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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) At-Tadbir : jurnal ilmiah manajemen Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen jurnal ilmiah hospitality Enrichment : Journal of Management Jurnal Inovasi Penelitian International Journal of Economics, Management, Business, and Social Science International Journal of Applied Finance and Business Studies CEBONG Journal Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Riset Inovasi Jurnal Kabar Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Jurnal Pengabdian Indonesia
Abdurrahim
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
Strategi Promosi Sales Force Add On Banjarmasin Dalam Meningkatkan Penjualan Produk Indihome Witel Kalimantan Selatan Damaisari, Rika; H, Husnurrofiq; A, Abdurrahim
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10503355

Abstract

This research has two main objectives. The first objective is to find out the promotional strategy of the Banjarmasin Sales Force Add On in increasing sales of IndiHome Witel South Kalimantan products. Meanwhile, the second objective is to understand the concept of the Banjarmasin Sales Force Add On promotional strategy in order to increase sales of IndiHome Witel South Kalimantan products. This research uses descriptive qualitative research with data collection methods through observation, interviews, and documentation. Data analysis was carried out using the analytical descriptive method version of Miles and Huberman (2014) which involved three stages, namely data reduction, data presentation, and drawing conclusions or verification. The results of this study reveal several Sales Force Add On Banjarmasin promotional strategies that have been found, including: 1. Digital advertising campaigns 2. Referral programs 3. Collaboration with local business partners 4. Local exhibition and event activities In addition, this research also identifies several concepts of the Sales Force Add On Banjarmasin promotional strategy that can increase sales of IndiHome Witel South Kalimantan products, including: 1. Market segmentation 2. Personalization of communication 3. Featured benefits 4. Monitoring and measurement of results In conclusion, this research provides insight into promotion strategies Sales Force Add On Banjarmasin which is effective in increasing sales of IndiHome products in the South Kalimantan region.
Sosialisasi Pemberdayaan Bayam Brasil Dalam Mencegah Stunting Pada Anak-Anak Di Desa Handil Birayang Bawah Mursanto, Mursanto; Bulkia, Sri; Zamilah, Ervica; MS, Abdul Kadir; Firdaus, H.; Abdurrahim, Abdurrahim
Jurnal Pengabdian Sosial Vol. 1 No. 8 (2024): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/7jvkdc16

Abstract

Bibit Bayam Brasil adalah  sayuran  yang memiliki nama ilmiah  amaranthus sp.  Dianggap sebagai raja sayuran karena kandungan gizinya yang tinggi. Bayam berasal dari Amerika Selatan Dan Tengah. Bermula dari suku, yang telah membudidayakan bayam berjuta tahun lalu. Tujuan melakukan inovasi ini untuk Pembuatan Olahan Bayam Untuk Mencegah Stunting Di 1000 Hari Pertama Kehidupan, Anemia Pada Ibu Hamil, Dan Memperlancar ASI Pada Ibu Menyusui, pada metode penelitian yang dipakai penulis untuk menuliskan hasil penelitian ini adalah dengan menggunakan metode penelitian observasional analitik dengan menggunakan desain case control, dengan sample penelitian ibu hamil, ibu menyusui  dan ibu yang memiliki baduta yang berjumlah sebanyak 45 orang yang dilakukan di Desa Handil Birayang Bawah, hasil dari penelitian pengolahan Bayam didapatkan Untuk Mencegah Stunting Di 1000 Hari Pertama Kehidupan, Anemia Pada Ibu Hamil, Dan Memperlancar ASI Pada Ibu Manyusui.
Literature review: The impact of artificial intelligence on employee productivity and performance Abdurrahim, Abdurrahim
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.350

Abstract

This study aims to comprehensively examine the impact of Artificial Intelligence (AI) implementation on employee productivity and performance in various sectors. The method used is a narrative literature review that analyzes the results of empirical and theoretical studies related to AI and human resource performance, with data sources from relevant journals and recent research. The results of the study show that AI can increase operational efficiency through automation and fast data processing, as well as improve the quality of decision-making that has a positive impact on employee work performance. Psychological factors such as technology acceptance and readiness to adapt and employee digital literacy competencies are the keys to the success of AI implementation. In addition, employee involvement acts as a strategic mediator that optimizes AI's contribution to productivity. The implications of this study emphasize the importance of synergy between technological innovation and strengthening human capital to support sustainable organizational digital transformation. This study fills the research gap by integrating technical and social perspectives in measuring the impact of AI on employee performance and providing a more holistic and multidimensional research direction. This research also offers important practical contributions and policy implications for managers and policy makers in optimizing the implementation of AI to achieve better organizational performance.
Pelatihan Pemanfaatan Sulur Keladi Menjadi Camilan yang Menyehatkan pada Calon Wirausahawan di Kota Banjarbaru Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo; Zainab, Siti
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2432

Abstract

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.
OPTIMALISASI PENINGKATAN PENJUALAN SAYUR HIDROPONIK MELALUI PELATIHAN STRATEGI PEMASARAN DIGITAL DENGAN MEDIA SOSIAL TIKTOK Aida Vitria; Abdurrahim; Ana Sofia Herawati; Purboyo; Amalia Wahyuni; Siti Zainab
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.995

Abstract

The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Aditya, Muhammad Fajar; A, Abdurrahim; Santi, Apriya
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
Digital transformation and the rise of digital leadership: A bibliometric science mapping analysis Abdurrahim, Abdurrahim
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.465

Abstract

Digital transformation has become a strategic phenomenon that fundamentally changes the way organizations operate, innovate, and are led. The development of digital technologies such as artificial intelligence, big data, and cloud computing requires organizations to not only adapt technically but also make significant changes in leadership paradigms. This study aims to analyze the development of scientific literature related to the impact of digital transformation on leadership using a bibliometric approach. The research data was obtained from the Scopus database with a total of 106 articles published in the period 2021–2025 and selected using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. The analysis was conducted through performance analysis and science mapping with the help of bibliometric visualization software. The results show a very significant growth in publications, indicating increasing academic attention to digital leadership. The findings also reveal that leadership in the digital era is multidisciplinary, collaborative, and dynamic, and is influenced by the interaction between technology, organizational culture, and individual leader capabilities. However, there are still research gaps related to the dimensions of ethics, sustainability, and the local context of the organization. This study confirms that the success of digital transformation is highly dependent on the readiness and capabilities of holistic and contextual digital leadership.
A Science Mapping Of HR Digital Evolution Abdurrahim, Abdurrahim; Santi, Apriya; Jumiati, Jumiati
Enrichment : Journal of Management Vol. 15 No. 6 (2026): Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i6.2449

Abstract

This study aims to systematically map the development and intellectual structure of research on HR Digital Evolution in order to address the problem of conceptual fragmentation and the limited holistic understanding of digital evolution in Human Resource Management (HRM). The study employs a science mapping approach based on a Systematic Literature Review (SLR) using the PRISMA method combined with bibliometric analysis. Data were obtained from the Scopus database, comprising 41 indexed articles published between 2008 and 2025 that are relevant to the topic of HR Digital Evolution. The analysis was conducted to identify publication trends, major thematic clusters, knowledge structures, and the evolutionary dynamics of digital HR research. The findings indicate that research on HR Digital Evolution has increased significantly over the past decade, particularly in the post-pandemic period, with a dominant focus on digital technology integration, HR analytics, artificial intelligence, digital competency development, and their linkages to sustainability and human-centered values. The results also reveal the limited explicit use of classical HRM theories, indicating a theoretical gap in contemporary digital HR literature. The implications of this study are both theoretical and practical, strengthening the position of HR Digital Evolution as an interdisciplinary domain that requires the integration of socio-technical and dynamic capability theories, while also providing strategic guidance for academics and practitioners in designing more focused, sustainable, and evidence-based HR digital transformation agendas.
Co-Authors Abdul Kadir Aditya, Muhammad Fajar Agnia Aslam Aida Vitria Aida Vitria Aida Vitria Aida Vitria Amalia Wahyuni Amalia Wahyuni Ana Sofia Herawati Apriya Santi, Apriya ARIEF BUDI PRATOMO Arifa, Tutus Rani Azahraty Azahraty Basmahu Syifa Arreishi Basuki Bulkia, Sri Damaisari, Rika Defin Shahrial Putra Defin Shahrial Putra Defin Shahrial Putra Desy Fitriani Dhiana Ekowati Ekha Putri Lesmana Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Fatrah, Siti Firdaus Firdaus Firdaus Firdaus Firdaus, H. Fitriani, Desy GA, Gt Meinar Gusti Meinar Girda Ariani H, Ana Sofia H, Husnurrofiq Hendy Tannady Husnurrofiq Husnurrofiq Intan Nurjannah Isma Susanti J, Jumiati Jumiati Jumiati Junaidi Junaidi Kumala, Sari Kumara Efrianti Kurniaty kurniaty Lusiana, Herlina Mahfuz Afif Maulana Mahmudin Mahmudin Meilani Rizki Saputri MS, Abdul Kadir Mursanto Mursanto Mursanto, Mursanto Muthia Harnida Nida’an Hafia Noor Syifa Hayati Noorlaily Maulida Nora Idiawati Prihatini Ade Mayvita Purboyo Purboyo Purboyo, Purboyo Putera , Roja Putrie Zahra Aprillia Rahmi Widyanti Rasisca Tita Marvelia Siti Zainab Siti Zainab, Siti Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vitria, Aida Vitria, Aida . Wahyuni, Amalia Zakky Zamrudi Zamilah, Ervica Zulfikar, Rizka