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All Journal Journal of Educational, Health and Community Psychology Journal of Biomedicine and Translational Research AlphaMath: Journal of Mathematics Education Biomedical Journal of Indonesia Manuju : Malahayati Nursing Journal Majalah Patologi Indonesia JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Psikosains: Jurnal Penelitian dan Pemikiran Psikologi Jurnal Ilmiah Wahana Pendidikan Journal of Community Development Jurnal Abdi Masyarakat Indonesia GANESHA MEDICINA Makara Journal of Science Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Fisioterapi dan Kesehatan Indonesia Innovative: Journal Of Social Science Research Riset Informasi Kesehatan Jurnal Penyakit Dalam Indonesia Indonesian Journal of Agricultural, Resource and Environmental Economics Metathesis: Journal of English Language, Literature, and Teaching Policy Brief Pertanian, Kelautan, dan Biosains Tropika Journal of Business Application Observasi: Jurnal Publikasi Ilmu Psikologi Journal of Career and Entrepreneurship International Health Sciences Journal Afeksi: Jurnal Psikologi Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP) CJPP
Dewi Sukmawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Business Application

 1 
Adopsi Teknologi Penggunaan Layanan Online-to-Offline (O2O) Masyarakat Wilayah Pesisir Sukmawati, Dewi; Arizal Hamizar; Tangke, Diar Muzna; Hanifah
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p110-119

Abstract

Abstract: This study aims to explore how consumers receive, understand, and utilize O2O services, considering challenges such as low digital literacy, risk perceptions, and the relevance of services to the local needs of coastal communities in Maluku. A qualitative approach was employed to delve into the experiences, perspectives, and motivations of the community in adopting O2O technology. Primary data were collected through in-depth interviews with purposively selected residents of Desa Grandeng, as well as participatory observation to understand the social and cultural contexts influencing consumer behavior. Data analysis was conducted using a thematic approach to identify key patterns affecting technology adoption, with particular attention to the unique local dynamics in coastal areas. The findings reveal that low digital literacy is the main barrier to adopting O2O technology in Desa Grandeng. Risk perceptions related to data security and the lack of outreach by service providers are also significant inhibiting factors. The limited relevance of O2O service features to local needs further restricts community acceptance. However, this study also identifies considerable potential to enhance technology adoption through community-based approaches, digital education programs, and the development of telecommunications infrastructure.
Co-Authors Afina Aurellya Kamal Aqilah, Nayra Ardiansyah, Rangga Arizal Hamizar Arleni Bustami Aulya, Yenny Ayu Made Ratna Dewi, Ida Ayun, Tresya Hesi Qurrata Azwar, Herlyssa Barasila, Atikah Chalida Biantara, I Dewa Gede Bagus Cecilia Syifa Citra Shabira Davi Abdulloh Haidzam Dwi Anita Suryandari Erbi, Mesa Taja Izza Jannati Fadhilah, Fathin Fadhillah, Muhamad Rizqy Falatehan, Citra Shabira Farlikhatun, Lili Febriana Catur Iswanti Gani, Adamas Rizky Ghaniyyatul Khudri Gumelar Adhimandala, Dwiki Cacala Hanifah Harita, Adiwignya Nugraha Widhi Hartanti, Retno Heri Wibowo Indrawanto, Mochammad Fahrin Izzati, Indah Nur Jaelan Usman, Jaelan Jeanne A. Pawitan Junaidi Junaidi Khatimah, Mutiara Khusnul Khatimah, Nurul Gusti Kusmardi Kusmardi Kusnanda, Raniah Ratna Brillianti Laila Hayati, Laila Lindawati Kartika Luh Komang Widnyani Wulan Laksmi Luluk Yunaini Maharani, Cynthia Wulan Maharani, Sofya Devi Mega Sylvia Dewi Meita Santi Budiani, Meita Santi Mone, Ansyari Muhammad Luthfi Multazam, Arvy Yanasta Mulyana, Phonny Aditiawan Nindyantoro Nurhidayati, Asti OKTAVIANA, MIMBAR Olievia Prabandini Mulyana, Olievia Prabandini Pajar Pratama, Galuh Putri, Ellyana Ilsan Eka Rahayu Puji Haryanti Raniswati, Sholekhania Novita Ria Kodariah Safrudin Safrudin Salsabila, Hanum Santosa, Rizky Putra Shabira, Citra Siauta, Jenny Anna Sri Mulyeni Sri Sukamti, Sri Sukmawati, Rizda Yuli Suprapto, Mariana Nadhira Yuli Syah, Onke Alvin Syahroni, Vika Yulian Tangke, Diar Muzna Trian Maulana, Trian Triana, Novi Ubaydillah, Haliza Ihza Umi Anugerah Izzati, Umi Anugerah Wanasurya , Deasy Febriyanti Wardhana, Diva Ayu Wawaimuli Arozal Widyastutik Yuda Nabella Prameswari Yuni Putri Yustisi Yunia Dwie Nurchayanie Yunus Indra Purnama, Yunus Indra Zaskiyanti, Alifah Anggellia