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Kemitraan pendidikan dan pengembangan kapabilitas dinamis UMKM guna meningkatkan ekspor melalui manajemen produksi berkualitas Pratama, Gilang; Atmaja, Dodi Ria; Mukmin, Andi Hidayat; Tamzil, Fachmi
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 1 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i1.21040

Abstract

Mitra program pengabdian kepada masyarakat ini adalah UMKM yang melakukan produksi kuliner rendang siap saji dalam kemasan dalam skala industri rumah tangga di tempat tinggal Mitra di Ibukota DKI Jakarta. Produksi rendang dalam kemasan ini, dikelola oleh Mitra bersama sekelompok pengusaha kuliner yang tinggal di daerah tersebut. Program pengabdian dengan metode Service-Learning ini dirancang untuk memberikan manfaat kepada mitra dalam usahanya memproduksi dan memasarkan produk rendang siap saji dalam kemasan dengan meningkatkan kapabilitas dinamis yang memiliki ketahanan produk lebih lama, serta lebih berkualitas dan praktis baik saat didistribusikan maupun saat dikonsumsi oleh konsumen. Pelaksanaan program pengabdian berupa transfer knowledge dan pendampingan mulai dari tahap produksi hingga pendaftaran sertifikasi BPOM dan Sertifikasi Halal serta Paten Merek kepada mitra, program PkM ini juga menghasilkan Buku Diklat Manajemen produksi kuliner siap ekspor bagi mitra. Program pengabdian ini memberikan manfaat nyata bagi peningkatan mutu produk Mitra, dari sisi inovasi varian rasa, peningkatan ketahanan, dan berpeluang besar meningkatkan omset dan produktivitas mitra. Program pengabdian berencana akan dilanjutkan berupa pameran produk serta pengendalian- penjaminan mutu (quality control-quality assurance) bagi tenaga produksi untuk dapat terus menerus memproduksi produk yang berkualitas di tempat usaha mitra agar bisa memenuhi kebutuhan ekspor.
Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta Jatmiko, Jatmiko; Sugiyanto, Sugiyanto; Putra, Adrie; Tamzil, Fachmi
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript Type: Research Article. Research Aims: Testing the influence of E-Service Quality, Customer Engagement and Perceived Quality on Repurchase Intention through Customer Satisfaction in the health services industry in Jakarta, in order to develop a marketing strategy based on customer satisfaction. Design/Methodology/Approach: Data was collected through an online survey from 150 outpatients who were at least 17 years old and had undergone inpatient treatment once a year in 2023, or underwent outpatient treatment once in the last 6 months. Data was analyzed via PET Analysis. Research Findings: E-service quality, customer involvement, and perceived quality positively influence repurchase intention by enhancing customer satisfaction, as indicated by research results. To boost repurchase interest in the health services sector, the hospital medical staff needs to provide customer satisfaction, leading to increased likelihood of repurchasing and recommending to others. Theoreticial Contribution/Originality: E-service quality, engagement, and customer satisfaction positively influence repurchase intentions. Therefore, practitioners and policy makers should prioritize enhancing these factors to boost corporate performance. Practitioner/Policy Implication: The health services industry in Jakarta must increase customer satisfaction through improving Electronic Service Quality (E-Service Quality), customer engagement and perceived quality. Furthermore, at the policy maker level, they must prioritize improving these factors to improve company performance. Research Limitation/Implications: Sample size, quantitative methods need to be developed to include other factors that determine purchase intention such as price and brand. Keywords: E-Service Quality, Customer Engagement, Perceived Quality, Customer Satisfaction, Repurchase Intention
The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region) Eka Erlinda, Ulfania; Tamzil, Fachmi; Purnama, Suryari
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1680

Abstract

This study aims to determine the effect of service quality, product quality, and promotion of Chatime products on customer satisfaction (a case study of Chatime customers in the Central Jakarta Region). The population in this study are all Chatime customers who make direct purchases at outlets. The sample in this study was taken by non-probability sampling method using purposive sampling technique as many as 185 respondents. The data collection method used in this study was through an online questionnaire—data processing using Multiple Regression Analysis. The results of this study indicate: (1) service quality has a positive and significant effect on customer satisfaction; (2) product quality has a positive and significant effect on customer satisfaction; (3) promotion has a positive and significant effect on customer satisfaction; (4) service quality, product quality, and promotion have a simultaneous positive, and significant effect on Chatime customer satisfaction in the Central Jakarta area; (5) the variable that has a dominant influence on Chatime customer satisfaction in the Central Jakarta area is the promotion variable.
Dual-Effect Moderation Generative AI: Penguatan dan Risiko Dalam Ekosistem Daya Saing Digital UMKM Tamzil, Fachmi; Praja, Arief Kusuma Among; Amalia, Lia; Sumitro, Dewi Sari
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2848

Abstract

This study examines the relationship between digital transformation, technological readiness, and the competitiveness of micro, small, and medium enterprises (MSMEs) in the context of the rapid development of Generative Artificial Intelligence (GenAI). The main problem addressed is the low level of technological readiness among many Indonesian MSMEs, which slows digital adoption and weakens their ability to compete in a technology-driven market. The research focuses on the MSME landscape in Indonesia and employs a literature-based qualitative approach, analyzing more than 40 recent scientific publications relevant to digital transformation and GenAI. Data were interpreted using content analysis to identify recurring conceptual patterns, variable interactions, and the moderating role of GenAI.  The findings indicate that digital transformation and technological readiness are key determinants of MSME competitiveness, primarily through improved efficiency, innovation capacity, and strategic adaptability. Furthermore, GenAI acts as a dual-effect moderator: strengthening the positive influence of digital transformation and technological readiness when strong governance and digital literacy are present, but potentially weakening organizational performance when governance and technological capability are insufficient. The study provides a conceptual foundation for future empirical research and highlights strategic directions for accelerating intelligent technology adoption among MSMEs in the era of generative technologies.
The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia Puspitaloka Mahadewi, Erlina; Septyanto, Dihin; Reza Hilmy, Mohamad; Tamzil, Fachmi
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.756

Abstract

The present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemic
Pemberdayaan Pemberdayaan Kelompok Pemuda Desa Bojong Tengah, Kecamatan Pusaka Jaya, Subang untuk Mewujudkan Kemandirian dalam Menanggulangi Pengangguran Siklis Sekaligus Meminimalisasi Urbanisasi Sugiharto, Amo; Tamzil, Fachmi; Heriyanti, Heriyanti; Mahadewi, Erlina Puspitaloka
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1143

Abstract

Program pengabdian masyarakat diarahkan untuk pemuda dengan tujuan menciptakan kemandirian ekonomi masyarakat dan swasembada pangan melalui budidaya ayam petelur sebagai solusi dampak pengangguran siklis (musiman), sekaligus meminimalisasi urbanisasi masyarakat pedesaan yang memiliki mata pencaharian bidang pertanian. Kegiatan dilaksanakan di RT.09 RW. 02 Desa Bojong Tengah, Kecamatan Pusaka Jaya, Kabupaten Subang dengan metode pendekatan berbasis komunitas (Community-Based Research, CBR). Pengabdian masyarakat dimulai dari sosialisasi program untuk mencapai sebuah kesamaan persepsi tentang program yang ditawarkan oleh pengusul dengan rencana kerja yang akan diterapkan dan dapat dijalankan oleh mitra. Tahap selanjutnya yaitu memberikan pelatihan kepada mitra mengenai teknik beternak ayam petelur agar mitra memilikikeahlian budidaya. Adapun penerapan teknologi terhadap mitra berupa cara/metode dalam mengelola budidaya ayam petelur (softskill) yang disinergikan dengan pendampingan, evaluasi, maupun keberlanjutan program. Hasil yang diperoleh berupa meningkatnya produktivitas dan kemampuan pemuda (mitra) dalam melakukan pengelolaan budidaya ayam petelur yang terlihat pada berbagai aktivitas mulai dari pemilihan DOC/pullet ayam, pemberian pakan, pemberian vaksin, vitamin dan obat-obatan, sampai pengelolaan sanitasi kandang maupun lingkungan, dan tentunya program memberikan solusi kepada masyarakat sekitar dalam memperoleh telur dengan cara yang mudah dijangkau, mudah diperoleh, dan harga yang lebih bersaing dibanding harga pasar.
Peran Mediasi Brand Love dalam Meningkatkan Brand Loyalty melalui Brand Trust pada Brand Fashion Lokal Wijayanto, Aditiya; Tamzil, Fachmi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12156

Abstract

Dalam era modernisasi dan persaingan industri fashion lokal yang semakin kompetitif, keterikatan emosional konsumen terhadap merek menjadi aspek penting dalam membentuk loyalitas jangka panjang. Tujuan penelitian ini untuk memahami bagaimana peran mediasi brand love terhadap produk fashion lokal Erigo. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 105 responden yang memenuhi kriteria sebagai pengguna Erigo di Jakarta. Pengumpulan data di lakukan melalui kuesioner online dan di analisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa brand trust berpengaruh positif dan signifikan terhadap brand love, brand love berpengaruh positif terhadap keputusan brand loyalty, brand trust berpengaruh positif terhadap keputusan brand loyalty dan brand trust yang di hasilkan dari brand loyalty secara positif memediasi brand love Perusahaan Erigo dapat meningkatkan pemasaran dalam menciptakan brand trust dan brand love pada suatu konsumen. Temuan ini menekankan pentingnya kepercayaan dan keterikatan emosional sebagai fondasi utama dalam membangun loyalitas konsumen.
THE IMPORTANCE OF THE ROLE OF HUMAN RESOURCE MANAGEMENT IN AN ORGANIZATION Iswadi, Iswadi; Anom , Erman; Tamzil , Fachmi
Jurnal Cinta Nusantara (JCN) Vol. 1 No. 1 (2023): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.3

Abstract

We know that the role of human resource management greatly influences an organization. According to Psondang (2022) that an organization is an association consisting of two or more people. We often encounter organizations in the political, business, professional, and social fields. Not only found in these fields but also in the field of education. Like the organizations that exist in agencies, it really helps students in honing their skills and also their critical thinking. The organization was formed in order to achieve the goals of each team. This study will focus on strategies for managing human resources in organizations. The results of the analysis show that strategies can have a good impact on teams in organizations. As for strategies in managing human resources in an organization such as the ability to understand and interpret the wishes of superiors, have creative thinking, and have a broad outlook, this can improve the company itself. This research method uses a description method through published journals. Easy to manage in the corporate world, a sufficient level of team members is needed, with this the company can also work together with other companies.
ROLE OF THE TOURISM SECTOR IN ECONOMIC GROWTH AND JOB CREATION Tamzil, Fachmi
Jurnal Cinta Nusantara (JCN) Vol. 1 No. 1 (2023): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.5

Abstract

The tourism sector has long been recognized as one of the main pillars in driving a country's economic growth as well as creating significant employment opportunities. This study aims to analyze the role played by the tourism sector in supporting economic growth and job creation. Through a descriptive analysis approach, this study illustrates how the tourism sector can contribute to increasing Gross Domestic Product (GDP) through tourist consumption, investment in tourism infrastructure, and exports of tourism products. In addition to the economic impact, the tourism sector also has an important role in job creation. With the growth of this sector, various types of jobs are becoming available, ranging from accommodation, transportation, to other supporting service sectors. This increase in the number of jobs has directly contributed to reducing the unemployment rate and increasing people's welfare. However, challenges also arise along with the benefits generated by the tourism sector. In an effort to maintain sustainability, prudent management of environmental impacts, cultural protection, and the development of quality human resources in the tourism industry are needed. By understanding the role of the tourism sector in economic growth and job creation, governments and relevant stakeholders can design policies that support the development of this sector in a sustainable manner.