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All Journal Jurnal Ekonomi Pembangunan MUQTASID Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan EQUILIBRIUM Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JEB17 : Jurnal Ekonomi dan Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah JUMANJI (JURNAL MANAJEMEN JAMBI) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ilmiah Poli Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan Indonesian Journal of Halal Research Jurnal Geuthee ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Journal of Islamic Economics and Finance Studies Journal of Islamic economy and Community Engagement Az Zarqa': Jurnal Hukum Bisnis Islam Islamiconomic: Jurnal Ekonomi Islam Jurnal Manajemen Bisnis Kewirausahaan Unisia Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Review of Islamic Social Finance and Entrepreneurship Jurnal Kajian Ekonomi dan Perbankan Syariah Optimum: Jurnal Ekonomi dan Pembangunan Al-Infaq : Jurnal Ekonomi Islam
Heri Sudarsono
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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PENGARUH BRAND IMAGE, BIAYA PENDIDIKAN, SOCIAL MEDIA MARKETING, TERHADAP KEPUTUSAN KULIAH DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING Mustofa, Agus; widodo, Agus purbo; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132542

Abstract

The increasing competition among private universities in Indonesia requires higher education institutions to understand the factors that influence students' decisions in choosing where to study. This study aims to analyze the effects of Brand image, Tuition Fees, and Social media marketing on College Decision, with Brand trust as an intervening variable. The research was conducted among students at Universitas Teknologi Surabaya using a quantitative approach with Structural Equation Modeling (SEM) through AMOS software. The results indicate that Brand image and Social media marketing have a significant direct effect on College Decision, while Tuition Fees do not have a direct effect but exert an indirect influence through Brand trust. Brand trust has a strong direct effect on College Decision and serves as a significant mediator between Tuition Fees and Social media marketing on College Decision. However, Brand trust does not significantly mediate the relationship between Brand image and College Decision. These findings suggest that students’ perceptions of institutional image can directly influence their decisions without necessarily building brand trust first. The results of this study are expected to serve as a foundation for more effective and targeted higher education marketing strategies.
EKSPLORASI STRATEGI PEMASARAN BERBASIS INTEGRASI SWOT DAN BUSINESS MODEL CANVAS PADA KEDAI KOPI BEDREK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Johanda F, Petrus Damianus; Rukin, Rukin; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132543

Abstract

This study aims to explore the marketing strategies of Kedai Kopi Bedrek by integrating SWOT analysis and the Business Model Canvas (BMC) to strengthen competitive advantage in the increasingly dynamic coffee industry. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the café’s management and customers. SWOT analysis was applied to identify internal strengths and weaknesses, as well as external opportunities and threats, while the BMC framework was utilized to map the nine essential components of the business model, including value propositions, customer segments, distribution channels, and customer relationships. The findings reveal that Kedai Kopi Bedrek’s strengths lie in its differentiated products rooted in local wisdom, strategic location, and a loyal customer community. However, limitations were found in promotional resources and human capital capacity. Major opportunities arise from the growing coffee consumption trend among younger generations, the rapid advancement of digital technology, and potential collaboration with creative communities. On the other hand, threats include intense competition from modern coffee shops, fluctuating raw material prices, and shifting consumer preferences. The integration of SWOT and BMC led to several priority strategies, such as strengthening branding based on local values, optimizing digital marketing, diversifying menu offerings, and developing strategic partnerships with local businesses. These findings emphasize that a marketing strategy derived from the integration of SWOT and BMC provides a more comprehensive direction to enhance competitiveness and ensure business sustainability for Kedai Kopi Bedrek
Citation trends in islamic economics, finance, and business journals indexed by doaj and sinta Sudarsono, Heri; Ardiami, Kinanthi Putri; Anto, Mohammad Bekti Hendrie
Jurnal Geuthèë: Penelitian Multidisiplin Vol 7, No 2 (2024): Jurnal Geuthèë: Penelitian Multidisiplin
Publisher : Geuthèë Institute, Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52626/jg.v7i2.356

Abstract

This research analyzes the relationship between the number of journal volumes, Article Processing Charge (APC), journal names, and the number of citations on the Sinta, Dimensions, and Scopus indexes. This research method uses a descriptive approach, starting with collecting journals in economics, finance, and Islamic business, which DOAJ indexes on the Sinta portal. Then, each journal was mapped based on the number of volumes, APC, and journal name against the number of citations on the Sinta, Dimensions, and Scopus indexes. The analysis results show that journals with more than 10 volumes tend to have a higher average citation in Sinta and Dimensions compared to journals with 6-10 volumes or less than 5 volumes. However, the influence of the number of volumes on citations in Scopus is inconsistent, with several journals having less than 5 volumes but having the highest citations. In addition, Article Processing Charge (APC) also influence the number of citations, but not all journals with high APCs show a high number of citations. Free journals also have the potential to get high citations. Using English in journal names positively impacts the number of citations because it increases international accessibility, reputation, and global influence. Researchers and publishers can consider these findings in designing strategies to increase the visibility and impact of their journals.
The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter? Widjiarti Nur Riswandi; Sudarsono, Heri; Asri Noer Rahmi; Ali Hamza
Asian Journal of Islamic Management (AJIM) VOLUME 4 ISSUE 2, 2022
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol4.iss2.art6

Abstract

Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.Implications – Halal cosmetic companies need to increase promotion to the younger generation of Muslims to introduce halal cosmetic products. This promotion will increase the knowledge of the young Muslim generation about halal cosmetics to increase the intention of the young Muslim generation to buy halal cosmetic products.Originality – Research develops the influence of knowledge and religiosity on attitudes and intention, and subjective norms to buy halal cosmetic products. The object of this research is the young Muslim generation, aged between 15 and 30 years, with mostly high school and university education.
The understanding of the Islamic community's intention toward religious tourism Mu'ammar, Zuhdi; Sudarsono, Heri; Rahmi, Asri Noer; Hawariyuni, Weni
Asian Journal of Islamic Management (AJIM) VOLUME 5 ISSUE 2, 2023
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol5.iss2.art3

Abstract

Purpose – This study aims to analyze the influence of attitudes, subjective norms, perceived behavioral control, service quality, and religious tourism literacy on people's intention in recommending and returning to religious tourism destinations.Research methods – The data source for this research was a survey method with a questionnaire distributed via broadcast on social media. This research uses a quantitative data processing method using structural equation modeling partial least squares (SEM-PLS) analysis with the SmartPLS 3.3 statistical tool.Findings – The results of this study show that subjective norms (SN), attitudes (ATT), and religious tourism literacy (RTL) have a significant influence on the intention to recommend and revisit religious tourism. Meanwhile, service quality (SQ) and perceived behavioral control (PBC) were not accepted and did not have a significant effect on the intention to recommend and revisit religious tourism.Implications – The government can also focus on developing religious tourism literacy programs to increase public knowledge, which, in turn, can enhance interest, positive attitudes, and the intention to recommend and revisit. Considering these implications, destination managers and stakeholders can design more effective strategies to enhance attractiveness and visitor satisfaction and contribute to the sustainable development of religious tourism.Originality – This model adopts the Theory of Planned Behavior (TPB) by incorporating service quality and religious tourism literacy. Service quality and religious tourism literacy are considered appropriate factors to capture issues related to the community's intention to recommend and revisit religious tourism destinations
Exploring Muslim students' adoption of mobile banking in conventional banks Sudarsono, Heri; Utami, Sri; Rahmi, Asri Noer; Yuniarti, Fauziah Rizki; Suciningtias, Siti Aisiyah
Asian Journal of Islamic Management (AJIM) VOLUME 6 ISSUE 1, 2024
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol6.iss1.art3

Abstract

Purpose – This study aims to analyze the factors that influence Muslim students' intention to adopt mobile banking in conventional banks. Methodology – The research sample consisted of 170 Muslim students who used mobile banking in conventional banks. The partial least squares (PLS) method was used to evaluate the unified theory of acceptance and use of technology (UTAUT) on Muslim students' intentions to use m-banking in conventional banks. Findings – This research shows that performance expectancy, facilitating conditions, and social influence the behavioral intention of Muslim students, while effort expectancy does not influence the behavioral intention of Muslim students to adopt mobile banking at conventional banks. On the other hand, behavioral intention influences Muslim students’ behavior towards mobile banking in conventional banks.Implications – Banks should focus on highlighting user-friendly designs and providing clear, accessible information and support to overcome perceived difficulties. Emphasizing the practical benefits and efficiency of mobile banking can play a significant role in encouraging its use. Additionally, creating a supportive environment with adequate resources and leveraging positive social influences can further increase students' intentions and actual usage of mobile banking services.Originality – Research on the intention of Muslim students to adopt mobile banking at Islamic banks has been conducted by many previous researchers. Therefore, this study examines the influence of Muslim students' intention to adopt mobile banking in conventional banks, which has rarely been studied by previous researchers.
Minat Pelajar Muslim Menggunakan Mobile Banking Rahmansyah, Syobri Tri; Sudarsono, Heri; Ruchba, Sarastri Mumpuni; Susantun, Indah
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.9052

Abstract

The purpose of this research is to analyze the intention of a Muslim student in using mobile banking using the Unifield Theory of Acceptance and Use of Technology 2 (UTAUT2) model approach. This research was conducted in August - September 2022 and the data source for this research was obtained using a survey method with a questionnaire distributed via broadcast to social media. This study uses a quantitative data processing method using SEM PLS (Partial Least Square) analysis with the statistical tool SmartPLS 3.3. The respondents in this study were students on the island of Java who had used mobile banking for at least 1 year. the variables used in this study are Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Hedonic Motivation (HM), Facilitating Conditions (FC), Religiosity (RE), Habit (HB), Behavior Intention ( BI), Use behavior (UB). The results of this study indicate that HB, HM, and RE, have a significant influence on the intention to use mobile banking BI. While EE, FC, PE, and SI are not accepted and have no significant effect on the intention to use mobile banking BI, so that the HB, and intention using BI, has a significant effect on using mobile banking UB while FC is not accepted and has no significant effect on using mobile banking
Analysis of customer intention to save at BMT Fastabiq Jepara Sudarsono, Heri; Alghana, Ahada Dzulfikar; Ash Shidiqie3, Jannahar Saddam; El Hasanah, Lak lak Nazhat
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13177

Abstract

This research aims to analyze the intention to save at BMT Fastabiq, Jepara. This research was conducted from May to June 2023, and the data source was obtained through a survey method using a questionnaire tool that was distributed to customers at BMT Fastabiq Jepara. This research uses quantitative data processing methods with SEM PLS analysis (Partial Least Square ) using SmartPLS 4.0. The respondents in this study were 100 BMT Fastabiq Jepara customers. The variables used in this research were intention to save (INT), knowledge (KNW), products (PRD), promotions (PRM), and religiosity (RE). The results of this research reveal that products and religiosity have a positive effect on the intention to save at BMT Fastabiq Jepara, whereas knowledge and promotion do not affect customers' intention to save at BMT Fastabiq Jepara.
ANALYSIS OF MUSLIM STUDENTS’ INTENTION IN INFAQ AND SHADAQAH THROUGH ONLINE PLATFOMS Maulana, Haviv Isya; Sudarsono, Heri
Al-Infaq: Jurnal Ekonomi Islam Vol. 15 No. 1 (2024): MARET
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v15i1.2146

Abstract

This study aims to analyze what factors influence the intention of Muslim students to give infaq and shadaqah through online platforms using the Unifield Theory of Acceptance and Use of Technology (UTAUT) approach. This type of research used is quantitative research. The population and sample used in this study were Muslim students who had made or given information and articles online as many as 298 respondents. The results in this study indicate that the performance of expectancy, social influence, and trust has a positive and significant effect on the behavioral intention of Muslim students to spend and give shadaqah online. effort expectancy, facilitating conditions have a positive but not significant effect on the behavioral intention of Muslim students to spend and study online. Facilitating conditions has a significant effect on the user behavior of Muslim students to spend and study online. Behavioral intention has a significant effect on the user behavior of Muslim students to spend and study online.
Building a Halal Ecosystem Through Sharia Business Education and MSME Mentoring Muhammad Bekti Hendrie Anto; Heri Sudarsono; Abdurrahman, Zahron; Kinanthi Putri Ardiami; Achmad Rizal
Journal of Islamic Economy and Community Engagement Vol. 6 No. 2 (2025): Volume 6 No.2 2025
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2025.6.2.2794

Abstract

The concepts of halal and thayyib serve as fundamental pillars of Islamic-based business, encompassing not only the products consumed but also the entire underlying business process. Micro, Small, and Medium Enterprises (MSMEs) located around the Faculty of Business and Economics (FBE), Universitas Islam Indonesia (UII), particularly in Dero Hamlet, Ngringin, demonstrate considerable potential for developing Sharia-compliant business practices. However, limited knowledge regarding the concepts of halal, Islamic business management, and the halal certification process remains a major constraint. This community service program was designed to enhance literacy and practical implementation of halal business principles through the Sharia Business School for MSMEs, which integrates educational sessions, training activities, and halal certification assistance. The methodology comprised three main stages: assessment, training, and evaluation. The results indicate an improvement in participants’ understanding of the Islamic business cycle and a heightened awareness of the importance of halal certification. This initiative is expected to serve as a sustainable model for community empowerment, contributing to the establishment of a Halalan Thayyiban business ecosystem within the FBE UII environment.
Co-Authors AA Sudharmawan, AA Abdurrahman, Zahron Achmad Rizal Ady Setiawan Agung Pribadhi AGUS KURNIA Agus Kurnia Agus Purbo Widodo Agus Purbo Widodo Akhsyim Afandi, Akhsyim Alghana, Ahada Dzulfikar Ali Hamza Andika Ridha Ayu Perdana, Andika Ridha Ayu Ardiami, Kinanthi Putri Arlisa Indriawati Artalia, Puput Ash Shidiqie, Jannahar Saddam Ash Shidiqie3, Jannahar Saddam Asri Noer Rahmi Efendamara, Peppy Ayu El Hasanah, Lak lak Nazhat Fitri Kurnia Dewi, Fitri Kurnia Fitriyani, Yeni Fitriyani, Yeny Giri, Dimas Priyono Ikawati, Retty Indriawati, Arlisa Johanda F, Petrus Damianus Jondar, Aloysius Kadarisman Kadarisman Kinanthi Putri Ardiami Latifatunnisa Lidasan, Mussolini Sinsuat Mardiyanto, Totok Maulana, Haviv Isya Maulana, Haviv Isya Maulana Isya MB Hendrie Anto Miftakhul Khasanah Mu'ammar, Zuhdi Muhammad Bekti Hendrie Anto Mustika Noor Mifrahi, Mustika Noor Mustofa, Agus Nisa Friskana Yundi Novianto, Setyo Novie Noordiana Rachma Yulia Nuanmark, Ponchanok Nugrohowati, Rindang Nuri Isnaini Pertiwi, Bintang Putri Puput Artalia Rahmansyah, Syobri Tri Rahmi, Asri Noer Romadhan, Achmad Rukin, Rukin Rusny Istiqomah Sujono Saputri, Miranti Aprilia Sarastri mumpuni Ruchba, Sarastri mumpuni Siti Aisiyah Suciningtias Siti Nur Azizah, Siti Nur Sri Utami Susantun, Indah Taqiyya, Faz Fachry Tristati, Imelda Inka Tumewang, Yunice Karina Wahyu Rochana Weni Hawariyuni, Weni Widjiarti Nur Riswandi Widodo, Agus Purbo Yuniarti, Fauziah Rizki