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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MBR (Management and Business Review) International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Primanomics : Jurnal Ekonomi & Bisnis Benchmarking: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Wahana Pendidikan Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian The South East Asian Journal of Management Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Business, Social and Technology Journal Community Service Consortium Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) International Research Journal of Business Studies Dinasti Information and Technology International Journal of Economic Integration and Regional Competitiveness
Damelina B. Tambunan
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Salesperson performance and patronage intention: The role of mediation and moderation analysis Hikama, Nahli; Tambunan, Damelina Basauli
Jurnal Ekonomi dan Bisnis Vol. 28 No. 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i1.12096

Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji dan menganalisis keterhubungan antara salesperson performance, brand image, price sensitivity, dan patronage intention pada Toko Emas Amiin. Penelitian ini menggunakan metode kuantitatif terhadap 140 pelanggan Toko Emas Amiin yang telah memenuhi kriteria purposive sampling. Hasil penelitian ini menunjukkan bahwa: 1) Salesperskon performance berpengaruh secara positif dan signifikan terhadap brand image; 2) Brand image berpengaruh secara positif dan signifikan terhadap patronage intention; 3) Salesperson performance berpengaruh secara positif, namun tidak signifikan terhadap patronage intention; 4) Brand image memediasi pengaruh salesperson performance terhadap patronage intention secara signifikan; 5) Price sensitivity memoderasi pengaruh brand image terhadap patronage intention secara signifikan. Berdasarkan hasil penelitian tersebut dapat dikatakan bahwa semakin tinggi penilaian pelanggan terhadap salesperson performance maka semakin positif pula brand image yang akan tercipta dalam benak pelanggan, sehingga membuat niat pelanggan untuk melakukan patronage pada Toko Emas Amiin di masa mendatang semakin meningkat. Namun, pelanggan yang sensitif terhadap harga dan tidak mendapatkan kepuasan atas harga cenderung akan mengurungkan niatnya untuk melakukan patronage pada Toko Emas Amiin meskipun brand image telah tercipta secara positif.
Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
Strategi Digital Marketing Sebagai Upaya Meningkatkan Penjualan Rumah Bersubsidi Type 36 Pada Perumahan Griya Five Permata 2 Pontianak Trivina, Trivina; Damelina Basauli Tambunan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5767

Abstract

Tujuan penelitian ini untuk menganalisis strategi digital marketing dalam meningkatkan penjualan rumah subsidi tipe 36 di Perumahan Griya Five Permata 2, Pontianak. Penelitian ini menitikberatkan pada peran website sebagai media utama dalam pemasaran digital, serta mengidentifikasi cara dan hambatan dalam penerapan strategi ini. Pendekatan kualitatif digunakan untuk menggali pemahaman yang mendalam tentang dinamika pemasaran digital, sesuai dengan metode deskriptif analitis yang berorientasi pada pemecahan masalah. Sumber data penelitian terdiri dari wawancara dengan berbagai pihak, termasuk pemilik perumahan, konsumen, calon konsumen, divisi pemasaran, serta konseptor digital marketing. Data primer dikumpulkan langsung dari responden, sedangkan data sekunder diperoleh dari dokumen terkait. Metode analisis yang digunakan adalah Analisis Delphi, yang membantu mengidentifikasi faktor-faktor strategis dalam pemasaran perusahaan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang diterapkan, terutama melalui website, efektif dalam meningkatkan penjualan. Website digunakan untuk memasang iklan, memberikan informasi mendalam tentang fasilitas perumahan, dan berinteraksi dengan konsumen melalui fitur Story WhatsApp. Strategi pemasaran digital juga menekankan pentingnya segmentasi, targeting, dan positioning dalam mencapai target penjualan. Namun, penelitian ini juga mengidentifikasi hambatan, seperti kurangnya koordinasi antara tim pemasaran dan divisi lain dalam pameran perumahan. Oleh karena itu, disarankan agar strategi pemasaran digital direncanakan dengan matang dan melibatkan semua pihak terkait. Selain itu, penggunaan media release dan penambahan sales freelance yang kompeten diusulkan untuk meningkatkan efektivitas pemasaran.
Peningkatan Peranan Gugus Tugas Terhadap Penanganan Covid-19 Kelurahan Putat Jaya Kota Surabaya Sutanto, J.E.; Yuwono, Natalia; Tambunan, Damelina Basauli
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.8578

Abstract

Surabaya merupakan rangking tertinggi ketidakberhasilan penanganan Covid-19. Oleh sebab itu kesiapan Pemkot Kota Surabaya melakukan terobosan-terobosan dalam menemukan, menangani dan membatasi terjadinya mata rantai penyebaran COVID-19. Tahapan atau langkah untuk menghadapi COVID-19 yaitu: adanya usaha promotif, preventif, kuratif dan rehabilitatif. Sebagai pusat informasi terkait penanganan atau pemantauan protokol kesehatan, gugus tugas, gerak cepat mengatasi  COVID-19 Surabaya dalam hal ini Pemerintah Kota Surabaya sudah  memberikan fasilitas laman website bagi warga atau masyarakat Kota Surabaya, sehingga upaya promotif merupakan cara penanganan yang efektif. Berdasarkan pengalaman 3 bulan terakhir, diperlukan adanya peningkatan peranan Gugus Tugas, mengingat sampai saat ini belum ada tanda-tanda kapan berakhirnya pandemi COVID-19 tersebut, sehingga Gugus Tugas Kampung Tangguh RW 03, Kelurahan Putat Jaya, merencanakan penyiapan tenaga baru, memberikan pelatihan manajemen kerja kelompok/ shift, menambah peralatan baru. Kerjasama antara warga atau masyarakat di Kelurahan Putat Jaya, dengan Universitas Ciputra Surabaya, menjadi bagian dari kegiatan Tridharma Perguruan Tinggi.Kata Kunci: covid-19, gugus tugas, masyarakat, kelompok, nihil.Increasing the Role of the Task Force on Handling Covid 19, Putat Jaya Urban Village, Surabaya CityABSTRACTSurabaya is the highest ranking of the unsuccessful handling of COVID 19. Therefore, the readiness of the City Government of Surabaya to make breakthroughs in finding, dealing with and limiting the distribution chain COVID-19. The stages or steps to deal with COVID-19 are promotion, prevention, curative and rehabilitative efforts. As an information center related to the handling or monitoring of health protocols, a task force, to move quickly to overcome COVID-19 in Surabaya, in this case the Surabaya City Government has provided website facilities for residents or residents of the City of Surabaya, so that promotional efforts are an effective way of handling. Based on the experience of the last 3 months, it is necessary to increase the role of the Task Force, considering that until now there has been no sign of the end of the COVID-19 epidemic, so the Task Force for Kampung Tangguh RW 03, Putat Jaya Village, is planning to prepare new personnel, adding equipment. new health protocols. The collaboration between residents or the community in Putat Jaya Village, with Universitas Ciputra Surabaya, is part of the Tridharma Perguruan Tinggi activity.Key Words: covid-19, task force, society, group, zero.
Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic Tambunan, Damelina Basauli; Thyrza Farizah Yosina; Teofilus
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6001

Abstract

Introduction: This study investigates the influence of service quality, perceived price, and location on customer satisfaction in the context of Soappahollic, a beauty retail business. While prior research has examined these variables individually, limited attention has been given to their combined effects in the beauty retail sector. This research aims to address this gap by analyzing how these three factors simultaneously shape customer satisfaction. Method: The study adopts a quantitative approach using a survey design. Data were collected from 200 Soappahollic customers through simple random sampling. The collected data were analyzed using Structural Equation Modeling with the SmartPLS software to evaluate the relationships among service quality, perceived price, location, and customer satisfaction. Result: The analysis revealed that all three independent variables significantly influence customer satisfaction. Specifically, service quality (p = 0.004), perceived price (p = 0.0097), and location (p = 0.0458) were found to have a positive and statistically significant effect. Among these, service quality emerged as the most dominant factor contributing to customer satisfaction. Conclusion: The findings highlight the critical role of integrating high service quality, fair pricing strategies, and strategic store location in enhancing customer satisfaction and loyalty. This study provides practical insights for managers in the beauty retail industry to design more effective customer service strategies and contributes to the literature by emphasizing the interconnected impact of these variables in a retail setting
The Impact of Entrepreneurial Networks, Orientation, and Competence on Online Trading SMEs Performance in Makassar City Syulhasbiullah, Muh; Dwi Radianto, Wirawan Endro; Tambunan, Damelina Basauli
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1526

Abstract

Research Aims: This study aims to examine the effect of entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence on the performance of online trading SMEs in Makassar City. It seeks to understand how these entrepreneurial factors contribute to SMEs’ success in the digital business environment.Design/Methodology/Approach: A quantitative approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through online questionnaires distributed to 150 SME owners operating in online trading in Makassar. The measurement model and structural model were assessed for validity, reliability, and hypothesis testing.Research Findings: The study found that all three variables — entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence — have a significant and positive influence on SME performance. Entrepreneurial orientation was the most dominant factor, followed by entrepreneurial competence and entrepreneurial networks. The model explained 83.4% of the variance in SME performance with high predictive relevance (Q² = 0.732).Theoretical Contribution/Originality: This research enriches the literature on entrepreneurial dynamics by empirically validating the interplay between entrepreneurial orientation, networks, and competence in the context of digital SMEs in emerging economies. It confirms the Resource-Based View (RBV) theory by showing how internal capabilities and external linkages enhance performance.Practitioners/Policy Implications: The findings provide practical guidance for SME owners to focus on building robust networks, enhancing managerial competencies, and fostering a proactive and innovative business mindset. For policymakers, the study highlights the need for support programs focusing on digital literacy, entrepreneurial training, and access to networking platforms.Research Limitations/Implications: This study is limited to online trading SMEs in Makassar City, which may affect the generalizability of findings to other regions or industries. Future research could explore longitudinal designs, incorporate moderating variables such as digital transformation or government support, and compare SMEs across multiple regions or sectors.
SPX Express: Pengaruh Layanan Pengiriman terhadap Retensi via Kepuasan pada E-commerce Shopee Indonesia Hartono, Hartono; Padmalia, Metta; Tambunan, Damelina Basauli
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2684

Abstract

This study aims to analyze the effect of SPX Express delivery services on customer retention on the Shopee Indonesia platform by placing customer satisfaction as a mediating variable. This study is based on Expectancy Disconfirmation Theory (EDT) and uses a quantitative approach through an online survey of 173 active Shopee users selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationship between variables. The results of this study reveal that SPX Express delivery services have a significant influence on Shopee Indonesia customer satisfaction, where customer satisfaction is proven to be a major factor driving retention. In addition, delivery services also influence customer retention both directly and indirectly through the mediation of customer satisfaction. Thus, the quality of delivery services plays a strategic role not only in increasing satisfaction but also in strengthening customer loyalty on the Shopee Indonesia e-commerce platform.
The Forming Factors of Business Field Diversification Decision in Family Business Enterprise in Indonesia Andy Sanjoko; Damelina B. Tambunan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11647

Abstract

Family Business Enterprise (FBE) has unique matters and is different from non-FBE in general such as succession issues, leadership transfer, internal conflicts, and decreasing company performance. One of the strategies that can be applied is to diversify the business as done by large FBEs in Indonesia. This study aims to determine what factors shape business diversification decisions at FBEs in Indonesia. The method used is a quantitative approach using EFA (Exploratory Factor Analysis) and distributing questionnaires to 183 respondents who have been obtained through purposive sampling. The results showed, that from 8 factors 7 factors shape the decision to verify FBE in Indonesia, which are resources and leader's characteristics, stimulus, business competition, business environment, internal conditions, potential opportunities, and market trends. The resources and leader's characteristics factor dominate the verification decision, especially for different business fields (conglomerates). Meanwhile, the market trend, which was originally an indicator of the market factor, turned into one of the main factors in making verified decisions
Arbitrage vs innovation opportunity analysis among MSMEs actors in Surabaya Tambunan, Damelina Basauli; Fajar, Leonard Putra; Pujirahayu Sumaji, Yoseva Maria; Sutanto, J. E.
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.5322

Abstract

Pandemi Covid-19 membawa perubahan dalam berbagai aspek kehidupan secara khusus dalam pengelolaan usaha. Penelitian ini bertujuan untuk menguji ada tidaknya perbedaan pilihan peluang antara arbitrage opportunity dan innovation opportunity oleh usaha mikro, kecil dan menegah (UMKM) di bidang makanan dan minuman di Kota Surabaya pada masa pandemi Covid-19. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling dengan kriteria tertentu, data dikumpulkan dari 100 responden yang memenuhi kriteria yang kemudian diuji menggunakan uji beda rata-rata Sappiro Wilk karena data ditemukan tidak berdistribusi normal. Hasil penelitian menunjukkan adanya perbedaan rata-rata antara arbitrage opportunity dan innovation opportunity. Hasil juga menunjukkan bahwa pelaku UMKM makanan dan minuman di Kota Surabaya lebih banyak yang melakukan innovation opportunity (81 responden) dibandingkan arbitrage opportunity (15 responden), 4 responden lainnya memilih kedua pilihan peluang. Implikasi dari temuan ini menunjukkan kemampuan para pelaku UMKM dapat bertahan pada masa sulit khususnya di masa pandemi covid-19 dengan berbagai pembatasan operasional usaha di bidang makanan dan minuman terletak pada kemampuan mereka mengindentifikasi dan mengeksekusi peluang baik arbitrage opportunity maupun innovation opportunity.
Peran Influencer Marketing Terhadap Brand Awareness Dan Brand Preference Produk Kecantikan Lokal Indonesia “Wardah Beauty” Dalam Mempengaruhi Keputusan Pembelian Konsumen Wiyasa, Gracecilia; Padmali, Metta; Tambunan, Damelina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.59081

Abstract

Beberapa tahun terakhir, dunia kecantikan dan beauty influencer mengalami perkembangan yang sangat pesat di Indonesia. Kehadiran dari beauty influencer dapat mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk membuktikan secara empiris bagaimana peran Influencer Marketing terhadap Brand Awareness dan Brand Engagement dari sebuah produk kecantikan lokal Indonesia yang pada akhirnya dapat mempengaruhi keputusan pembelian konsumen. Penelitian telah dilakukan secara kuantitatif dengan mengambil data dari 100 sampel wanita usia 18-30 tahun yang tinggal di Indonesia dan menggunakan produk Wardah. Data dianalisis dengan menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SMARTPLS. Hasil penelitian menunjukkan bahwa Influencer marketing dapat mempengaruhi brand awareness, influencer marketing dapat mempengaruhi brand preference, brand awareness dapat mempengaruhi keputusan pembelian dan brand preference dapat mempengaruhi keputusan pembelian.
Co-Authors Abidin, Achmad Achmad Abidin Adi Kurniawan Yusup Andy Sanjoko Antonius Tanan Bambang Sugiyono Agus Purwono Burhan Bungin Calvin Arandy Gunardi Christian Herdinata Christina Bardien Christina Whidya Utami Cittadhi Astridewi Nirmala Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Deylan Jevon Gunawan Eric Harianto Fajar, Leonard Putra Fiska Mekar Kustiani Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hastuti Naibaho Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto Jeskhael Este Sutanto Juan Richard Alexander Junaedy, Agoes Kusuma Wardhani, Mustika Eka Lala Setiany Wee Laura Angela Hartanto Lianto, Timothy Jason Liliana Dewi Margiota Fiona Ivone Martinus Calvin Saputra Maulidia Nur Rohma Metta Padmalia Muh Syulhasbiullah Murpin Josua Sembiring Mustika Eka Kusuma Wardhani Napitupulu, Alfons Manuel P.M. Nasihatul Fadhilah Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Okky Aditya Pratama Padmali, Metta Prasetio, Fiona Primadiansyah Ridha Novrizal Prisca Anjalini Dumatubun Putri Handayani Sirait Rismawati br Sitepu Rudy Hartono Prayogo Santi Tan Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sukono Sungkono Sutanto, J. E. Sutrisno, Timotius FCW Teofilus Teofilus Teofilus Thomas Stefanus Kaihatu Thyrza Farizah Yosina Tommy C. Efrata Tony Justinus Hoetama Trivina Trivina Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata