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Badaruddin
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Lanskap Penelitian Kesejahteraan Karyawan dalam Manajemen Sumber Daya Manusia: Tinjauan Bibliometrik dan Proyeksi Arah Masa Depan Sofyan, Ari Pahlawan; Badaruddin, Badaruddin; Alwany, Haeranah
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1688

Abstract

Penelitian ini bertujuan untuk memetakan lanskap pengetahuan terkait kesejahteraan karyawan dalam bidang manajemen sumber daya manusia (MSDM) melalui pendekatan bibliometrik. Sejumlah 148 artikel di database scopus dari tahun 2003-2025 dianalisis dalam penelitian ini menggunakan biblioshiny dan VosViewer. Rentang waktu tahun 2003 didasarkan pada terbitnya UU No. 13 Tahun 2003 tentang Ketenagakerjaan yang melandasi pembangunan ketenagakerjaan di Indonesia. Hasil penelitian ini menunjukkan bahwa sebanyak 521 penulis terlibat dalam eksplorasi dan evaluasi isu kesejahteraan karyawan di Indonesia dengan tingkat international co-authorship sebesar 15.54%. Tahun 2023 dan 2024 menjadi tahun paling publikasi paling produktif dengan ditemukan 23 dan 37 dokumen yang dipublikasikan. Berbagai kata kunci penting ditemukan seperti “job satisfaction”, “male” “female”, adult,” “middle aged”, dan “health care” yang menandai bahwa kesejahteraan karyawan mengarah pada kepuasan kerja dan hasilnya dapat berbeda bergantung karakteristik demografinya, yang juga akan berpengaruh terhadap tingkat kesehatan karyawan. Terdapat tiga kelompok klaster yang di antaranya Klaster Merah: Perspektif Organisasi dan Kinerja Karyawan, Klaster Hijau: Dimensi Demografis dan Operasional, dan Klaster Biru: Makro Konteks, Isu Mental Health, dan Pengaruh Eksternal.
Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia Baharuddin, Sitti Mujahida; Badaruddin, Badaruddin; Fatmasari, Fatmasari; Hafipah, Hafipah
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art16

Abstract

Growing consumer pressure for businesses to adopt sustainable practices has made green branding a global priority, particularly in emerging markets such as Indonesia where environmental challenges and rising awareness intersect. This study investigates how green brand image and message clarity influence sustainable purchase behavior through the mediating role of consumer trust, and how green skepticism shapes this process. Using a quantitative cross-sectional design, data were collected from 172 Indonesian consumers with prior experience purchasing eco-friendly products. Structural equation modeling with partial least squares (PLS-SEM) was applied to test the hypotheses. The results show that both green brand image and message clarity significantly enhance consumer trust, which in turn strongly drives sustainable purchase behavior. Trust is also confirmed as the key psychological mechanism mediating the effects of brand signals on consumer action. Importantly, the analysis reveals that green skepticism weakens this pathway: even when consumers trust a brand, higher skepticism reduces the extent to which trust translates into sustainable purchases. These findings extend Signaling Theory by demonstrating how trust and skepticism jointly shape consumer responses to green branding in a high-information-asymmetry context. Practically, the study offers actionable insights for managers and policymakers by emphasizing the need for consistent brand identity, transparent communication, and verifiable claims. By addressing both trust-building and skepticism-reduction, businesses can advance more effective green marketing strategies and foster authentic consumer engagement with sustainability.
Co-Authors A. Muh Ridwan Abdullah Abdullah Ahmad Firman Alwany, Haeranah Ariadi, Ariadi Ashari, Azlan Azlan Azhari Baharuddin, Sitti Mujahida Bahri Baharuddin Danial - Daviel Masuan Fatmasari Fatmasari Fatmasari Fatmasari Fatmasari Fatmasari Fitriany Fitriany Gusti, Didiek Handayani Haeranah Hafipah, Hafipah Hamdani Hamdani Hasanuddin Ibnu Munzier Hasri Gani Ibrahim Ibrahim Idrus Usu Irham Irham K, Supriyadi Karundeng, Deby Rita Mariah, Mariah Mashur Razak Mohamad Taufik Hiola Muhammad Arfah Muhammad Hidayat Mukhtar Hamzah Mulyana Machmud Mustakar Nanda, Giri Dwi Novaliastuti Masiaga Nurhuda Nurhuda Rahmat Rahmat Rijal, Chaerur Saharuddin said, muh Sardi Sardi Sofyan, Ari Pahlawan Sudirman Dandu Surianto Surianto Surianto Surianto Titik Dwijayati Wahyuddin, Muh. Asri