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Journal : International Journal of Business Studies

Word Cloud Analysis and Business Model of Science Techno Park in Indonesian Universities Sasongko, Agung Hari; Syarief, Rizal; Rochman, Nurul Taufiqu; Amanah, Siti
International Journal of Business Studies Vol. 9 No. 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.375

Abstract

The government issued a presidential regulation on national entrepreneurship development to strengthen the economic structure, and the government will add 1 million entrepreneurs. Universities play an essential role but must involve the industry and create a conducive environment. Science Techno Park unites the sector and academia by providing an environment that fosters interaction. Presidential Regulation No. 18 of 2020 mandates the establishment of Science Techno Parks based on higher education institutions. We studied the future of science and technology parks in Indonesia by analyzing news articles from websites between 2019 and 2024. The results of the word cloud analysis showed that the word "technology" was the most frequently encountered during coding, followed by "science," "research," "zone," and "innovation," which are the main elements of the STP. From the business model canvas, the most expansive customer segments include students, alums, researchers, startups, and industry. The value proposition is oriented towards technology in line with the university's competencies. The conclusion of the business model for science technoparks in Indonesian universities is in the development stage, with a focus on strengthening the ecosystem through innovation and industry collaboration.
Co-Authors - Sugiyono - Suryahadi -, Hanafi Agung Hari Sasongko, Agung Hari Agung Nugroho, Puguh Agus Buono Agus Yulianto Ahmad Maulana Alexandi, Muhammad Findi Alla Asmara Amellinda, Raisa Anggraini Sukmawati Ani Suryani Aria Kusuma Arif Imam Suroso Asep Taryana Awalia, Riska Bambang Pontjo Priosoeryanto Betty S.L. J Budi Nurtama Bukit1, Matius Tomaja Dadi Adriana darmawan, muhamad Darwin Kadarisman Dewi, Nina Kurnia Doni Yusri Ekananta , Arry Ekananta, Arry Eko Agus Prasetio Elisa Anggraeni, Elisa Emerseon, Errick Enie, A. Basrah Firdaus, Husni Firmansyah, Hilal Fransiska, Dina Gatot T. Mulyadi Gustari , Irvandi GUSTARI, IRVANDI Handito Hadi Joewono Handjojo, Eko Suwito Hartanto, Ardi Hartoyo Hartoyo Haryoto Kusnoputranto Hastari, Hastari Hefni Effendi Heny K Daryanto I Made Djaja Idqan Fahmi Illah Sailah Imam Teguh Saptono Iman Kartono W, Iman Kartono Indrawan, Dikky Jamarizal, - Juliawan, Dwi Kurniadi, Dedi Siswana Kusuma, Adhitya Rendra Kusumaningrum, Indah Latief, Prori Vitaliano Lestari, Rizqi Suci Lilian Danil Lukman, Nyayu Rizkita Novelia Mahgalena M. Joko Affandi Mayrani Tika Mulyana Melanie Cornelia, Melanie Miksusanti Miksusanti Mohammad Fajar, Mohammad Mukhamad Najib Nur Shabrina, Nur Nurfrina Putri, Rizkia Nurhandayani, Arum Nurida Putri, Riska Nurul Taufiqu Rochman Ono Suparno Popong Nurhayati Rezki Kamila Ririn Wulandari Rohaman, M. Maman Rokhani Hasbullah Rosmawaty Peranginangin Sam Herodian Sandy Gunawan Simatupang, De Vilera Siti Jahroh Sudrajat, Gawang Sutrisno . Tanoto, Eko Wahyu Teti Haryati Vierke, Intan Maria Lewiayu Yandra Arkeman Yuana, Rivira Yudha Heryawan Asnawi