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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis At-Tadbir : jurnal ilmiah manajemen Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian International Journal of Economics, Management, Business, and Social Science Cendikia : Media Jurnal Ilmiah Pendidikan International Journal of Applied Finance and Business Studies CEBONG Journal Jurnal Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Riset Inovasi Jurnal Kabar Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Aslamiah: Jurnal Pendidikan, Ekonomi, Sosial dan Budaya Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Jurnal Pengabdian Indonesia Pariwisata
Abdurrahim
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
Strategi Promosi Sales Force Add On Banjarmasin Dalam Meningkatkan Penjualan Produk Indihome Witel Kalimantan Selatan Damaisari, Rika; H, Husnurrofiq; A, Abdurrahim
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10503355

Abstract

This research has two main objectives. The first objective is to find out the promotional strategy of the Banjarmasin Sales Force Add On in increasing sales of IndiHome Witel South Kalimantan products. Meanwhile, the second objective is to understand the concept of the Banjarmasin Sales Force Add On promotional strategy in order to increase sales of IndiHome Witel South Kalimantan products. This research uses descriptive qualitative research with data collection methods through observation, interviews, and documentation. Data analysis was carried out using the analytical descriptive method version of Miles and Huberman (2014) which involved three stages, namely data reduction, data presentation, and drawing conclusions or verification. The results of this study reveal several Sales Force Add On Banjarmasin promotional strategies that have been found, including: 1. Digital advertising campaigns 2. Referral programs 3. Collaboration with local business partners 4. Local exhibition and event activities In addition, this research also identifies several concepts of the Sales Force Add On Banjarmasin promotional strategy that can increase sales of IndiHome Witel South Kalimantan products, including: 1. Market segmentation 2. Personalization of communication 3. Featured benefits 4. Monitoring and measurement of results In conclusion, this research provides insight into promotion strategies Sales Force Add On Banjarmasin which is effective in increasing sales of IndiHome products in the South Kalimantan region.
Sosialisasi Pemberdayaan Bayam Brasil Dalam Mencegah Stunting Pada Anak-Anak Di Desa Handil Birayang Bawah Mursanto, Mursanto; Bulkia, Sri; Zamilah, Ervica; MS, Abdul Kadir; Firdaus, H.; Abdurrahim, Abdurrahim
Jurnal Pengabdian Sosial Vol. 1 No. 8 (2024): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/7jvkdc16

Abstract

Bibit Bayam Brasil adalah  sayuran  yang memiliki nama ilmiah  amaranthus sp.  Dianggap sebagai raja sayuran karena kandungan gizinya yang tinggi. Bayam berasal dari Amerika Selatan Dan Tengah. Bermula dari suku, yang telah membudidayakan bayam berjuta tahun lalu. Tujuan melakukan inovasi ini untuk Pembuatan Olahan Bayam Untuk Mencegah Stunting Di 1000 Hari Pertama Kehidupan, Anemia Pada Ibu Hamil, Dan Memperlancar ASI Pada Ibu Menyusui, pada metode penelitian yang dipakai penulis untuk menuliskan hasil penelitian ini adalah dengan menggunakan metode penelitian observasional analitik dengan menggunakan desain case control, dengan sample penelitian ibu hamil, ibu menyusui  dan ibu yang memiliki baduta yang berjumlah sebanyak 45 orang yang dilakukan di Desa Handil Birayang Bawah, hasil dari penelitian pengolahan Bayam didapatkan Untuk Mencegah Stunting Di 1000 Hari Pertama Kehidupan, Anemia Pada Ibu Hamil, Dan Memperlancar ASI Pada Ibu Manyusui.
Pelatihan Pemanfaatan Sulur Keladi Menjadi Camilan yang Menyehatkan pada Calon Wirausahawan di Kota Banjarbaru Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo; Zainab, Siti
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2432

Abstract

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.
OPTIMALISASI PENINGKATAN PENJUALAN SAYUR HIDROPONIK MELALUI PELATIHAN STRATEGI PEMASARAN DIGITAL DENGAN MEDIA SOSIAL TIKTOK Aida Vitria; Abdurrahim; Ana Sofia Herawati; Purboyo; Amalia Wahyuni; Siti Zainab
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.995

Abstract

The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Implementasi Manajemen Kesiswaan Dalam Meningkatkan Prestasi Siswa di MA NW Nurul Iman Keruak Maulita, Rizqi; Syahdan; Abdurrahim
Aslamiah : Jurnal Pendidikan, Ekonomi, Sosial dan Budaya Vol. 1 No. 1 (2023): SEPTEMBER
Publisher : Pendidikan Al-Gafari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66886/aslamiah-jpesb.v1i1.14

Abstract

Management participant educates its very existence is needed in educational institutions because students' or participants' education is subject to the transformation process of knowledge and skills. Success in administration education depends on the development potency physical. Intelligence intellectual, social, emotional mental participants educate. The research objective is to know implementation management students in increasing achievements at Madrasah Aliah NW Nurul Iman Keruak. Study This uses study type qualitative with take location at MA NW Nurul Iman Keruak. Data collection was carried out with the use of methods of observation, interview, and documentation. Subject researcher in study This is The principal of the madrasa, Deputy Student Affairs, as well subject supporters are teachers, coaches extracurricular activities, and students at MA NW Nurul Iman Keruak. Engineering Data analysis was performed in a manner interactive and ongoing in a manner Keep going continuously until complete so until data saturation. examination data validation is carried out with data triangulation. Result of the study This finds that Implementation Management Student at MA NW Nurul Iman Keruak is Already ok. those results can be seen from planning participant educate includes acceptance participant education just done nationally by the next Ministry of Religion of the Republic of Indonesia stage second carried out in the respective Kanwil up to the determination of graduation student new is the result can see from line online, do activity coaching studentship, besides it's MA NW Nurul Iman Keruak has obtained achievements the best through activity extracurricular nor extracurricular.
PEMBERDAYAAN PEREMPUAN DI KAWASAN RAWA MELALUI IMPLEMENTASI TEKNOLOGI PENGOLAHAN IKAN Neni Widaningsih; Ana Zuraida; Siti Erlina; Abdurrahim Abdurrahim
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.35207

Abstract

Desa Sapala terletak di kawasan rawa yang memiliki sumber daya perikanan yang melimpah terutama ikan haruan dan ikan sepat. Salah satu pola kehidupan masyarakatnya adalah “meiwak” (sebutan bagi nelayan yang mencari ikan). Pada musim kemarau produktivitas ikan melimpah, sehingga pendapatan masyarakatnya meningkat, namun ketika musim hujan, produktivitasnya menurun yang berdampak pada menurunnya pendapatan sehingga biasanya “Paiwakan “(sebutan untuk para nelayan) mencari pekerjaan serabutan yang tidak menentu. Peranan para perempuan rawa (isteri Paiwakan) menjadi sangat penting dalam menjaga kelangsungan hidup rumah tangganya. Kedudukan sosial perempuan rawa bukan karena kesetaraan gender, namun lebih pada tuntutan alamiah dalam menjaga kelangsungan hidup mereka. Tujuan kegiatan ini adalah untuk memberdayakan perempuan rawa dalam meningkatkan pengetahuan dan ketrampilan agar dapat mandiri secara ekonomi dan sosial melalui implementasi teknologi pengolahan ikan. Metode yang digunakan dalam kegiatan ini adalah berupa penyuluhan, pelatihan dan praktik pengolahan ikan, bimbingan teknis dan pendampingan usaha serta evaluasi dan tindak lanjut. Berdasarkan hasil kegiatan dapat diketahui bahwa semua tahapan kegiatan dapat dilaksanakan dengan lancar dan peserta sangat antusias mengikuti kegiatan ini yang belum pernah ada sebelumnya. Peserta ikut terlibat aktif dalam pelatihan dan praktik pengolahan ikan dan diantara peserta ada yang menindaklanjuti usaha pengolahan ikan dalam bentuk abon ikan haruan dan ikan sepat kering.
Mapping the evolution of people analytics in human resource decision-making: A PRISMA-based systematic literature review Abdul Kadir; Abdurrahim Abdurrahim
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.519

Abstract

The rapid growth of digital technology, big data, and artificial intelligence (AI) has accelerated the adoption of data-driven human resource management. Consequently, people analytics has evolved into a strategic capability that supports more effective HR decision-making through the use of employee data. However, previous reviews mainly focused on conceptual issues or organizational benefits, leaving limited comprehensive evidence regarding recent developments, AI integration, ethical concerns, and HR decision-making. This study addresses this gap through a PRISMA-based SLR of Scopus-indexed literature. This study examines research developments, key themes, benefits, challenges, and future directions of people analytics through a Systematic Literature Review (SLR) following the PRISMA guidelines. Data were collected from the Scopus database, yielding 104 articles that met the inclusion criteria. The findings reveal a substantial increase in people analytics publications since 2021, reflecting the rapid pace of digital transformation. Five major themes emerged from the literature: people analytics in HR decision-making, AI and machine learning integration, organizational value creation, organizational readiness and analytical capability, and data ethics and privacy. The evidence indicates that people analytics enhances the objectivity, accuracy, and effectiveness of HR decisions in recruitment, talent management, performance evaluation, and employee retention. Nevertheless, its implementation remains constrained by issues related to data quality, analytical capability, organizational resistance, and ethical concerns surrounding algorithmic decision-making. Overall, this study offers both theoretical contributions and practical implications for organizations.
Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Muhammad Fajar Aditya; Abdurrahim A; Apriya Santi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
A Science Mapping Of HR Digital Evolution Abdurrahim Abdurrahim; Apriya Santi; Jumiati Jumiati
Enrichment : Journal of Management Vol. 15 No. 6 (2026): Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i6.2449

Abstract

This study aims to systematically map the development and intellectual structure of research on HR Digital Evolution in order to address the problem of conceptual fragmentation and the limited holistic understanding of digital evolution in Human Resource Management (HRM). The study employs a science mapping approach based on a Systematic Literature Review (SLR) using the PRISMA method combined with bibliometric analysis. Data were obtained from the Scopus database, comprising 41 indexed articles published between 2008 and 2025 that are relevant to the topic of HR Digital Evolution. The analysis was conducted to identify publication trends, major thematic clusters, knowledge structures, and the evolutionary dynamics of digital HR research. The findings indicate that research on HR Digital Evolution has increased significantly over the past decade, particularly in the post-pandemic period, with a dominant focus on digital technology integration, HR analytics, artificial intelligence, digital competency development, and their linkages to sustainability and human-centered values. The results also reveal the limited explicit use of classical HRM theories, indicating a theoretical gap in contemporary digital HR literature. The implications of this study are both theoretical and practical, strengthening the position of HR Digital Evolution as an interdisciplinary domain that requires the integration of socio-technical and dynamic capability theories, while also providing strategic guidance for academics and practitioners in designing more focused, sustainable, and evidence-based HR digital transformation agendas.
Co-Authors Abdul Kadir Agnia Aslam Aida Vitria Amalia Wahyuni Ana Sofia Herawati Ana Zuraida Apriya Santi ARIEF BUDI PRATOMO Azahraty Azwariadi Baiq Juliani Basmahu Syifa Arreishi Basuki Damaisari, Rika Defin Shahrial Putra Desy Fitriani Dhiana Ekowati Ekha Putri Lesmana Ervica Zamilah Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Fatrah, Siti Firdaus Firdaus Firdaus Firdaus Firdaus, H. Fitriani, Desy GA, Gt Meinar Gusti Meinar Girda Ariani H, Ana Sofia Hendy Tannady Herlina Lusiana Husnurrofiq Intan Nurjannah Isma Susanti J, Jumiati Jumiati Junaidi Junaidi Khuzaini Kumala, Sari Kumara Efrianti Kurniaty kurniaty Lalu. A. Hery Qusyairi M. Auriel Syira Ramadhan Mahfuz Afif Maulana Mahmudin Mahmudin Maulita, Rizqi Meilani Rizki Saputri MS, Abdul Kadir Muhammad Fajar Aditya Mursanto Muthia Harnida Neni Widaningsih Nida’an Hafia Noor Syifa Hayati Noorlaily Maulida Nora Idiawati Nur Asiah Jamil Prihatini Ade Mayvita Purboyo, Purboyo Putera , Roja Putrie Zahra Aprillia Rahmat Fadilah Rahmi Widyanti Rasisca Tita Marvelia Siti Erlina Siti Mardah Siti Zainab Siti Zainab, Siti Sri Bulkia Susila Dewi Syahdan Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Tutus Rani Arifa Zakky Zamrudi Zulfikar, Rizka