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All Journal Ekono Insentif Organum: Jurnal Saintifik Manajemen dan Akuntansi Dinasti International Journal of Management Science eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management Jurnal Ekonomi Efektif eCo-Fin Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Literacy : International Scientific Journals of Social, Education, Humanities Ekasakti Pareso Jurnal Akuntansi Greenation International Journal of Engineering Science Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Greenation Ilmu Akuntansi Jurnal Greenation Sosial dan Politik Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Komunikasi dan Ilmu Sosial International Journal of Psychology and Health Science
Febrian, Feby
Faculty Of Economics & Business, Universitas Winaya Mukti
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences Other

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Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

Abstract

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.
Green Human Resource Management Model and Subject Well Being Towards Sustainability Performance Suryani, Herni; Agustina, Granit; Ahmadi, Rudi Suprianto; Febrian, Feby
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11451

Abstract

The purpose of green human resource management, subject well being and sustainability performance. The method used in this study is quantitative with a descriptive and verification approach. Primary data collection techniques were obtained through questionnaires, observations and interviews. Secondary data were obtained through libraries and reviewed documents. The population of this study were 100. Multiple linear regression analysis or path analysis was used. It turned out that green human resource management and subject well being on sustainability performanceas a whole showed a positive and good response. It can be concluded that there is a fairly strong influence between green human resource management and subject well being on sustainability performance and others are influenced by other factors.
Co-Authors Adang Sutisna Afinintia, Lia Agus Mulyana Agus Mulyana Agus Mulyana Agus Mulyana, S Ahmadi, Rudi Suprianto Andre Bustari Apriyani Rahayu, Yani Asep Nurdin, Asep Astri Kusendang Ayu Lestari, Regita Boyke Setiawan Soeratin Christy Sitepu, Afrilya Deden Romansyah Eeng Ahman, Eeng Fithriani, Merry Fitrisna, Fitrisna Granit Agustina Granit Agustina Herliani, Lina Herni Suryani Holipudin, Apid Iskandar, Ajat Jusdijachlan, R Jusdijachlan, R. Komar Priatna, Deden Kosasih, Ade Lasminingrat, Anne Merry Fithriani Nurhayati, Sri Endah Nurmin Arianto Nurul Hidayah F, Jajang Permana, Irman Permanar, Tatiek Ekawati Pramudyawati, Hani Rakhmia Nalibratawati Ramadhan, Aji Ridwan, S. Riztrya Novedliani Safari Zen, Dicky Sarah, Meilani Setiadi Wibawa, Lutfi Sumina, Mina Suryaman, Suryaman Winna Roswinna Yoga Yuniadi Yulia Syafitri Yusuf LN, Syamsu Zaelani Adnan, Ahmad