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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Wahana Pendidikan The South East Asian Journal of Management Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship International Research Journal of Business Studies
Damelina B. Tambunan
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Salesperson performance and patronage intention: The role of mediation and moderation analysis Hikama, Nahli; Tambunan, Damelina Basauli
Jurnal Ekonomi dan Bisnis Vol. 28 No. 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i1.12096

Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji dan menganalisis keterhubungan antara salesperson performance, brand image, price sensitivity, dan patronage intention pada Toko Emas Amiin. Penelitian ini menggunakan metode kuantitatif terhadap 140 pelanggan Toko Emas Amiin yang telah memenuhi kriteria purposive sampling. Hasil penelitian ini menunjukkan bahwa: 1) Salesperskon performance berpengaruh secara positif dan signifikan terhadap brand image; 2) Brand image berpengaruh secara positif dan signifikan terhadap patronage intention; 3) Salesperson performance berpengaruh secara positif, namun tidak signifikan terhadap patronage intention; 4) Brand image memediasi pengaruh salesperson performance terhadap patronage intention secara signifikan; 5) Price sensitivity memoderasi pengaruh brand image terhadap patronage intention secara signifikan. Berdasarkan hasil penelitian tersebut dapat dikatakan bahwa semakin tinggi penilaian pelanggan terhadap salesperson performance maka semakin positif pula brand image yang akan tercipta dalam benak pelanggan, sehingga membuat niat pelanggan untuk melakukan patronage pada Toko Emas Amiin di masa mendatang semakin meningkat. Namun, pelanggan yang sensitif terhadap harga dan tidak mendapatkan kepuasan atas harga cenderung akan mengurungkan niatnya untuk melakukan patronage pada Toko Emas Amiin meskipun brand image telah tercipta secara positif.
Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
Strategi Digital Marketing Sebagai Upaya Meningkatkan Penjualan Rumah Bersubsidi Type 36 Pada Perumahan Griya Five Permata 2 Pontianak Trivina, Trivina; Damelina Basauli Tambunan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5767

Abstract

Tujuan penelitian ini untuk menganalisis strategi digital marketing dalam meningkatkan penjualan rumah subsidi tipe 36 di Perumahan Griya Five Permata 2, Pontianak. Penelitian ini menitikberatkan pada peran website sebagai media utama dalam pemasaran digital, serta mengidentifikasi cara dan hambatan dalam penerapan strategi ini. Pendekatan kualitatif digunakan untuk menggali pemahaman yang mendalam tentang dinamika pemasaran digital, sesuai dengan metode deskriptif analitis yang berorientasi pada pemecahan masalah. Sumber data penelitian terdiri dari wawancara dengan berbagai pihak, termasuk pemilik perumahan, konsumen, calon konsumen, divisi pemasaran, serta konseptor digital marketing. Data primer dikumpulkan langsung dari responden, sedangkan data sekunder diperoleh dari dokumen terkait. Metode analisis yang digunakan adalah Analisis Delphi, yang membantu mengidentifikasi faktor-faktor strategis dalam pemasaran perusahaan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang diterapkan, terutama melalui website, efektif dalam meningkatkan penjualan. Website digunakan untuk memasang iklan, memberikan informasi mendalam tentang fasilitas perumahan, dan berinteraksi dengan konsumen melalui fitur Story WhatsApp. Strategi pemasaran digital juga menekankan pentingnya segmentasi, targeting, dan positioning dalam mencapai target penjualan. Namun, penelitian ini juga mengidentifikasi hambatan, seperti kurangnya koordinasi antara tim pemasaran dan divisi lain dalam pameran perumahan. Oleh karena itu, disarankan agar strategi pemasaran digital direncanakan dengan matang dan melibatkan semua pihak terkait. Selain itu, penggunaan media release dan penambahan sales freelance yang kompeten diusulkan untuk meningkatkan efektivitas pemasaran.
Peningkatan Peranan Gugus Tugas Terhadap Penanganan Covid-19 Kelurahan Putat Jaya Kota Surabaya Sutanto, J.E.; Yuwono, Natalia; Tambunan, Damelina Basauli
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.8578

Abstract

Surabaya merupakan rangking tertinggi ketidakberhasilan penanganan Covid-19. Oleh sebab itu kesiapan Pemkot Kota Surabaya melakukan terobosan-terobosan dalam menemukan, menangani dan membatasi terjadinya mata rantai penyebaran COVID-19. Tahapan atau langkah untuk menghadapi COVID-19 yaitu: adanya usaha promotif, preventif, kuratif dan rehabilitatif. Sebagai pusat informasi terkait penanganan atau pemantauan protokol kesehatan, gugus tugas, gerak cepat mengatasi  COVID-19 Surabaya dalam hal ini Pemerintah Kota Surabaya sudah  memberikan fasilitas laman website bagi warga atau masyarakat Kota Surabaya, sehingga upaya promotif merupakan cara penanganan yang efektif. Berdasarkan pengalaman 3 bulan terakhir, diperlukan adanya peningkatan peranan Gugus Tugas, mengingat sampai saat ini belum ada tanda-tanda kapan berakhirnya pandemi COVID-19 tersebut, sehingga Gugus Tugas Kampung Tangguh RW 03, Kelurahan Putat Jaya, merencanakan penyiapan tenaga baru, memberikan pelatihan manajemen kerja kelompok/ shift, menambah peralatan baru. Kerjasama antara warga atau masyarakat di Kelurahan Putat Jaya, dengan Universitas Ciputra Surabaya, menjadi bagian dari kegiatan Tridharma Perguruan Tinggi.Kata Kunci: covid-19, gugus tugas, masyarakat, kelompok, nihil.Increasing the Role of the Task Force on Handling Covid 19, Putat Jaya Urban Village, Surabaya CityABSTRACTSurabaya is the highest ranking of the unsuccessful handling of COVID 19. Therefore, the readiness of the City Government of Surabaya to make breakthroughs in finding, dealing with and limiting the distribution chain COVID-19. The stages or steps to deal with COVID-19 are promotion, prevention, curative and rehabilitative efforts. As an information center related to the handling or monitoring of health protocols, a task force, to move quickly to overcome COVID-19 in Surabaya, in this case the Surabaya City Government has provided website facilities for residents or residents of the City of Surabaya, so that promotional efforts are an effective way of handling. Based on the experience of the last 3 months, it is necessary to increase the role of the Task Force, considering that until now there has been no sign of the end of the COVID-19 epidemic, so the Task Force for Kampung Tangguh RW 03, Putat Jaya Village, is planning to prepare new personnel, adding equipment. new health protocols. The collaboration between residents or the community in Putat Jaya Village, with Universitas Ciputra Surabaya, is part of the Tridharma Perguruan Tinggi activity.Key Words: covid-19, task force, society, group, zero.
Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic Tambunan, Damelina Basauli; Thyrza Farizah Yosina; Teofilus
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6001

Abstract

Introduction: This study investigates the influence of service quality, perceived price, and location on customer satisfaction in the context of Soappahollic, a beauty retail business. While prior research has examined these variables individually, limited attention has been given to their combined effects in the beauty retail sector. This research aims to address this gap by analyzing how these three factors simultaneously shape customer satisfaction. Method: The study adopts a quantitative approach using a survey design. Data were collected from 200 Soappahollic customers through simple random sampling. The collected data were analyzed using Structural Equation Modeling with the SmartPLS software to evaluate the relationships among service quality, perceived price, location, and customer satisfaction. Result: The analysis revealed that all three independent variables significantly influence customer satisfaction. Specifically, service quality (p = 0.004), perceived price (p = 0.0097), and location (p = 0.0458) were found to have a positive and statistically significant effect. Among these, service quality emerged as the most dominant factor contributing to customer satisfaction. Conclusion: The findings highlight the critical role of integrating high service quality, fair pricing strategies, and strategic store location in enhancing customer satisfaction and loyalty. This study provides practical insights for managers in the beauty retail industry to design more effective customer service strategies and contributes to the literature by emphasizing the interconnected impact of these variables in a retail setting
The Impact of Entrepreneurial Networks, Orientation, and Competence on Online Trading SMEs Performance in Makassar City Syulhasbiullah, Muh; Dwi Radianto, Wirawan Endro; Tambunan, Damelina Basauli
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1526

Abstract

Research Aims: This study aims to examine the effect of entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence on the performance of online trading SMEs in Makassar City. It seeks to understand how these entrepreneurial factors contribute to SMEs’ success in the digital business environment.Design/Methodology/Approach: A quantitative approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through online questionnaires distributed to 150 SME owners operating in online trading in Makassar. The measurement model and structural model were assessed for validity, reliability, and hypothesis testing.Research Findings: The study found that all three variables — entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence — have a significant and positive influence on SME performance. Entrepreneurial orientation was the most dominant factor, followed by entrepreneurial competence and entrepreneurial networks. The model explained 83.4% of the variance in SME performance with high predictive relevance (Q² = 0.732).Theoretical Contribution/Originality: This research enriches the literature on entrepreneurial dynamics by empirically validating the interplay between entrepreneurial orientation, networks, and competence in the context of digital SMEs in emerging economies. It confirms the Resource-Based View (RBV) theory by showing how internal capabilities and external linkages enhance performance.Practitioners/Policy Implications: The findings provide practical guidance for SME owners to focus on building robust networks, enhancing managerial competencies, and fostering a proactive and innovative business mindset. For policymakers, the study highlights the need for support programs focusing on digital literacy, entrepreneurial training, and access to networking platforms.Research Limitations/Implications: This study is limited to online trading SMEs in Makassar City, which may affect the generalizability of findings to other regions or industries. Future research could explore longitudinal designs, incorporate moderating variables such as digital transformation or government support, and compare SMEs across multiple regions or sectors.
The Influence of Brand Trust, Brand Reputation, and Brand Relationship Quality on Distributor Loyalty with Distributor Satisfaction of Panen Mas as a Mediating Variable Kusuma Wardhani, Mustika Eka; Tambunan, Damelina Basauli
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5007

Abstract

The gold mining industry in Indonesia has undergone significant changes, particularly with the continuous rise in gold prices, which impacts the distribution of mining products such as water pumps and sand pumps. PT Panen Raya Mustika (Panen Mas) faces challenges in maintaining distributor loyalty amid intense competition. This study aims to analyze the effect of brand trust, brand reputation, and brand relationship quality on distributor loyalty, with distributor satisfaction of Panen Mas as a mediating variable. This is a quantitative study, and data collection was carried out using a questionnaire distributed online via Google Forms to 36 distributors of PT Panen Raya Mustika across various distribution areas. The results show that brand trust, brand reputation, and brand relationship quality significantly affect distributor satisfaction of Panen Mas, which serves as a mediator in enhancing distributor loyalty for Panen Mas.
SPX Express: Pengaruh Layanan Pengiriman terhadap Retensi via Kepuasan pada E-commerce Shopee Indonesia Hartono, Hartono; Padmalia, Metta; Tambunan, Damelina Basauli
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2684

Abstract

This study aims to analyze the effect of SPX Express delivery services on customer retention on the Shopee Indonesia platform by placing customer satisfaction as a mediating variable. This study is based on Expectancy Disconfirmation Theory (EDT) and uses a quantitative approach through an online survey of 173 active Shopee users selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationship between variables. The results of this study reveal that SPX Express delivery services have a significant influence on Shopee Indonesia customer satisfaction, where customer satisfaction is proven to be a major factor driving retention. In addition, delivery services also influence customer retention both directly and indirectly through the mediation of customer satisfaction. Thus, the quality of delivery services plays a strategic role not only in increasing satisfaction but also in strengthening customer loyalty on the Shopee Indonesia e-commerce platform.
DEVELOPMENT OF BUSINESS STRATEGIES TO INCREASE SALES TURNOVER OF AGRICULTURAL MECHANIZATION EQUIPMENT WITH THE QSPM METHOD AT PT GOLDEN PRATAMA GEMILANG Pratama, Okky Aditya; Tambunan, Damelina Basauli
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18277

Abstract

This study aims to formulate marketing strategies for PT Golden Pratama Gemilang (GPG) to increase the sales turnover of agricultural mechanization tools by employing the SWOT approach and the Quantitative Strategic Planning Matrix (QSPM) method. The research utilizes a qualitative method by collecting data through in-depth interviews, document analysis, and direct observations. The SWOT analysis revealed that PT GPG’s strengths include a strong company reputation, high-quality products meeting international standards, effective after-sales services, robust relationships with key clients, and efficient product demonstrations. However, the company faces weaknesses such as relatively high product prices, limited promotional capacity, and challenges in workforce regeneration. External opportunities identified include agricultural modernization policies, growing demand for mechanization, strategic partnerships with state-owned enterprises (BUMN) and private sectors, and advancements in mechanization technologies. Conversely, major threats include price competition from local competitors, macroeconomic challenges, insufficient market education, and negative perceptions of consumable parts. Through QSPM analysis, strategies with the highest Total Attractiveness Scores (TAS) were prioritized for implementation. The top-priority strategy identified is collaborating with local Original Equipment Manufacturers (OEMs) to reducethe cost of consumable parts, which achieved the highest TAS value. Other prioritized strategies include offering flexible payment options to small and medium-scale farmers, developing products tailored to specific land needs, and collaborating with the Ministry of Agriculture to promote agricultural modernization. The findings of this study emphasize the importance of a systematic approach in formulating marketing strategies. The proposed strategies are expected to assist PT GPG in enhancing competitiveness,expanding market share, and achieving sustainable sales growth in the agricultural mechanization industry.
EMPIRICAL RESEARCH: THE IMPACT OF FOOD SECURITY ON ECONOMIC GROWTH (CASE STUDY IN INDONESIA) Hartono, Wendra; Kodrat, David Sukardi; Tambunan, Damelina Basauli; Pramana, Isadora Elgina; Alexander, Juan Richard
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11547

Abstract

Abstract: The world is perceived to be experiencing an acute food crisis which will continue until 2023. The Ministry of Finance of the Republic of Indonesia estimated that the upcoming global economic growth will weaken. Drops in the economy can be influenced by the uncertain global financial markets, inflationary pressures, increasing stagflation rate, and geopolitical situations. The problem research is: Does food security have an impact on Indonesia's economic growth? This study adopts real GDP (Y) as a proxy for economic growth; labor force (Lf) as a proxy for labor; Gross Capital formation (CI) as a proxy for capital; food production index (FS) as a proxy for food security; and trade openness (TO) is proxied by the sum of total export and total import divided by real GDP. This study examines and compares the impact of food security on economic growth in Indonesia using VECM method using 30 years of data, ranging from 1991 to 2020. The estimated results signified that food security in Indonesia plays a pivotal role in stimulating economic growth although the level of influence varies.
Co-Authors Abidin, Achmad Adi Kurniawan Yusup Alexander, Juan Richard Andy Sanjoko Antonius Tanan Christina Bardien Christina Whidya Utami Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Eric Harianto Fajar, Leonard Putra Febry, Timotius Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto JE Sutanto Juan Richard Alexander Kusuma Wardhani, Mustika Eka Liliana Dewi Metta Padmalia Murpin Josua Sembiring Napitupulu, Alfons Manuel P.M. Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Padmali, Metta Pramana, Isadora Elgina Prasetio, Fiona Pratama, Okky Aditya Pujirahayu Sumaji, Yoseva Maria Rismawati br Sitepu Setiowati, Maria Henny Soetedja, Venny Sutanto, J. E. Syulhasbiullah, Muh Teofilus Teofilus Teofilus, Teofilus Thyrza Farizah Yosina Tommy Christian Efrata Tony Justinus Hoetama Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata