Article Per Year (5 Year)
p-Index From 2020 - 2025
7.645
P-Index
This Author published in this journals
All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu keperawatan Industrial and Systems Engineering Assessment Journal (INASEA) JAM : Jurnal Aplikasi Manajemen Jurnal Informatika dan Teknik Elektro Terapan ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Jurnal Keperawatan Padjadjaran Jurnal Dinamika Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Majalah Ilmiah UNIKOM Jurnal Teknologi dan Informasi Jurnal Pendidikan Kedokteran Indonesia: The Indonesian Journal of Medical Education Jurnal IMPACT: Implementation and Action JE (Journal of Empowerment) Al-Qalb : Jurnal Psikologi Islam FIKROH: JURNAL PEMIKIRAN DAN PENDIDIKAN ISLAM Journal of Robotics and Control (JRC) Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Dharma Bakti Humanism: Journal of Community Empowerment (HJCE) Journal of Community Empowerment for Health El-Qist : Journal of Islamic Economics and Business (JIEB) AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Engineering Research Media Jurnal Informatika Jurnal Ekonomi Muria Jurnal Layanan Masyarakat Indonesian Journal of Nursing and Health Sciences (IJNHS) Jurnal Akuntansi dan Keuangan Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) West Science Journal Economic and Entrepreneurship Hikmayo: Jurnal Pengabdian Masyarakat IIJSE FATAWA: Jurnal Pendidikan Agama Islam Jurnal Studi Manajemen Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Global Insights in Management and Economic Research Jurnal Penelitian IPTEKS
Sutono Sutono
Program Studi Ilmu Keperawatan, FK UGM, Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 78 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : Jurnal Studi Manajemen Bisnis

 1 
Pengaruh Sosialisasi Program Dan Kinerja Pegawai Terhadap Kualitas Pelayanan Dalam Mewujudkan Kepuasan Masyarakat Pada Program Pendaftaran Tanah Sistem Lengkap (PTSL) Di Kantor Pertanahan Kabupaten Jepara: Studi Kasus Di Desa Welahan, Desa Gedangan Dan Desa Jebol Kecamatan Mayong Kabupaten Jepara Fitri, John; Arwani, Mokhamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 1, No 2 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i2.8116

Abstract

ABSTRACT This study aims to analyze the effect of socialization of the PTSL program on the quality of service of employees in the PTSL program at Kantor Pertanahan (Kantah) Jepara Regency, to analyze the influence of employee performance on the quality of employee service in the PTSL program in Kantah, Jepara Regency, to analyze the influence of socialization of the PTSL program on community satisfaction in The PTSL Program in Kantah, Jepara Regency, analyzes the effect of employee performance on community satisfaction in the PTSL Program in Kantah Jepara Regency, analyzes the effect of service quality on community satisfaction in the PTSL Program in Kantah Jepara Regency. The population of this research is all service users in the village of Welahan, Gedangan Village, Welahan District and Jebol Village, Mayong District proportionally as many as 4,172. While the sample used a probability sampling approach and the sampling method used was stratified sampling of 210 people. The data analysis developed in this research is structural equation modeling (SEM) of AMOS software by first testing its dimensions through confirmatory factor analysis.            The results showed that program socialization had a positive and significant effect on the service quality of the Kantah Jepara Regency, employee performance had a positive and significant effect on the service quality of the Kantah Jepara Regency, program socialization had a positive and significant effect on community satisfaction. and significant to community satisfaction in the Kantah Jepara Regency, service quality has a positive and significant effect on community satisfaction in the Kantah Jepara Regency..ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh sosialisasi program PTSL terhadap kualitas pelayanan pegawai pada Program PTSL di Kantor Pertanahan (Kantah) Kabupaten Jepara, menganalisis pengaruh kinerja pegawai terhadap kualitas pelayanan pegawai pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh sosialisasi program PTSL terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh kinerja pegawai terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh kualitas pelayanan terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara. Populasi penelitian ini adalah seluruh pengguna layanan yang ada di Desa Welahan, Desa Gedangan Kecamatan Welahan dan Desa Jebol Kecamatan Mayong secara proporsional sebanyak 4.172. Sedangkan sampel menggunakan pendekatan probability sampling dan metode pengambilan sampel yang digunakan adalah stratified sampling sebanyak 210 orang. Analisis data yang dikembangkan dalam penelitian ini adalah structural equation modeling (SEM) dari software AMOS dengan terlebih dahulu melakukan pengujian dimensi-dimensinya melalui confirmatory factor analysis.Hasil penelitian menunjukkan bahwa sosialisasi Program berpengaruh positif dan signifikan terhadap kualitas layanan Kantor Pertanahan Kabupaten Jepara, kinerja pegawai berpengaruh positif dan signifikan terhadap kualitas layanan Kantor Pertanahan Kabupaten Jepara, sosialisasi program berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara, kinerja pegawai berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara, kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara.
Analisis Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Melalui Kepuasan Pasien Rawat Inap Pada Rsi Sunan Kudus Girman, Girman; Edris, Mochamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 2, No 1 (2022): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v2i1.8147

Abstract

ABSTRACT This study analyzes Service Quality and Brand Image on Loyalty through Inpatient Satisfaction at RSI Sunan Kudus. The sample of this study were 160 patients of RSI Sunan Kudus. Collecting data using a questionnaire. Types and sources of data using secondary and primary data. The conclusion states that (1) there is a positive and significant effect between service quality and patient loyalty at RSI Sunan Kudus, this indicates that good service quality increases Patient Loyalty (2) There is a positive and significant influence between brand image and patient loyalty at RSI Sunan Kudus, this shows that with a good brand image, it increases Patient Loyalty; (3) There is a positive and significant influence between service quality and patient satisfaction at RSI Sunan Kudus, this indicates that with good service quality, patient loyalty increases; (4) There is a positive and significant effect between Brand Image and Patient Satisfaction at RSI Sunan Kudus, this indicates that with good service quality, it increases Patient Loyalty (5) There is a positive and significant influence between Patient Satisfaction and Patient Loyalty at RSI Sunan Kudus, p. This shows that with good service quality, it increases Patient Loyalty; (6) Satisfaction is able to provide an increasing role in service quality towards patient loyalty at RSI Sunan Kudus. (7) Satisfaction is able to provide an increasing role in brand image towards patient loyalty at RSI Sunan Kudus.ABSTRAKPenelitian ini menganalisis Kualitas Pelayanan dan Citra Merek terhadap Loyalitas melalui Kepuasan Pasien Rawat Inap pada RSI Sunan Kudus. Sampel penelitian ini sebanyak 160 Pasien RSI Sunan Kudus. Pengumpulan data menggunakan kuesioner. Jenis dan sumber data mengggunakan data sekunder dan primer. Hasil kesimpulan menyatakan bahwa (1) terdapat pengaruh positif dan signifikan antara Kualitas pelayanan teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini menunjukkan bahwa dengan kualitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien (2) Terdapat pengaruih positif dan signifikan antara Citra Merek teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa dengan citra merek yang baik semakin meningkatkan Loyalitas Pasien; (3) Terdapat pengaruih positif dan signifikan antara Kualitas pelayanan teirhadap Kepuasan Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa deingan kualitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien; (4) Terdapat peingaruh positif dan signifikan antara Citra Merek teirhadap Kepuasan Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa deingan kuialitas pelayanan yang baik seimakin meiningkatkan Loyalitas Pasien (5) Terdapat pengaruh positif dan signifikan antara Kepuasan Pasien teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini menunjukkan bahwa dengan kuialitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien; (6) Kepuasan mampu memberikan peran peningkatan pada kualitas pelayanan terhadap loyalitas Pasien RSI Sunan Kudus. (7) Kepuasan mampu memberikan peran peningkatan pada citra merek terhadap loyalitas Pasien RSI Sunan Kudus.
Pengaruh Beban Kerja dan Burnout Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening (StudiKasus Pada Pegawai Dinas Pemberdayan Masyarakat dan Desa Kabupaten Rembang) Apriana, I Wayan Agus; Edris, Mochamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 1, No 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8109

Abstract

This study aims to determine the effect of workload and bornout on employee performance with job satisfaction as an intervening variable. This type of research is quantitative with descriptive survey research. The research design is a causal research design. The population of this study were 185 respondents in the Community and Village Empowerment Service of Rembang Regency. Proportional Random Sampling technique. The sample size was 126 respondents. The data collection method used a questionnaire. The data analysis used is descriptive analysis and quantitative analysis using Structural Equation Modeling (SEM). The results and implications of this study are the workload has a negative and significant effect on employee performance, that is, the lower the workload, the more it increases the employee's performance. Burnout has a significant negative effect on performance, namely the lower the burnout, the better the performance. Workload has a negative and significant effect on employee job satisfaction. Burnout has a significant negative effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance.Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan bornout terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening. Jenis penelitian ini adalah kuantitatif dengan penelitian survei deskriptif. Desain penelitian adalah desain penelitian kausal. Populasi penelitian ini adalah 185 responden di Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Rembang. Teknik Proportional Random Sampling. Besar sampel adalah 126 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan analisis kuantitatif menggunakan Structural Equation Modelling (SEM). Hasil dan implikasi dari penelitian ini adalah beban kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai, yaitu semakin rendah beban kerja maka semakin meningkatkan kinerja pegawai. Burnout berpengaruh negatif signifikan terhadap kinerja, yaitu semakin rendah burnout maka semakin baik kinerjanya. Beban kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja karyawan. Burnout berpengaruh negatif signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.
Pengaruh Dukungan Organisasi, Komitmen Dan Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Organizational Citizenship Behavior (Ocb) Sebagai Variabel Intervening Pada Dinas Perdagangan Dan Perindustrian Kabupaten Pati Raharmeni, Puji; Arwani, Mokhamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 1, No 2 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i2.8130

Abstract

ABSTRACTThe influence of organizational support, commitment, and job satisfaction on employee performance, with organizational citizenship behavior (OCB) As Intervening Variables In the Department of Trade and Industry Pati. A sample of 125 employees. Instrument test using validity and reliability. Data analysis using SEM AMOS. Concluded that there is a significant positive influence of organizational support to the Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry pati. There is a significant positive influence of commitment to the Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry of Pati Regency There is a significant positive influence of job satisfaction on Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry of Pati Regency. There is a significant positive influence of organizational support on Employee Performance in the Department of Trade and Industry Of Pati Regency There is a significant positive influence on employee performance in the Office of Trade and Industry of Pati Regency. There is a significant positive influence of job satisfaction on employee performance in the Department of Trade and Industry of Pati Regency. There is a significant positive influence of Organizationnal Citizenship Behavior (OCB) on Employee Performance in the Department of Trade and Industry of Pati Regency.ABSTRAKPengaruh dukungan organisasi, komitmen, dan kepuasan kerja terhadap kinerja pegawai, dengan organizational citizenship behavior (OCB) Sebagai Variabel Intervening Pada Dinas Perdagangan Dan Perindustrian Kabupaten Pati. Sampel penelitian sebanyak 125 pegawai. Uji instrument menggunakan validitas dan reliabilitas. Analisis data menggunakan SEM AMOS. Menyimpulkan bahwa Ada pengaruh positif signifikan dukungan organisasi terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan komitmen terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati Ada pengaruh positif signifikan kepuasan kerja terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan dukungan organisasi terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati Ada pengaruh positif signifikan komitmen terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan kepuasan kerja terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan Organizationnal Citizenship Behavior (OCB) terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati.
Pengaruh Lingkungan Kerja, Kompensasi Materil, dan The Servant Leadership Terhadap Komitmen Organisasional Serta Implikasinya Pada Organizational Citizenship Behavior (OCB) di Perusahaan Daerah Air Minum Tirta Bening Kabupaten Pati Susanti, Araesta Heryani; Utomo, Joko; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 1, No 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8112

Abstract

 This study aims to analyze OCB employees of PDAM Tirta Bening Kabupaten Pati. Exogenous variables consist of work environment, material compensation, and servant leadership, while endogenous variables consist of organizational commitment and organizational citizenship behavior. In this study a proportional random sampling method was used, 150 employees as research respondents. Data collection was carried out using a questionnaire instrument, while data analysis techniques used the SEM (Structure Equation Modeling) method. The results showed that the work environment had no effect on organizational commitment, material compensation had no effect on organizational commitment, the servant leadership had a significant effect on organizational commitment, the work environment had no effect on OCB, material compensation had no effect on OCB, the servant leadership had no effect on OCB, and organizational commitment has no effect on OCB.Penelitian ini bertujuan untuk menganalisis OCB pegawai PDAM Tirta Bening Kabupaten Pati. Variabel eksogen terdiri dari lingkungan kerja, kompensasi materil, dan the servant leadership, sedangkan variabel endogen terdiri dari komitmen organisasional dan organizational citizenship behavior. Dalam penelitian ini digunakan metode proportional random sampling, 150 pegawai sebagai responden penelitian. Pengumpulan data dilakukan menggunakan instrumen kuesioner, sedangkan teknik analisis data menggunakan metode SEM (Structure Equation Modelling). Hasil penelitian menunjukkan bahwa lingkungan kerja tidak berpengaruh terhadap komitmen organisasional, kompensasi materil tidak berpengaruh terhadap komitmen organisasional, the servant leadership berpengaruh signifikan terhadap komitmen organisasional, lingkungan kerja tidak berpengaruh terhadap OCB, kompensasi materil tidak berpengaruh terhadap OCB, the servant leadership tidak berpengaruh terhadap OCB, dan komitmen organisasional tidak berpengaruh terhadap OCB
ANALISIS ONLINE MARKETING, E-SERVICE QUALITY, E-RECOVERY SERVICE QUALITY TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PENGGUNA SHOPEE DI KABUPATEN KUDUS Pradana, Jaya; Edris, Mochamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol 2, No 1 (2022): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v2i1.8151

Abstract

ABSTRACT This study analyzes the effect of online marketing, e-service quality, e-recovery service quality on loyalty through consumer satisfaction of Shopee users in Kudus Regency with a sample of 200 respondents. Data analysis using SEM (Structural Equation Modeling) with research results in the first mathematical equation Z (satisfaction) = 0.045 X1 (online marketing) + 0.594 X2 (e-service quality) + 0.367 X3 (e-recovery service quality) with R2 = 0.726 and the second mathematical equation Y = 0.296 X1 + 0.326X2 + 0.150X3 +0.409Z with a value of R2 = 0.989. And the conclusion is that there is a positive and insignificant effect between online marketing on e-recovery service quality satisfaction and loyalty. There is a positive and significant effect of e-service quality on satisfaction, e- recovery service quality on satisfaction, online marketing on loyalty, e-service quality on loyalty, satisfaction on loyalty. Satisfaction only mediates e-service quality on loyalty and does not mediate online marketing on loyalty and e-recovery service quality on loyalty.ABSTRAKPenelitan ini menganalisis pengaruh online marketing, e-service quality, e-recovery service quality terhadap loyalitas melalui kepuasan konsumen pengguna Shopee di Kabupaten Kudus dengan sampel sebanyak 200 responden. Analisis data menggunakan SEM (Structural Equation Modelling) dengan hasil penelitian dalam persamaan matematik pertama Z (kepuasan) = 0,045 X1 (online marketing) + 0,594 X2 (e-service quality) + 0,367 X3 (e-recovery service quality) dengan nilai R2 = 0,726 dan persamaan matematik kedua Y = 0,296 X1 + 0,326X2 + 0,150X3 + 0,409Z dengan nilai R2 = 0,989. Dan kesimpulannya terdapat pengaruh positif dan tidak signifikan antara online marketing terhadap kepuasan e-recovery service quality terhadap loyalitas. Terdapat pengaruh positif dan signifikan e-service quality terhadap kepuasan, e-recovery service quality terhadap kepuasan, online marketing terhadap loyalitas, e-service quality terhadap loyalitas, kepuasan terhadap loyalitas. Kepuasan hanya memediasi e-service quality terhadap loyalitas dan tidak memediasi online marketing terhadap loyalitas serta e-recovery service quality terhadap loyalitas.
Pengaruh Social Media Marketing, Fasilitas Live Music, dan Store Atmosphere terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening (Studi pada Konsumen Kedai Kopi di Jepara) Arif, Ahmad Syaiful; Sutono, Sutono; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12738

Abstract

This study aims to analyze the influence of social media marketing, live music facilities and store atmosphere on purchasing decisions through brand image as an intervening variable. The object of research is a coffee shop in the city of Jepara. This type of research is quantitative research. The population in this study were consumers of coffee shops in Jepara whose number was unknown and the sample for this study was 150 respondents. The sampling technique in this study used non-probability sampling, namely purposive sampling. Data were analyzed using SEM AMOS 24 software. The results of this study were social media marketing had a positive and significant effect on purchasing decisions and brand image, live music facilities had a positive and significant effect on purchasing decisions and had a positive and insignificant effect on brand image, store atmosphere had a negative effect and not significant to the purchase decision and has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions. brand image cannot mediate the influence between social media marketing and live music facilities and purchase decisions, brand image can mediate the influence between store atmosphere and purchase decisions.
ANALISIS PENGARUH DUKUNGAN SELEBRITI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERFCAYAAN KONSUMEN (STUDI PADA KONSUMEN KLINIK LARISSA AESTHETIC CENTER SEMARANG) Fauziah, Syifa; Sutono, Sutono; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol 5, No 1 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i1.14220

Abstract

The purpose of this study was to determine whether celebrity endorsements, brand image and product quality affect consumer trust and consumer trust affect purchasing decisions. The object of this research is the consumers of the Larissa Aesthetic Center Semarang. This research was conducted by distributing questionnaires to 150 respondents with a purposive sampling technique, in which the researcher determined certain criteria to select consumers who would be used as respondents. These criteria make not all consumers of the Semarang Larissa Aesthetic Center able to be respondents in this study. The data analysis method uses Structural Equation Modeling (SEM) with a confirmation approach and uses the AMOS program. The results of the analysis in te study are as follows: (1) celebrity support had a negative and significant effect on consumer trust. (2) brand image has a positive but not significant effect on consumer trust (3) product quality has a negative but not significant effect on consumer confidence (4) celebrity endorsement has a positive and significant effect on purchasing decisions (5) brand image has a positive and significant effect on purchasing decisions (6) product quality has a positive and significant effect on purchasing decisions (7) consumer trust has a negative but not significant effect on purchasing decisions.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad, Bayu Fandi Adhari, Febryan Rizky Agung Subono Agustiana, Kamil Aditya Agustina Rahayu, Bety Agustiningsih Agustiningsih Akbar, Muhammad Feisal Al Afik, Al Anggraeni , Dewi Anwar, Rahita Nadya Apriana, I Wayan Agus Ardi , Bagus Kusuma Arif, Ahmad Syaiful Aristawati, Fatika Maya Arrifa'i, Abdul Rozak Azizah, Salma Nur Budhiutama, Ngurah Arya Teguh Budhiutama, Ngurah Arya Teguh Budi Herdiana Chandra, Lukman Ade Dewi, Rizka Puspita Dibtyanusa, Ajib Diki Nanang Surahman Edi Purwanto Eka, Andi Primafira Bumandava Eta Nuraini, Natalia Fajar, Ahmad Nur Faridhatun Faidah Fauzi, Hamdan Daalal Febiana Kistianti, Febiana Fitri, John Fitri, Nadila Ftiri Asriani, Ftiri Ginting, S L B Ginting, Y R Girman, Girman Graha Bima Tara, Mukhammad Afif Grehastuti, Denada H, AG. Sunarno Haeruddin Haeruddin Hakim, Moh Lukman Handoyo, Ag. Sunarno Handoyo Handoyo, Ag.Sunarno Hapsari, Elsi D. Haryani Haryani Hendarni Wijaya, Norra Hendra Setiawan Henrikus, Yansen Heny Suseani Pangastuti Hera Nirwati Heru Sulistiyo, Heru Ignasia Yunita Sari Ika Puspitasari Indaryani, Mamik Indaryani Irawan Yuswono Iwan Harsono Jaelani, Lalan Jamroni, Jamroni Jana Utama, Jana Joko Utomo Judijanto, Loso Junianto, Pilifus Justitia, Andriya Riana Kassim, Umar Kertati Sumekar Kosim, Maryami Yuliana Kumara, Intan Fatah Kurniawan, Moh Bagus Kusumawinakyu, Titik Luthfiyah, Jihan Siti Lathifa Maharani, Dewi Mamik Indaryani Manaf, Sodikin Manaf, Sodikin MI Ekatrina Wijayanti Mochamad Edris Mokhamad Arwani Muhammad, Sulthan Aghni Mulawarman, Widyamike Gede musrifah, ai Nafi’ Inayati Zahro Nanere, Marthin Nasruddin Nasruddin Noor Latifah Nova Maulana Nuryanti, Ai Pradana, Jaya Purnama, Neng Intan Raharmeni, Puji Rahayu, Bety Agustina Rahman, Muhammad Ihsan Fauzi Riana Sitawati, Riana Rukmono Siswishanto Rustandi, Dandi Saputra, Yogatama Sidiq Sari , Sarlina Sirait, W A Sitiwati, Riana SRI SETIYARINI, SRI Subhan, Ali Suib, Suib Sumarni DW, Sumarni Sunarno Sunarno Suparno Suparno Supriatna, Cecep Supriyono Supriyono Susanti, Araesta Heryani Sutopo Sutopo Syahirul Alim Syifa Fauziah Tamzil , Fachmi Taufiq Hidayat Totok Harjanto Tri Widayanti Watanabe, Satoko Wawan Joko Apriyanto, Wawan Joko Wicaksono, Mochamad Fajar Wimalastuti, Neng Winbaktianur, Winbaktianur Winbaktianur, Winbaktianur Wiryani, Dian Anggraeni Wismar'ein, Dian Yulianthi Maria, Debby Yulina Amry, Riza