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The Influence of Price, Product Quality, and Service Quality on Customer Satisfaction at Home Smart Rantauprapat Lia Safitri; Zulkifli Musannip Efendi Siregar; Mulya Rafika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3241

Abstract

Consumer satisfaction is an important element that must be created by all types of businesses. Researchers also agree that consumer satisfaction is a prerequisite for gaining loyalty from consumers, consumer loyalty that can make consumers come to buy products sold by sellers. The purpose of this study was to examine the effect of independent variables consisting of price, product quality, and service quality on consumer satisfaction who have shopped at Home Smart Rantauprapat. This study uses a quantitative approach, collecting data using a purposive sampling method, which means that researchers apply specific criteria in determining which respondents can be sampled in this study. The number of samples used in this study was 100 people with the specified criteria being consumers who had shopped at Home Smart Rantauprapat and were 18 years and over, which aims to get valid answers. The results of this study indicate that price has a positive and significant effect on customer satisfaction at Home Smart Rantauprapat, product quality is proven to have a positive effect on customer satisfaction at Home Smart Rantauprapat and the last variable, namely service quality, is also found to have a positive and significant effect on customer satisfaction that has been shopping at Home Smart Rantauprapat.
The Influence of Emotional Intelligence, Job Satisfaction, and Work Engagement on the Performance of Employees in the Labuhanbatu Regency’s Youth, Sports, Culture, and Tourism Services Sahmuddin Sahmuddin; Zulkifli Musannip Efendi Siregar; Fauziah Hanum
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4027

Abstract

This research aims to analyze the influence of emotional intelligence, job satisfaction, and work engagement on employee performance Department of Youth, Sports, Culture and Tourism, Labuhanbatu Regency. The population in this study was 70 people. The sampling technique uses saturated sampling. The sample size in this study was 70 people. The data collection method uses questionnaires. The results of multiple linear regression analysis obtained the equation Y = 3.457 + 0.356X1 + 0.372X2 + 0.253X3. In the partial test (t test) the regression coefficient of the emotional intelligence variable (X1) obtained a calculated t value of 2.473 > t table 1.996 which means that the variable emotional intelligence has a positive and significant effect on employee performance variables with a significant value of 0.016 < 0.05. The regression coefficient for the job satisfaction variable (X2) obtained a calculated t value of 3.161 > t table 1.996, which means that the job satisfaction variable has a positive and significant effect on the employee performance variable with a significant value of 0.002 < 0.05. The regression coefficient for the work engagement variable (X3) obtained a calculated t value of 2.480 > t table 1.996, which means that the work engagement variable has a positive and significant effect on the employee performance variable with a significant value of 0.016 < 0.05. The results of the F test obtained Fcount value of 32.244 > Ftable 2.74 with a significance value of 0.000 < 0.05, so it can be concluded that emotional intelligence, Job satisfaction, and work engagement simultaneously have a positive and significant effect on employee performance. The coefficient of determination test results show that the variables of emotional intelligence, job satisfaction, and work engagement have as much influence as 59.4% on employee performance variables, while the remaining 40.6% is influenced by other variables outside this research.
Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Dan Kepuasan Kerja Terhadap Kinerja Karyawan pada PT. Master Rantauprapat Ramadhani, Eka Fitri; Siregar, Zulkifli Musannip Efendi; Pristiyono, Pristiyono
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 1: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i1.2100

Abstract

This study aims to determine the effect of leadership style, motivation, discipline, and job satisfaction on employee performance at PT. Master Rantauprapat. Data collection in this study was carried out through survey approaches, interviews and documentation. This study has a sample of 40 respondents in which the entire population is sampled. The data analysis tool used in this study was SPSS (Statistical Product Software Solution). The data analysis technique in this research is descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (t test), simultaneous significant test (F test), and determination coefficient test (R2). That the F test result is 6,137 with a significant level of 0.000 while the F-test value is 2.64. When compared to the value of fcount6.137> ftabel 2.64 at α 5%, the conclusion is that simultaneously the variables of Leadership Style, Motivation, Discipline, and Job Satisfaction on Employee Performance have a positive and significant effect on Employee Performance, that the tcount for the Leadership Style variable is 0.105. Motivation of -2,531, Work Discipline of 3,159, and satisfaction of 0,799 with a significant value of each independent variable (2,866), (0,000). As for the t-table value in the t distribution statistical table with a level of test α = 5% and df1 = (k-1) = 5 and df2 = (n-k-1) = (40-5) = 35 of 2.64. Based on the criteria that if the value of tcount> ttable H0 is rejected, on the other hand tcount2.64.), ( 0.799> 2.64.). So it can be concluded that partially the leadership style variable (X1) has a negative and significant effect on employee performance (Y), the motivation variable (X2) has a negative and significant effect on employee performance (Y), the work discipline variable (X3) has a positive and significant effect on employee performance. Employee Performance (Y), and the Satisfaction variable (X4) have a positive and significant effect on Employee Performance (Y).
Pengaruh Kualitas Produk, Brand Image, Harga Dan Perilaku Konsumen Terhadap Keputusan Pembelian Konsumen Pada Martabak Bangka Bakawan Rantau Prapat Adli, Mughaimin; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5957

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk, brand image, harga dan perilaku konsumen terhadap keputusan pembelian konsumen pada Martabak Bangka Bakawan Rantau Prapat. Penelitian ini bersifat kuantitatif, yang menjadi tempat penelitian ini adalah Martabak Bangka Bakawan Rantau Prapat. Teknik pengumpulan data yang digunakan dalam penelitian adalah observasi, dokumentasi dan kuesioner dengan menggunakan skala likert. Populasi dalam penelitian ini adalah seluruh konsumen pada Martabak Bangka Bakawan Rantau Prapat. Sampel dalam penelitian ini sebanyak 96 responden yang diambil menggunakan rumus Lemeshow. Teknik analisis data menggunakan uji validitas, reliabilitas dan asumsi klasik. Metode analisis data menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian ini secara parsial dan simultan menyatakan bahwa kualitas produk, brand image, harga dan perilaku konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Martabak Bangka Bakawan Rantau Prapat. Nilai R Square dari analisis koefisien determinasi sebesar 0,681 artinya keputusan konsumen mampu dijelaskan oleh variabel kualitas produk, brand image, harga dan perilaku konsumen sebesar 68,1%.
Job Satisfaction as Mediator in the Effect of Perceived Organizational Support on Employee Engagement: Evidence from SMEs in Indonesia Siregar, Zulkifli Musannip Efendi; Lubis, Tukimin; Syamsuri, Abd. Rasyid; Siregar, Dede Iskandar; Supriadi, Yudi Nur
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.11

Abstract

Small and medium enterprises (SMEs) have become a cornerstone of Indonesia's economic growth, yet employee engagement remains a significant challenge that often hampers their performance. Enhancing employee engagement is crucial for driving business success and achieving optimal results. Employee work engagement is very important in enhancing a company's success. This research constructs the relationship model that shows how employee engagement, job satisfaction, and perceived organizational support relate to employees. The study was carried out at SMEs and employees as respondents. The research used a quantitative approach. Data was collected through online questionnaires, and the data was collected from 141 respondents. Sample selection was carried out using the snowball sampling method. The data that has been successfully collected were processed by using SEM Smart PLS. The results of this study show an influence between perceived organizational support and job satisfaction. Employee work engagement is positively influenced by job satisfaction, and perceived organizational support positively impacts employee work engagement. In addition, studies have demonstrated the critical role that job satisfaction plays as a mediating factor in the relationship between employees' perceived organizational support and worker engagement. This research has implications for improving organizational support, such as appreciation, respecting employee ideas and opinions, and paying attention to employee job satisfaction to increase employee engagement.
MENUMBUHKAN BUDAYA KERJA INOVATIF APARATUR DI DESA AEK HITETORAS KABUPATEN LABUHANBATU UTARA: Sosial Siregar, Zulkifli Musannip Efendi; Siregar, Nurintan Asyiah; Mangungsong, Charles
Jurnal Nauli Vol. 2 No. 3 (2023): Juni
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jurnal nauli.v2i3.1177

Abstract

Budaya kerja inovatif merupakan salah satu budaya kerja yang berorientasi pelayanan prima, kreatif dan mampu memecahkan persoalan-persoalan yang dihadapi masyarakat. Mitra dalam pelaksanaa pengabdian kepada masyarakat ini adalah Desa Aek Hitetoras Kabupaten Labuhanbatu Utara dan dosen pada Program Studi Ilmu Manajemen Program Magister Universitas Labuhanbatu. Permasalahan mitra adalah kurangnya pengetahuan mitra tentang budaya kerja inovatif, dan kurangnya implementasi budaya kerja inovatif. Pelaksanaan pengabdian ini bertujuan untuk memberikan penyuluhan terkait dengan budaya kerja inovatif di Desa Aek Hitetoras di Kabupaten Labuhanbatu. Metode pelaksanaan pengabdian kepada masyarakat ini adalah dengan metode ceramah, diskusi dan dilaksanakan secara tatap muka. Peserta pada pelaksanaan pengabdian kepada masyarakat ini berjumlah 15 orang aparatur termasuk kepala dusun yang ada di Desa Aek Hitetoras. Hasil pengabdian kepada masyarakat menujukkan bahwa setelah diadakan pelaksanaan pengabdian kepada masyarakat, aparatur di Desa Aek Hitetoras pengetahuan aparatur tentang budaya kerja inovatif semakin meningkat dan berkomitmen untuk melaksanakan budaya kerja yang inovatif
STRATEGI MENCIPTAKAN GOOD AND CLEAN GOVERNMENT DI DESA AEK HITETORAS KABUPATEN LABUHANBATU UTARA: Sosial Siregar, Nurintan Asyiah; Siregar, Zulkifli Musannip Efendi; Mangungsong, Charles
Jurnal Nauli Vol. 2 No. 3 (2023): Juni
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jurnal nauli.v2i3.1178

Abstract

Tata pemerintahan yang baik dan bersih (Good and Clean Government) adalah seluruh aspek yang berkaitan dengan kontrol dan pengawasan attas kekuatan pemerintah dalam menjalankan fungsinya melalui institusi formal dan informal. Pengelolaan yang lebih serius, transparan, dan terarah dari berbagai bidang kehidupan seperti politik, hukum, ekonomi, sosial, dan budaya diperlukan untuk menuju pemerintah yang baik dan bersih. Pengelolaan ini juga harus melibatkan seluruh bangsa untuk bangkit dari keterpurukan dan kehinaan di mata dunia. Upaya ini diharapkan dapat meningkatkan birokrasi pemerintahan Desa Aek Hitetoras dengan mengutamakan kepentingan umum dan meningkatkan kualitas pelayanan bernegara.
Pengaruh Disiplin Kerja, Gaya Kepemimpinan, Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dinas Perpustakaan Dan Kearsipan Kabupaten Labuhanbatu Becham, David; Siregar, Zulkifli Musannip Efendi; Hutagaol, Anita Sri Rejeki
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14720

Abstract

Artikel ini menganalisis pengaruh disiplin kerja, gaya kepemimpinan, budaya organisasi, dan lingkungan kerja terhadap kinerja pegawai Dinas Perpustakaan dan Kearsipan Kabupaten Labuhanbatu. Penelitian ini dilatarbelakangi oleh pentingnya faktor-faktor tersebut dalam meningkatkan efektivitas operasional organisasi, terutama dalam konteks pelayanan publik. Dengan menggunakan metode kuantitatif deskriptif, data dikumpulkan melalui kuesioner yang disusun berdasarkan skala Likert dari 42 pegawai, menggunakan teknik Total Sampling. Variabel yang diteliti meliputi disiplin kerja, gaya kepemimpinan, budaya organisasi, lingkungan kerja, dan kinerja pegawai. Hasil penelitian menunjukkan bahwa disiplin kerja, gaya kepemimpinan, budaya organisasi, dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, baik secara parsial maupun simultan. Analisis regresi linier berganda mengidentifikasi bahwa keempat variabel independen memberikan kontribusi sebesar 73,90% terhadap peningkatan kinerja pegawai, sementara sisanya dipengaruhi oleh faktor lain. Kesimpulan penelitian ini menekankan pentingnya penerapan strategi peningkatan disiplin kerja, gaya kepemimpinan, budaya organisasi, dan lingkungan kerja yang efektif untuk mengoptimalkan kinerja pegawai. Temuan ini diharapkan menjadi acuan bagi pengelola instansi dalam merancang kebijakan yang dapat memperkuat kualitas layanan publik dan profesionalisme pegawai. Artikel ini juga merekomendasikan penelitian lanjutan yang mempertimbangkan faktor-faktor tambahan serta memperkuat pendekatan analisis. Dengan demikian, penelitian ini memberikan kontribusi signifikan dalam pengembangan manajemen sumber daya manusia di sektor pemerintahan.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Baba Parfum Dengan Media Promosi Sebagai Variabel Intervening Pratiwi, Cici Widya; Siregar, Zulkifli Musannip Efendi; Siregar, Marlina
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Baba Parfum Dengan Media Promosi Sebagai Variabel Intervening. Jumlah sampel sebanyak 96 responden. Penelitian ini menggunakan uji outerloading, realbility, bootstraping, pengujian hipotesis dan koefisien determinasi dengan menggunakan Smart pls 4. Penelitian dilakukan untuk meneliti bagaimana variabel independent memberikan pengaruh terhadap variabel dependent dan tingkat persentasi pengaruh variabel penelitian dengan melakukan penyebaran angket penelitian kepada responden dan melakukan pengujian. Hasil penelitian menunjukkan bahwa seluruh variabel independent memberikan pengaruh terhadap variabel dependent dengan nilai seluruh t statistik > t tabeldan nilai signifikan <0,05 dengan tingkat determinasi yaitu 0,698 atau 69,80%, persamaan 2 sebesar 0,829 atau 82,90%.
Peningkatan Kinerja Kelompok Tani Kelapa Sawit melalui Peran Penyuluh Pertanian di Desa Tebing Tinggi Pangkatan, Kecamatan Pangkatan, Kabupaten Labuhanbatu Marihot, Marihot; Nasution, Ade Parlaungan; Siregar, Zulkifli Musannip Efendi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14083

Abstract

Farming improvement can be influenced by the presence of agricultural extension services in contributing knowledge (educator), creating ideas (innovator), instruction (facilitator), and mobilizer (motivator) for farmer groups. However, farmers' groups are not actively participating. This study was aimed to determine the relationship between agricultural extension services on the development of the oil palm farmer groups performance in Tebing Tinggi Pangkatan Village, Pangkatan Subdistrict, Labuhanbatu District. This study on sixteen farmer groups used descriptive methods with multiple linear regression and it was conducted from June to September 2023. Validity, reliability, classical assumption tests, statistical tests, and hypothesis testing were tested. The results showed that the agricultural extension services on the development of the oil palm farmer groups performance was classified as high (74.18%) and agricultural extension services as facilitators, innovators, motivators, and educators had a strong relationship (0.505; 0.680; 0.666, and 0.549) to the development of farmer group performance in this study.
Co-Authors A Halim Abd. Halim Abd. Rasyid Syamsuri Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Agus Setyo Pranowo Alfazrin Nst Anggi Angga Resti Angin, Wini Winangin Perangin Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arti, Seni Aziddin Harahap Becham, David Bhakti Helvi Rambe Candra Kirana Chika Wahyuni Christine Herawati Limbong Christine Herawati Limbong Debiana, Nita Desmintari Dewi Rama Niati Dini Hariyati Adam Ervinawati Ervinawati Fadilah Fadwa Fadzil Hanafi Asnora Fadzil Hanafi Asnora Fauziah Hanum Fitri Masraya Siregar Fitria Riskiana Ritonga Hansyah, Praida Hanum, Fauziah Harahap, Aziddin Ikhwanuddin Lubis Kurnia Tika Sari Lia Safitri Lubis, Junita Lubis, Tukimin M. Fikri Ashari Mangungsong, Charles Marihot Marihot Marihot, Marihot Meisa Fitri Nasution Muhammad Amin Nasution Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Mulya Rafika Nasution, Naga Mulia Noni Pratiwi Nur Izzati Presty Utami Nursiha Ramadani Nasution Pitriyani Pitriyani Pratiwi, Cici Widya Pristiyono Pristiyono Pristiyono, Pristiyono R. Indra Kusuma Jaya R.Indra Kusuma Jaya Rachmat Rachmat Rafika, Mulya Ramadhani, Eka Fitri Ridwan Nasution Rina Masruroh Rizki Syahputra Rosnaini Nasution Safitri, Lia Sahmuddin Sahmuddin Sahmuddin, Sahmuddin Sampurna Tua Hasibuan Siregar, Dede Iskandar Siregar, Marlina Siregar, Nurintan Asyiah Siti Lam&#039;ah Nasution Siti Lam'ah Nasution Sumitro Sumitro Syarifah Nuraini Tasman Tasman Towaf Totok Irawan Utami, Nur Izzati Presty YUDI NUR SUPRIADI Yudi Prayoga Yudi Prayoga Yuli Apriani