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All Journal Journal on Education Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jurnal Pasar Modal dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Riset Ilmu Ekonomi Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA45 eCo-Fin MES Management Journal International Journal of Economics (IJEC) Journal Liaison Academia and Society International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies Management and Business Progress Economic Development Progress Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Cai Cen, Cia
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Journal : Berajah Journal

 1 
PENGARUH HARGA REFERENSI, FREE GIFT, KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Apriyani Simarmata, Lenny; Nanda Lestari, Rizky; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.305

Abstract

This research aims to analyze the influence of reference prices, free gifts, product packaging on purchasing decisions and their implications for product quality. The method used is a quantitative method with Smart PLS 4.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using a questionnaire and literature study for 83 respondents who had purchased and used Baba Parfum at the LAS Baba Parfum Shop. The data analysis method in this research uses multiple linear regression analysis and determinant coefficients with the research results namely that price influences purchasing decisions. The free gift has no influence on purchasing decision. Product packaging has no influence on purchasing decisions. Product quality influences purchasing decisions. Reference prices affect the quality products. The free gift has no effect on the quality of the LAS Baba Parfum shop products. Product packaging has no influence on purchasing decisions at the LAS Baba Parfum shop. Reference prices have no effect on purchasing decisions with product quality as an intervening variable. Free gifts have no effect on purchasing decisions with product quality as an intervening variable. Product packaging has no effect on purchasing decisions with product quality as an intervening variable.
PENGARUH KETERSEDIAAN BARANG DAN DISPLAY PRODUK TERHADAP STORE ATMOSPHERE SERTA IMPLIKASI PADA IMPULSE BUYING Rahayu, Fifi; Annisa Fitri, Intan; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.385

Abstract

This research aims to find out whether the availability of goods and product displays have an effect on impulse buying, the availability of goods and product displays have an effect on store atmosphere, and the availability of goods and product displays have an effect on store atmosphere on impulse buying. The research method used uses quantitative methods with Smart PLS 3.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using questionnaires and literature studies from 90 respondents who had purchased and used goods at Panglong UD Sinar Maju. The data analysis method in this research uses instrument test analysis (validity test and reliability test), goodness of fit (GoF) test, multiple linear regression analysis, determinant coefficient analysis, and hypothesis testing. The results of the research are: 1. The influence of the availability of goods is rejected on impulse buying. 2. Availability of goods is stated as acceptable to the store atmosphere. 3. Product displays are declared objectionable to the store atmosphere. 4. Product displays are declared acceptable for impulse buying. 5. Store atmosphere is stated to be resistant to impulse buying. 6. Availability of goods for impulse buying through the store atmosphere is declared rejected. 7. Product displays for impulse buying through store atmosphere are declared rejected.
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Arisandi, Septian Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Candrasa, Limega Chen, Christinna Dian Purnamasari Dio Wiranda Dirhamsyah Eka Mainanda Putri Erwin Nuryana Faisal Fachry Abda El Rahman Fadila, Sa'i Febri Andriyani Ferdinand Simanjuntak Fery Tanjung, Ahmad Fitrianingsih Fitrianingsih Gangsar Mayang Sari Gultom, Richad Hafiz Nurdiansyah Hasibuan, Andy Wijaya Hidayat Hidayat Hutauruk, Rapat Piter Sony Imelda Mardayanti Irham Lubis Jayanti, Suci Etry Khairunissa, Liandra Khairunnisa, Liandra Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika M Dian Andika Mangasi Sinurat Mangasi Sinurat Manurung , Carnelius Ricardo Musparina Mutiara Shauma Nalvin, Mahiya Anjani Nanda Lestari, Rizky Natasha, Nabilla Nirwana , Dilla Novi Punggahani Nurhayati Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya, Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rapat Piter Sony Hutauruk Rayhan, Mohammad Hafidz Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sabilla, Ella Sari , Dian Purnama Sari, Gansar Mayang Sari, Rani Puspita Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Siahaan, Rumiris Sianturi, Ronald Hasudungan Sibuea, Nurhalimah Sihaloho, Japenton Silalahi, Alistraja Dison Sinaga, Eka Mayastika Sinaga, M. Arian L. Sinurat, Mangasi Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suginam , Suginam Sukamto, Ika Sumiyarsi Suwadi Suwadi Syafrizal, Rodi Syahputra, Andry Tampubolon, Manner Tiara Arinda Willy Cahyadi Yomeini Margareth S Zalukhu, Rika Surianto Zulhamdi, Mhd