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All Journal International Journal of Electrical and Computer Engineering Jurnal Ekonomi : Journal of Economic JIK Jurnal Ilmu Komputer Indikator: Jurnal Ilmiah Manajemen & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Aptisi Transactions on Management Indonesian of Health Information Management Journal (INOHIM) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) GUYUB: Journal of Community Engagement International Journal Of Science, Technology & Management (IJSTM) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ekonomi Jurnal Abdimas Kartika Wijayakusuma Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Arus Jurnal Sosial dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Locus Penelitian dan Pengabdian IDEAS: Journal of Management & Technology ASEAN Marketing Journal Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Jurnal Cendekia Ilmiah Jurnal Pendidikan Progresif Jurnal Cinta Nusantara Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Fachmi Tamzil
Universitas Esa Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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ROLE OF THE TOURISM SECTOR IN ECONOMIC GROWTH AND JOB CREATION Fachmi Tamzil
Jurnal Cinta Nusantara Vol. 1 No. 1 (2023): Januari-Maret, Education and Social Science Studies
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.5

Abstract

The tourism sector has long been recognized as one of the main pillars in driving a country's economic growth as well as creating significant employment opportunities. This study aims to analyze the role played by the tourism sector in supporting economic growth and job creation. Through a descriptive analysis approach, this study illustrates how the tourism sector can contribute to increasing Gross Domestic Product (GDP) through tourist consumption, investment in tourism infrastructure, and exports of tourism products. In addition to the economic impact, the tourism sector also has an important role in job creation. With the growth of this sector, various types of jobs are becoming available, ranging from accommodation, transportation, to other supporting service sectors. This increase in the number of jobs has directly contributed to reducing the unemployment rate and increasing people's welfare. However, challenges also arise along with the benefits generated by the tourism sector. In an effort to maintain sustainability, prudent management of environmental impacts, cultural protection, and the development of quality human resources in the tourism industry are needed. By understanding the role of the tourism sector in economic growth and job creation, governments and relevant stakeholders can design policies that support the development of this sector in a sustainable manner.
Enhancing MSME Marketing Capability through Digital-Based Mentoring in the Processed Food Sector Dodi Ria Atmaja; Fachmi Tamzil
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2025): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i3.2145

Abstract

This community service program aims to enhance the marketing capability of micro, small, and medium enterprises (MSMEs) through digital-based mentoring in the processed food sector. The main problem faced by MSMEs is the limited ability to utilize digital platforms for marketing activities, resulting in restricted market reach and low competitiveness. The program employed a participatory approach consisting of training, practical implementation, and intensive mentoring focused on digital marketing strategies, branding, and content development. The activity involved 30 MSME actors and was conducted in West Jakarta. The results show a significant improvement in participants’ understanding and skills in using digital platforms, managing marketing content, and strengthening product branding. In addition, there was a shift in marketing practices from conventional methods to more structured and digital-based approaches, leading to broader market reach and greater business opportunities.Therefore, digital-based mentoring is proven to be an effective and practical approach to improve MSME marketing capabilities and support business transformation toward more competitive and sustainable market development.
Pengaruh Social Media Marketing Terhadap Purchase Intention dengan Brand Image Sebagai Mediator dan Product Involvement Sebagai Moderator Pada Produk Sunscreen Facetology Ayu Safitri; Fachmi Tamzil
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6708

Abstract

This study aims to analyze the effect of social media marketing on purchase intention, with brand image as a mediating variable and product involvement as a moderating variable in Facetology sunscreen products. This research adopts a quantitative approach using primary data collected through questionnaires distributed to 180 respondents in the Greater Jakarta (Jabodetabek) area who met the research criteria. The data analysis technique employed is Structural Equation Modeling based on Partial Least Squares (PLS-SEM) using SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on both brand image and purchase intention, meaning that the more effective the digital marketing strategy implemented, the stronger the brand image formed and the higher the consumers’ purchase intention. Furthermore, brand image is proven to mediate the relationship between social media marketing and purchase intention, indicating that brand image plays a crucial role in bridging the influence of digital marketing on consumer decisions. In addition, product involvement is found to strengthen the effect of brand image on purchase intention, where consumers with a higher level of product involvement tend to place greater importance on brand image in their purchasing decision-making process. These findings suggest that the effectiveness of digital marketing depends not only on promotional activities but also on the ability to build brand image and sustain consumer involvement.
Pemberdayaan Ibu PKK melalui Pengembangan Usaha Frozen Food Berbasis Komunitas untuk Meningkatkan Kapasitas Produksi dan Pemasaran Digital Dodi Atmaja; Puspita Chairun Nisa2; Isniati Dwijayanti; Andi Hidayat Muhmin; Fachmi Tamzil; Unggul Kustiawan; Ritta Setiyati; Muniroh; Yuanita Arianti; Gilang Pratama Hafidz
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2026): May-August
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i2.2883

Abstract

Pemberdayaan ekonomi perempuan berbasis komunitas memerlukan pendekatan yang tidak hanya berorientasi pada keterampilan produksi, tetapi juga mengintegrasikan kemampuan manajemen usaha dan pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan kapasitas usaha kelompok ibu PKK Kelurahan Meruya Selatan, Jakarta Barat, melalui pengembangan usaha frozen food berbasis komunitas. Kelompok mitra memiliki 50 anggota, sedangkan kegiatan secara langsung melibatkan 12 orang perwakilan PKK RW sebagai peserta program. Program dilaksanakan melalui lima tahapan, yaitu sosialisasi dan pemetaan kondisi awal, pelatihan, penerapan teknologi tepat guna, pendampingan dan evaluasi, serta penguatan keberlanjutan program. Evaluasi dilakukan menggunakan pendekatan berbasis capaian melalui observasi, dokumentasi, diskusi dengan mitra, dan penilaian terhadap luaran kegiatan. Hasil kegiatan menunjukkan bahwa mitra mampu menerapkan proses produksi frozen food secara lebih terstruktur, menerapkan praktik higienitas dan sanitasi, serta menggunakan teknologi produksi dan pengemasan. Program menghasilkan tiga produk utama berupa risoles frozen, nugget ayam, dan dimsum frozen. Pada aspek manajemen usaha, peserta mampu menerapkan pencatatan usaha sederhana, menghitung harga pokok produksi dan harga jual, serta menerapkan pembagian peran dalam pengelolaan usaha kelompok. Pada aspek pemasaran, program menghasilkan penguatan identitas produk melalui merek, label, dan kemasan serta pemanfaatan WhatsApp Business, media sosial, dan katalog digital. Hasil kegiatan menunjukkan bahwa integrasi produksi, manajemen usaha, dan pemasaran digital dapat menjadi pendekatan pemberdayaan hulu–hilir dalam mentransformasikan keterampilan pengolahan pangan rumah tangga menjadi kegiatan ekonomi produktif berbasis komunitas.
Co-Authors Adrie Putra Amo Sugiharto Angela, Nofia Anggraeni , Dewi Arief Kusuma Ayu Safitri Chairunnisa, Puspita Dihin Septyanto Dodi Atmaja Eka Erlinda, Ulfania Eka, Andi Primafira Bumandava Elistia, Elistia Erman Anom Gilang Pratama Gilang Pratama Gilang Pratama Hafidz Gilang Pratama Hafiz Hafidz, Gilang Pratama Handayani, Sri Hartati, Rismayanti Haryanti Haryanti Heriyanti Heriyanti, Heriyanti Hosizah Hosizah Irfan, Ahmad Iriansyah, Herinto Sidik Isniati Dwijayanti Iswadi Iswadi Iswadi Iswadi Jatmiko Jatmiko Jatmiko Jatmiko Juwita, Silvia Ratna Kartika Sari Khasanah, Alfitri Nur Kustiawan, Unggul LIA AMALIA Maerani Ikwanda Mahadewi, Erlina Puspitaloka Mauludi, Andri MF Arrozi Adhikara Mohamad Reza Hilmy Muhammad Abdullah Hadi Muhmin, Andi Hidayat Mukmin, Andi Hidayat Mulyo Wiharto Muniroh Nisa, Puspita Chairun Nizirwan Anwar Noviana Poernama Sari Pamungkas, Ario Puspita Chairun Nisa2 Putri Newa Glenda Azra Ria Atmaja, Dodi Saridin, Rasman Bin Sarlina Sari Setiyati, Ritta Siti Mariam Sugiyanto - Sugiyanto, Sugiyanto Sumitro, Dewi Sari Suryari Purnama Sutono Sutono Tantri Yanuar Rahmat Syah Tiffany Wahidah Prameswari Tuhfah Humairoh Waslam Waslam, Waslam Wijayanto, Aditiya Yuanita Arianti