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All Journal Jurnal Pariwisata Pesona The Journal of Pure and Applied Chemistry Research Indonesian Journal of Chemistry MITRA: Jurnal Pemberdayaan Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat juremi: jurnal riset ekonomi Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pendidikan dan Perhotelan Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Mandalika Review International Journal of Geotourism Science and Developmen Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Management, Entrepreneurship and Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Travel and Leisure
Hizmi, Surayyal
Lombok Tourism Polytechnic
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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POTENSI DESA SINTUNG SEBAGAI DESA WISATA DI LOMBOK TENGAH Eka Purnama Bagaswara; Muh. Ilham H; Surayyal Hizmi
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7704

Abstract

This research aims to identify the Potential of Sintung Village as a Tourism Village in Central Lombok, using a SWOT analysis approach. This research uses a qualitative descriptive method, coupled with a data collection process carried out by observation, interviews, and documentation. The data used were primary data and secondary data. Data obtained from interviews with the management of Taman Sintung Tourism Village and supported by data from research journal references. The result of this research is that Taman Sintung Tourism Village has potential as a Tourism Village supported by completed development, adequate amenity and accessibility, and a strategic area, but still has many shortcomings that have not been resolved until now
PERANAN GUIDE LOKAL DAN MASYARAKAT UNTUK MENINGKATKAN EKSISTENSI DESA WISATA SASAK ENDE Lalu Ahmad Madani; Surayyal Hizmi; Endang Sri Wahyuni
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7713

Abstract

This research discusses the role of the community and local guides in improving the existence of Sasak Ende Tourism Village in Lombok. Although the village has an interesting cultural uniqueness, it is less well known than other destinations on the island, due to the lack of community participation in developing and promoting this village. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that local communities and guides have an important role in preserving local customs and culture, welcoming tourists with hospitality, and providing quality information and services to promote the village through various platforms, including social media. In conclusion, the active involvement of the community and local guides contributed significantly to the increasing popularity and attractiveness of Sasak Ende Tourism Village, with suggestions for future research exploring
Mengungkap Kisah Songket Sukarara Pranata, Putu Gede Yudha; Harparorrazikin, Habib; Ramadhani, Nikmatul Maula; Kusuma, Wanda Savira; Lestari, Ayu Novia; Atrujia, Baiq Sriyana Hijjah; Adrian, Abdul Halim; Sasmita, M.Tanggap; Hizmi, Surayyal
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1697

Abstract

This study aims to enhance the digital marketing capabilities of Bahri Artshop, a traditional Songket weaving business located in Sukarara, Lombok. Despite its strong local reputation, the business struggles to utilize digital platforms effectively for product promotion. Prompted by inquiries from potential buyers during university exhibitions about the absence of a website and social media accounts, the research team stepped in to assist in platform development. The research highlights the cultural narratives embedded in each unique weaving motif created by Bahri Artshop. The qualitative study involved discussions with the business owner, Hana, and her family, alongside training sessions for workers on content creation, photography, and website management. Findings indicate that the implementation of a website and Instagram account has notably improved brand awareness and strengthened the shop's position within the digital marketplace. These results underscore the vital role of mentoring and education in supporting SMEs in entering broader digital markets.
Implementation of Marketing Mix in Nature Tourism Services Management A Qualitative Study on Muji Trekker Hizmi, Surayyal; Pidada, Ida Ayu Yadnya Sari Dewi Utami; Mahawira, Komang; Nawawi; Chandra, Ahsan
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the implementation of the marketing mix strategy (4Ps) by Muji Trekker, a community-based hiking tour service provider in Sembalun area, West Nusa Tenggara. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews and field observations. The findings show that Muji Trekker implements a product strategy through the provision of various climbing packages (Deluxe, Standard, and Budget) based on market research and consumer economic conditions. The pricing strategy is applied with a segmentation approach, where rates for foreign tourists are adjusted to higher operational costs. In promotion, Muji Trekker emphasises organic and relational methods such as social media, word of mouth, and customer testimonials over paid advertising. Meanwhile, the people aspect is a key element in the success of the service; guides not only act as technical facilitators, but also as friends and representations of local values that create an immersive experience for tourists. This study also shows that the 4P strategy is adaptive and contextualised, with limited resources encouraging innovation and creativity. Strategically, this relationship-based approach can be used as an alternative model for community tourism development in non-urban areas. The academic implications of this research enrich the tourism service marketing literature with empirical evidence from unexplored local areas, and encourage digital training policies and human resource capacity building in the experiential tourism sector.
Co-Authors Abdul Hadi Abdul Hamid Achlan Fahlevi Royanow Adrian, Abdul Halim Agustina, Marlina Ainul Yakin Ali Muhtasom Amanda, Aura Milinia Ananda, Anggi Ariesta Arilangga, Alvin Atrujia, Baiq Sriyana Hijjah Ayu Yadnya sari Dewi Utami Pidada, Ida Baiq Wikartin Januarini Baiqoh Roh Helmi Oktaria Batubara, Rizda Chandra, Ahsan Darsa, Lalu Hari Eka Purnama Bagaswara Endang Sri Wahyuni Fadila Arlina, Baiq Fahlevi Royanow, Achlan Farid Said Farid Said, Farid Hamsu Hanafi Harparorrazikin, Habib Herman Herman Ilham Junaid Isdar Wahim Jujuk Ferdianto Jujuk Ferdianto Jumraidin Jumraidin Komang Mahawira Komang Mahawira Kusuma, Wanda Savira Lalu Ahmad Madani Lely kurniawati Lestari, Ayu Novia Muh. Ilham H Muhammad Aswad Muhammad Husni Nadila KD Yusticia nawawi Nawawi Nawawi Ni Made Sri Suliartini Ni Nengah Ayu Trisna Puspawati Pattaray, Anas Pidada, Ida Ayu Yadnya Sari Dewi Utami Pranata, Putu Gede Yudha Putri Rizkiyah Rachmat Widjaja, Herry Ramadhani, Nikmatul Maula Ratmaja, Lalu Rizkya Satriani, Andhina Rumba Samsul Muliadi Sasmita, M.Tanggap Satria Rusdy Wijaya Sirajuddin Supardi Supardi Supardi Surya Hadi Surya Hadi Sutrisna, Ziki Syahrihudin, Syahrihudin Syarihudin Uzunu Hairi Ismail Veithzal Rivai Zainal Wisnu Dio Wirayuda, Lalu Yunita Yunita