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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Journal The Winners Medical Journal of Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Riset Industri Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium: Jurnal Pendidikan Warta IHP (Warta Industri Hasil Pertanian) Jurnal Pascapanen dan Bioteknologi Kelautan dan Perikanan Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Business Studies Amkop Management Accounting Review (AMAR) IIJSE International Research Journal of Business Studies Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Rizal Syarief
Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal The Winners

 1 
Scenario Planning of Digital Transformation in Indonesia’s Fast-Moving Consumer Goods Sales Organization: Uncertainties and Possibilities Kusuma, Adhitya Rendra; Syarief, Rizal; Ekananta , Arry; Sukmawati, Anggraini
Journal The Winners Vol. 24 No. 2 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i2.10401

Abstract

Since uncertainty in the business domain has increased the urgency for scenario development as a strategic tool, the research examined a relationships between a leadership model, organizational citizenship behavior, and sales management control variables using scenario planning. The questionnaire’s scaling using a Likert scale was done toward results from discussions and in-depth interviews with several experts in Fast-Moving Consumer Goods (FMCG) organizations, FMCG organizational leaders (Chief Executive Officers/CEOs), leadership experts, organizational behavior consultants, and organizational performance practitioners. The research finds that external and internal forces determine the success of digital transformation. External forces consist of digital technology availability, consumer expectations,business competition maps, and digital talents. Internal forces are budget allocation, competency trap versus growth mindset, organizational structure, and organizational culture. The scenario matrix plot forms four scenarios of the digital transformation in the sales organization of Indonesia’s FMCG companies (realistic, pessimistic, optimistic, and superoptimistic), where realistic (iteration improvement scenario) is largely predicted to occur for companies carrying out digital transformation. Such scenario requires sales organizations to have a growth mindset to deal with the uncertainty of customer/consumer expectations properly. The strategy appearing as an FMCG digital transformation compass is expected to advise FMCG companies in Indonesia when executing and overseeing the digital transformation within theircompanies. 
Co-Authors - Sugiyono - Suryahadi -, Hanafi Agung Hari Sasongko, Agung Hari Agung Nugroho, Puguh Agus Buono Agus Yulianto Ahmad Maulana Alexandi, Muhammad Findi Alla Asmara Amellinda, Raisa Anggraini Sukmawati Ani Suryani Aria Kusuma Arif Imam Suroso Asep Taryana Awalia, Riska Bambang Pontjo Priosoeryanto Betty S.L. J Budi Nurtama Bukit1, Matius Tomaja Dadi Adriana darmawan, muhamad Darwin Kadarisman Dewi, Nina Kurnia Doni Yusri Ekananta , Arry Ekananta, Arry Eko Agus Prasetio Elisa Anggraeni, Elisa Emerseon, Errick Enie, A. Basrah Firdaus, Husni Firmansyah, Hilal Fransiska, Dina Gatot T. Mulyadi Gustari , Irvandi GUSTARI, IRVANDI Handito Hadi Joewono Handjojo, Eko Suwito Hartanto, Ardi Hartoyo Hartoyo Haryoto Kusnoputranto Hastari, Hastari Hefni Effendi Heny K Daryanto I Made Djaja Idqan Fahmi Illah Sailah Imam Teguh Saptono Iman Kartono W, Iman Kartono Indrawan, Dikky Jamarizal, - Juliawan, Dwi Kurniadi, Dedi Siswana Kusuma, Adhitya Rendra Kusumaningrum, Indah Latief, Prori Vitaliano Lestari, Rizqi Suci Lilian Danil Lukman, Nyayu Rizkita Novelia Mahgalena M. Joko Affandi Mayrani Tika Mulyana Melanie Cornelia, Melanie Miksusanti Miksusanti Mohammad Fajar, Mohammad Mukhamad Najib Nur Shabrina, Nur Nurfrina Putri, Rizkia Nurhandayani, Arum Nurida Putri, Riska Nurul Taufiqu Rochman Ono Suparno Popong Nurhayati Rezki Kamila Ririn Wulandari Rohaman, M. Maman Rokhani Hasbullah Rosmawaty Peranginangin Sam Herodian Sandy Gunawan Simatupang, De Vilera Siti Jahroh Sudrajat, Gawang Sutrisno . Tanoto, Eko Wahyu Teti Haryati Vierke, Intan Maria Lewiayu Yandra Arkeman Yuana, Rivira Yudha Heryawan Asnawi