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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan The South East Asian Journal of Management Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship International Research Journal of Business Studies
Damelina B. Tambunan
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Forming Factors of Business Field Diversification Decision in Family Business Enterprise in Indonesia Andy Sanjoko; Damelina B. Tambunan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11647

Abstract

Family Business Enterprise (FBE) has unique matters and is different from non-FBE in general such as succession issues, leadership transfer, internal conflicts, and decreasing company performance. One of the strategies that can be applied is to diversify the business as done by large FBEs in Indonesia. This study aims to determine what factors shape business diversification decisions at FBEs in Indonesia. The method used is a quantitative approach using EFA (Exploratory Factor Analysis) and distributing questionnaires to 183 respondents who have been obtained through purposive sampling. The results showed, that from 8 factors 7 factors shape the decision to verify FBE in Indonesia, which are resources and leader's characteristics, stimulus, business competition, business environment, internal conditions, potential opportunities, and market trends. The resources and leader's characteristics factor dominate the verification decision, especially for different business fields (conglomerates). Meanwhile, the market trend, which was originally an indicator of the market factor, turned into one of the main factors in making verified decisions
Arbitrage vs innovation opportunity analysis among MSMEs actors in Surabaya Tambunan, Damelina Basauli; Fajar, Leonard Putra; Pujirahayu Sumaji, Yoseva Maria; Sutanto, J. E.
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.5322

Abstract

Pandemi Covid-19 membawa perubahan dalam berbagai aspek kehidupan secara khusus dalam pengelolaan usaha. Penelitian ini bertujuan untuk menguji ada tidaknya perbedaan pilihan peluang antara arbitrage opportunity dan innovation opportunity oleh usaha mikro, kecil dan menegah (UMKM) di bidang makanan dan minuman di Kota Surabaya pada masa pandemi Covid-19. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling dengan kriteria tertentu, data dikumpulkan dari 100 responden yang memenuhi kriteria yang kemudian diuji menggunakan uji beda rata-rata Sappiro Wilk karena data ditemukan tidak berdistribusi normal. Hasil penelitian menunjukkan adanya perbedaan rata-rata antara arbitrage opportunity dan innovation opportunity. Hasil juga menunjukkan bahwa pelaku UMKM makanan dan minuman di Kota Surabaya lebih banyak yang melakukan innovation opportunity (81 responden) dibandingkan arbitrage opportunity (15 responden), 4 responden lainnya memilih kedua pilihan peluang. Implikasi dari temuan ini menunjukkan kemampuan para pelaku UMKM dapat bertahan pada masa sulit khususnya di masa pandemi covid-19 dengan berbagai pembatasan operasional usaha di bidang makanan dan minuman terletak pada kemampuan mereka mengindentifikasi dan mengeksekusi peluang baik arbitrage opportunity maupun innovation opportunity.
Peran Influencer Marketing Terhadap Brand Awareness Dan Brand Preference Produk Kecantikan Lokal Indonesia “Wardah Beauty” Dalam Mempengaruhi Keputusan Pembelian Konsumen Wiyasa, Gracecilia; Padmali, Metta; Tambunan, Damelina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.59081

Abstract

Beberapa tahun terakhir, dunia kecantikan dan beauty influencer mengalami perkembangan yang sangat pesat di Indonesia. Kehadiran dari beauty influencer dapat mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk membuktikan secara empiris bagaimana peran Influencer Marketing terhadap Brand Awareness dan Brand Engagement dari sebuah produk kecantikan lokal Indonesia yang pada akhirnya dapat mempengaruhi keputusan pembelian konsumen. Penelitian telah dilakukan secara kuantitatif dengan mengambil data dari 100 sampel wanita usia 18-30 tahun yang tinggal di Indonesia dan menggunakan produk Wardah. Data dianalisis dengan menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SMARTPLS. Hasil penelitian menunjukkan bahwa Influencer marketing dapat mempengaruhi brand awareness, influencer marketing dapat mempengaruhi brand preference, brand awareness dapat mempengaruhi keputusan pembelian dan brand preference dapat mempengaruhi keputusan pembelian.
The Influence of Employee Engagement on Employee Championing Behavior During Organizational Change Christina Bardien; Damelina Basauli Tambunan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3123

Abstract

Organizational Change is one of the strategies carried out by companies to survive in difficult times, such as when companies have to survive during the Covid-19 pandemic. This study aims to examine whether there is an influence of Organizational Change on Employee Engagement and employee Championing Behavior and whether Employee Engagement has a mediating role between Organizational Change to Employee Championing Behavior in property companies in Makassar. The method of data analysis of this study using SmartPLS3 to perform Structural Equation Modeling (SEM) test. Data collection was conducted through a survey using a questionnaire with a Likert scale given to 59 respondents who are part of the employee population in property companies. The results of the study showed that Organizational Change has a direct effect on Employee Engagement and employee Championing. Good communication and getting employees involved in OC will increase the EE of employees. In addition, the behavior of the ECB will increase if the OC is well communicated, while Employee Engagement itself does not affect the behavior of the employee champion and also does not mediate the influence of the OC on the ECB.
PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA UNTUK MENINGKATKAN PERKEMBANGAN JIWA, LINGKUNGAN, BUDAYA PADA SMA HANGTUAH 1 SURABAYA Sutanto, J.E.; Sitepu, Rismawati Br; Sembiring, Murpin Josua; Tambunan, Damelina; Soetedja, Venny
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari pengabdian masyarakat ini adalah agar siswa kelas XII dan SMA dapat mengembangkan semangat, iklim, budaya, dan kegiatan kewirausahaan dengan mendidik dan mendorong terciptanya lulusan yang mandiri dan menjadi wirausaha melalui program kewirausahaan. Subyek pengabdian ini adalah siswa SMA Hang Tuah 1 Surabaya. Luaran dari pengabdian ini antara lain terwujudnya model pengembangan kewirausahaan yang efektif dalam mengembangkan semangat, iklim, budaya, dan aktivitas kewirausahaan mahasiswa, mulai dari pendidikan kewirausahaan, motivasi serta peragaan contoh kegiatan kewirausahaan dari kampus Universitas Ciputra Surabaya secara langsung. ditangani oleh mahasiswa Ciputra yang sedang mengerjakan proyek. Hasil pengabdian ini menunjang program kewirausahaan yang telah terjalin di SMA Hang Tuah 1 Sidoarjo. Luaran yang dihasilkan berupa keluaran dan bentuk Hak Intelektual Indonesia bagi Dosen dan Mahasiswa Universitas Ciputra, serta diberitakan di surat kabar Malang Posco Media. Abstract. The aim of this community service is for 12th-grade and high school students to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are students from Hang Tuah 1 High School Surabaya. The outputs of this ,service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 1 Sidoarjo High School. The resulting output is in the form of output and the form of Indonesian Intellectual Rights for Ciputra University Lecturers and Students, and was covered in the Malang Posco Media newspaper. Keywords; Entrepreneurship education; Soul development; Environment; Culture
Atribut Yang Menjadi Pertimbangan Konsumen Dalam Membeli Produk Perumahan : Penelitian dan Analisis Conjoint Tambunan, Damelina B.
International Research Journal of Business Studies Vol. 2 No. 2 (2009): August-November 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The very high competitiveness of business nowadays, encourages the marketers to focus on satisfying their customers. Therefore marketers should be able to meet the customers’ demands. Customers usually consider a bundle of benefit before deciding to purchase products; therefore, marketers also should be able to identify the customers’ consideration of some product attributes. The aim of this study is to identify the combination of attributes that is considered by customers in making decision when purchasing property. The Data in this research are primary data and gathered from 150 respondents. The sampling method used is convenience sampling. The data are analyzed by using conjoint analysis. The result shows that the most considered attributes are the number of bed rooms, the size of land, the housing types, the house design, and the number of bath rooms.
Drivers of Organizational Performance in Accounting Firms: Price Competition, Professional Standards (SPJA) Effectiveness, and Firm Reputation under the Moderating Role of Professional Regulation Wijono, Monica Widyati; Harianto, Eric; Tambunan, Damelina Basauli
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5608

Abstract

Accounting Service Firms (KJA) play a vital role in supporting SMEs in Indonesia, yet they face challenges from price competition and dynamic of accountant professional regulations. This study aims to analyze the effects of price competition, the effectiveness of implementing the Standards of Accountants Services (SPJA), and reputation on organizational performance, with the regulation of the accounting profession as a moderating variable. A quantitative approach with an explanatory survey was employed, targeting 500 KJA registered on the Find KJA IAI Global platform as of May 5, 2025, with 144 firms participating. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that price competition and effective SPJA implementation have positive and significant effects on organizational performance, whereas firm reputation does not show a significant effect. Moreover, accountant professional regulation does not strengthen these relationships; instead, it tends to weaken the effect of SPJA effectiveness on performance. These results suggest that for small-medium scale KJA, accountant professional regulations are perceived more as an administrative burden than as strategic support. This study underscores competitive pricing and effective SPJA implementation as the main drivers of KJA performance, while reputation has yet to emerge as a determining factor. Theoretically, the findings challenge the relevance of Public Interest Theory and Interest Group Theory in the context of smaller KJA, while practically highlighting the need for proportional regulations that focus on strengthening internal capabilities.
THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND TRUST ON CONSUMER PURCHASE INTEREST IN GOOD SUPPLY Primadiansyah Ridha Novrizal; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18658

Abstract

This study aims to determine the effect of digital marketing, brand image, and brand trust on consumer purchase intention with Good Supply as the object of study. The variables used in this study are digital marketing, brand image, and brand trust as independent variables, and purchase intention as the dependent variable. The method used is quantitative with multiple linear regression analysis approach. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 150 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that digital marketing influences the purchase intention of Good Supply consumers. Brand Image influences the purchase intention of Good Supply consumers. Brand Trust influences the purchase intention of Good Supply consumers.
Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Melalui Emosi Positif Dengan Jenis Kelamin Sebagai Moderator Pada Pengguna Tiktok Shop Laura Angela Hartanto; Damelina Basauli Tambunan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9804

Abstract

Studi ini menganalisis dampak motivasi belanja hedonik terhadap perilaku pembelian impulsif dengan mediasi emosi positif, jenis kelamin sebagai faktor moderasi di kalangan pengguna TikTok Shop di Surabaya. Sampel penelitian mencakup 233 pengguna TikTok Shop di Surabaya, yang sebagian besar berusia antara 20 hingga 22 tahun, dan diambil dengan teknik non-probabilitas melalui metode purposive sampling. Peneliti menggunakan perangkat lunak SmartPLS versi 4.1 dalam penganalisaan data. Temuan penelitian mengindikasikan bahwa motivasi berbelanja hedonik memiliki dampak positif dan signifikan terhadap emosi positif maupun pembelian impulsif, di mana emosi positif berfungsi sebagai mediator dalam hubungan ini. Namun, jenis kelamin tidak terbukti memoderasi hubungan ini secara signifikan, sehingga pola perilaku antara pengguna laki-laki dan perempuan cenderung sama. Temuan ini menegaskan pentingnya dimensi emosional dan pengalaman dalam mendorong perilaku pembelian impulsif di platform perdagangan sosial, sehingga pemasar sebaiknya memprioritaskan peningkatan faktor-faktor tersebut tanpa memandang perbedaan jenis kelamin.
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets Saputra, Martinus Calvin; Herdinata, Christian; Tambunan, Damelina Basauli; Kodrat, David Sukardi; Efrata, Tommy Christian
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.007

Abstract

Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.
Co-Authors Abidin, Achmad Adi Kurniawan Yusup Alexander, Juan Richard Andy Sanjoko Antonius Tanan Christian Herdinata Christina Bardien Christina Whidya Utami Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Eric Harianto Fajar, Leonard Putra Febry, Timotius Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto JE Sutanto Juan Richard Alexander Kusuma Wardhani, Mustika Eka Laura Angela Hartanto Liliana Dewi Metta Padmalia Murpin Josua Sembiring Napitupulu, Alfons Manuel P.M. Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Padmali, Metta Pramana, Isadora Elgina Prasetio, Fiona Pratama, Okky Aditya Primadiansyah Ridha Novrizal Pujirahayu Sumaji, Yoseva Maria Rismawati br Sitepu Saputra, Martinus Calvin Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sutanto, J. E. Syulhasbiullah, Muh Teofilus Teofilus Teofilus, Teofilus Thyrza Farizah Yosina Tommy Christian Efrata Tony Justinus Hoetama Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Wijono, Monica Widyati Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata