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Nanang Suryadi
Brawijaya University, Malang, Indonesia
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Journal : International Journal of Science and Environment

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When Trust Falters: The Impact Of Negative Information On Traditional Medicine Repurchase Intentions In Indonesia Zulfikar, Rizka; Sabil Hussein, Ananda; Suryadi, Nanang; Margono, Margono
International Journal of Science and Environment (IJSE) Vol. 5 No. 2 (2025): May 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i2.160

Abstract

This study investigated how exposure to negative information influenced consumer trust and repurchase intention within Indonesia’s traditional medicine market. By integrating the Theory of Planned Behavior with Trust Deterioration Models, the research addressed a critical gap concerning the impact of adverse digital narratives on culturally embedded health products. A quantitative, cross-sectional design was employed using an online survey that collected 207 valid responses from traditional medicine users across Indonesia. Data were analyzed using Descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Results showed that negative information significantly undermined trust in traditional medicine, which in turn reduced consumers’ intention to repurchase. The strongest effects emerged from the perceived credibility and virality of negative news, which heightened risk perception and skepticism toward product quality, brand integrity, and regulatory oversight. Trust was found to partially mediate the relationship between negative information and repurchase intention, highlighting its central role as both a psychological enabler and a vulnerability point in consumer behavior. These findings provided substantial implications for producers, regulators, and marketers in preserving consumer confidence, suggesting the urgent need for reputation management strategies and transparent communication to counteract digital skepticism in emerging markets.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andri Medina Andrian Wahyu Laksono Annisa Aulani Kusnadi Aris Hardiatno Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Bambang Samsul Hidayat Bayu Rafisukmawan Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dimas Hendrawan Eka Bio, Muhammad Judhanto Elsa Gaotami Fatchur Rohman Febriandaru Kurniasih Fitriyana, Nurul Amalia Grimonia, Raissa Hakam Ali Niazi Hakim, Abdurrahman Hakim, Abdurrahman Hanif Mutiara Rohmah Haryo Bhaskoro Imam Santoso Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Miftahurrahmah, Aisyah Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Fajrul Islam Fasieh Muhammad Irsyad Gulam B Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Radityo Putro Handrito Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rubi Handojo Rusydayanti, Fatinah Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sunaryo Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka