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Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Attitude, Knowledge, Motivasi, Skill dan Pengaruhnya Terhadap Kinerja Karyawan : (Studi pada Karyawan di PT. Titan Teknikatama Indonesia) Kadarisman Kadarisman; Agus Purbo Widodo; Heri Sudarsono
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2500

Abstract

The purpose of this study was to determine the effect of attitude, knowledge, motivation and skill simultaneously and partially on Employee Performance. This study was conducted at PT Titan Teknikatama Indonesia Jakarta, involving 75 respondents taken based on random sampling techniques. The research approach used a quantitative method that included research instrument testing, descriptive statistical analysis, multiple linear analysis, classical assumption testing, and hypothesis testing. The results showed that Attitude had a positive and significant effect on Employee Performance. Knowledge had a positive and significant effect on Employee Performance. Motivation had a positive and significant effect on Employee Performance. Skill had a positive and significant effect on Employee Performance. Attitude, knowledge, motivation and skill had a positive and significant simultaneous effect on Employee Performance. Among the independent variables, attitude has the largest contribution to Employee Performance.
Examining the contribution of Islamic bank to Indonesia economic growth Taqiyya, Faz Fachry; Sudarsono, Heri; Perdana, Andika Ridha Ayu
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v15i2.12395

Abstract

This study thoroughly examines the impact of Islamic finance on economic growth in Indonesia, considering key variables such as total financing, total deposits, inflation, and trade openness. This study uses quarterly data covering the period from the first quarter of 2005 to the fourth quarter of 2021, providing a comprehensive overview of the dynamics between Islamic finance and economic growth for more than a decade. Through panel data regression analysis using the ARDL model, this study effectively explains the interaction between the dependent and independent variables and identifies the long-term impact of Islamic finance variables on Indonesia's economy. The findings indicate that Islamic finance positively contributes to long-term economic growth in Indonesia, with increases in total financing and deposits playing crucial roles in accelerating economic growth. These results underscore the importance of further developing the Islamic finance sector as a key driver of economic growth with significant implications for policies that support financial inclusion and macroeconomic stability. This study offers new insights for policymakers and financial practitioners to maximize the potential of Islamic finance to promote sustainable economic growth in Indonesia.
Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Abstract

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.
SISTEM INFORMASI MANAJEMEN, SISTEM PELAYANAN, GAYA KEPEMIMPINAN SERTA PENGARUHNYA TERHADAP KINERJA PEGAWAI DI KANTOR KECAMATAN KEBOMAS GRESIK Romadhan, Achmad; Sudarsono, Heri; jondar, aloysius
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132430

Abstract

This study aims to analyze the influence of management information systems, service systems, and leadership styles on employee performance at the Kebomas District Office in Gresik. In the era of digitalization and increasing public service demands, optimizing the performance of government officials is crucial. This research employs a quantitative approach using a survey method, with questionnaires as the primary instrument. The data were analyzed using multiple regression analysis to determine both the simultaneous and partial effects of each independent variable on employee performance. The results indicate that all three independent variables significantly influence performance, with the management information system being the dominant factor. The implications of this study highlight the importance of developing information systems and participative leadership styles to improve the quality of public services. Keywords: management information system, service system, leadership style, employee performance, public service.
PENGARUH DIGITAL WORK ENVIRONMENT DAN PSYCHOLOGICAL EMPOWERMENT TERHADAP WORK ENGAGEMENT DENGAN KESEJAHTERAAN KARYAWAN SEBAGAI VARIABEL MEDIASI: STUDI KASUS RSD BALUNG JEMBER Tristati, Imelda Inka; widodo, Agus purbo; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132433

Abstract

The digital transformation in the workplace requires organizations, including hospitals, to establish adaptive, innovative, and empowering work environments. A digital-based work environment is considered an essential factor that can enhance employee engagement, particularly when supported by psychological empowerment and adequate employee well-being. This study aims to analyze the influence of the Digital Work Environment (DWE) and Psychological Empowerment (PE) on Work Engagement (WE), with Employee Well-Being (EW) as a mediating variable. The research was conducted at Balung District Hospital, Jember, involving 126 respondents selected using a proportional random sampling technique to ensure representation across both medical and non-medical staff categories. Data were collected through a structured questionnaire measured on a five-point Likert scale, which was tested for validity and reliability. The data were analyzed using Structural Equation Modeling (SEM) with the AMOS software. These results highlight the strategic role of digital infrastructure, psychological empowerment, and employee well-being in fostering higher levels of work engagement. This study is expected to contribute theoretically to the field of human resource management research and provide practical implications for hospital management in optimizing employee performance. Keywords: Digital Work Environment, Psychological Empowerment, Employee Well-Being, Work Engagement
PENGARUH BRAND IMAGE, BIAYA PENDIDIKAN, SOCIAL MEDIA MARKETING, TERHADAP KEPUTUSAN KULIAH DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING Mustofa, Agus; widodo, Agus purbo; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132542

Abstract

The increasing competition among private universities in Indonesia requires higher education institutions to understand the factors that influence students' decisions in choosing where to study. This study aims to analyze the effects of Brand image, Tuition Fees, and Social media marketing on College Decision, with Brand trust as an intervening variable. The research was conducted among students at Universitas Teknologi Surabaya using a quantitative approach with Structural Equation Modeling (SEM) through AMOS software. The results indicate that Brand image and Social media marketing have a significant direct effect on College Decision, while Tuition Fees do not have a direct effect but exert an indirect influence through Brand trust. Brand trust has a strong direct effect on College Decision and serves as a significant mediator between Tuition Fees and Social media marketing on College Decision. However, Brand trust does not significantly mediate the relationship between Brand image and College Decision. These findings suggest that students’ perceptions of institutional image can directly influence their decisions without necessarily building brand trust first. The results of this study are expected to serve as a foundation for more effective and targeted higher education marketing strategies.
EKSPLORASI STRATEGI PEMASARAN BERBASIS INTEGRASI SWOT DAN BUSINESS MODEL CANVAS PADA KEDAI KOPI BEDREK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Johanda F, Petrus Damianus; Rukin, Rukin; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132543

Abstract

This study aims to explore the marketing strategies of Kedai Kopi Bedrek by integrating SWOT analysis and the Business Model Canvas (BMC) to strengthen competitive advantage in the increasingly dynamic coffee industry. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the café’s management and customers. SWOT analysis was applied to identify internal strengths and weaknesses, as well as external opportunities and threats, while the BMC framework was utilized to map the nine essential components of the business model, including value propositions, customer segments, distribution channels, and customer relationships. The findings reveal that Kedai Kopi Bedrek’s strengths lie in its differentiated products rooted in local wisdom, strategic location, and a loyal customer community. However, limitations were found in promotional resources and human capital capacity. Major opportunities arise from the growing coffee consumption trend among younger generations, the rapid advancement of digital technology, and potential collaboration with creative communities. On the other hand, threats include intense competition from modern coffee shops, fluctuating raw material prices, and shifting consumer preferences. The integration of SWOT and BMC led to several priority strategies, such as strengthening branding based on local values, optimizing digital marketing, diversifying menu offerings, and developing strategic partnerships with local businesses. These findings emphasize that a marketing strategy derived from the integration of SWOT and BMC provides a more comprehensive direction to enhance competitiveness and ensure business sustainability for Kedai Kopi Bedrek
Citation trends in islamic economics, finance, and business journals indexed by doaj and sinta Sudarsono, Heri; Ardiami, Kinanthi Putri; Anto, Mohammad Bekti Hendrie
Jurnal Geuthèë: Penelitian Multidisiplin Vol 7, No 2 (2024): Jurnal Geuthèë: Penelitian Multidisiplin
Publisher : Geuthèë Institute, Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52626/jg.v7i2.356

Abstract

This research analyzes the relationship between the number of journal volumes, Article Processing Charge (APC), journal names, and the number of citations on the Sinta, Dimensions, and Scopus indexes. This research method uses a descriptive approach, starting with collecting journals in economics, finance, and Islamic business, which DOAJ indexes on the Sinta portal. Then, each journal was mapped based on the number of volumes, APC, and journal name against the number of citations on the Sinta, Dimensions, and Scopus indexes. The analysis results show that journals with more than 10 volumes tend to have a higher average citation in Sinta and Dimensions compared to journals with 6-10 volumes or less than 5 volumes. However, the influence of the number of volumes on citations in Scopus is inconsistent, with several journals having less than 5 volumes but having the highest citations. In addition, Article Processing Charge (APC) also influence the number of citations, but not all journals with high APCs show a high number of citations. Free journals also have the potential to get high citations. Using English in journal names positively impacts the number of citations because it increases international accessibility, reputation, and global influence. Researchers and publishers can consider these findings in designing strategies to increase the visibility and impact of their journals.
The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter? Widjiarti Nur Riswandi; Sudarsono, Heri; Asri Noer Rahmi; Ali Hamza
Asian Journal of Islamic Management (AJIM) VOLUME 4 ISSUE 2, 2022
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol4.iss2.art6

Abstract

Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.Implications – Halal cosmetic companies need to increase promotion to the younger generation of Muslims to introduce halal cosmetic products. This promotion will increase the knowledge of the young Muslim generation about halal cosmetics to increase the intention of the young Muslim generation to buy halal cosmetic products.Originality – Research develops the influence of knowledge and religiosity on attitudes and intention, and subjective norms to buy halal cosmetic products. The object of this research is the young Muslim generation, aged between 15 and 30 years, with mostly high school and university education.