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STRATEGI PEDAGANG BUAH DALAM BERJUALAN DI PASAR PAGI ARENGKA KOTA PEKANBARU Chika, Adila De; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The strategy of fruit traders in selling at the morning Market of Arengka, Pekanbaru City. This research was conducted at Arengka Market, Pekanbaru City. The purpose of this study was to determine the costs and rewards of fruit traders and the strategies of fruit traders in carrying out selling activities. In determining the informants using a purposive sampling technique, namely fruit traders who do not cooperate with fruit traders around the market, have been selling for more than five years, and persisted in selling when the flyover was established. The number of informants in this study were five people. The theory used is the theory of social exchange by George Casper Homans. The results obtained are that the costs made are sacrifices in the form of time, material (paying rent), and in their own way. Rewards obtained by informants are in the form of material (money, have assets, and are able to meet daily needs) and non-material (comfort, security, and pleasure). Of course, this is different for each informant. As for the strategy, it is seen through the propositions in social exchange theory and assisted by cost analysis, so that rewards are also obtained for each informant. In general, the strategy taken by each informant is in the form of improving service to buyers in the form of providing good quality fruit, being friendly to buyers, being honest with customers, and giving discounts to customers. To support this strategy so that it runs smoothly and according to its objectives, of course it requires costs or sacrifices. After carrying out a strategy that is assisted by cost, the result is a reward.  Keywords: Selling Strategy, Social Exchange, Morning Market of Arengka
ONLINESHOP SEBAGAI CARA BELANJA DI KALANGAN MAHASISWA FISIP UNIVERSITAS RIAU Gunawan, Randy; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This thesis was submitted to meet the requirements for a bachelor's degree in sociology with the title "OnlineShop as a Way of Shopping Among Students of the Faculty of Social Sciences, Riau University". The problems discussed in this thesis are how the OnlineShop phenomenon that occurs among physics students in fulfilling their needs and what factors cause students to choose how to shop through an OnlineShop to meet their needs. The subjects in this study were 7 people. The sampling technique used in this study was the snowball technique, this technique was to determine the first sample and the subsequent samples obtained from the first sample information. This method used is a qualitative research method because this method describes every problem regarding this title descriptively. The data filtering instruments used are observations, questionnaires, and documents. The theory used is the theory of socio-cultural change and the theory of consumptive behavior. that the OnlineShop among the Riau University Fisip students provides various changes in the way of shopping. These changes are not only in terms of shopping patterns but there are also very visible changes, namely changes in the use of OnlineShops for some students who tend to always use OnlineShops as a way of shopping to meet their needs. OnlineShops have replaced many conventional shopping models into OnlineShops. The OnlineShop provides various conveniences so that fromKeywords: OnlineShop, A way Shopping, Fisip student of Universitas Riau  
PEMBENTUKAN IDENTITAS KELOMPOK DRUM CORPS SANG SURYA SMA MUHAMMADIYAH 1 PEKANBARU Ma’ruf, Riyan Abdul; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Humans are creatures that naturally have the instinct to live with other humans. The desire of humans to want to be in groups is to maximize their own potential. One of them is by joining the organization. One such organization is the Marching band. Marching band or Drum Corps is a group or a line-up unit that plays music simultaneously and moves to form a choreo or visual. Many schools have made marching bands part of their extracurricular activities.SMA Muhammadiyah 1 is one of the high schools that has a marching band extracurricular called Drum Corps Sang Surya. The purpose of this research is to find out how the activities and activities of the Drum Corps Sang Surya (DCSS) SMA Muhammadiyah 1 Pekanbaru and how the process of forming the identity of Drum Corps Sang Surya (DCSS) members. This research is expected to be a means of transforming thought and increasing the writer's knowledge and contribution of information in thought that leads to the formation of identity.This research took place from February to March 2020, using a qualitative descriptive research method, namely explaining and interpreting the data collected through interviews. From the results of this study, it can be concluded that the formation of identity experienced by DCSS is a sense of responsibility. Not only obeying the existing rules as a member, in the body of DCSS there are also staff consisting of their respective duties which must be carried out properly for the smooth running of DCSS activities. In addition, this sense of responsibility was formed through a tough and intense disciplinary process which resulted in the sense of pride that DCSS members had as a result of the experiences they had experienced that could not be found anywhere else.  Keywords: Marching band, DCSS, identity formation
MODAL SOSIAL PADA BISNIS ONLINE “WARUNG SEGAR” DI PEKANBARU Lumbanbatu, Alpia Eva; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Social capital on online busisness “warung segar” in Pekanbaru. This research was conducted at Jalan Garuda Sakti km1, Panam Pekanbaru. The purpose of this study is to find how social capital between owner warung segar with supplier and obstacles experienced in running the “warung segar” online business both online and offline. The research uses descriptive research method. Subjects in this study amounted to 6 people. The technique of the determining the informants is by using purpsosive samping technique. Purposive sampling is taking the subject by setting spesific criteria or characteristic with goal can answer research problems. In collecting data, researchers used observation, interviews and documentation. The theory used is the theory of social capital proposed by Putnam which consists of social networks, social norms and trust. The result of his study are that social capital in its application to the “warung segar” online business very important such as utilizing social relation in maintaning the “warung segar” online business. Social norms are present in the midst of corperation so that can directed and can be as a benchmark. Trust make the “warung  segar” online busisness can survive  to run business. The obstacles faced in carryng out social capital both online and offline are problems that arise between parties who bulid coorperation can not understand about norm so that there are disadvantaged. Keywords: Social Capital. Business Online, Warung Segar 
KONSEP DIRI PEREMPUAN PECINTA OTOMOTIF di PEKANBARU (Studi pada Komunitas Honda Brio Community) Yuli, Resti Rohma; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The phenomenon of the female who undergoing the activities outside domestic realm is still become interesting topic.The aim of this research is to find out the background, motivation and self-concept of the female members of honda brio community. The researcher used descriptive qualitative approach by interviewing 7 participants with purposive sampling technique. The researcher used Maslow theory about the hierarchy of human needs, but in the analysis, the phenomena of elements of physiological needs are not found because of the reasons why the subject affiliate in honda brio community is caused by another need of hierarchy as follows: first, the need of sense of secure. All of the subject in this case they are all female stated that the reason why they affiliate with the community is to find out the sense of secure from other members. Second, the sense of the kinship. They affiliate with the community to build the interaction with other members like their family. Third, this research found that owning and knowing about a car and affiliating in a community become a symbol of existence and determine the social prestige that can not be denied by the subject. Meanwhile, their self-concept as the member of the community can bee seen from two cases. First, before the subject affiliate with the community, their knowledge about automotive are limited. After they affiliate with the community, they have so much more knowledge about automotive. Second, the subject hope that when they affiliate with honda brio community they become more interactive, having more knowledge and experiences and they may have a solid social community..  Keywords: Honda Brio Community, Self-Image, Woman. 
KONFORMITAS MAHASISWA NON MUSLIM KULIAH DI UNIVERSIAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU Siregar, Monika Rohana; Asriwandari, Hesti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the conformity of non-Muslim students studying at the Sultan Syarif Kasim Islamic State University. Where UIN is a university based on the Muslim religion through the pressure that affects it .. Seeing that some of them are non-Muslim students who are studying there with a different ideological basis from those who have to follow rules that are not commonly done before. How do they conform in using K.merton's Anomie theory. This study uses a quantitative research method with a population of 53 non-Muslim students who are at the State Islamic University of Suska Riau. And with a sample of 53 people obtained using a total sample. By taking the entire population. and the data collected is using a questionnaire method and structured interviews. The results of this study indicate that the conformity of non-Muslim students studying at UIN Suska is assessed through factors that influence the level of conformity through: Pressure being a factor affecting the conformity level of UIN Suska students is through the data found that 1.) motivation consists of high self-desire , low parental desire, low follow-up with friends and from low motivation there is no choice. Motivation based on high choice majors. For 2.) interaction consists of low social difficulties, and based on 3.) interaction between dispensation lecturers to memorize high Al-Quran. The level of conformity of UIN Suska students is through the data found that 1.) the achievement consists of academic achievement with high conformity, and through. 2.) learning activities from doing assignments, interest in learning, class attendance, and time obedience with high conformity. And 3.) the level of conformity is based on organizational activities consisting of membership, attendance with low conformity while participating in organizational activities is high. The level of conformity is based on 4.) Ethics and religious courses which consist of complying with a high code of ethics. Keywords: Level of Conformity, Influencing Factor Pressure, Non-Muslim Students.
PARTISIPASI KOMUNITAS AKIT DALAM AKTIVITAS PEMBANGUNAN DESA DI KECAMATAN BANTAN KABUPATEN BENGKALIS Ruliono Ruliono; Hesti Asriwandari; Hambali Hambali
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 20, No 1 (2022): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas
Publisher : Universitas Kapuas Sintang

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Abstract

Penelitian tentang tingkat partisipasi Komunitas Akit dalam aktivitas pembangunan desa diKecamatan Bantan Kabupaten Bengkalis dan juga menggali sejauhmana keterlibatan lokal wisdoomdan informal leaders dalam mempengaruhi aktivitas Komunitas Akit dalam proses pembangunan desadi Kecamatan Bantan Kabupaten Bengkalis. Penelitian menggunakan metode kuantitatif deskriptif yangmenitikberatkan pada penelitian lapangan. Populasi dalam penelitian ini adalah masyarakat KomunitasAkit yang berada di Kecamatan Bantan, dimana dari 23 (dua puluh tiga) desa. Terdapat dua jenis datayang digunakan yaitu data primer dari masyarakat (hasil wawancara/kuesioner dan survey) dan datasekunder berupa tinjauan dan data dari berbagai instansi. Hasil penelitian berkesimpulan bahwa SukuAkit berpartisipasi tinggi dalam kontribusi pemkiran yaitu dengan tingkat persentase 55,6% dan sudahbisa berbaur dengan masyarakat setempat. Kemudian komunitas dan pemerintah desa di KecamatanBantan mampu berkoordinasi secara relevansi untuk kemajuan pembangunan desa dan tetapmempertahankan norma dan nilai kulturnya tanpa merenggangkan kerja sama dalam pembangunandesa dengan pemerintah desa. Saran hasil penelitian kepada masyarakat umum dan pemerintahdiharapkan dapat lebih aktif dalam merangkul suku Akit dalam berbagai aktivitas kemasyarakatan danpembangunan desa serta Masyarakat Suku Akit diharapkan lebih terbuka dan mau menerima ulurantangan pemerintah sebagai bentuk dari langkah sinergi untuk pembangunan kedepannya.
PROFIL DAN ASPIRASI ANAK JALANAN DI KOTA PEKANBARU Hesti Asriwandari
JIP ( Jurnal Industri dan Perkotaan ) Vol 8, No 13 (2003)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

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Abstract

Urban poverty is a kind of over-urbanization phenomenon which commonlyhappen in big cities in developing countries, including Pekanbaru. The increasing amountof underage streetworkers, which is commonly described as streetchildren, becomes one ofthe indicators of urban poverty. The urging demand to fulfill life needs force the poors to puttheir school-age children to work, either at after schoolhours or on schoolhours, whichmeans completely abandoning their schools. The purpose of this study is to describe thediversity of the underage streetworker’s characteristics and the aspirations to improve theirfuture lives. This study is done thru survey method, which includes direct interviews withstreetchildren at their workplaces, resulting a conclusion that there are a great diversity ofthe streetchildren’s characteristics. Most of the schoolage streetchildren are students ofelementary schools in Pekanbaru. The rest of them, mostly teenagers, don’t go to schoolanymore. The ones who still go to school still have the wish to get educated; however, it isalmost gone in the school drop-out ones. They wish more of an economic empowerment, suchas an entrepreneurship education that can support their family’s economic state. A morestrategic poverty-elimination program must be initiated by the city-government to preventnegative implications of this streetchildren phenomenon.
PENGEMBANGAN OBJEK WISATA PULAU CINTA DAN KEHIDUPAN SOSIAL MASYARAKAT SEKITAR (STUDI KASUS MASYARAKAT DESA TELUK KANIDAI KECAMATAN TAMBANG KABUPATEN KAMPAR) Satria Wirendra Putra; Hesti Asriwandari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tourist attraction of Teuk Jering Hamlet is a tourist village location which is currently being discussed in cyberspace, especially social media. This village has its own uniqueness which is an attraction for a tourist village of Teluk Jering village itself which has a very interesting view, which is a vast expanse of green grass that can refresh the eyes and also the banks of different rivers. The locations of Jering Bay attractions adjacent to the borders of Pekanbaru City and Kampar Regency make many residents from Pekanbaru and other areas deliberately visit Jering Bay. Local residents and their managers are very enthusiastic about this attraction, seen from the spirit of those who try to advance this Love Island tourist attraction to be known and become a tourist attraction favored by tourists by making a number of programs, facilities and government involvement, because these attractions bring change significant to the social and economic life of the local population, this phenomenon attracts writers to research about; efforts to develop tourism objects and the benefits and disadvantages of rural communities in managing Cinta Island attractions, in this study the researchers interviewed 7 informants who were 2 tourist managers, 2 locals who were also traders in tourist attractions, one ninik mamak dusun III who also participated in trading in tourist attractions and 2 more tourists using qualitative methods and triangulated data collection. The interview conducted was a structured interview where the researcher first prepared the interview guidelines. Keywords: Attractions , Social, economic.
KONSUMSI ONLINE SEBAGAI TINDAKAN RASIONAL BERBELANJA MASYARAKAT KOTA (Studi Pada Pegawai BRI Kantor Cabang Tuanku Tambusai Pekanbaru) Dwi Retno Wijoyo; Hesti Asriwandari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In the era of communication technology development, the presence of the internet has an impact on the emergence of online consumption as a new style of consumption after previously people are more familiar with conventional transactions. This online consumption activity is a new form of communication that does not require direct face-to-face communication, but can be done separately from and to the rest of the world through the media of notebooks, computers, or mobile phones that are connected with internet access services. One of them happened to BRI Pekanbaru employees as people who were actively following technological developments, so that online consumption became an alternative consumption preferred by them. This study aims to determine how rationality of online consumption in the city of Pekanbaru, especially BRI Pekanbaru employees. The data of this study were collected through observation and documentation interview methods. Data analysis using qualitative descriptive analysis. The theory used in this research is the theory of rationality and personalization. The results of this study are that there is an online consumption phenomenon that occurs in urban communities, especially BRI Pekanbaru employees. Online shopping has now become a shopping style trend with the urban people's online consumption behavior taking place through the purchase decision process and can be seen with elements of consumer behavior analysis. Online consumption transactions are carried out by urban communities because they are based on rational motives that emphasize efficiency and effectiveness in achieving certain goals such as meeting needs and lifestyles. Keywords: Online consumption, Rationality, McDonaldization.
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