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Pengaruh Korean Wave, Country Of Origin dan Brand Image Terhadap Minat Beli Produk Makanan Korea Ditinjau Dari Perspektif Ekonomi Islam Putri, Dewinta Tiara; Hayati, Mardhiyah; Susanti, Yeni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3049

Abstract

Penelitian ini bertujuan untuk menguji bagaimana hubungan Korean Wave, Country Of Origin dan Brand Image terhadap Minat Beli pada produk makanan Korea. Penelitian ini merupakan penelitian Kuantitatif dengan menggunakan populasi konsumen Generasi Z yang membeli produk makanan Korea di Bandar Lampung. Metode penarikan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling, maka diperoleh sampel sebanyak 97 orang. Dalam proses pengumpulan data dilakukan penyebaran kuesioner dengan beberapa pertanyaan yang kemudian dianalisis dengan menggunakan SPSS V25. Analisis data menggunakan metode regresi linier berganda. Setelah dilakukan analisis data, variabel-variabel dalam penelitian ini valid dan reliabel. Berdasarkan hasil yang telah didapatkan Korean Wave, Country Of Origin dan Brand Image memiliki pengaruh terhadap Minat Beli, pada variabel (1)Korean Wave nilai signifikansi sebesar (0,000<0,05), pada variabel (2)Country Of Origin dengan nilai signifikansi sebesar (0,000<0,05), variabel (3)Brand Image dengan nilai signifikansi (0,000<0,05). Berdasarkan hasil analisis dapat disimpulkan terdapat pengaruh yang positif dan signifikan antara Korean Wave, Country Of Origin dan Brand Image terhadap Minat Beli.
Pengaruh Modal Psikologis, Dukungan Organisasi, dan Kelelahan Emosional terhadap Niat Job Hopping dalam Perspektif Manajemen Sumber Daya Insani Natalia, Delia; Iqbal, Muhammad; Susanti, Yeni
Jurnal Ekonomi dan Bisnis Islam (JEBI) Vol. 5 No. 2 (2025): September
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAMMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jebi.v5i2.4146

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh modal psikologis, dukungan organisasi, dan kelelahan emosional terhadap niat Job hopping pada karyawan Generasi Z di Kota Bandar Lampung. Niat Job hopping menjadi fenomena yang semakin relevan di kalangan generasi muda, terutama dalam konteks dinamika pasar kerja yang kompetitif. Karyawan Generasi Z sering memiliki kecenderungan tinggi untuk berpindah pekerjaan, yang dapat dipengaruhi oleh faktor internal seperti kondisi psikologis dan kelelahan emosional, serta faktor eksternal seperti dukungan organisasi. Fenomena ini menarik untuk diteliti guna memahami penyebab dan dampaknya terhadap stabilitas tenaga kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden. Instrumen penelitian diuji validitas dan reliabilitasnya, diikuti dengan uji asumsi klasik seperti normalitas, multikolinearitas, dan heteroskedastisitas. Analisis data dilakukan dengan regresi linear berganda untuk menguji pengaruh variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap niat Job hopping. Modal psikologis memiliki pengaruh negatif (β = -0,390), sementara dukungan organisasi (β = 0,429) dan kelelahan emosional (β = 0,675) berpengaruh positif. Uji F menegaskan pengaruh simultan ketiga variabel (Fhitung = 66,490; sig. 0,000), dengan koefisien determinasi (R²) sebesar 66,5%.
A Comparative Study of the Influence of Online Store Perception and Offline Store Perception on Purchase Decisions with Customer Satisfaction as a Mediating Variable in the Islamic Business Perspective Eksanti, Rindi Julia; Hayati, Mardhiya; Susanti, Yeni
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.49218

Abstract

This study aims to examine and compare the influence of online store perception and offline store perception on consumer purchasing decisions at Sociolla in Bandar Lampung, considering customer satisfaction as a mediating variable from an Islamic business perspective. Employing a quantitative approach with a descriptive method, the research focuses on Sociolla consumers residing in Bandar Lampung who have made purchases both online and offline. Data collection was conducted through questionnaires, and the analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings reveal that offline store perception has a positive and significant effect on customer satisfaction and on purchasing decisions. Conversely, online store perception does not significantly affect customer satisfaction or purchasing decisions. Customer satisfaction significantly mediates the effect of offline store perception on purchasing decisions, but does not mediate the effect of online store perception. In conclusion, offline store perception positively and significantly influences purchasing decisions, mediated by customer satisfaction, while online store perception does not have a significant impact and is not mediated by customer satisfaction. From an Islamic business perspective, these results underscore the importance of honesty, transparency, and quality service in fostering customer satisfaction and encouraging purchasing decisions. However, the study has limitations, including its reliance on the subjective perceptions of respondents, which may be influenced by personal experiences, and its focus on consumers in Bandar Lampung, which restricts generalizability. Additionally, the research has not explored other variables such as brand loyalty or perceived value.
Peran Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru Susanti, Yeni; Saputra, Yose; Sudarno, Sudarno; Priyono, Priyono
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini difokuskan untuk mendeskripsikan bagaimana tentang Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru dan menjelaskan Faktor pendukung dan penghambat Kepemimpinan Kepala sekolah dalam Meningkatkan Kinerja Guru. Tujuan dari studi ini yakni menganalisis indikator-indikator manajemen kepemimpinan kepala sekolah yang menentukan keunggulan sekolah. Penelitian ini menggunakan deskriptif kualitatif dengan berbagai jenis penelitian studi kasusberdasarkan beberapa referensi yang di teliti. Subjek dalam penelitian ini adalah Kepala Sekolah dan Guru. Teknik pengumpulan data dalam penelitian ini menggunakan observasi, wawancara dan studi dokumen yang dikumpulkan untuk menjadi bahan penilaian. Teknik analisis data yaitu dengan reduksi data, penyajian data dan penarikan kesimpulan berdasarkan hasil yang diperoleh. Sedangkan uji keabsahan data menggunakan teknik triangulasi. Hasil penelitian ini menunjukan bahwa: (1) Kepemimpinan Kepala Sekolah dalam Meningkatkan Kinerja Guru cukup baik dalam melakukan pembinaan kinerja guru, pengawasan kinerja guru dan pemberian motivasi serta evaluasi terhadap kinerja guru. Untuk kinerja guru memiliki predikat cukup baik dalam menyusun rencana pembelajaran, pengelolaan kegiatan pembelajaran, dan melakukan evaluasi pembelajaran. (2) Faktor pendukung lainnya ialah adanya dukungan serta motivasi yang kuat dari kepala sekolah. Faktor penghambatnya adalah kurangnya proyektor LCD dan jaringan internet yang kurang memadai, kurangnya kemampuan guru dalam mengelola kelas dan menggunakan berbagai metode pembelajaran serta kurangnya kedisiplin guru. Berdasarkan hasil penelitian yang diperoleh dari beberapa referensi kepala sekolah direkomendasikan agardapat melakukan perbaikan dan penegasan kepada guru agar proses kepemimpinan kepala sekolah dalam meningkatkan kinerja guru selanjutnya dapat dilaksanakan dengan maksimal dan efektif.
ANALISIS PENYEBAB KETERLAMBATAN BERBICARA PADA ANAK USIA 3 TAHUN DI RUMOH TERAPI TABINA Riyyana, Mulya; Muzil, Jaizaton; Susanti, Yeni; Hijriati, Hijriati
Nunchi : Islamic Parenting Journal Vol 2, No 1 (2024): Nunchi: Islamic Parenting Journal
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/ipj.v2i1.16031

Abstract

Keterlambatan bicara pada anak adalah bagian dari aspek perkembangan bahasa. Anak dapat dikatakan mengalami Speech Delay ketika kemampuan berbicaranya jauh dibawah rata-rata anak sebayanya. Tujuan penelitian ini yaitu untuk mengetahui penyebab keterlambatan berbicara (speech delay) pada anak usia 3 tahun di Rumoh Terapi Tabina. Metode yang digunakan dalam penelitian ini adalah metode deskripsi kualitatif. Metode deskripsi kualitatif ialah metode yang berdasarkan postpositivisme yang digunakan peneliti untuk meneliti kondisi objek yang alamiah, sesuai dengan fakta yang tampak. Peneliti mengumpulkan data dengan menggunakan teknik observasi dan dokumentasi. Hasil penelitian ini menunjukkan bahwa penyebab anak yang mengalami keterlambatan berbicara di Rumoh Terapi Tabina adalah kurangnya waktu orangtua terhadap anak, dimana anak dititipkan kepada pengasuh sehingga anak tidak mendapatkan stimulasi yang optimal berupa komunikasi dua arah antara orangtua dengan anak, Kemudian juga anak diberikan dan dibebaskan menggunakan gadget. Adapun penyebab lainnya  yaitu kurangnya teman seusia anak di lingkungan tempat tinggal anak, sehingga anak tidak memiliki teman untuk berkomunikasi.
Dimensi k-Metrik Pada Graf Parasut Diperumum Rahmadi, Deddy; Susanti, Yeni
JURNAL DIFERENSIAL Vol 6 No 2 (2024): November 2024
Publisher : Program Studi Matematika, Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jd.v6i2.17178

Abstract

Given a simple and connected graph $G=(V(G), E(G))$ and positive integer $k$. Set $S \subseteq V(G)$ is $k$-metric generator if for every pairs of distinct vertices $u,v \in V(G)$, there exists at least $k$ vertices $w_{1}, w_{2}, \ldots, w_{k} \in S$ such that $d(u,w_{i}) \neq d(v,w_{i})$ for every $i \in \{1,2,\ldots, k\}$, with $d(u,v)$ is length of shortest path form $u$ ke $v$. The $k$-metric generator with minimum cardinality is called $k$-metric bases, and the cardinalty is $k$-metric dimension of $G$denoted by $dim_{k}(G)$. This research will discuss the $k$-metric dimension of generalized parachute graphs.
The effect of Marketing Strategy, Service Quality, and Consumer Psychology Aspects of Mypertamina Application Users on Sales Volume in 2024 in an Islamic Business Perspective (Study on Gas Station Consumers in Bandar Lampung) Nazira, Aliya; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.764

Abstract

This study analyzes the influence of marketing strategies, service quality, and aspects of Consumer Psychology on the sales volume of the MyPertamina application in Bandar Lampung in the perspective of Islamic Business. Quantitative methods with survey techniques were used on 100 respondents of active users of MyPertamina at Bandar Lampung gas station. The Data were analyzed using multiple linear regression with SPSS 26.0 software. The results showed that the three variables have a positive and significant effect on sales volume, with aspects of Consumer Psychology has a dominant influence (β=0.467), followed by marketing strategy (β=0.423) and quality of Service (β=0.381). Simultaneously, the three variables explained 67.7% variation in sales volume (R2=0.677). From the perspective of Islamic business, the practice of MyPertamina demonstrates conformity to the principles of justice, transparency, and mutual blessing, although aspects of security and social norms need improvement. The research provides a strategic blueprint for optimizing customer psychology management and integration of Islamic features in the energi digital platform.
The Effect of Human Resource Quality, Work Environment, and Work Safety on Employee Performance Ariani, Dera; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.844

Abstract

At this time, the level of competition between companies is increasing and getting tougher, so every company is required to maximize the performance of its employees in the face of continuous competition. Just like the Regional Office of DJBC Sumbagbar which is still continuing to improve employee performance in managing work. This study aims to examine the effect of the quality of human resources, work environment, and safety on employee performance in the perspective of Human Resource Management. The method used is quantitative with analysis using SPSS 25 program, involving 67 respondents determined by total sampling strategy. The findings showed that partially, the quality of human resources had a negative and insignificant effect on employee performance, while the work environment and Occupational Safety had a positive and significant effect on employee performance in the company. Simultaneously the quality of human resources, work environment, and Occupational Safety have a positive and significant effect on employee performance. The implementation of Human Resource Management in the Regional Office of DJBC Sumbagbar has been based on the principles of Justice (al-adl), Trust (al-amānah), and responsibility (al-Mas'ūliyyah).
The Influence of Omni-Channel Integration Quality and Transactional Interest on Repurchase Decisions with Trust as a Mediating Variable at PT Pegadaian in the Perspective of Islamic Business Elviani, Elviani; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.868

Abstract

This study comprehensively examines the impact of omni-channel integration quality and transactional interest on repurchase decisions, with trust as a mediating variable from the perspective of PT. Pegadaian UPC Pahoman Bandar Lampung customers, which is relevant to Islamic business principles. The methodology used is a quantitative approach, which is a scientific approach focused on the systematic collection and processing of numerical data from a defined population. The number of respondents was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 96 respondents who were active customers during the year 2024. The research results indicate that the quality of omni-channel integration and transactional interest have a positive and significant influence on the decision to make repeat purchases. In addition, the path analysis results reveal that trust plays a strong mediating role in strengthening the correlation between the independent variables and the decision to repurchase. This illustrates that in the context of Islamic business, the success of long-term relationships between companies and customers is highly dependent on the establishment of mutual trust and the fulfillment of the values of fairness, transparency, and integrity in every transaction interaction.
Effect of Financial Literacy, Investment Risk and Financial Motivation on The Interest of Generation Z to Invest in Sharia Capital Market Islamic Business Perspective Syafiq, Muhammad Zaky; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.884

Abstract

This study aims to analyze the effect of financial literacy, investment risk and financial motivation on the interest of Generation Z to invest in the Islamic capital market Islamic business perspective. The research methodology used is descriptive quantitative, using the Slovin formula to obtain a population of 100 Generation Z people in Bandar Lampung. Data analysis methods used are data validity test, data reliability test, hypothesis test and coefficient of determination (R2). The results showed that financial literacy has a positive but insignificant effect on the interest of Generation z to invest in the Islamic capital market with a T-statistic value of 1,739 < 1.98 and a p-value of 0.082 > 0.05. Conversely, investment risk variables and also financial motivation have a positive and significant effect on increasing the interest of Generation z to invest with T-statistical values. Investment risk 2,495 > 1.98 and p-value of 0.013 < 0.05 and financial motivation 2,837 > 1.98 and p-value of 0.005 < 0.05.