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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Devotion: Journal of Research and Community Service

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The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers Grimonia, Raissa; Rohman, Fatchur; Suryadi, Nanang
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.541

Abstract

This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The results highlight the importance of consumer satisfaction and trust in shaping brand image and ultimately influencing consumer loyalty. The implications of these findings for online travel agents and recommendations for future research are discussed.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andri Medina Andrian Wahyu Laksono Annisa Aulani Kusnadi Aris Hardiatno Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Bambang Samsul Hidayat Bayu Rafisukmawan Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dimas Hendrawan Eka Bio, Muhammad Judhanto Elsa Gaotami Fatchur Rohman Febriandaru Kurniasih Fitriyana, Nurul Amalia Grimonia, Raissa Hakam Ali Niazi Hakim, Abdurrahman Hakim, Abdurrahman Hanif Mutiara Rohmah Haryo Bhaskoro Imam Santoso Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Miftahurrahmah, Aisyah Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Fajrul Islam Fasieh Muhammad Irsyad Gulam B Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Radityo Putro Handrito Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rubi Handojo Rusydayanti, Fatinah Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sunaryo Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka