Article Per Year (5 Year)
p-Index From 2020 - 2025
3.527
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan MUQTASID Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan EQUILIBRIUM Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JEB17 : Jurnal Ekonomi dan Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah JUMANJI (JURNAL MANAJEMEN JAMBI) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ilmiah Poli Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan Indonesian Journal of Halal Research ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Journal of Islamic Economics and Finance Studies Az Zarqa': Jurnal Hukum Bisnis Islam Islamiconomic: Jurnal Ekonomi Islam Jurnal Manajemen Bisnis Kewirausahaan Unisia Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Review of Islamic Social Finance and Entrepreneurship Al-Infaq: Jurnal Ekonomi Islam Jurnal Kajian Ekonomi dan Perbankan Syariah Optimum: Jurnal Ekonomi dan Pembangunan
Heri Sudarsono
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
PENGARUH DIGITAL WORK ENVIRONMENT DAN PSYCHOLOGICAL EMPOWERMENT TERHADAP WORK ENGAGEMENT DENGAN KESEJAHTERAAN KARYAWAN SEBAGAI VARIABEL MEDIASI: STUDI KASUS RSD BALUNG JEMBER Tristati, Imelda Inka; widodo, Agus purbo; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132433

Abstract

The digital transformation in the workplace requires organizations, including hospitals, to establish adaptive, innovative, and empowering work environments. A digital-based work environment is considered an essential factor that can enhance employee engagement, particularly when supported by psychological empowerment and adequate employee well-being. This study aims to analyze the influence of the Digital Work Environment (DWE) and Psychological Empowerment (PE) on Work Engagement (WE), with Employee Well-Being (EW) as a mediating variable. The research was conducted at Balung District Hospital, Jember, involving 126 respondents selected using a proportional random sampling technique to ensure representation across both medical and non-medical staff categories. Data were collected through a structured questionnaire measured on a five-point Likert scale, which was tested for validity and reliability. The data were analyzed using Structural Equation Modeling (SEM) with the AMOS software. These results highlight the strategic role of digital infrastructure, psychological empowerment, and employee well-being in fostering higher levels of work engagement. This study is expected to contribute theoretically to the field of human resource management research and provide practical implications for hospital management in optimizing employee performance. Keywords: Digital Work Environment, Psychological Empowerment, Employee Well-Being, Work Engagement
PENGARUH BRAND IMAGE, BIAYA PENDIDIKAN, SOCIAL MEDIA MARKETING, TERHADAP KEPUTUSAN KULIAH DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING Mustofa, Agus; widodo, Agus purbo; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132542

Abstract

The increasing competition among private universities in Indonesia requires higher education institutions to understand the factors that influence students' decisions in choosing where to study. This study aims to analyze the effects of Brand image, Tuition Fees, and Social media marketing on College Decision, with Brand trust as an intervening variable. The research was conducted among students at Universitas Teknologi Surabaya using a quantitative approach with Structural Equation Modeling (SEM) through AMOS software. The results indicate that Brand image and Social media marketing have a significant direct effect on College Decision, while Tuition Fees do not have a direct effect but exert an indirect influence through Brand trust. Brand trust has a strong direct effect on College Decision and serves as a significant mediator between Tuition Fees and Social media marketing on College Decision. However, Brand trust does not significantly mediate the relationship between Brand image and College Decision. These findings suggest that students’ perceptions of institutional image can directly influence their decisions without necessarily building brand trust first. The results of this study are expected to serve as a foundation for more effective and targeted higher education marketing strategies.
EKSPLORASI STRATEGI PEMASARAN BERBASIS INTEGRASI SWOT DAN BUSINESS MODEL CANVAS PADA KEDAI KOPI BEDREK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Johanda F, Petrus Damianus; Rukin, Rukin; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132543

Abstract

This study aims to explore the marketing strategies of Kedai Kopi Bedrek by integrating SWOT analysis and the Business Model Canvas (BMC) to strengthen competitive advantage in the increasingly dynamic coffee industry. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the café’s management and customers. SWOT analysis was applied to identify internal strengths and weaknesses, as well as external opportunities and threats, while the BMC framework was utilized to map the nine essential components of the business model, including value propositions, customer segments, distribution channels, and customer relationships. The findings reveal that Kedai Kopi Bedrek’s strengths lie in its differentiated products rooted in local wisdom, strategic location, and a loyal customer community. However, limitations were found in promotional resources and human capital capacity. Major opportunities arise from the growing coffee consumption trend among younger generations, the rapid advancement of digital technology, and potential collaboration with creative communities. On the other hand, threats include intense competition from modern coffee shops, fluctuating raw material prices, and shifting consumer preferences. The integration of SWOT and BMC led to several priority strategies, such as strengthening branding based on local values, optimizing digital marketing, diversifying menu offerings, and developing strategic partnerships with local businesses. These findings emphasize that a marketing strategy derived from the integration of SWOT and BMC provides a more comprehensive direction to enhance competitiveness and ensure business sustainability for Kedai Kopi Bedrek
Co-Authors AA Sudharmawan, AA Ady Setiawan Agung Pribadhi Agus Kurnia AGUS KURNIA Agus Purbo Widodo Agus Purbo Widodo Akhsyim Afandi, Akhsyim Alghana, Ahada Dzulfikar Andika Ridha Ayu Perdana, Andika Ridha Ayu Ardiami, Kinanthi Putri Arlisa Indriawati Artalia, Puput Ash Shidiqie, Jannahar Saddam Ash Shidiqie3, Jannahar Saddam Efendamara, Peppy Ayu El Hasanah, Lak lak Nazhat Fitri Kurnia Dewi, Fitri Kurnia Fitriyani, Yeni Fitriyani, Yeny Ikawati, Retty Indriawati, Arlisa Johanda F, Petrus Damianus Jondar, Aloysius Kadarisman Kadarisman Latifatunnisa Lidasan, Mussolini Sinsuat Mardiyanto, Totok Maulana, Haviv Isya Maulana Isya MB Hendrie Anto Miftakhul Khasanah Mustika Noor Mifrahi, Mustika Noor Mustofa, Agus Nisa Friskana Yundi Novianto, Setyo Novie Noordiana Rachma Yulia Nuanmark, Ponchanok Nugrohowati, Rindang Nuri Isnaini Pertiwi, Bintang Putri Puput Artalia Putro, Suryati Eko Rachma Yulia, Novie Noordiana Rahmi, Asri Noer Romadhan, Achmad Rukin, Rukin Rusny Istiqomah Sujono Saputri, Miranti Aprilia Siti Aisiyah Suciningtias Siti Nur Azizah, Siti Nur Taqiyya, Faz Fachry Tristati, Imelda Inka Tumewang, Yunice Karina Wahyu Rochana Widodo, Agus Purbo Yulia, Novie Noordiana Rachma