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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) At-Tadbir : jurnal ilmiah manajemen Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen jurnal ilmiah hospitality Enrichment : Journal of Management Jurnal Inovasi Penelitian International Journal of Economics, Management, Business, and Social Science International Journal of Applied Finance and Business Studies CEBONG Journal Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Riset Inovasi Jurnal Kabar Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Jurnal Pengabdian Indonesia
Abdurrahim
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Alya Sasirangan Banjarmasin Basmahu Syifa Arreishi; Farida Yulianti; Abdul Kadir; Noorlaily Maulida; Abdurrahim A
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8213744

Abstract

This study aims to (1) To find out what marketing strategy was applied to Alya Sasirangan Banjarmasin in increasing sales of Sasirangan cloth products (2) To find out the strategy that should be carried out on Alya Sasirangan Banjarmasin in increasing sales of Sasirangan cloth. The method in this study uses a qualitative descriptive method. The informant in the study was the owner Alya Sasirangan Banjarmasin. Data collection techniques used in this study are observation techniques, interviews, and documentation studies.The results of the study show that Alya Sasirangan Banjarmasin has succeeded in implementing various and effective marketing strategies. They use digital platforms, such as WhatsApp, to promote products and increase interaction with customers. Apart from that, they also take advantage of traditional marketing through participation in local events and personal interactions. Word of mouth promotion strategy is also an important focus, by providing a satisfying experience to customers to expand the network and increase brand awareness. As for Alya Sasirangan Banjarmasin, they should be able to increase their visibility and brandb image through various marketing strategies, by using advertising, direct selling, sales promotion, publicity and direct marketing, they can reach a wider audience, strengthen relationships with customers, and build a reputation as a source of reliable information. In this endeavor, it is important for them to provide clear messages, attractive designs, good service, and informative content. With the right strategy, Alya Sasirangan Banjarmasin can strengthen its position as a leading sasirangan brand and achieve success in this industry.
Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Aditya, Muhammad Fajar; A, Abdurrahim; Santi, Apriya
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
Co-Authors Abdul Kadir Aditya, Muhammad Fajar Agnia Aslam Aida Vitria Aida Vitria Aida Vitria Aida Vitria Amalia Wahyuni Amalia Wahyuni Ana Sofia Herawati Apriya Santi, Apriya ARIEF BUDI PRATOMO Arifa, Tutus Rani Azahraty Azahraty Basmahu Syifa Arreishi Basuki Bulkia, Sri Damaisari, Rika Defin Shahrial Putra Defin Shahrial Putra Defin Shahrial Putra Desy Fitriani Dhiana Ekowati Ekha Putri Lesmana Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Fatrah, Siti Firdaus Firdaus Firdaus Firdaus Firdaus, H. Fitriani, Desy GA, Gt Meinar Gusti Meinar Girda Ariani H, Ana Sofia H, Husnurrofiq Hendy Tannady Husnurrofiq Husnurrofiq Intan Nurjannah Isma Susanti J, Jumiati Jumiati Jumiati Junaidi Junaidi Kumala, Sari Kumara Efrianti Kurniaty kurniaty Lusiana, Herlina Mahfuz Afif Maulana Mahmudin Mahmudin Meilani Rizki Saputri MS, Abdul Kadir Mursanto Mursanto Mursanto, Mursanto Muthia Harnida Nida’an Hafia Noor Syifa Hayati Noorlaily Maulida Nora Idiawati Prihatini Ade Mayvita Purboyo Purboyo Purboyo, Purboyo Putera , Roja Putrie Zahra Aprillia Rahmi Widyanti Rasisca Tita Marvelia Siti Zainab Siti Zainab, Siti Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vitria, Aida Vitria, Aida . Wahyuni, Amalia Zakky Zamrudi Zamilah, Ervica Zulfikar, Rizka