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Penyuluhan Penguatan Branding Produk Usaha Sayur Hidroponik di Desa Pandahan Kecamatan Bati-Bati Kabupaten Tanah Laut Aida Vitria; Abdurrahim A; Purboyo P; Jumiati J; Desy Fitriani; Meilani Rizki Saputri
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8254200

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan kepada petani atau pengusaha sayur hidroponik mengenai strategi penguatan branding produk. Branding yang kuat dapat meningkatkan citra produk, memperluas pasar, dan meningkatkan daya saing usaha sayur hidroponik. Penyuluhan ini dilakukan melalui workshop, pelatihan, dan pendampingan langsung kepada para pelaku usaha. Hasil dari kegiatan ini diharapkan dapat memberikan manfaat yang signifikan bagi usaha sayur hidroponik dalam meningkatkan penjualan dan kesadaran konsumen terhadap produk mereka.
Beliefs and Attitudes of Consumers At Online Merchants In Predicting Purchase Intention Teguh Wicaksono; Syahrani Syahrani; Defin Shahrial Putra; Abdurrahim Abdurrahim
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 2 (2023): AT-TADBIR: JURNAL ILMIAH MANAJEMEN
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i2.10412

Abstract

Consumer trust in sellers in the marketplace not only affects their trust in others, but also affects the way consumers make online purchases. This study intends to explain the relationship between consumer trust and other predictors that can increase a person's willingness to make online purchases in the marketplace. This study used quantitative methods and questionnaires as research instruments with a total sample of 138 respondents with the criteria of having made an online purchase at least 2 times in the last 3 months, the data were analyzed using PLS-SEM. The findings show: (1) consumers' attitudes to online purchase intention have a greater impact when compared to consumer confidence, (2) the role of attitude variable mediation can increase online purchase intention. The results showed the importance of increasing one's trust in the transaction process that takes place in online sales and it makes consumers feel comfortable and causes liking with online shopping which ultimately increases one's desire to make purchases online in the marketplace.
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo Purboyo; Farida Yulianti; Teguh Wicaksono; Aida Vitria; Abdurrahim Abdurrahim; Firdaus Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
Workshop dan Pendampingan Pembuatan Serta Penggunaan Media Realia Termodifikasi di MI Plus Al Falah Banjarmasin J, Jumiati; A, Abdurrahim; Putra, Defin Shahrial; Arifa, Tutus Rani; Kumala, Sari; Fatrah, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10634979

Abstract

Modified realia media is education that combines the real world into the digital, involving students in exploring lesson concepts with a direct touch from digital technology or augmented reality (AR). With advances in technology, teachers have become a real media learning experience that is not only interactive and visual, but also offers a challenging depth of knowledge for students. Modified realia media bridges students not only by presenting views, but rather opens the door for students to touch, explore and interact directly with the essence of lesson concepts. Through collaboration in workshops and mentoring, it is hoped that teachers will enrich their skills in using modified realia media, enabling them to create unforgettable learning experiences for every student they guide. This process involves a series of steps starting from needs analysis with questionnaires, in-depth face-to-face learning, detailed training, to comprehensive evaluation, forming the basis for increasing teacher knowledge and developing skills in integrating technology in teaching. The results show their ability to create media that is not only interesting, but also in line with the essence of learning. The creativity of teachers is visible in their teaching, enabling them to incorporate this technology into various dimensions of learning, opening and expanding horizons for students' understanding.
Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
Predicting Online Purchase Intention on Marketplace Wicaksono, Teguh; Syahrani; Purboyo; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.181

Abstract

This study aims to explain the correlation between consumer trust and other factors that could increase the consumer's online purchase intention in the marketplace. This research uses quantitative methods and the data is collected from 138 respondents in Banjarmasin who had made online purchases, at least 2 times in the last 3 months, using a questionnaire. Then, the data is analyzed using PLS-SEM. The empirical result proves that consumer trust does not have a direct impact on online purchase intention, but the indirect effect of consumer trust has an impact on online purchase intention through attitude as an intervening variable. Information quality directly has an impact on online purchase intention, but consumer trust as an intervening variable of information quality indirectly does not have an impact on online purchase intention. Those results show that most consumers purchase online to acquire the needed products or services. Therefore, they are more concerned with the benefits and conveniences obtained from online purchasing. Trust is no longer the main factor affecting online purchase intention. To increase online purchase intention, online merchants should provide the best information quality related to the offered products and services and provide a sense of comfort and convenience to consumers in making transactions.
The Power of Satisfaction and Trust: Unlocking E-WOM's Influence on Consumer Repurchase Intentions in Digital Marketplaces Putra, Defin Shahrial; Wicaksono, Teguh; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.326

Abstract

The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and e-WOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence.
Determinan Keputusan Pembelian Pada Produk Scarlett Whitening Vitria, Aida .; Fitriani, Desy; Syahrani, Syahrani; Abdurrahin, Abdurrahim
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 11, No 2 (2024): JULI: AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v11i2.14817

Abstract

This research aims to determine: The influence of promotions, prices and product variants on purchasing decisions for Scarlett Whitening products among students at the Faculty of Economics, UNISKA MAB, both simultaneously and partially. This research design is quantitative research. The research population was all students from the Faculty of Economics, UNISKA MAB and a sample of 90 respondents. The results of this research show: this test produces information that the three independent variables simultaneously have a significant influence on purchasing decisions for Scarlett Whitening Products. Meanwhile, partial test results show that promotion variables, price and product variants have a significant influence on purchasing decisions for Scarlett Whitening products.
Analisis Kepuasan Pelanggan terhadap Pelayanan di Toko Diario Cabang Banjarmasin Putrie Zahra Aprillia; Abdurrahim Abdurrahim; Junaidi Junaidi
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3472

Abstract

: This study aims to determine: (1) To determine and analyze the quality of service of the Diario Shop Banjarmasin Branch (2) To determine and analyze what things need to be developed and improved at the Diario Shop Banjarmasin Branch so that customer satisfaction increases.This research employs a qualitative survey approach, collecting primary data through interviews, observations, and documentation. However, the implementation of activities so far has been deemed not fully aligned with the expected objectives. Therefore, to ensure the smooth progress of the work, improvements need to be made. The quality of service carried out by Toko Diario Banjarmasin Branch, in order to increase customer satisfaction and increase sales turnover which is still not stable, but has progressed from month to month. The results of this study indicate: (1) Diario Shop Banjarmasin Branch meets customer satisfaction with timeliness, accuracy of service quality, courtesy, friendliness, and comfort. Diario Stores have carried out service quality in accordance with good service criteria. (2) We recommend that Toko Diario needs to develop more facilities and make several upgrades to its sales in order to improve service quality by providing clear and detailed product information to increase customer satisfaction.
Peningkatan Kompetensi Sumber Daya Manusia dalam Pengajaran : Pelatihan Aplikasi Canva untuk Meningkatkan Kreativitas Guru Sekolah Dasar Negeri Basirih 11 Abdurrahim Abdurrahim; Jumiati Jumiati; Mahmudin Mahmudin; Mahfuz Afif Maulana; Rasisca Tita Marvelia; Agnia Aslam
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2985

Abstract

The use of technology in education is increasingly important, especially at the Elementary School (SD) level, to improve the quality of teaching and learning. Along with the rapid development of technology, teachers are required to be able to utilize various applications that support the teaching process, one of which is the Canva graphic design application. This article discusses training in the use of the Canva application for teachers at SDN Basirih 11, with the aim of improving teacher competence in utilizing technology in teaching. This training aims to improve teachers' ability to use Canva to create more creative, interesting, and interactive teaching materials, as well as introduce the concept of technology-based learning management. The method used in this training combines theoretical and practical approaches, with a focus on improving technical skills and creativity. The results of this training show an increase in teachers' technical abilities in using Canva, increased creativity in compiling teaching materials, and increased understanding of the importance of technology in learning management. This training is expected to encourage teachers to be more active in utilizing technology, especially in creating interesting learning media, which can improve the quality of education in Elementary Schools.