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Pengaruh Ketidakpastian Lingkungan dan Strategi Pemasaran terhadap Peningkatan Penjualan dengan Pengalaman Kerja sebagai Variabel Moderasi menurut Perspektif Maqashid Syariah (Studi pada Umkm Serabi Solo Rosonuman Way Halim di Bandar Lampung): Ali, Muhamad Rayhan; Habibi, Ahmad; Susanti, Yeni
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Ketidakpastian Lingkungan dan Strategi Pemasaran terhadap Peningkatan Penjualan dengan Pengalaman Kerja sebagai variabel moderasi menurut perspektif Maqashid Syariah. Dengan 900 populasi konsumen pada UMKM Serabi Solo Rosonuman Way Halim di Bandar Lampung dan menggunakan perhitungan rumus Taro Yamane atau Slovin didapatkan sampel sebanyak 90 responden konsumen UMKM Serabi Solo Rosonuman dalam pengolahan data. Data dikumpulkan melalui kuesioner dan wawancara dengan uji data pada aplikasi SmartPLS yang menggunakan uji validitas, reliabilitas, multikolinearitas, r-square, dan uji hipotesis. Hasil penelitian menunjukkan bahwa Ketidakpastian Lingkungan memiliki pengaruh positif dan tidak signifikan terhadap Peningkatan Penjualan. Sementara Strategi Pemasaran memiliki pengaruh positif dan signifikan terhadap Peningkatan Penjualan. Selain itu, Pengalaman Kerja terbukti memoderasi dan memperkuat Ketidakpastian Lingkungan terhadap Peningkatan Penjualan dan Pengalaman Kerja terbukti memoderasi dan memperlemah Strategi Pemasaran terhadap Peningkatan Penjualan. Penelitian ini memiliki literatur terkait usaha mikro, kecil, dan menengah dalam konteks manajemen pemasaran dengan perspektif maqashid syariah agar pendapatan yang dihasilkan memiliki hasil yang sesuai dengan syariah Islam.
Diversity of Fiddler Crab (Uca spp.) in The Mangrove Area of Gerupuk Beach Central Lombok Susanti, Yeni; Jufri, Abdul Wahab; Syukur, Abdul
Jurnal Biologi Tropis Vol. 25 No. 2 (2025): April-Juni
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v25i2.9107

Abstract

The great influence that ball crabs have on changes in the physical and biochemical aspects of the environment so that they become biota that inhabit microhabitats. Mangrove ecosystem, this can have an impact on the quantity and diversity of fiddler crab species (Uca spp.). One of the coastal locations of Central Lombok is quite large, namely Gerupuk Beach. The purpose of this study was to diversity of fiddler crabs and distribution pattern in the mangrove area of Gerupuk Beach, Central Lombok and to see the validity of the learning videos in this study. The quadratic transect approach was used to conduct the field study from December 2024 to February 2025. Convenience was used to decide the research stations. There were 247 fiddler crabs (Uca spp.) in all stations, according to the results. These individuals were divided into four subgenus and included seven different species: Uca perplexa, Uca triangularis, Uca tetragonon, Uca crassipes, Uca bellator, Uca dussumeiri, and Uca forcipata. The three stations' diversity (H'), which was classified as medium level, ranged from 1.318 to 1.897. The evenness index (E) ranged from 0.677 to 0.975, falling within the relatively even range. Additionally, fiddler crabs' dominance index (C) falls between 0.156-0.310 for the low dominance category.
The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

Abstract

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.
Pengaruh Fleksibilitas Jam Kerja dan Pengembangan Karir Terhadap Retensi Karyawan Menurut Perspektif Bisnis Islam (Studi Pada Karyawan PT. Cahaya Multazam) Huda, Muhammad Janan; Sanjaya, Vicky F; Susanti, Yeni
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Organisasi sangat memahami betapa pentingnya untuk menjaga agar karyawan tetap tinggal karena keberhasilan suatu organisasi sangat bergantung pada retensi karyawan. Penelitian ini bertujuan untuk menguji pengaruh Fleksibilitas Jam Kerja dan Pengembangan Karir Terhadap Retensi Karyawan menurut Perspektif Bisnis Islam. Dengan populasi dan sampel yang berjumlah 173 karyawan pada PT. Cahaya Multazam data dikumpulkan melalui kuisioner dan diuji pada aplikasi SmartPls3 yang menggunakan uji validitas, uji reliabilitas, dan uji hipotesis. Hasil penelitian ini menunjukan bahwa Fleksibililtas Jam Kerja berpengaruh positif dan signifikan terhadap Retensi Karyawan, kemudian Pengembangan Karir Berpengaruh positif dan signifikan terhadap Retensi Karyawan. Penelitian ini menggunakan Perspektif Bisnis Islam agar ada kesimbangan antara tujuan duniawi dan ukhrowi. Dalam penerapnnya PT. Cahaya Multazam membangun lingkungan kerja yang nyaman dan memperhatikan kesejahteraan tiap karyawan dengan menerapkan jam kerja yang fleksibel dan pengembangan karir yang adil pada karyawan.
Diachromatic Number of Some Acyclic Digraphs Raventino, Raventino; Susanti, Yeni
Journal of the Indonesian Mathematical Society Vol. 31 No. 3 (2025): SEPTEMBER
Publisher : IndoMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22342/jims.v31i3.1710

Abstract

A vertex coloring that ensures every pair of different colors is represented at least once is termed complete coloring. The diachromatic number of an acyclic digraph denotes the maximum number of colors required for its complete coloring. This study delves into the diachromatic numbers of lobster digraphs, fireworks digraphs, banana tree digraphs, and coconut tree digraphs under specific and arbitrary directional orientations.
BIPARTITE GRAPH ASSOCIATED WITH ELEMENTS AND COSETS OF SUBRINGS OF FINITE RINGS Muhammad, Hubbi; Qonita, Niswah; Wahyu Fibriyanti, R A; Susanti, Yeni
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 17 No 2 (2023): BAREKENG: Journal of Mathematics and Its Applications
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol17iss2pp0667-0672

Abstract

Let be a finite ring. The bipartite graph associated to elements and cosets of subrings of is a simple undirected graph with vertex set , where is the set of all subrings of , and two vertices and are adjacent if and only if In this study, we investigate some basic properties of the graph . In particular, we investigate some properties of , where is the ring of matrices over Also, we study the diameter of the bipartite graph associated to the quaternion ring
TOTAL EDGE IRREGULAR LABELING FOR TRIANGULAR GRID GRAPHS AND RELATED GRAPHS Huda, Muhammad Nurul; Susanti, Yeni
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 17 No 2 (2023): BAREKENG: Journal of Mathematics and Its Applications
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol17iss2pp0855-0866

Abstract

Let be a graph with and are the set of its vertices and edges, respectively. Total edge irregular -labeling on is a map from to satisfies for any two distinct edges have distinct weights. The minimum for which the satisfies the labeling is spoken as its strength of total edge irregular labeling, represented by . In this paper, we discuss the tes of triangular grid graphs, its spanning subgraphs, and Sierpiński gasket graphs.
ON THE GIRTH, INDEPENDENCE NUMBER, AND WIENER INDEX OF COPRIME GRAPH OF DIHEDRAL GROUP Bawana, Agista Surya; Sutjijana, Aluysius; Susanti, Yeni
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 17 No 3 (2023): BAREKENG: Journal of Mathematics and Its Applications
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol17iss3pp1695-1702

Abstract

The coprime graph of a finite group , denoted by , is a graph with vertex set such that two distinct vertices and are adjacent if and only if their orders are coprime, i.e., where |x| is the order of x. In this paper, we complete the form of the coprime graph of a dihedral group that was given by previous research and it has been proved that if , for some and if . Moreover, we prove that if is even, then the independence number of is , where is the greatest odd divisor of and if is odd, then the independence number of is . Furthermore, the Wiener index of coprime graph of dihedral group has been stated here.
Students’ Outlook on Materials of English for Economics Susanti, Yeni
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

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Abstract

In 5.0 industry era, English proficiency is prioritized to satisfy people’s goal in life aspects such as politics, education, business, social and culture. English is taught as a compulsory subject in formal education starting from primary school. For university level, English is taught with varied purposes, depending on their study program to support the basic major or discipline. To fulfill this need, the material should be designed in such a way. When authentic material is offered based on students’ need, actually we are preparing them to meet the demands of the workplace. This study focuses to represent students’ outlook of English material in English for Specific Purpose. A survey took third-semester university student in one of state university in Lampung Province. The result ensures that students show a positive outlook on materials of English for Economics. In terms of material attraction, practicality, authenticity, variety, difficulty level, proportion of language skill and discussed topics, the materials are designed well. However, some additional parts need to be added proportionally
Reward Board Design to Stimulate Early Childhood Worship Behavior Susanti, Yeni; Fajriah, Heliati; Muthmainnah, Muthmainnah
Journal of English Language and Education Vol 10, No 4 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i4.1310

Abstract

The learning media used to stimulate worship behavior in early childhood is very minimal based on the analysis of the need that this media is very important and based on market analysis is still relatively rare so it needs to be developed. This research uses a Research and Development (RD) approach with the ADDIE (Analisys, Design, Development, Implementation, Evaluation) model. The research sample amounted to 20 children aged 5-6 years. Data collection techniques include media expert validation and material expert validation as well as direct observation of children's involvement in using reward board media. The results of the study showed that the reward board was very feasible to use, with a media expert score of 92% and a material expert score of 100%. The results of the child's response test showed results ranging from 80% to 94.29%. This study shows that reward board media can effectively stimulate early childhood worship behavior.