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Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE EFFECT OF EXPERIENTIAL MARKETING AND STORE ATMOSPHERE ON CUSTOMER LOYALTY (STUDY ON TM 100 COFFEE CUSTOMERS) Cahyadi, Willy
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.65 KB) | DOI: 10.54443/ihert.v2i.14

Abstract

This study aims to determine the effect of experiential marketing and store atmosphere on customer loyalty (study on TM 100 coffee customers). This type of research is quantitative research with an associative approach, that is, the relationship between two or more variables. This study used a sampling technique using the slovin formula with an error rate of 10%. The number of samples taken was 75 respondents who were consumers of TM 100 Coffee. The test equipment used is instrument test, classical assumption test, and hypothesis test. The results of this study show that the experiential marketing variable (X1) has no partial effect on customer loyalty (Y) in TM 100 Coffee. The store atmosphere variable (X2) partially affects customer loyalty (Y) on TM 100 Coffee.
THE INFLUENCE OF PRINCIPAL COMPENSATION AND LEADERSHIP ON TEACHER PERFORMANCE AT STATE 5 JUNIOR HIGH SCHOOL (SMP) HIGH CLUB CITY WITH WORK MOTIVATION AS INTERVENING VARIABLES CAHYADI, WILLY
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.613 KB) | DOI: 10.54443/ihert.v2i.20

Abstract

This study aims to determine the effect of compensation and leadership on teacher performance through work motivation as an intervening variable at SMP Negeri 5 Tebing Tinggi. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires to teachers of SMPN 5 Tebing Tinggi were 39 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) analysis, hypothesis testing, namely T test and path analysis. The results of SPSS in this study are the Leadership variable (X1) has no effect on the work motivation variable (Z),
ANALYSIS OF RETAIL BUSINESS MARKETING STRATEGIES IN ALFAMART JALANAN TEBING TINGGI CAHYADI, WILLY
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.852 KB) | DOI: 10.54443/ihert.v2i.27

Abstract

Retail business is a marketing activity to meet the needs of individuals, families, households, where they are the final consumers. The problems studied in this thesis are about the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi, how is the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This study aims to analyze the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This research uses descriptive research type by using qualitative descriptive method. then the data collection technique in which the researcher uses observations, interviews, informants, documentation and literature studies. And the analysis in this study uses data collection analysis methods,
Co-Authors Adrian Fahrozi Agnes Theresia Hutapea Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Siregar Aisyah Siregar Aisyah Sirgear Alimul Hakim Anastasya Putri Khumaira.S Andika Andiny Andrian Rinaldi Manik Angge Lya Anjudia Samosir Annisa Nurul Hidayah Aprilia Jennifer Lie Ari Andika Augustama Sabam Pasaribu Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Calen Candrasa, Limega Carnelius Ricardo Christin Natalia Sianipar Christinna Chen Cici Puspaningrum Cici Puspaningrum Dayu Sobirin Dea Putri Ananda Dedy Dwi Arseto Dedy Dwi Arseto Deva Afandi Didik Gunawan Didik Gunawan Didik Gunawan Didik Gunawan Dimas Pranaditya Lubis Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Elina Maisyarah Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Ferawati Artauli Hasibuan Firman Suranta Gladiska Alifia Alfatha Gunawan, Didik Hadi Purwanto Hafiz Fathan lubis Horas Djulius Huswatun Fatimah Hutauruk, Rapat Piter Sony Idzni Syafitri Ika Ramadani Imam Muarif Imelda Mardayanti Ingan Malem Tarigan Irham Lubis Ivana Supi Al Amudi Ivana Supi Al Mudi Ivana Supi Al’amudi Jenny Yulis Sara Azhari Kiki Fitri Yanda Harahap Kurniawati, Tri Ade Leonardo Chen Lija Romauli Hutajulu Mangasi Sinurat Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maulana Ridho Pratama Damanik Maya Puspa Rivanita Muhammad Fahrezi Agesi Muhammad Haikal Khadafi Muhammad Ichsan Fauzan Muhammad Ridho Akbar Lubis Muhammad Rizky Panjaitan Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Muthia Chairunisa Nasution Nur Halimah Nurul Chalijah Rangkuti Nurul Wardah Nurwijayanti Putri Adella Putri Andriani Putri Darmayanti Ode Tanjung Putri Nabila Ningsih Sitorus Rahayu Rahayu Rahayu Rahayu Rahmad Mugi Pramana Rakhmawati Purba Rambe, Nadiva Aura Innaya Ramitha, Aulya Rapat Piter Sony Rapat Piter Sony Richard Berlien Richard Gultom Rika Sartika Rizka Dina Aditya Rizki Ayunda Lestari Rizki Farhan Alfi Alfi Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Sarwoto Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Sophia Purnama Simanjuntak Susi Yana Suwadi Suwadi Suwita, Alya Syafrizal, Rodi Syahraini Balqis Al-Husna Thesya Amelia Damanik Tri Lestari Winda Kristiyani Br Purba Wisnu Setiazid Sinaga Yenni Arfah Yula Anggi Kristiani Yulia Putri Tio Zery Febriano