erbin Chandra; Nelly Ervina; Sofiyan Sofiyan
Strategic: Journal of Management Sciences Vol 1 No 1 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.493 KB) | DOI: 10.37403/strategic.v1i1.6

Abstract

Objektif. Tujuan riset ini merupakan untuk mengenali cerminan brand image, anggapan konsumen serta keputusan pembelian pada toko BK Pematangsiantar. untuk mengenali pengaruh brand image dan anggapan konsumen terhadap keputusan pembelian pada toko BK Pematangsiantar.Metode Riset. Ada pula riset ini memakai desain riset kepustakaan (library research) serta riset lapangan (field research). Kemudian buat metode pengumpulan informasi memakai tata cara wawancara, tata cara dokumentasi serta tata cara kuesioner. Informasi yang diperoleh ialah tipe informasi kualitatif serta informasi kuantitatif. Hasil informasi yang yang diperoleh dari lapangan hendak dianalisis secara deskriptif baik secara kualitatif ataupun kuantitatif.Hasil. Hasil riset ini bisa disimpulkan bagaikan berikut: 1. brand image, anggapan konsumen serta keputusan pembelian pada toko BK telah baik. 2. Hasil analisis regresi Ŷ= 18,229+ 0,383X1+ 0,362X2 artinya ada pengaruh positif serta signifikan antara Brand image serta anggapan konsumen terhadap keputusan pembelian pada toko BK Pematangsiantar. 3. Hasil analisis korelasi diperoleh nilai R= 0,722, maksudnya ada ikatan yang sangat kokoh antara Brand image serta anggapan konsumen dengan keputusan pembelian pada toko BK Pematangsiantar.Kesimpulan. Dari koefisien determinasi melaporkan besar rendahnya keputusan pembelian pada toko BK Pematangsiantar sebesar 52,1% bisa dipaparkan oleh brand image serta anggapan konsumen, sebaliknya sisanya sebesar 47,9% dipaparkan oleh aspek lain yang tidak diteliti dalam riset ini. 4. Hasil hipotesis H0 ditolak, maksudnya brand image serta anggapan konsumen mempengaruhi positif serta signifikan terhadap keputusan pembelian pada toko BK Pematangsiantar baik secara simultan ataupun parsial.
Pengaruh Rekrutmen Dan Kompensasi Terhadap Kinerja Guru Pada SMK Swasta HKBP (STM) Pematangsiantar Darwin Lie; Marisi Butarbutar; Erbin Chandra; Efendi Efendi; Amurisi Zega
Strategic: Journal of Management Sciences Vol 1 No 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.322 KB) | DOI: 10.37403/strategic.v1i3.24

Abstract

Objective. The aims of this study were: To determine the recruitment, compensation and performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar. This study aims to determine the effect of recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar. Research Methods. The research design used in writing this research is library research and field research. The data collection techniques used in this research are the questionnaire method, the interview method and the documentation method. Results. The results of this study can be concluded that: Recruitment, compensation, and teacher performance is good. Recruitment and compensation have a positive influence on teacher performance. Recruitment and compensation have a strong and positive relationship to teacher performance. The good or bad performance of teachers can be explained by recruitment and compensation. Conclusion. Based on the results of the correlation coefficient test and the coefficient of determination, the results obtained which state that there is a strong and positive relationship between recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the simultaneous test (F test), the results obtained which state that recruitment and compensation have a positive and significant effect on the performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the partial test (t test), the results state that recruitment and compensation have a positive and significant effect on teacher performance
Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Pelanggan Pada CV. A&A Copier Pematang Siantar Andre Yas F. Silalahi; Darwin Lie; Marisi Butarbutar; Erbin Chandra; Efendi Efendi
Strategic: Journal of Management Sciences Vol 2 No 3 (2022): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v2i3.80

Abstract

Tujuan penelitian ini yakni: 1. Untuk mengetahui gambaran kualitas pelayanan, harga, lokasi, danepuasan pelanggan pada CV A&A Copier Pematangsiantar. 2. Untuk mengetahui pengaruh kualitas pelayanan, harga, dan lokasi terhadapepuasan pelanggan pada CV A&A Copier Pematangsiantar baik secara simultan maupun parsial. Penelitian ini menggunakan desain penelitian kepustakaan dan lapangan. Populasi pada penelitian ini yakni pelanggan pada CV A&A Copier Pematangsiantar yang berjumlah 40 orang. Jenis data yang digunakan dalam penelitian ini yakni data kualitatif dan data kuantitatif. Sumber data yang digunakan yakni data primer dan data sekunder. Pengumpulan data dilakukan dengan kuesioner, wawancara dan dokumentasi. Uji instrumen penelitian yang digunakan yakni uji validitas dan uji reliabilitas. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif dan deskriptif kuantitatif. Hasil penelitian ini dapat disimpulkan sebagai berikut: 1. Kualitas pelayanan, harga, dan lokasi sudah baik, serta pelanggan sudah puas. 2. Terdapat pengaruh positif antara kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan baik secara simultan maupun parsial. 3. Terdapat hubungan yang kuat antara kualitas pelayanan, harga dan lokasi dengan kepuasan pelanggan. Kemudian tinggi rendahnya kepuasan pelanggan dapat dijelaskan oleh kualitas pelayanan, harga dan lokasi. 4. Hasil uji hipotesis menyatakan H0 ditolak, artinya terdapat pengaruh positif dan signifikan antara kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan baik secara simultan maupun parsial. The purposes of this study are: 1. To determine the description of service, price, location, and customer satisfaction at CV A&A Copier Pematangsiantar. 2. To determine the effect of service quality, price, and location on customer satisfaction at CV A&A Copier Pematangsiantar either simultaneously or partially. This study uses literature and field research design. The population in this study were 40 customers at CV A&A Copier Pematangsiantar. The types of data used in this research are qualitative data and quantitative data. Sources of data used are primary data and secondary data. Data was collected by means of questionnaires, interviews and documentation. The research instrument test used was validity test and reliability test. The data analysis technique consisted of normality test, qualitative descriptive analysis and quantitative descriptive analysis. The results of this study can be concluded as follows: 1. Service quality , price, and location are good, and customers are satisfied. 2. There is a positive influence between service quality, price and location on customer satisfaction both simultaneously or partially. 3. There is moderately relationship between service quality, price and location with customer satisfaction. Then the level of customer satisfaction can be explained by service quality, price and location. 4. The results of the hypothesis test state that H0 is rejected, meaning that there is a positive and significant influence between service quality, price and location on customer satisfaction either simultaneously or partially.
Co-Authors Acai Sudirman Agus Perdana Windarto Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Dharma, Edy Dian Pratiwi Dian Pratiwi Dumesti Simanjuntak Dwita Suhari Yati Tarigan Edy Dharma Edy Dharma Efendi Efendi Efendi Efendi Efendi efendi Efendi Efendi Efendi, Efendi Efendi, Johan Eka Daryanto Ernest Grace Ervina Ervina Ervina Ervina Fahri, Muhammad Imam Fedianty AUGUSTINAH Girsang, Rosita Manawari Grace Endang Pakpahan Hengki Mangiring Parulian Simarmata Hery Pandapotan Silitonga Ismu, Ramadhan Jesica Mailoli Johan Efendi Julyanthry Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Lora Ekana Nainggolan Mailoli, Jesica Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Michael Fernando Sihombing Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Novita, Weri Onita Sari Sinaga Ramadhan Ismu Robert Tua Siregar Romi, Mochamad Vrans Romy, Elly Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata Sherly Sherly Sherly Sherly sherly sherly Sihombing, Michael Fernando Simanjuntak, Delima Asyanti Simanjuntak, Dumesti Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Simatupang, Sudung Sisca Sisca Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sofiyan Sonya Putri Shinta Purba Sri Rezeki Putri Tanjung Sudung Simatupang Sudung Simatupang Syawal Gultom Tarigan, Dwita Suhari Yati Vivi Candra Welly, Yerisma Weri Novita Yuli Handayani Yuli Handayani