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OPTIMALISASI CITRA PERGURUAN TINGGI SWASTA MELALUI PENGUATAN INTERELASI PEMASARAN JASA SATUAN PENDIDIKAN Kurniatun, Taufani Chusnul
Jurnal Administrasi Pendidikan Vol 25, No 1 (2018): JURNAL ADMINISTRASI PENDIDIKAN VOL.XXV NO.1 APRIL 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.289 KB) | DOI: 10.17509/jap.v25i1.11571

Abstract

Penelitian ini bertujuan untuk mengungkapkan peran kinerja bauran pemasaran jasa pendidikan (fasilitas fisik dan proses) dan dampaknya terhadap citra perguruan tinggi. Metode penelitian yang dilakukan menggunakan pendekatan survei lapangan. Sample dalam penelitian ini adalah mahasiswa perguruan tinggi swasta yaitu sebanyak 130 orang dengan menggunakan teknik convenience sampling. Analisis data dan pengujian hipotesis dijalankan dengan menggunakan analisis regresi dan perangkat lunak SPSS Versi 21,0 for windows. Hasil penelitian ini menunjukkan bahwa aspek bauran jasa pendidikan memiliki peran signifikan dalam membentuk citra perguruan tinggi. Untuk kinerja pemasaran dalam bauran fasilitas fisik dan bauran proses berpengaruh terhadap citra perguruan tinggi. Citra perguruan tinggi adalah pandangan, impresi, perasaan, konsepsi mahasiswa mengenai kegiatan operasional pendidikan mulai dari input, proses, output berorientasi pada segi layanan yang langsung di rasakan mahasiswa sebagai penerima jasa, dimana mungkin mempengaruhi langsung atau tidak langsung. Implikasi dari penelitian ini diarahkan untuk pengembangan strategi lembaga di segitiga pemasaran jasa dengan mengacu pada aspek bauran pemasaran jasa dan implikasi manajerial khusus dalam mengelola perguruan tinggi.
Pengaruh Komitmen Pegawai Sekolah Terhadap Eektivitas Implementasi Total Quality Management (Tqm) di SMKN Se-Kota Cimahi ., Syukron; Chusnul Kurniatun, Taufani; Bakar, H. Abu
Jurnal ADPEND Vol 1, No 1 (2016)
Publisher : UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Total Quality Management (TQM) is trying improvement and increasement the quality continously all persons. TQM is a inovation in managing a education which make focus in improving and increasing the quality continously which oriented to customer’satisfaction. Standard of Education and The Quality Management System ISO 9001:2008 in The Vacational School is a role and quality giudance contain minimun criteria and achievement the quality which must be finished school in operating one of education.both of them must finish consistently in order to purpose school can achieve, namely involving and enableness all school society.that thing,the observer is imterested to indentify about “Comitment Of School Society About Implementation Effectivity Total Quality Management In SMKN In Cimahi”.The purpose of obserment id is to know commitment of school society about organisation,to know implementatiom effectivity TQM and to know school society about implementation Effectivity TQM. The method that is used in the observement is the method quantative, that is located in SMKN CIMAHI, by using technic sample random sampling in sample taking. A informant as data source and tecnic data collecting that is used questionnaire and interview. And the usage programme SPSS version 21.0 and Microsoft Excel in data processing.According data processing result Weight Mean Score (WMS) find observernent in school society in SMKN CIMAHI in the position EXCELLENT in getting score 4,13 where SMKN 1 Has low score 4,08 and HIGH score SMKN 2 4,37 meanwhile SMKN 3 is 4,31 and the next about implementation Effectivity TQM in School Cimahi has WELL generally in rate score 3,97 which SMKN 1 (4,00) has high score from SMKN 2 (3,97) SMKN 3 (3,91) have low score among the other school. Meanwhile finding from normality test result that variable data X and Y distribute Normal, data processing and data analysis use parametic statistic technic. From variable corelation coefision test X and Y is gotten 0,710 and test result Signification is gotten value t-hitung 12,488 and t-tabel 1,804and coefision test result detemination is getting 50,5% it means commitment of school society inflence strongly 50,5% and signification about effectivity implementatiom TQM in SMKN CIMAHI. 49,5% is influenced other factor is included he obcerverment. The conclusion that a need consistent teachers and administration staff as school society to commite about organisation through obedience about quality operate the job according the quality guidance.
Pengaruh Kualitas Jasa Pendidikan Terhadap Kepuasan Mahasiswa di Universitas Pendidikan Indonesia Anggi Rustami, Nenden; ,, Nuraedi; Chusnul Kurniatun, Taufani
Jurnal ADPEND Vol 1, No 1 (2016)
Publisher : UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study entitled "Effect of Service Quality Education Student Satisfaction at the university education of Indonesia ". The problem that the writer suggested in this study is the student satisfaction about the quality of education services in university education of Indonesia. In general, this study aims to determine the effect of the quality of educational services to the student satisfaction at the university education of Indonesia. The method used in this research is descriptive with quantitative approach. Data collection techniques using a questionnaire that is through online by using google form and a questionnaire to the respondent directly spread through print out the questionnaire, the number of questionnaires that are spread as much as 99. The result of the calculation Weight Mean Score (WMS), showed that the quality of educational services included in the high category with a score of 3.69 and student satisfaction with a score of 3.68, including the high category. Analysis of the correlation between the quality of educational services to the student satisfaction has a strong relationship with a correlation coefficient of 0.724. The regression equation of these two variables, namely Y = 10 175 + 0.820X, this means every one-unit change in the quality of education services will provide updates to the satisfaction of the students of 0,820. The results of significance test using t-test, namely t hitung (10,350)> t_tabel (1.984) means that there is a significant relationship between the variables X and Y, then the coefficient of determination test results showed that the degree of connectedness between the quality of educational services to the student satisfaction affects 52.5 % while the remaining 47.5% influenced by other factors not examined. It is concluded that there is a positive and significant relationship between the quality of education services to the satisfaction of students in university education Indonesia.
Sekolah Menengah Kejuruan Berbasis Potensi Wilayah di Ciamis, Jawa Barat, Indonesia Syarifah, Liah Siti; Kurniatun, Taufani Chusnul; Permana, Johar
Jurnal Penelitian Pendidikan Vol 18, No 2 (2018): KOMPETENSI PENDIDIKAN
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpp.v18i2.12958

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan penyelenggaraan Sekolah Menengah Kejuruan di Kabupaten Ciamis dikaitkan dengan potensi unggulan wilayah di daerah tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode analisis deskriptif. Adapun data yang digunakan berupa data primer dan sekunder. Data primer didapatkan melalui wawancara dengan guru di SMKN 1 Cipaku dan data sekunder berupa dokumen SMK Sekabupaten Ciamis dari Dinas Pendidikan Kabupaten Ciamis, laporan potensi ekonomi Kabupaten Ciamis tahun 2015 dari Badan Pembangunan Daerah Kabupaten Ciamis dan studi pustaka. Hasil penelitian menunjukan bahwa Kabupaten Ciamis memiliki potensi unggulan wilayah pada sektor pertanian dan industri pengolahan, namun hanya ada 14 jurusan yang termasuk kelompok Agribisnis dan Agroteknologi di Sekolah Menengah Kejuruan dan jumlah siswanya hanya mencapai 4% dari keseluruhan jumlah siswa Sekolah Menengah Kejuruan di Kabupaten Ciamis. Dengan demikian pemerintah setempat perlu mengadakan evaluasi tentang relevansi bidang keahlian Sekolah Menengah Kejuruan dengan potensi unggulan wilayah (baik dari segi kualitas maupun kuantitas). Dan kedepannya perlu ada usaha yang tepat dari sekolah dan pemerintah untuk meyakinkan siswa dan masyarakat bahwa sekolah menengah kejuruan bidang agribisnis dan agroteknologi sangat penting dan memiliki prospek yang bagus di masa depan.
Measurement Validation of Service Ethics Higher Education in Indonesia Rusyani, Erni; Kurniatun, Taufani Chusnul; Arifin, Yusuf
JDM (Jurnal Dinamika Manajemen) Vol 10, No 1 (2019): March 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i1.16365

Abstract

This study aims to develop an ethics index of education services at universities in Indonesia with an approach to marketing education services. This is because service ethics is a long-term investment to build trust by providing services that can create ethical education. This research was calculated using the “weighted average value” of each indicator of service ethics, with a population of students from State and Private Universities in Banjarmasin and Makassar. Based on findings obtained from two major groups of the University, namely Higher Education in the City of Banjarmasin and Higher Education in the City of Makassar, the University has a Good Higher Education Ethics Performance (KEPT). Each University, whether Higher Education in Banjarmasin City or Higher Education in Makassar City has different characteristics, for Higher Education in Banjarmasin and Makassar City have similarities with the highest aspects in the Education Service Ethics Index in Higher Education, namely Lecturers provide opportunities for students to apply the lowest questions and aspects, namely the campus building does not provide facilities for students with disabilities or special needs (there are no block or road markers, there are toilets for people with disabilities, names or room numbers using braille).
Strategy for Application of Risk Management on the Implementation of Renstra Hasyim Asyari; Zahrotul Munawwaroh; Taufani Chusnul Kurniatun; Nur Aedi
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 5 NO. 1 JUNE 2018
Publisher : Faculty of Educational Sciences, Syarif Hidayatullah State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v5i1.9528

Abstract

AbstractOne of the problems is the low quality of education due to the lack of maximum education institutions in managing the risks that occur in the process of implementing education. The purpose of this study is to find out and obtain data on risk management analysis and what risks faced by Development Madrasah Ibtidaiyah (Elementary School) Pembangunan (MIP) in the implementation of the 2011-2012 Renstra. Through interviews and observations that are known the main subject is a person or group of people who can provide information, they consist of management managers, management leaders to the strategic management staff. This study uses Descriptive Qualitative Analysis Method, to collect data, direct observation at the relevant institution (UIN Syarif Hidayatullah Jakarta). The results of this study explain that Madrasah Ibtidaiyah Pembangunan (MIP) belongs to the risk averter, term namely the people who are reluctant to risk. The risk management stages carried out are risk identification (internal analysis, external and SWOT analysis), risk measurement (cross-linking SWOT, ST, WT, SO, and WO analysis), risk control (risk mitigation, risk retention, risk advoidance and risk risk transfer) and risk evaluation (consortium meetings, education unit meetings, leadership meetings and management review meetings).AbstrakSalah satu masalah rendahnya kualitas pendidikan karena kurangnya lembaga pendidikan yang maksimal dalam mengelola risiko yang terjadi dalam proses penyelenggaraan pendidikan. Tujuan penelitian ini adalah untuk mengetahui dan memperoleh data tentang analisis manajemen risiko dan risiko apa yang dihadapi oleh Madrasah Ibtidaiyah Pembangunan (MIP) dalam pelaksanaan Renstra 2011-2012. Melalui wawancara dan observasi yang diketahui subjek utama adalah orang atau sekelompok orang yang dapat memberikan informasi, mereka terdiri dari manajer manajemen, pimpinan manajemen hingga staf manajemen strategis. Penelitian ini menggunakan Metode Analisis Kualitatif Deskriptif, untuk mengumpulkan data, observasi langsung di instansi terkait (Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta). Hasil penelitian ini menjelaskan bahwa MIP memiliki risk averter, yaitu istilah orang yang enggan mengambil risiko. Tahapan manajemen risiko yang dilakukan adalah identifikasi risiko (analisis internal, analisis eksternal dan SWOT), pengukuran risiko (analisis SWOT, ST, WT, SO, dan WO), pengendalian risiko (risk mitigation, risk retention, risk advoidance and risk risk transfer) dan evaluasi risiko (pertemuan konsorsium, pertemuan unit pendidikan, rapat pimpinan dan rapat tinjauan manajemen).How to Cite : Asy'ari, H., Munawwaroh, Z., Salwa. (2018).  Strategy for Application of Risk Management on the Implementation of Renstra. TARBIYA: Journal of Education in Muslim Society, 5(1), 57-65. doi:10.15408/tjems.v5i1.9528.
Pengaruh Kualitas Pelayanan Akademik dan Kedisiplinan Dosen Terhadap Kepuasan dan Prestasi Belajar Taruna Politeknik Pelayaran Sorong Suroyo Suroyo; Taufani C. Kurniatun; Herningsih Herningsih
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 4, No 2 (2022): April Pages 1601- 3200
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.293 KB) | DOI: 10.31004/edukatif.v4i2.2471

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan akademik dan kedisiplinan Dosen terhadap kepuasan dan prestasi belajar taruna Politeknik Pelayaran Sorong, dengan melibatkan 91 taruna sebagai responden. Jenis penelitian adalah kuantitatif dan menggunakan pendekatan deskriptif. Strategi pengumpulan data menggunakan kuesioner dengan skala likert. Teknik analisis data menggunakan PLS-SEM dengan bantuan aplikasi SmartPLS 3.0. Variabel bebas terdiri dari kualitas pelayanan akademik yang dijabarkan menjadi lima dimensi servqual antara lain: tangible, reliability, responsiveness, assurance dan empathy, serta variabel bebas lainnya adalah kedisiplinan Dosen. Sedangkan variabel terikat adalah kepuasan dan prestasi belajar. Hipotesis penelitian sebanyak tiga belas butir yang diuji melalui bootstrapping software SmartPLS 3.0 dengan kriteria Ha diterima dan H0 ditolak jika nilai t-statistik >1,96 dan p-value ≤ 0,05. Hasil penelitian menunjukkan bahwa kualitas pelayanan akademik memiliki pengaruh terhadap kepuasan dengan nilai t-statistik:  tangible (2,082), reliability (2,347) dan empathy (5,301) sehingga berpengaruh secara signifikan terhadap kepuasan taruna. Sedangkan nilai t-statistik responsiveness (1,089) dan assurance (1,736) berpengaruh tidak signifikan terhadap kepuasan taruna. Faktor yang paling dominan berpengaruh terhadap kepuasan taruna adalah layanan empathy. Hasil penelitian ditemukan bahwa pelayanan akademik yaitu reliability nilai t-statistiknya sebesar 2,126 berpengaruh signifikan terhadap prestasi belajar, sedangkan nilai t-statistik tangible (0,649), responsiveness (0,902), assurance (0,257) dan empathy (1,048) berpengaruh tidak signifikan terhadap prestasi belajar taruna Politeknik Pelayaran Sorong
Pengaruh Komitmen Pegawai Sekolah Terhadap Eektivitas Implementasi Total Quality Management (Tqm) di SMKN Se-Kota Cimahi Syukron .; Taufani Chusnul Kurniatun; H. Abu Bakar
Jurnal Tata Kelola Pendidikan Vol 1, No 1 (2019): Jurnal Tata Kelola Pendidikan Vol. 1 No 1 April 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.217 KB)

Abstract

Total Quality Management (TQM) is trying improvement and increasement the quality continously all persons. TQM is a inovation in managing a education which make focus in improving and increasing the quality continously which oriented to customer’satisfaction. Standard of Education and The Quality Management System ISO 9001:2008 in The Vacational School is a role and quality giudance contain minimun criteria and achievement the quality which must be finished school in operating one of education.both of them must finish consistently in order to purpose school can achieve, namely involving and enableness all school society.that thing,the observer is imterested to indentify about “Comitment Of School Society About Implementation Effectivity Total Quality Management In SMKN In Cimahi”.The purpose of obserment id is to know commitment of school society about organisation,to know implementatiom effectivity TQM and to know school society about implementation Effectivity TQM. The method that is used in the observement is the method quantative, that is located in SMKN CIMAHI, by using technic sample random sampling in sample taking. A informant as data source and tecnic data collecting that is used questionnaire and interview. And the usage programme SPSS version 21.0 and Microsoft Excel in data processing.According data processing result Weight Mean Score (WMS) find observernent in school society in SMKN CIMAHI in the position EXCELLENT in getting score 4,13 where SMKN 1 Has low score 4,08 and HIGH score SMKN 2 4,37 meanwhile SMKN 3 is 4,31 and the next about implementation Effectivity TQM in School Cimahi has WELL generally in rate score 3,97 which SMKN 1 (4,00) has high score from SMKN 2 (3,97) SMKN 3 (3,91) have low score among the other school. Meanwhile finding from normality test result that variable data X and Y distribute Normal, data processing and data analysis use parametic statistic technic. From variable corelation coefision test X and Y is gotten 0,710 and test result Signification is gotten value t-hitung 12,488 and t-tabel 1,804and coefision test result detemination is getting 50,5% it means commitment of school society inflence strongly 50,5% and signification about effectivity implementatiom TQM in SMKN CIMAHI. 49,5% is influenced other factor is included he obcerverment. The conclusion that a need consistent teachers and administration staff as school society to commite about organisation through obedience about quality operate the job according the quality guidance.
Pengaruh Kualitas Jasa Pendidikan Terhadap Kepuasan Mahasiswa di Universitas Pendidikan Indonesia Nenden Anggi Rustami; Nuraedi ,; Taufani Chusnul Kurniatun
Jurnal Tata Kelola Pendidikan Vol 1, No 1 (2019): Jurnal Tata Kelola Pendidikan Vol. 1 No 1 April 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.984 KB)

Abstract

This study entitled "Effect of Service Quality Education Student Satisfaction at the university education of Indonesia ". The problem that the writer suggested in this study is the student satisfaction about the quality of education services in university education of Indonesia. In general, this study aims to determine the effect of the quality of educational services to the student satisfaction at the university education of Indonesia. The method used in this research is descriptive with quantitative approach. Data collection techniques using a questionnaire that is through online by using google form and a questionnaire to the respondent directly spread through print out the questionnaire, the number of questionnaires that are spread as much as 99. The result of the calculation Weight Mean Score (WMS), showed that the quality of educational services included in the high category with a score of 3.69 and student satisfaction with a score of 3.68, including the high category. Analysis of the correlation between the quality of educational services to the student satisfaction has a strong relationship with a correlation coefficient of 0.724. The regression equation of these two variables, namely Y = 10 175 + 0.820X, this means every one-unit change in the quality of education services will provide updates to the satisfaction of the students of 0,820. The results of significance test using t-test, namely t hitung (10,350) t_tabel (1.984) means that there is a significant relationship between the variables X and Y, then the coefficient of determination test results showed that the degree of connectedness between the quality of educational services to the student satisfaction affects 52.5 % while the remaining 47.5% influenced by other factors not examined. It is concluded that there is a positive and significant relationship between the quality of education services to the satisfaction of students in university education Indonesia.
ADAPTASI PELAKSANAAN TUGAS GURU DAN TENAGA ADMINISTRASI SEKOLAH DI SMP NEGERI 1 KUNINGAN PADA MASA PANDEMI COVID-19 Dea Ernayanti; Taufani Chusnul Kurniatun; Nurdin Nurdin
Manajer Pendididikan Vol 16 No 2 (2022): MANAJER PENDIDIKAN
Publisher : UNIVERSITAS BENGKULU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/mapen.v16i2.23237

Abstract

Penelitian ini bertujuan untuk memberikan gambaran terkait Penelitian ini bertujuan untuk memberikan gambaran terkait Adaptasi Pelaksanaan Tugas Guru dan Tenaga Administrasi Sekolah Pada Masa Pandemi Covid-19 Di SMP Negeri 1 Kuningan. Peran Guru dalam pelaksanaan tugas pada masa pandemi Covid-19 terdiri dari perencanaan pembelajaran, pelaksanaan pembelajaran dan penilaian pembelajaran. Untuk Peran Tenaga Administrasi Sekolah dalam pelaksanaan tugas pada masa pandemi Covid-19 terdiri dari pelayanan, pelayanan kepada guru dan siswa dan pengelolaan sekolah. Penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data dalam penelitian ini melalui wawancara, dan observasi yang kemudian menggunakan perangkat lunak Nvivo dalam reduksi datanya.  Hasil penelitian ini menunjukkan bahwa Adaptasi Pelaksanaan Tugas Guru dan Tenaga Administrasi Sekolah Pada Masa Pandemi Covid-19 di SMP Negeri 1 Kuningan yaitu berusaha untuk mengoptimalkan pembelajaran agar materi tersampaikan dengan baik kepada siswa seperti dengan cara meningkatkan kemampuan IT yang menunjang pada kegiatan proses belajar mengajar, penyesuaian alokasi waktu agar pelaksanaan pembelajaran lebih singkat namun lebih detail sehingga pada saat proses pembelajaran berlangsung tidak terlalu bertele-tele sehingga point penting harus tersampaikan ke peserta didik dan tersedianya workshop tentang pembelajaran daring agar efektif di tahun 2020 yang disediakan oleh sekolah