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All Journal Agregat: Jurnal Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Daengku: Journal of Humanities and Social Sciences Innovation JCDD JOEL: Journal of Educational and Language Research IIJSE
Zulkifli Musannip Efendi Siregar
Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Price, Product Quality, and Service Quality on Customer Satisfaction at Home Smart Rantauprapat Lia Safitri; Zulkifli Musannip Efendi Siregar; Mulya Rafika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3241

Abstract

Consumer satisfaction is an important element that must be created by all types of businesses. Researchers also agree that consumer satisfaction is a prerequisite for gaining loyalty from consumers, consumer loyalty that can make consumers come to buy products sold by sellers. The purpose of this study was to examine the effect of independent variables consisting of price, product quality, and service quality on consumer satisfaction who have shopped at Home Smart Rantauprapat. This study uses a quantitative approach, collecting data using a purposive sampling method, which means that researchers apply specific criteria in determining which respondents can be sampled in this study. The number of samples used in this study was 100 people with the specified criteria being consumers who had shopped at Home Smart Rantauprapat and were 18 years and over, which aims to get valid answers. The results of this study indicate that price has a positive and significant effect on customer satisfaction at Home Smart Rantauprapat, product quality is proven to have a positive effect on customer satisfaction at Home Smart Rantauprapat and the last variable, namely service quality, is also found to have a positive and significant effect on customer satisfaction that has been shopping at Home Smart Rantauprapat.
The Influence of Emotional Intelligence, Job Satisfaction, and Work Engagement on the Performance of Employees in the Labuhanbatu Regency’s Youth, Sports, Culture, and Tourism Services Sahmuddin Sahmuddin; Zulkifli Musannip Efendi Siregar; Fauziah Hanum
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4027

Abstract

This research aims to analyze the influence of emotional intelligence, job satisfaction, and work engagement on employee performance Department of Youth, Sports, Culture and Tourism, Labuhanbatu Regency. The population in this study was 70 people. The sampling technique uses saturated sampling. The sample size in this study was 70 people. The data collection method uses questionnaires. The results of multiple linear regression analysis obtained the equation Y = 3.457 + 0.356X1 + 0.372X2 + 0.253X3. In the partial test (t test) the regression coefficient of the emotional intelligence variable (X1) obtained a calculated t value of 2.473 > t table 1.996 which means that the variable emotional intelligence has a positive and significant effect on employee performance variables with a significant value of 0.016 < 0.05. The regression coefficient for the job satisfaction variable (X2) obtained a calculated t value of 3.161 > t table 1.996, which means that the job satisfaction variable has a positive and significant effect on the employee performance variable with a significant value of 0.002 < 0.05. The regression coefficient for the work engagement variable (X3) obtained a calculated t value of 2.480 > t table 1.996, which means that the work engagement variable has a positive and significant effect on the employee performance variable with a significant value of 0.016 < 0.05. The results of the F test obtained Fcount value of 32.244 > Ftable 2.74 with a significance value of 0.000 < 0.05, so it can be concluded that emotional intelligence, Job satisfaction, and work engagement simultaneously have a positive and significant effect on employee performance. The coefficient of determination test results show that the variables of emotional intelligence, job satisfaction, and work engagement have as much influence as 59.4% on employee performance variables, while the remaining 40.6% is influenced by other variables outside this research.
Pengaruh Kualitas Produk, Brand Image, Harga Dan Perilaku Konsumen Terhadap Keputusan Pembelian Konsumen Pada Martabak Bangka Bakawan Rantau Prapat Adli, Mughaimin; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5957

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk, brand image, harga dan perilaku konsumen terhadap keputusan pembelian konsumen pada Martabak Bangka Bakawan Rantau Prapat. Penelitian ini bersifat kuantitatif, yang menjadi tempat penelitian ini adalah Martabak Bangka Bakawan Rantau Prapat. Teknik pengumpulan data yang digunakan dalam penelitian adalah observasi, dokumentasi dan kuesioner dengan menggunakan skala likert. Populasi dalam penelitian ini adalah seluruh konsumen pada Martabak Bangka Bakawan Rantau Prapat. Sampel dalam penelitian ini sebanyak 96 responden yang diambil menggunakan rumus Lemeshow. Teknik analisis data menggunakan uji validitas, reliabilitas dan asumsi klasik. Metode analisis data menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian ini secara parsial dan simultan menyatakan bahwa kualitas produk, brand image, harga dan perilaku konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Martabak Bangka Bakawan Rantau Prapat. Nilai R Square dari analisis koefisien determinasi sebesar 0,681 artinya keputusan konsumen mampu dijelaskan oleh variabel kualitas produk, brand image, harga dan perilaku konsumen sebesar 68,1%.
Co-Authors A Halim Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Agus Setyo Pranowo Alfazrin Nst Anggi Angga Resti Arti, Seni Aziddin Harahap Bhakti Helvi Rambe Candra Kirana Chika Wahyuni Christine Herawati Limbong Christine Herawati Limbong Desmintari Dewi Rama Niati Dini Hariyati Adam Ervinawati Ervinawati Fadilah Fadwa Fadzil Hanafi Asnora Fadzil Hanafi Asnora Fauziah Hanum Fitri Masraya Siregar Fitria Riskiana Ritonga Ikhwanuddin Lubis Kurnia Tika Sari Lia Safitri Lubis, Junita M. Fikri Ashari Marihot Marihot Meisa Fitri Nasution Muhammad Amin Nasution Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Mulya Rafika Noni Pratiwi Nur Izzati Presty Utami Nursiha Ramadani Nasution Pitriyani Pitriyani Pristiyono Pristiyono R. Indra Kusuma Jaya R.Indra Kusuma Jaya Rachmat Rachmat Rafika, Mulya Ridwan Nasution Rina Masruroh Rizki Syahputra Rosnaini Nasution Sahmuddin Sahmuddin Sampurna Tua Hasibuan Siti Lam&#039;ah Nasution Siti Lam'ah Nasution Sumitro Sumitro Syarifah Nuraini Tasman Tasman Towaf Totok Irawan YUDI NUR SUPRIADI Yudi Prayoga Yudi Prayoga Yuli Apriani