Article Per Year (5 Year)
p-Index From 2021 - 2026
5.113
P-Index
This Author published in this journals
All Journal MATEMATIKA Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Journal of the Indonesian Mathematical Society Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Biologi Tropis BAREKENG: Jurnal Ilmu Matematika dan Terapan Prosiding Seminar Nasional Sains dan Teknologi Terapan JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL MUTIARA MANAJEMEN JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Jendela Bunda Program Studi PG-PAUD Universitas Muhammadiyah Cirebon Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Jurnal Diferensial Journal of English Language and Education ProBisnis : Jurnal Manajemen Jurnal Ekonomi dan Bisnis Islam (JEBI) Society : Jurnal Jurusan Tadris IPS Neo Journal of economy and social humanities Indonesian Journal of Islamic Economics and Finance Jurnal Indonesia Sosial Sains KENDALI: Economics and Social Humanities Journal of Economics and Social Sciences Eduvest - Journal of Universal Studies Jurnal Ilmiah Multidisiplin Indonesia IIJSE Quadratic: Journal of Innovation and Technology in Mathematics and Mathematics Education Mimbar Administrasi Nunchi : Islamic Parenting Journal Journal of Social Work and Science Education
Yeni Susanti
Universitas Bandar Lampung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
The Influence of Flashsale, Bundling Products, and Social Media Marketing on Skintific Skincare Purchase Decision in Skintific Official Shop According to Islamic Business Perspective: (Study on Consumers of Tiktok Shop Users in Bandar Lampung) Sofiana, Ananda Mery; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.260

Abstract

The purpose of this study is to examine the impact of flash sales, bundling products, and social media marketing on purchasing decisions of Skintific skincare at the Skintific Official Shop on TikTok Shop in Islamic business perspective. A quantitative approach with a purposive sampling strategy and a sample size of 100 respondents was used to study Bandar Lampung customers. Respondents who had bought Skintific products through TikTok Shop were given questionnaires to complete in order to gather data, and the Smart-PLS program was used for analysis. The association between the independent factors (social media marketing, flash sales, and product bundling) and the dependent variable (buying decision) was investigated using multiple linear regression analysis. The findings indicate that flash sale, social media marketing, and product bundling significantly and favourably influence consumers' decisions to buy. In order to improve customer purchase decisions, business practitioners can use the findings from this study to optimise digital marketing techniques in line with Islamic business principles.
Analisis Keputusan Konsumen: Kesadaran Merek, Kualitas Produk, dan Strategi Penetapan Harga Bisnis Syariah Putri, Novita Nadiya; Sisdianto, Ersi; Susanti, Yeni
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4788

Abstract

Purpose: This study examines the impact of brand awareness, product quality, and pricing strategy on consumer purchasing decisions at Outlet Binaan Aksesmu (OBA) Stock Point in Tanjung Senang, Bandar Lampung. It also explores how Islamic business ethics enhance these factors, providing insights for OBA to align policies with Islamic principles of balanced effort and trust (tawakal). Research Methodology: A quantitative survey method was employed, with data collected from 530 OBA Stock Point outlets in Tanjung Senang. Accidental sampling was used, selecting respondents based on accessibility. Data were analyzed using Partial Least Squares (PLS) version 3.2. Results – Brand awareness, product quality, and pricing strategy significantly and positively influence consumer purchasing decisions at OBA Stock Point. Conclusions: The study confirms the importance of these three factors in shaping consumer choices while highlighting the reinforcing role of Islamic business ethics. Limitations: Findings are based on self-reported survey data, which may reflect subjective biases. The study’s scope is limited to one location, reducing generalizability. Data quality may also be influenced by external constraints, such as time limitations during questionnaire completion. Contribution: This research uniquely integrates Islamic ethical values into consumer behavior analysis, offering theoretical and practical insights for businesses operating within Islamic frameworks. It advances academic discourse while guiding policy development for faith-based marketing strategies.
Pengaruh Korean Wave, Country Of Origin dan Brand Image Terhadap Minat Beli Produk Makanan Korea Ditinjau Dari Perspektif Ekonomi Islam Putri, Dewinta Tiara; Hayati, Mardhiyah; Susanti, Yeni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3049

Abstract

Penelitian ini bertujuan untuk menguji bagaimana hubungan Korean Wave, Country Of Origin dan Brand Image terhadap Minat Beli pada produk makanan Korea. Penelitian ini merupakan penelitian Kuantitatif dengan menggunakan populasi konsumen Generasi Z yang membeli produk makanan Korea di Bandar Lampung. Metode penarikan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling, maka diperoleh sampel sebanyak 97 orang. Dalam proses pengumpulan data dilakukan penyebaran kuesioner dengan beberapa pertanyaan yang kemudian dianalisis dengan menggunakan SPSS V25. Analisis data menggunakan metode regresi linier berganda. Setelah dilakukan analisis data, variabel-variabel dalam penelitian ini valid dan reliabel. Berdasarkan hasil yang telah didapatkan Korean Wave, Country Of Origin dan Brand Image memiliki pengaruh terhadap Minat Beli, pada variabel (1)Korean Wave nilai signifikansi sebesar (0,000<0,05), pada variabel (2)Country Of Origin dengan nilai signifikansi sebesar (0,000<0,05), variabel (3)Brand Image dengan nilai signifikansi (0,000<0,05). Berdasarkan hasil analisis dapat disimpulkan terdapat pengaruh yang positif dan signifikan antara Korean Wave, Country Of Origin dan Brand Image terhadap Minat Beli.
Pengaruh Modal Psikologis, Dukungan Organisasi, dan Kelelahan Emosional terhadap Niat Job Hopping dalam Perspektif Manajemen Sumber Daya Insani Natalia, Delia; Iqbal, Muhammad; Susanti, Yeni
Jurnal Ekonomi dan Bisnis Islam (JEBI) Vol. 5 No. 2 (2025): September
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAMMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jebi.v5i2.4146

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh modal psikologis, dukungan organisasi, dan kelelahan emosional terhadap niat Job hopping pada karyawan Generasi Z di Kota Bandar Lampung. Niat Job hopping menjadi fenomena yang semakin relevan di kalangan generasi muda, terutama dalam konteks dinamika pasar kerja yang kompetitif. Karyawan Generasi Z sering memiliki kecenderungan tinggi untuk berpindah pekerjaan, yang dapat dipengaruhi oleh faktor internal seperti kondisi psikologis dan kelelahan emosional, serta faktor eksternal seperti dukungan organisasi. Fenomena ini menarik untuk diteliti guna memahami penyebab dan dampaknya terhadap stabilitas tenaga kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden. Instrumen penelitian diuji validitas dan reliabilitasnya, diikuti dengan uji asumsi klasik seperti normalitas, multikolinearitas, dan heteroskedastisitas. Analisis data dilakukan dengan regresi linear berganda untuk menguji pengaruh variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap niat Job hopping. Modal psikologis memiliki pengaruh negatif (β = -0,390), sementara dukungan organisasi (β = 0,429) dan kelelahan emosional (β = 0,675) berpengaruh positif. Uji F menegaskan pengaruh simultan ketiga variabel (Fhitung = 66,490; sig. 0,000), dengan koefisien determinasi (R²) sebesar 66,5%.
The Influence of Celebrity Endorsement and Electronic Word of Mouth on Purchase Decisions on Shopee With Consumer Confidence as a Moderation Variable in Islamic Business Perspective (Study on Shopee Generation Z Consumers in Bandar Lampung) Jesica, Rina; Zulaikah, Zulaikah; Susanti, Yeni
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7749

Abstract

The purpose of this study was to determine and analyze the celebrity endorsement and electronic word of mouth towards purchase decisions on shopee with consumer confidence as a moderation variable in the perspective of Islamic Business. This study uses a quantitative approach. The population in this study was 2,228 Generation Z in Bandar Lampung. The sampling technique used is non probability sampling, using the slovin formula, and getting a sample number of Shopee consumers as many as 96 respondents. Data analysis techniques used in the study using Moderated Analysis (MRA) with SmarPLS 4. Based on the results of statistical analysis, Celebrity Endorsement has a positive and significant effect on purchase decisions on Shopee, and Electronic Word of Mouth does not have a positive and significant effect on purchase decisions on Shopee. Consumer confidence strengthens the influence of Celebrity Endorsement on purchase decisions on Shopee, but consumer confidence weakens the influence of Electronic Word of Mouth on purchase decisions on Shopee. In an Islamic perspective, digital business practices such as Shopee must be run with the principles of honesty, justice, and responsibility as a form of worship, where consumer trust is built through transparency, ethical communication, and promotion that is not excessive in accordance with Sharia values.
A Comparative Study of the Influence of Online Store Perception and Offline Store Perception on Purchase Decisions with Customer Satisfaction as a Mediating Variable in the Islamic Business Perspective Eksanti, Rindi Julia; Hayati, Mardhiya; Susanti, Yeni
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.49218

Abstract

This study aims to examine and compare the influence of online store perception and offline store perception on consumer purchasing decisions at Sociolla in Bandar Lampung, considering customer satisfaction as a mediating variable from an Islamic business perspective. Employing a quantitative approach with a descriptive method, the research focuses on Sociolla consumers residing in Bandar Lampung who have made purchases both online and offline. Data collection was conducted through questionnaires, and the analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings reveal that offline store perception has a positive and significant effect on customer satisfaction and on purchasing decisions. Conversely, online store perception does not significantly affect customer satisfaction or purchasing decisions. Customer satisfaction significantly mediates the effect of offline store perception on purchasing decisions, but does not mediate the effect of online store perception. In conclusion, offline store perception positively and significantly influences purchasing decisions, mediated by customer satisfaction, while online store perception does not have a significant impact and is not mediated by customer satisfaction. From an Islamic business perspective, these results underscore the importance of honesty, transparency, and quality service in fostering customer satisfaction and encouraging purchasing decisions. However, the study has limitations, including its reliance on the subjective perceptions of respondents, which may be influenced by personal experiences, and its focus on consumers in Bandar Lampung, which restricts generalizability. Additionally, the research has not explored other variables such as brand loyalty or perceived value.
Peran Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru Susanti, Yeni; Saputra, Yose; Sudarno, Sudarno; Priyono, Priyono
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini difokuskan untuk mendeskripsikan bagaimana tentang Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru dan menjelaskan Faktor pendukung dan penghambat Kepemimpinan Kepala sekolah dalam Meningkatkan Kinerja Guru. Tujuan dari studi ini yakni menganalisis indikator-indikator manajemen kepemimpinan kepala sekolah yang menentukan keunggulan sekolah. Penelitian ini menggunakan deskriptif kualitatif dengan berbagai jenis penelitian studi kasusberdasarkan beberapa referensi yang di teliti. Subjek dalam penelitian ini adalah Kepala Sekolah dan Guru. Teknik pengumpulan data dalam penelitian ini menggunakan observasi, wawancara dan studi dokumen yang dikumpulkan untuk menjadi bahan penilaian. Teknik analisis data yaitu dengan reduksi data, penyajian data dan penarikan kesimpulan berdasarkan hasil yang diperoleh. Sedangkan uji keabsahan data menggunakan teknik triangulasi. Hasil penelitian ini menunjukan bahwa: (1) Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru cukup baik dalam melakukan pembinaan kinerja guru, pengawasan kinerja guru dan pemberian motivasi serta evaluasi terhadap kinerja guru. Untuk kinerja guru memiliki predikat cukup baik dalam menyusun rencana pembelajaran, pengelolaan kegiatan pembelajaran, dan melakukan evaluasi pembelajaran. (2) Faktor pendukung lainnya ialah adanya dukungan serta motivasi yang kuat dari kepala sekolah. Faktor penghambatnya adalah kurangnya proyektor LCD dan jaringan internet yang kurang memadai, kurangnya kemampuan guru dalam mengelola kelas dan menggunakan berbagai metode pembelajaran serta kurangnya kedisiplin guru. Berdasarkan hasil penelitian yang diperoleh dari beberapa referensi kepala sekolah direkomendasikan agardapat melakukan perbaikan dan penegasan kepada guru agar proses kepemimpinan kepala sekolah dalam meningkatkan kinerja guru selanjutnya dapat dilaksanakan dengan maksimal dan efektif.
ANALISIS PENYEBAB KETERLAMBATAN BERBICARA PADA ANAK USIA 3 TAHUN DI RUMOH TERAPI TABINA Riyyana, Mulya; Muzil, Jaizaton; Susanti, Yeni; Hijriati, Hijriati
Nunchi : Islamic Parenting Journal Vol 2, No 1 (2024): Nunchi: Islamic Parenting Journal
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/ipj.v2i1.16031

Abstract

Keterlambatan bicara pada anak adalah bagian dari aspek perkembangan bahasa. Anak dapat dikatakan mengalami Speech Delay ketika kemampuan berbicaranya jauh dibawah rata-rata anak sebayanya. Tujuan penelitian ini yaitu untuk mengetahui penyebab keterlambatan berbicara (speech delay) pada anak usia 3 tahun di Rumoh Terapi Tabina. Metode yang digunakan dalam penelitian ini adalah metode deskripsi kualitatif. Metode deskripsi kualitatif ialah metode yang berdasarkan postpositivisme yang digunakan peneliti untuk meneliti kondisi objek yang alamiah, sesuai dengan fakta yang tampak. Peneliti mengumpulkan data dengan menggunakan teknik observasi dan dokumentasi. Hasil penelitian ini menunjukkan bahwa penyebab anak yang mengalami keterlambatan berbicara di Rumoh Terapi Tabina adalah kurangnya waktu orangtua terhadap anak, dimana anak dititipkan kepada pengasuh sehingga anak tidak mendapatkan stimulasi yang optimal berupa komunikasi dua arah antara orangtua dengan anak, Kemudian juga anak diberikan dan dibebaskan menggunakan gadget. Adapun penyebab lainnya  yaitu kurangnya teman seusia anak di lingkungan tempat tinggal anak, sehingga anak tidak memiliki teman untuk berkomunikasi.
Dimensi k-Metrik Pada Graf Parasut Diperumum Rahmadi, Deddy; Susanti, Yeni
JURNAL DIFERENSIAL Vol 6 No 2 (2024): November 2024
Publisher : Program Studi Matematika, Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jd.v6i2.17178

Abstract

Given a simple and connected graph $G=(V(G), E(G))$ and positive integer $k$. Set $S \subseteq V(G)$ is $k$-metric generator if for every pairs of distinct vertices $u,v \in V(G)$, there exists at least $k$ vertices $w_{1}, w_{2}, \ldots, w_{k} \in S$ such that $d(u,w_{i}) \neq d(v,w_{i})$ for every $i \in \{1,2,\ldots, k\}$, with $d(u,v)$ is length of shortest path form $u$ ke $v$. The $k$-metric generator with minimum cardinality is called $k$-metric bases, and the cardinalty is $k$-metric dimension of $G$denoted by $dim_{k}(G)$. This research will discuss the $k$-metric dimension of generalized parachute graphs.
The effect of Marketing Strategy, Service Quality, and Consumer Psychology Aspects of Mypertamina Application Users on Sales Volume in 2024 in an Islamic Business Perspective (Study on Gas Station Consumers in Bandar Lampung) Nazira, Aliya; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.764

Abstract

This study analyzes the influence of marketing strategies, service quality, and aspects of Consumer Psychology on the sales volume of the MyPertamina application in Bandar Lampung in the perspective of Islamic Business. Quantitative methods with survey techniques were used on 100 respondents of active users of MyPertamina at Bandar Lampung gas station. The Data were analyzed using multiple linear regression with SPSS 26.0 software. The results showed that the three variables have a positive and significant effect on sales volume, with aspects of Consumer Psychology has a dominant influence (β=0.467), followed by marketing strategy (β=0.423) and quality of Service (β=0.381). Simultaneously, the three variables explained 67.7% variation in sales volume (R2=0.677). From the perspective of Islamic business, the practice of MyPertamina demonstrates conformity to the principles of justice, transparency, and mutual blessing, although aspects of security and social norms need improvement. The research provides a strategic blueprint for optimizing customer psychology management and integration of Islamic features in the energi digital platform.
Co-Authors Abdul Gazir Syarifudin Abdul Syukur ahmad habibi Ali, Muhamad Rayhan AMBARINI PUSPITASARI Anggeraeni, Erike Anggraeni, Citra Ariani, Dera Bawana, Agista Surya Dewi Angraini, Dewi Eksanti, Rindi Julia Elviani, Elviani Ersi Sisdianto Fachry Abda El Rahman Fahmanadie, Daddy Femei Purnamasari, Femei Fuadi, Fatih Hanif Hanum, Dinarta Hayati, Mardhiya Heliati Fajriah, Heliati Hijriati, Hijriati Huda, Muhammad Janan Indah Emilia Wijayanti Irzaleny, Meli Jesica, Rina Jufri, Abdul Wahab Khuzaini Khuzaini Lilis Jayanti Maharani, Rambu Maya Imung Mardhiyah Hayati Meiliyani, Eci Mira Wadu Muhammad Iqbal Muhammad Nurul Huda Muhammad, Hubbi Mustika Sari, Ayu Muthmainnah Muthmainnah Muzil, Jaizaton Natalia, Delia Nazira, Aliya Netti Herawati Nikken Prima Puspita Nugroho, Fajarrudin Pratama, Muhammad Dika Priyono Priyono Putra, Fito Ade Putri, Dewinta Tiara Putri, Novita Nadiya Qonita, Niswah Rahmadi, Deddy Raventino Raventino Respita, Novi Ridwansyah Riyyana, Mulya Rizki Maulida, Emelia Rolisa, Hana Saputra, Yose Sofiana, Ananda Mery Sri Nurhayati Sudarno Sudarno Sutjijana, Aluysius Syafiq, Muhammad Zaky Syahrial Shaddiq Sylvianica, Devi Vicky F Sanjaya Wahyu Fibriyanti, R A Wardiansyah Weny Rosilawati Yesy Diah Rosita Zulaikah