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All Journal Jurnal Pariwisata Pesona The Journal of Pure and Applied Chemistry Research Indonesian Journal of Chemistry MITRA: Jurnal Pemberdayaan Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat juremi: jurnal riset ekonomi Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pendidikan dan Perhotelan Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Mandalika Review International Journal of Geotourism Science and Developmen Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Management, Entrepreneurship and Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Hizmi, Surayyal
Lombok Tourism Polytechnic
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Leveraging Promotion Mix Strategies to Enhance Lombok's Tourism: A Case Study of Look Lombok Tour & Travel Hizmi, Surayyal; Amanda, Aura Milinia; Said, Farid; Nawawi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1479

Abstract

Despite the significant tourism potential and government initiatives in Indonesia, the popularity of Lombok Island remains below expectations, particularly exacerbated by the COVID-19 pandemic. Look Lombok Tour & Travel, a local travel agency, faces substantial challenges in attracting tourists. This study aims to identify the most effective promotional strategies for Look Lombok Tour & Travel's tour packages by applying the Promotion Mix Framework. We collected data from previous annual reports and conducted interviews with three key staff members using a qualitative descriptive methodology, which we then analyzed to identify the strengths and weaknesses of the promotional efforts. The results demonstrate that Look Lombok Tour & Travel employs a comprehensive array of promotional strategies—advertising, public relations, direct marketing, sales promotion, and personal selling—to effectively reach diverse demographics and align with current industry trends. Despite these strategic efforts, the study identifies critical areas needing improvement, including the development of distinctive tour packages, addressing budget limitations, fostering innovation, integrating advanced technologies, and establishing robust evaluation mechanisms. To overcome these challenges and enhance promotional efficacy, the study recommends investing in innovative technology-driven tactics and conducting regular strategic evaluations. These initiatives are anticipated to significantly enhance Lombok's appeal as a tourist destination, ensuring sustainable growth and resilience in its tourism industry.
Investigation of Production Process and GC-MS Analysis of Chemical Constituents of Three Traditional Medicines Sumbawa Oils Hadi, Surya; Yunita, Yunita; Sutrisna, Ziki; Agustina, Marlina; Fadila Arlina, Baiq; Rizkya Satriani, Andhina; Hizmi, Surayyal
The Journal of Pure and Applied Chemistry Research Vol. 7 No. 2 (2018): Edition May-August 2018
Publisher : Chemistry Department, The University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (687.952 KB) | DOI: 10.21776/ub.jpacr.%y.07.02.368

Abstract

The aims of this research are to study the production process and the chemical composition of three traditional Sumbawa oils from Benete Village (BT), Batu Dulang Village (BD), and Hutan Sumbawa (HS). A survey was conducted to learn the production process and the chemical composition of the Sumbawa oils was determined by fractionation method using three solvents with different polarity (methanol, dichloromethane (DCM) and n-hexane), followed by GC-MS analysis of each extract. In general, the three Sumbawa Oils were traditionally produced by mixing various species of medical plants into the coconut oil through heating process. Based on GC-MS analysis, the constituents of the Sumbawa oils are mainly fatty acid, fatty acid ester, monoterpene and sesquiterpene. Three major identical compounds were identified in all three products with different percentages of abundance namely Octadecanoic acid/stearic acid, Hexadecanoic acid/palmitic acid, and methyl palmitate. Furthermore, there were other major compounds such as Linoleic acid, Lycopersene, and Dodecanoic acid/lauric acid. The non-natural product compounds found in Sumbawa oil extracts and the biological activities of major compounds are discussed in this article.
Digital marketing strategy for adventure tour packages on the Trekking Rinjani website with an online marketing model approach Surayyal Hizmi; Ni Nengah Ayu Trisna Puspawati
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.8265

Abstract

Trekking Rinjani is a travel agent that has been established for a long time with a market focus on adventure tour packages via the website. In recent times, sales of adventure tour packages on this type of travel have decreased, so there is a need for appropriate strategies as reference and evaluation material in competing and increasing the number of customers, especially at low sessions. The study was conducted on the marketing strategy by reviewing strengths, weaknesses, opportunities and threats aspects of Trekking Rinjani with consideration of the 5C (Customer, Creative Content, Communication, Consistency and Control) aspects of the Online Marketing Model, where all data is collected through an interview process and secondary data analysis from Google Analyst. The data is then aggregated and classified based on internal and external factors through a SWOT analysis. Based on the SWOT analysis, it was found that Trekking Rinjani has to improve service and content quality to increase the enthusiasm of the visitors on the website in enjoying the content as well as to improve customer trust. In addition, the quality of the website display and minimizing errors in the website system should be conducted.
Green Tourism Bonjeruk: Pengabdian Kepada Masyarakat dalam Meningkatkan Kesadaran Mahasiswa terhadap Pariwisata Berkelanjutan Ayu Yadnya sari Dewi Utami Pidada, Ida; Hizmi, Surayyal; Mahawira, Komang; Sirajuddin; Fahlevi Royanow, Achlan; Jumraidin; Ratmaja, Lalu; Wahim, Isdar; Pattaray, Anas; Rumba; Hadi, Abdul; Wisnu Dio Wirayuda, Lalu; Ariesta Arilangga, Alvin
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v2i1.325

Abstract

Kegiatan pengabdian masyarakat berupa aksi bersih wisata di Desa Wisata Bonjeruk dilaksanakan sebagai respon terhadap meningkatnya tantangan dalam pengelolaan kebersihan dan keberlanjutan lingkungan di destinasi wisata berbasis desa. Urgensi kegiatan ini muncul dari kebutuhan mendesak untuk membangun kesadaran kolektif masyarakat dan pelaku pariwisata lokal terhadap pentingnya menjaga kualitas lingkungan sebagai aset utama dalam pengembangan desa wisata. Kegiatan ini melibatkan mahasiswa, dosen, tenaga kependidikan, serta masyarakat setempat, termasuk POKDARWIS dan Karang Taruna, dalam suatu kolaborasi yang bertujuan tidak hanya untuk membersihkan lingkungan fisik, tetapi juga memperkuat pemahaman masyarakat mengenai pentingnya prinsip-prinsip pariwisata berkelanjutan. Hasil evaluasi menunjukkan bahwa mayoritas peserta menilai kegiatan ini sangat penting dan bermanfaat, terutama dalam meningkatkan kepedulian terhadap kebersihan lingkungan serta pemahaman terhadap konsep keberlanjutan dalam konteks pariwisata. Sebagian besar peserta juga merasa termotivasi untuk berpartisipasi dalam kegiatan serupa di masa mendatang. Namun demikian, penerapan pariwisata berkelanjutan di Desa Wisata Bonjeruk masih menghadapi tantangan seperti kurangnya kesadaran masyarakat dan minimnya fasilitas pendukung. Oleh karena itu, diperlukan langkah-langkah strategis, termasuk peningkatan keterlibatan masyarakat dalam pengelolaan wisata, penguatan program edukasi lingkungan, serta institusionalisasi kegiatan bersih wisata sebagai agenda rutin. Dengan sinergi antara akademisi, pemerintah desa, dan komunitas lokal, Desa Wisata Bonjeruk diharapkan dapat berkembang menjadi destinasi yang tidak hanya menarik, tetapi juga berwawasan lingkungan dan berkelanjutan
Leveraging Electronic Word of Mouth for Promoting Sustainable Tourism: Insights from Bali and Lombok Travel Agents Hizmi, Surayyal; Sri Wahyuni, Endang; Jumraidin; Nawawi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1769

Abstract

This investigation examines the significance of Electronic Word of Mouth (eWOM) in facilitating sustainable tourism by scrutinizing the digital marketing methodologies and operational practices of Lombok Hidden Trip and Goodfriend Travel in the regions of Bali and Lombok. Although eWOM has been established as an influential mechanism in shaping traveler behavior, its strategic deployment in the context of sustainable tourism marketing is yet to be thoroughly investigated. This research seeks to bridge this gap by evaluating both agencies' adherence to the standards set forth by the Global Sustainable Tourism Council (GSTC) through semi-structured interviews, analysis of social media content, and operational assessments. The findings reveal that Lombok Hidden Trip exhibits a robust commitment to environmental sustainability, integrating eco-tours, initiatives for reusable resources, and proactive engagement on social media platforms. Conversely, Goodfriend Travel prioritizes the preservation of cultural heritage, providing Balinese culinary workshops and traditional rituals; however, it lacks a coherent strategy for the effective utilization of eWOM. Despite their respective contributions, both agencies encounter significant challenges, such as constrained financial resources, inadequate visitor awareness, and a lack of systematic monitoring of sustainability practices. To optimize sustainability outcomes, this study advocates that Goodfriend Travel enhance its eWOM engagement strategies, while Lombok Hidden Trip should broaden its sustainability initiatives. Furthermore, both agencies are encouraged to implement visitor education programs, conduct systematic sustainability audits, and provide training for staff to improve adherence to GSTC standards. This investigation highlights the transformative potential of eWOM in promoting responsible tourism and provides actionable insights for travel agencies, policymakers, and tourism stakeholders to advance environmental, cultural, and social sustainability in the regions of Bali and Lombok.
Metode Interpretasi di Desa Wisata Ende Ananda, Anggi; Supardi; Hizmi, Surayyal
Arus Jurnal Sosial dan Humaniora Vol 4 No 1: April (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i1.392

Abstract

Interpretasi guide merupakan hal yang krusial untuk tetap diterapkan dalam menarik jumlah wisatawan menuju ke destinasi pariwisata. Akan tetapi hal ini tidak dapat ditentukan secara merata dikarenakan perbedaan cara interpretasi dari guide tersebut. Tujuan dari penelitian ini untuk mengetahui bagaimana metode interpretasi guide di Desa Wisata Ende. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data dilakukan dengan observasi, dokumentasi, dan wawancara. Data sekunder diperoleh dari berbagai sumber seperti literasi digital dan sumber referensi jurnal penelitian. Data primer diperoleh dengan wawancara terstruktur kepada tiga informan local guide desa wisata ende yaitu Bapak Kadir, Bapak Yoga, Bapak Abdurrohim untuk menggali pendapat dan pengetahuan informan tentang interpretasi personal dan nonpersonal. Hasil penelitian disimpulkan bahwa komunikasi personal dan nonpersonal memegang peranan penting dalam membimbing dan melayani wisatawan di Kawasan Desa Wisata Ende. Para pemandu lokal sangat memperhatikan komunikasi personal, seperti menggunakan bahasa yang sopan, menciptakan suasana nyaman, serta memberikan pengalaman menyenangkan melalui dokumentasi foto/video. Sedangkan untuk komunikasi non-personal seperti penandaan lokasi, mereka lebih mengoptimalkan peran pemandu sebagai pembimbing utama dibandingkan memasang banyak petunjuk arah. Keamanan dan kenyamanan wisatawan menjadi prioritas dengan memberdayakan kemampuan pemandu lokal secara maksimal. Adapun beberapa saran yang dapat diberikan antara lain mengadakan program pelatihan rutin untuk meningkatkan kemampuan komunikasi personal para pemandu wisata, mengikutsertakan pemandu lokal dalam proses perencanaan dan pengembangan pariwisata di Desa Ende, serta diperlukan peningkatan kerjasama antara pemerintah desa, pengelola wisata, dan masyarakat setempat untuk mempromosikan dan mempertahankan keunikan budaya lokal sebagai daya tarik wisata.
Sustainable Tourism Management in Sekotong: Potentials and Challenges Surayyal Hizmi; Ilham Junaid
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.258

Abstract

Sustainable tourism management is a crucial aspect that needs attention to improve the quality of destinations. Sekotong, an area in West Lombok regency, has a lot of potential that can be developed to support sustainable tourism, while studies on identifying the potential and implementing sustainable tourism in this area are still limited. This study aims to identify tourism potential in Sekotong as a tourism product and evaluate the implementation of sustainable tourism management in each destination of Sekotong. Data collection was carried out through the observation of four representative destinations, namely Mangrove Sekotong Tengah and Elak-Elak Beach representing marine tourism, Mareje Village for rural tourism, and 3 Gilis (Naggu, Tangkong, Sudak) representing island tourism. The research was conducted by observing the potencies of these destinations and then reviewing the implementation of the concept of sustainability. To obtain more information, researchers interviewed managers or tourism operators at each destination. The observation and interview referred to 4 pillars of the GSTC sustainable tourism standards. The results showed that there is a potential for cultural tourism products in Mareje village, marine and underwater tourism activities in 3 Gilis and Elak-Elak beach, as well as marine-based educational tours in Mangrove Sekotong Selatan. Referring to the 4 pillars in sustainable tourism, however, the management and provision of facilities need to be standardized and improved. In addition, several important strategies need to be implemented in improving the quality of these destinations such as synchronization among stakeholders and training in implementing destination management by considering all sustainable tourism concepts in accordance with the 4 pillars in the GSTC criteria.
STRATEGI PEMASARAN VIRTUAL TOUR DI MASA PANDEMI hamid, abdul; Hizmi, Surayyal; Supardi
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 2 No. 1 (2022): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.618 KB) | DOI: 10.21009/jppv2i1.07

Abstract

Tujuan penelitian: Covid-19 menyebabkan banyak destinasi wisata terpaksa harus ditutup sehingga masyarakat tidak dapat melakukan perjalanan wisata, hal ini mempengaruhi penghasilan bagi perushaan travel khusunya di Lombok. Melihat hal tersebut virtual tour menjadi solusi tour di masa pandemi, khususnya pada Lombok Hidden Trip. Metode penelitian: pendekan yang digunakan adalah diskriptif kualitatif dengan menggunakan teknik pengumpulan data yaitu observasi, wawancara dan dokumentasi, yang kemudian hasilnya dianalisis dengan menggunakan anaslisi SWOT. Hasil dan pembahasan: Beberapa strategi yang digunakan Lombok Hidden Trip dalam memasarkan virtual tournya yaitu dengan cara meningkatkan inovasi dalam produk dan mengembangkan strategi promosi kemudian merekrut team ahli dalam vidiographer sehingga mampu berkretifitas dan menghasilkan virtual tour yang menarik sehingga virtual tour dapat menjadi opsi tour bagi banyak orang. Aplikasi: Penambahan media promosi pada media sosial dan membuat variasi promosi dengan menggunakan beberapa media menarik seperti video dapat menjadi solusi agar promosi paket wisata tidak monoton dan dapat menarik perhatian berbagai target pasar.
DESAIN STRATEGIS ANTISIPASI PERATURAN PEMERINTAH DALAM PENYELENGGARAAN PERGURUAN TINGGI PARIWISATA DI BAWAH KEMENPAREKRAF Hizmi, Surayyal; Rachmat Widjaja, Herry; Said, Farid; Ferdianto, Jujuk; Batubara, Rizda
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 2 No. 2 (2022): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv2i2.08

Abstract

Tujuan penelitian: Keberadaan dari Perguruan Tinggi Kementerian Lain (PTKL) menjadi salah satu permasalahan yang marak dibicarakan dikarenakan temuan dari kajian KPK terhadap penyelenggaraan pendidikan termasuk pada PTKL di bawah Kemenparekraf. Oleh karenanya pelu adanya desain strategis dalam mengantisipasi kebijakan pemerintah dalam penyelenggaraan Perguruan Tinggi Pariwisata di bawah Kemenparekraf. Metode penelitian: Penelitian bersifat kualitatif dengan menggunakan pendekatan Participatory Action Research (PAR). Dimana sumber data primer berasal dari hasil FGD dari beberapa PTKL di Indonesia. Hasil dan pembahasan: Hasil penelitian ini merujuk pada desain strategis yang melibatkan dua aspek utama yaitu pada kelompok PTKL yang harus selaras dengan kebutuhan pada kelompok kedua yakni yang industri, pemerintah serta instansi terkait di bidang pariwisata Aplikasi: Implementasi model yang disusun dapat diterapkan dalam memperoleh manfaat maksimal dalam mengembangkan SDM yang kompeten. Oleh karenanya, kerjasama antar PTKL dan Kemendikbud Ristek perlu dilakukan serta langkah-langkah yang diambil oleh PTKL di bawah Kemenparekraf Bersama kemendikbud Ristek adalah melakukan penataan dan evaluasi tentang pengelolaan keuangan sesuai rekomendasi KPK.
Leadership Capacity Building: A Strategic Approach to Promoting Heritage Tourism in Perigi Village, East Lombok Surayyal Hizmi; Jujuk Ferdianto; Ali Muhtasom; Supardi; Syarihudin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4469

Abstract

From 2023 to 2024, a strategic initiative was carried out by the community service team of Politeknik Pariwisata Lombok to develop leadership capacity and revitalize cultural heritage tourism in Perigi Village, Limbungan, East Lombok. Twenty young adults were trained in organizational leadership and work skills through workshops to foster community-based tourism. The training included team collaboration, tourism management, product development, halal certification, and digital marketing. This initiative led to the establishment of a tourism awareness group (POKDARWIS), officially recognized by the East Lombok Tourism Office, and created an integrated management system for the tourism team in Perigi Village. Participants were encouraged to explore tourism potentials, especially in Limbungan Traditional Village, as tourist attractions by showcasing the history and customs of the Sasak Tribe. However, the sustainability of the POKDARWIS needs attention, particularly in terms of team communication, operations, participation, and market exposure. Therefore, the strategy implemented includes ongoing communication and monitoring through social media discussion groups and appointing responsible individuals for each division. With this strategy, it is expected that the management can work more actively and efficiently in developing tourism in Perigi Village.
Co-Authors Abdul Hadi Abdul Hamid Adrian, Abdul Halim Agustina, Marlina Ainul Yakin Ali Muhtasom Amanda, Aura Milinia Ananda, Anggi Ariesta Arilangga, Alvin Atrujia, Baiq Sriyana Hijjah Ayu Yadnya sari Dewi Utami Pidada, Ida Baiq Wikartin Januarini Baiqoh Roh Helmi Oktaria Batubara, Rizda Darsa, Lalu Hari Eka Purnama Bagaswara Endang Sri Wahyuni Endang Sri Wahyuni Endang Sri Wahyuni Fadila Arlina, Baiq Fahlevi Royanow, Achlan Farid Said Farid Said, Farid Hamsu Hanafi Harparorrazikin, Habib Herman Herman Ilham Junaid Isdar Wahim Jujuk Ferdianto Jujuk Ferdianto Jumraidin Jumraidin Komang Mahawira Komang Mahawira Kusuma, Wanda Savira Lalu Ahmad Madani Lely kurniawati Lestari, Ayu Novia Muh. Ilham H Muhammad Aswad Muhammad Husni Nadila KD Yusticia nawawi Nawawi Nawawi Ni Made Sri Suliartini Ni Nengah Ayu Trisna Puspawati Pattaray, Anas Pranata, Putu Gede Yudha Putri Rizkiyah Rachmat Widjaja, Herry Ramadhani, Nikmatul Maula Ratmaja, Lalu Rizkya Satriani, Andhina Royanow Achlan Fahlevi Rumba Samsul Muliadi Sasmita, M.Tanggap Satria Rusdy Wijaya Sirajuddin Supardi Supardi Supardi Surya Hadi Surya Hadi Sutrisna, Ziki Syahrihudin, Syahrihudin Syarihudin Uzunu Hairi Ismail Veithzal Rivai Zainal Wahim, Isdar Wisnu Dio Wirayuda, Lalu Yunita Yunita