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Nanang Suryadi
Brawijaya University, Malang, Indonesia
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Journal : International Journal of Science and Environment

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When Trust Falters: The Impact Of Negative Information On Traditional Medicine Repurchase Intentions In Indonesia Zulfikar, Rizka; Sabil Hussein, Ananda; Suryadi, Nanang; Margono, Margono
International Journal of Science and Environment (IJSE) Vol. 5 No. 2 (2025): May 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i2.160

Abstract

This study investigated how exposure to negative information influenced consumer trust and repurchase intention within Indonesia’s traditional medicine market. By integrating the Theory of Planned Behavior with Trust Deterioration Models, the research addressed a critical gap concerning the impact of adverse digital narratives on culturally embedded health products. A quantitative, cross-sectional design was employed using an online survey that collected 207 valid responses from traditional medicine users across Indonesia. Data were analyzed using Descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Results showed that negative information significantly undermined trust in traditional medicine, which in turn reduced consumers’ intention to repurchase. The strongest effects emerged from the perceived credibility and virality of negative news, which heightened risk perception and skepticism toward product quality, brand integrity, and regulatory oversight. Trust was found to partially mediate the relationship between negative information and repurchase intention, highlighting its central role as both a psychological enabler and a vulnerability point in consumer behavior. These findings provided substantial implications for producers, regulators, and marketers in preserving consumer confidence, suggesting the urgent need for reputation management strategies and transparent communication to counteract digital skepticism in emerging markets.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Aruan, Paulina Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dhimas Mahardhika Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka