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All Journal International Journal of Electrical and Computer Engineering Jurnal Ekonomi : Journal of Economic JIK Jurnal Ilmu Komputer Indikator: Jurnal Ilmiah Manajemen & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Aptisi Transactions on Management Indonesian of Health Information Management Journal (INOHIM) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) International Journal Of Science, Technology & Management (IJSTM) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Community Service Jurnal Ekonomi Jurnal Abdimas Kartika Wijayakusuma Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Arus Jurnal Sosial dan Humaniora Jurnal Locus Penelitian dan Pengabdian IDEAS: Journal of Management & Technology ASEAN Marketing Journal Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Jurnal Cendekia Ilmiah Jurnal Pendidikan Progresif Jurnal Cinta Nusantara
Fachmi Tamzil
Universitas Esa Unggul
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Enhancing MSME Marketing Capability through Digital-Based Mentoring in the Processed Food Sector Atmaja, Dodi Ria; Tamzil, Fachmi
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2025): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i3.2145

Abstract

This community service program aims to enhance the marketing capability of micro, small, and medium enterprises (MSMEs) through digital-based mentoring in the processed food sector. The main problem faced by MSMEs is the limited ability to utilize digital platforms for marketing activities, resulting in restricted market reach and low competitiveness. The program employed a participatory approach consisting of training, practical implementation, and intensive mentoring focused on digital marketing strategies, branding, and content development. The activity involved 30 MSME actors and was conducted in West Jakarta. The results show a significant improvement in participants’ understanding and skills in using digital platforms, managing marketing content, and strengthening product branding. In addition, there was a shift in marketing practices from conventional methods to more structured and digital-based approaches, leading to broader market reach and greater business opportunities.Therefore, digital-based mentoring is proven to be an effective and practical approach to improve MSME marketing capabilities and support business transformation toward more competitive and sustainable market development.
Co-Authors Adrie Putra Amo Sugiharto Angela, Nofia Anggraeni , Dewi Arief Kusuma Chairunnisa, Puspita Dihin Septyanto Eka Erlinda, Ulfania Eka, Andi Primafira Bumandava Elistia, Elistia Erman Anom Gilang Pratama Gilang Pratama Gilang Pratama Hafiz Hafidz, Gilang Pratama Hartati, Rismayanti Haryanti Haryanti Heriyanti Heriyanti, Heriyanti Hosizah Hosizah Irfan, Ahmad Iriansyah, Herinto Sidik Iswadi Iswadi Iswadi Iswadi Jatmiko Jatmiko Juwita, Silvia Ratna Kartika Sari Khasanah, Alfitri Nur LIA AMALIA Mahadewi, Erlina Puspitaloka Mauludi, Andri Mohamad Reza Hilmy Muhammad Abdullah Hadi Mukmin, Andi Hidayat Mulyo Wiharto Nisa, Puspita Chairun Nizirwan Anwar Nurmawaty, Dwi Pamungkas, Ario Ria Atmaja, Dodi Saridin, Rasman Bin Sarlina Sari Silviana Mustikawati, Intan Siti Mariam Sugiyanto - Sumitro, Dewi Sari Suryari Purnama Sutono Sutono Tantri Yanuar Rahmat Syah Tuhfah Humairoh Waslam Waslam, Waslam Wijayanto, Aditiya