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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Akuntansi dan Pajak SEIKO : Journal of Management & Business Journal on Education JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pasar Modal dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) eCo-Fin Jurnal Manajemen dan Perbankan (JUMPA) Journal of Economics Research and Policy Studies International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Riset Ekonomi dan Akuntansi Lex Stricta : Jurnal Ilmu Hukum Jurnal Kajian dan Penelitian Umum Jurnal Ekonomi Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Manajemen : Jurnal Ekonomi Community Service Progress Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Fundamental and Applied Management Journal Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE INFLUENCE OF OCCUPATIONAL SAFETY AND HEALTH ON JOB SATISFACTION OF EMPLOYEES OF THE PORT MASTER AND PORT AUTHORITY OFFICE CLASS III KUALA TANJUNG Etika Sri Mardiandani; Agus Triyanda Sinaga; Eka Mayastika Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3497

Abstract

This study aims to determine the effect of occupational safety and health on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. The population in this study consisted of 57 employees. The data analysis techniques used include classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis to measure the effect of independent variables on the dependent variable, and hypothesis testing through t-test and F-test. The results showed that partially, occupational safety has a significant effect on employee job satisfaction. Likewise, occupational health also has a significant effect on job satisfaction. Simultaneously, occupational safety and health have a significant effect on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. These findings highlight the importance of implementing proper occupational safety and health standards to enhance employee satisfaction.
ANALYSIS OF THE INFLUENCE OF LEADERSHIP AND COMMUNICATION STYLES ON EMPLOYEE SATISFACTION AT CAFES IN TEBING TINGGI CITY Carnelius Ricardo; Musparina; Mangasi Sinurat; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3548

Abstract

This study aims to analyze the influence of leadership and communication styles on employee satisfaction in cafes in Tebing Tinggi City. The rapidly growing cafe industry demands effective human resource management, particularly in creating a supportive work environment through good leadership and effective communication. This study uses a quantitative approach with a sample of 50 permanent employees from 10 cafes selected using a purposive sampling technique. The research instrument was a questionnaire with a 5-point Likert scale, and data were analyzed using the Partial Least Squares (PLS) technique through the SmartPLS 3.0 application. The results of the study indicate that leadership style has a significant effect on employee satisfaction with a t-statistic value of 4.770 (p = 0.001), and communication also has a significant effect with a t-statistic value of 4.848 (p = 0.000). The research model has an R² value of 0.796, which means that 79.6% of the variability in employee satisfaction can be explained by leadership style and communication. The Q² value of 0.7960 indicates that the model has strong predictive relevance. These findings indicate that leadership style and communication play an important role in increasing employee job satisfaction, which impacts their performance and loyalty to the organization. This study recommends that café managers continue to improve the quality of leadership and internal communication to create a more productive and harmonious work environment.
THE EFFECT OF DIGITAL MARKETING, SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON REPURCHASE INTEREST IN LUNA CHICKEN CUTTING HOUSE UMKM Adrian Fahrozi; Wisnu Setiazid Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3563

Abstract

This study aims to analyze the effect of digital marketing (X1), service quality (X2) and electronic word of mouth (E-WOM) (X3) on repurchase interest (Y) at the Luna broiler chicken UMKM. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on variable Y, where digital marketing, service quality and electronic word of mouth can increase repurchase interest at the Luna broiler chicken house. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute to variable Y. The results of the study are consistent with the theory that states that digital marketing (X1), service quality (X2) and electronic word of mouth (X3) are important factors that influence repurchase interest (Y). Keywords: Author Guidelines; Al-Kharaj Journal; Article Template
THE EFFECT OF TRAINING AND CAREER DEVELOPMENT ON IMPROVING EMPLOYEE PERFORMANCE AT THE OFFICE OF THE PORT AUTHORITY AND PORT AUTHORITY CLASS III KUALA TANJUNG Ika Ramadani; Muhammad Haikal Khadafi; Aisyah Sirgear; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3564

Abstract

This study aims to determine the effect of training and career development on improving employee performance at the Kuala Tanjung Class III Harbormaster and Port Authority Office. The analytical methods used in this study include instrument testing, namely validity and reliability. Classical tests include normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination (R2) analysis, and hypothesis testing using the T-test and F-test. The results indicate that training has no effect on improving employee performance, career development does, and training and career development simultaneously influence employee performance.
THE INFLUENCE OF VISUAL AND AUDIOVISUAL INTERACTION OF INSTAGRAM CONTENT ON VISITORS' INTEREST IN KUPIE THAMRIN CULINARY CAFE Ayunda Safitri; Fatia Amanda; Willy Cahyadi; Cici Puspaningrum
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3629

Abstract

This study aims to analyze the effect of visual and audiovisual interaction of Instagram content on visitor interest in Kuliner Kupie Thamrin Cafe. Using a quantitative approach, data was collected through questionnaires from 96 respondents who had interacted with the cafe's Instagram content. Outer Model Analysis was carried out to analyze the validity and reliability of the instrument and Inner Model Analysis was carried out to analyze the structural model and then hypothesis testing and simultaneous tests were carried out. The results showed that audiovisual interaction significantly influenced visitor interest but there was no significant influence between visual interaction and visitor interest. However, simultaneously visual and audiovisual variables have a significant effect on visitor interest with a calculated F value of 59.042 which is greater than Ftable (3.09) at α = 0.05.
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
THE MEDIATING EFFECT OF LIFESTYLE ON THE INFLUENCE OF COUNTRY OF ORIGIN AND FANATICISM ON CUSTOMER LOYALTY Sophia Purnama Simanjuntak; Jenny Yulis Sara Azhari; Sarwoto; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This research investigates the impact of experiential consumption in Tebing Tinggi City's culinary MSME industry, specifically focusing on the shift from traditional bamboo steamers (klakat) to cost-efficient alternatives. This transition risks eroding product authenticity and long-term customer loyalty. The study empirically analyzes the influence of Country of Origin (COO) and consumer fanaticism on customer loyalty, with lifestyle serving as a mediating variable. Using a descriptive quantitative approach, data were collected from consumers of five specialized dimsum outlets and analyzed via Structural Equation Modeling (SEM-PLS) using SmartPLS 3.8. The findings reveal that while COO and fanaticism positively and significantly influence lifestyle, their direct impact on customer loyalty is insignificant. Instead, the study confirms a full mediation effect, demonstrating that lifestyle is the critical bridge between these factors and loyalty. The novelty of this research lies in recontextualizing the COO variable—traditionally used in global manufacturing—to evaluate the physical attributes of regional culinary artifacts. Practically, the study recommends that MSME actors preserve traditional bamboo steamer elements as a strategic instrument to foster an active urban lifestyle ecosystem, thereby securing long-term consumer loyalty.
THROUGH BRAND IMAGE, PRICE PERCEPTION, AND WORD OF MOUTH) ON THE DECISION TO PURCHASE SYIFA POTATO DONUTS Rizki Ayunda Lestari; Anastasya Putri Khumaira.S; Rakhmawati Purba; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Brand Image, Price Perception, and Word of Mouth (WOM) on purchasing decisions of Syifa Potato Donuts in Tebing Tinggi, North Sumatra, amidst tight culinary competition. Using a quantitative approach with SmartPLS analysis on 96 consumer respondents through a Likert scale questionnaire, the results show that partially the three variables have no significant effect (t-statistic <1.96), but simultaneously have a positive and significant effect (F-count 10.2469> F-table 3.09) with a contribution of 51.5% (R-square 0.515). The conclusion emphasizes an integrated strategy of the three factors to build competitive advantage.
THE INFLUENCE OF DISTRIBUTION CHANNELS, PRODUCT AVAILABILITY, AND PRICE ON PURCHASING DECISIONS AT THE APONG CRICKET FARMING BUSINESS IN TEBING TINGGI CITY Angge Lya; Aprilia Jennifer Lie; Rodi Syafrizal; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

Increasingly intense business competition requires entrepreneurs to thoroughly understand the factors that drive consumers to make purchasing decisions. This study aimed to determine the extent to which distribution channels, product availability, and price influence consumer purchasing decisions at the Apong Cricket Farming Business in Tebing Tinggi City. A total of 96 respondents were involved in this research through an incidental sampling technique, with data collected via questionnaires and analyzed using multiple linear regression on SPSS version 25.In terms of individual influence, distribution channels and price proved to be significant, with significance values of 0.002 and 0.000, respectively, whereas product availability did not show a significant effect, with a value of 0.378. When tested simultaneously, the three variables collectively proved to significantly influence purchasing decisions, yielding a calculated F-value of 26.277 and a significance level of 0.000. Furthermore, the Adjusted R Square value of 0.444 implies that 44.4% of the variance in purchasing decisions can be explained by the three variables in this model. These results indicate that price stability and distribution effectiveness are the two main factors that micro-agribusiness entrepreneurs must consider when designing well-targeted marketing strategies.
Co-Authors Adrian Fahrozi Agnes Theresia Hutapea Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Siregar Aisyah Siregar Aisyah Sirgear Alimul Hakim Anastasya Putri Khumaira.S Andika Andiny Andrian Rinaldi Manik Angge Lya Anjudia Samosir Annisa Nurul Hidayah Aprilia Jennifer Lie Ari Andika Augustama Sabam Pasaribu Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Calen Candrasa, Limega Carnelius Ricardo Christin Natalia Sianipar Christinna Chen Cici Puspaningrum Cici Puspaningrum Dayu Sobirin Dea Putri Ananda Dedy Dwi Arseto Dedy Dwi Arseto Deva Afandi Didik Gunawan Didik Gunawan Didik Gunawan Didik Gunawan Dimas Pranaditya Lubis Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Elina Maisyarah Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Ferawati Artauli Hasibuan Firman Suranta Gladiska Alifia Alfatha Gunawan, Didik Hadi Purwanto Hafiz Fathan lubis Horas Djulius Huswatun Fatimah Hutauruk, Rapat Piter Sony Idzni Syafitri Ika Ramadani Imam Muarif Imelda Mardayanti Ingan Malem Tarigan Irham Lubis Ivana Supi Al Amudi Ivana Supi Al Mudi Ivana Supi Al’amudi Jenny Yulis Sara Azhari Kiki Fitri Yanda Harahap Kurniawati, Tri Ade Leonardo Chen Lija Romauli Hutajulu Mangasi Sinurat Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maulana Ridho Pratama Damanik Maya Puspa Rivanita Muhammad Fahrezi Agesi Muhammad Haikal Khadafi Muhammad Ichsan Fauzan Muhammad Ridho Akbar Lubis Muhammad Rizky Panjaitan Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Muthia Chairunisa Nasution Nur Halimah Nurul Chalijah Rangkuti Nurul Wardah Nurwijayanti Putri Adella Putri Andriani Putri Darmayanti Ode Tanjung Putri Nabila Ningsih Sitorus Rahayu Rahayu Rahayu Rahayu Rahmad Mugi Pramana Rakhmawati Purba Rambe, Nadiva Aura Innaya Ramitha, Aulya Rapat Piter Sony Rapat Piter Sony Richard Berlien Richard Gultom Rika Sartika Rizka Dina Aditya Rizki Ayunda Lestari Rizki Farhan Alfi Alfi Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Sarwoto Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Sophia Purnama Simanjuntak Susi Yana Suwadi Suwadi Suwita, Alya Syafrizal, Rodi Syahraini Balqis Al-Husna Thesya Amelia Damanik Tri Lestari Winda Kristiyani Br Purba Wisnu Setiazid Sinaga Yenni Arfah Yula Anggi Kristiani Yulia Putri Tio Zery Febriano